Visual Rhetoric Presentation

By: Sara-Cate Pedigo

Background Info

Created for an AT&T ad in series with other countries.

Collection was titled: AT&T Colored Hands on June 16, 2011.

http://www.haobam.com/2008/06/att-colored-hands/

What is the purpose?

• I thought the purpose was to let everyone know where all AT&T works at.

Who is the intended audience?

I thought the intended

audience was everybody who

owns a cell phone or is

looking for a cell phone

company to use.

What is the logos?

I thought the logical appeal would be that AT&T works almost everywhere.

What is the ethos?

I thought the ethos was the AT&T logo on the cell phone screen.

What is the pathos?

I felt happy that AT&T was available basically all over because I am an AT&T customer. But, other cell phone companies probably feel the opposite.

What is the point of view?

I thought the point of view would be the person using the cell phone because they are holding up the cell phone.

What is omitted from the ad?

The rest of the body is omitted because it puts more focus on the cell phone and artwork on the arms.

What is emphasized?

I thought that the cell phone and the painting on the hands where both emphasized.

Biblography

Works in over 200 countries, like China. Haobam. Haobam. 16 June 2008. Web. 9 Nov. 2011.