VISUAL STRATEGY

Michael BurnettDesigner in Residence @ General Assembly

VISUAL STRATEGY

INDUSTRY OVERVIEW

COMPETITIVE OVERVIEW

USER RESEARCH

MOOD EXPLORATION

CONTENT STRATEGY

COLOR & TYPE

MOBILE LANDING PAGE

THE JUICE BUSINESS

INDUSTRY OVERVIEW

● $2bn U.S.

● 2.9% growth

● 1,435 businesses

*IBIS World

BUSINESS

INDUSTRY OVERVIEW

Celbrity fans - Gwyneth Paltrow, Nicole Ritchie

“Juicing is Bad for You and the Earth”The Daily Beast - 2.20.16

SOCIAL

COMPETITIVE OVERVIEW

NATIONAL

COMPETITIVE OVERVIEW

LOCAL

COMPETITIVE OVERVIEW

TAKEAWAYS

● National Smoothies / Local Juices

● Handwritten / Script / DIY

● beholden to the color spectrum

● pushing the “cleanse”

COMPETITIVE OVERVIEW

TAKEAWAYS

fad

temporary

lacks strong branding

CONSUMER RESEARCH

USER RESEARCH

“I like it because it’s stark.”

USER RESEARCH

“I’m in it for the health [goals]...

I get distracted by thepretty colors.”

MOOD EXPLORATION“JUICER”

Urban

Weekend

Stay-at-Home

MOOD EXPLORATIONCOMPETITION

Rustic

Bright

Perishable

MOOD EXPLORATIONLONGEVITY

Cool

Natural

Permanent

MOOD EXPLORATIONOPPOSITE (EDGE)

Metal

Extreme

Professional

MOOD EXPLORATION

Edgy

Peaceful

Feminine

Aspirational

STRATEGY

STRATEGY

WHY

HOW

WHAT

At Liquid Labs, we believe blended juices can be a long-term solution to improve your health and the environment.

We serve local, whole food produce with supplements that include healthy fats, fibers and proteins.

Our custom health plans and pre-made blends are made to suit your lifestyle.

CONTENT STRATEGY

GEOMETRIC

CONTENT STRATEGY

INDIVIDUAL A B L E N D A P A R T

ABA Blog

CONTENT STRATEGY

CONTRAST(breaking assumptions)

L I Q U I D J U I C E

CONTENT STRATEGY

IMAGERY

Aspirational

Individual

Lifestyle

CONTENT STRATEGY

IMAGERY

Desaturated

Soft-Focus

Real

CONTENT STRATEGY

ICONOGRAPHY

COLOR & TYPE

COLOR

COLOR WHEEL

TYPOGRAPHY

SPARTAN40pt Bold

A v e n i r N e x t1 6 p t R e g u l a r C A P St r a c k i n g + 9

Avenir Next16pt Medium Italictracking +2

Avenir Next16pt Regulartracking -0.4leading 150%paragraph +8

LOGO & TITLE

T A G L I N E & S E C T I O N

S u b h e a d e r

B o d y C o p y

TYPOGRAPHY: RESPONSIVE

OSTRICH SANS INLINE36pt regular

Savoy22pt Regularleading 125%

EXCERPT & QUOTE

Blog Copy

VISUAL DESIGN

MOBILE LAYOUT

WEIGHTED GRID

MOBILE LAYOUT

WEIGHTED GRID

Juice “cleanses” don’t support longevity and health. Reach your potential through balance.

Pressing juices strips foods of fats, fiber and heart-healthy flavonoids. Blending preserves the natural balance that allows your body to absorb vitamins and nutrients.

We don ’ t p ress , we b len d.

L I Q U I D J U I C E

Whole foods and natural produce are a core part of your strategy for lasting health.

L I F E I N B A L A N C E

MOBILE LAYOUT

VERTICAL CARDS

L I F E I N B A L A N C E

A B L E N D A P A R T

MOBILE LAYOUT

VERTICAL CARDS

Juice “cleanses” don’t support longevity and health. Reach your potential through balance.

Pressing juices strips foods of fats, fiber and heart-healthy flavonoids. Blending preserves the natural balance that allows your body to absorb vitamins and nutrients.

We don ’ t p ress , we b len d.

L I Q U I D J U I C E

Whole foods and natural produce are a core part of your strategy for lasting health.

