Date post: | 19-Aug-2014 |
Category: |
Marketing |
Upload: | mat-siltala |
View: | 7,647 times |
Download: | 8 times |
What is content?
@matt_siltala
The trend is going visual
@matt_siltala
Of info submitted to the brain is
visual
90% 60,000xImages process
faster than text
@matt_siltala
What is easier to process?
or
@matt_siltala
Going Visual OnInstagram 150,000,000
Users
257 MINUTES/MONTHAvg. time spent on Instagram
55 MILLIONPhotos uploaded every day
16 BILLIONTotal shared photos
1.2 BILLIONLikes per day
70%Of users check Instagram daily
@matt_siltala
Going Visual OnPinterest 70,000,000
Users
14.2 MINUTES/DAYAvg. time spent on Pinterest
80% OF PINSAre re-pinsBEST IMAGE SIZE: 600 x 800
80%Of users are female
78 CENTS IN SALES/PINOn average. Up 25% from 2012
10 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)
@matt_siltala
Going Visual OnPinterest
On Instagram, you can create: How-to’s, recipes, checklists, and more.
@matt_siltala
Pinterest’s‘Pin It’ button hasNow overtakenFacebook’s ‘Like’button and Twitter’s‘Tweet’ button onBrands’ productPages.
62%Of brandsHave Pin Itbuttons
61%Of brandsHave Tweetbuttons
59%Of brandsHave Likebuttons
42%Of brandsHave Google+buttons
Going Visual OnFacebook 1,230,000,000
Users
18 MINUTES/DAYAvg. time spent on Facebook
350 MILLIONPhotos uploaded every day
72 MILLIONLikes per day
144 MILLIONFriend requests per day
216 MILLIONSent messages per day
@matt_siltala
Going Visual OnFacebookCover Photo: 851 x 315Profile Photo: 160 x 160Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403
@matt_siltala
Going Visual OnTwitter 645,750,000
Users
12:51 MINUTES/DAYAvg. time spent on Twitter
500+ MILLIONTweets every day
2.1 BILLIONTwitter search engine Queries per day
60%Of users are on mobile
208 FOLLOWERSPer user(on average)
@matt_siltala
Going Visual OnGoogle+ 300,000,000
Users
6.9 MINUTES/MONTHAvg. time spent on Google+
1.5 BILLIONPhotos uploaded every week
20 MILLIONMobile monthly users
33% OVERALLGrowth per year
56% GROWTHIn usage for members(Ages 45-54)
@matt_siltala
6 BillionPhotos uploaded each monthPhotos & Images get…
50% MoreInteractionthan other content
10x MoreSharesthan links
7x MoreLikes
90%
Videos on landing pagesIncrease page conversionRates by
94%Posts with Visuals receive
60%of consumers are morelikely to click on a businesswhose images appear insearch results
More page visits andEngagement thanThose without
@matt_siltala
How do I stand out?
Become a
better writer
@matt_siltala
See what the
buzz is about
@matt_siltala
Leveragewhat you've got
Give them a window into your
inner workings
@matt_siltala
News Jack
Think like ajournalist
BONUSBrands have caught on and become content marketers
@matt_siltala
BONUS X2Even Celebrities Have Become Brilliant Content Marketers
@matt_siltala
Repurpose Successful Content
• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points
Transform content you already have into:
@matt_siltala
Case Study Social MEowDIA
Case Study Social MEowDIA“Avalaunch Media dropped this SWEET infographic”
“I think this infographic is genius”
“PURE GENIUS”
“Best, cutest, funniest infographic ever”
“This infographic is AWESOME”
“LOL!”
“Social Meowdia is beyond absurd. So absurd, that I LOVE IT”
“All other infographics can now go home!”
… the list goes on and on
• 100,000+ social shares
• Thousands of Links Build
• Thousands of $$ generated
Case Study Social MEowDIA
Case Study Paws vs. Claws
200,000+Twitter Followers
1.8 MillionFacebook Likes
200,000+Subscribers toWeekly Newsletter
Avalaunch Media joined with The Humane Society of the United States and NEADS (Dogs for Deaf and Disabled Americans).
Social MEowDIA CreatedPaws Vs Claws
Case Study Social MEDogIA
Repurpose Successful Content
Following the success of the Social MEowDIAinfographic, Avalaunch Media created these eBooks.
Repurpose Successful Content
Repurpose into memes and each one could beused for a blog post or shared on SM sites.
@matt_siltala
Cool Tools• Hubspot• Pocket• PowToon• BuzzSumo• Newsle• Pushover and IFTTT• Swayy• Talkwalker• Canva
Remember, the trend is going visualDon’t be left behind.
@matt_siltala
Thank [email protected]@matt_siltala