L I F E I N B A L A N C E

MOBILE LAYOUT

L I F E I N B A L A N C E

A B L E N D A P A R T

Juice “cleanses” don’t support longevity and health. Reach your potential through balance.

Pressing juices strips foods of fats, fiber and heart-healthy flavonoids. Blending preserves the natural balance that allows your body to absorb vitamins and nutrients.

We d o n ’ t p re ss , w e b l e nd.

L I Q U I D J U I C E

Whole foods and natural produce are a core part of your strategy for lasting health.

L I F E I N B A L A N C E

Customize

We’ll craft a lineup of daily blends to keep things fresh.

3Let us know your favorite flavors, any dietary restrictions or foods you want to avoid.

Flavor

2Choose any goals that apply, from improving heart healt to building muscle mass.

Goals

1Working crazy hours or working out? Morning walks or weekend hikes? We have the right nutrition.

Lifestyle

At Liquid Lab, our custom blends are designed to supplement your diet and lifestyle.

A custom plan can help achieve your health goals every day.

Blended for your l i fes ty le .

L I Q U I D S A C R I F I C E

Menu

Liquid Labs blends take the time and guesswork our ot food prep. There is no easier way to health.

Just DessertsA sweeter blend with nutritious oil and fiber to help absorb vitamins.

Seasonal GreensNature provides the right nutrients at the right time of year, we blend.

The Best DefenseA good offense requires a protein boost, antioxidants and B-vitamins.

If you’re short on time or unsure if you want to customize, we have a menu of amazing blends to suit your daily needs.

Try our B lends 2Go St rong.

L I Q U I D D I F F I C U L T

L I F E I N B A L A N C E

A B L E N D A P A R T

Juice “cleanses” don’t support longevity and health. Reach your potential through balance.

Pressing juices strips foods of fats, fiber and heart-healthy flavonoids. Blending preserves the natural balance that allows your body to absorb vitamins and nutrients.

We don ’ t p ress , we b len d.

L I Q U I D J U I C E

Whole foods and natural produce are a core part of your strategy for lasting health.

L I F E I N B A L A N C E

Customize

We’ll craft a lineup of daily blends to keep things fresh.

3Let us know your favorite flavors, any dietary restrictions or foods you want to avoid.

Flavor

2Choose any goals that apply, from improving heart healt to building muscle mass.

Goals

1Working crazy hours or working out? Morning walks or weekend hikes? We have the right nutrition.

Lifestyle

At Liquid Lab, our custom blends are designed to supplement your diet and lifestyle.

A custom plan can help achieve your health goals every day.

Blended for your l i fes ty le .

L I Q U I D S A C R I F I C E

If you’re short on time or unsure if you want to customize, we have a menu of amazing blends to suit your daily needs.

Try our B lends 2Go St rong.

L I Q U I D D I F F I C U L T

Menu

Liquid Labs blends take the time and guesswork our ot food prep. There is no easier way to health.

Just DessertsA sweeter blend with nutritious oil and fiber to help absorb vitamins.

Seasonal GreensNature provides the right nutrients at the right time of year, we blend.

The Best DefenseA good offense requires a protein boost, antioxidants and B-vitamins.

If you’re short on time or unsure if you want to customize, we have a menu of amazing blends to suit your daily needs.

Learn More

We source our produce from local farms within 100 miles of our stores. We work directly with farmers, not distributors, to further reduce the use of fossil fuels.

Even more importantly, blended juices avoid the waste of pulp. Pressed juices dispose of pulp, which releases methane, a green-house gas worse than CO2.

Care fo r the env i ronment in more ways than one .

G R E E N G R E E N H O U S E

ABA Blog

Healthy means different things to different people. That’s why we emphasize our custom blends.

There is no right way to achieve your health goals. We celebrate choice in our A Blend Apart blog.

Submit and read recipes, activity, excercises, travel tips or anything that means “healthy” to you.

Your heal th is yours a lone.

L I Q U I D P R E S S U R E

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About Us

Liquid Lab was founded in 2014 by three friends who wanted a better way to drink to health.

L I Q U I D C O R P O R A T E

VISUAL STRATEGY

NEXT STEPS Responsive Design

Iconography Refinement

Animation Prototypes

User Testing

Q & ...

Michael BurnettDesigner in Residence @ General Assembly