Vitality Institute Launch New York, NY May 21, 2013

“With health promotion and prevention, there are no tradeoffs—that’s what’s special about it. If you get it right, it’s good for business, it’s good for society, it’s good for individuals.” - Adrian Gore

CEO of Discovery Ltd.

Launch of the Vitality Institute

“Using data from the National Health and Nutrition Examination surveys (NHANES), we found that, on average, Americans have a Vitality Age 5 years older than their actual ages. For a quarter of Americans, the gap exceeds 8 years. “ .

“Corporate America has every incentive to invest in improving the health of employees, from reduction in healthcare costs through to a less absent, more productive, more engaged workforce. The economics are persuasive and the cause is noble. “

- Alan Pollard CEO of The Vitality Group .

Launch of the Vitality Institute

“The Vitality HealthyFood program, offered in partnership with Wal-Mart, is the first national program where a major retailer and a major healthcare organization has come together to incentivize individuals to be able to eat better. We believe that this program can help our members live healthier, longer lives.”

- Beth Bierbower President, Employer Group Segment, Humana Inc.

Launch of the Vitality Institute

“The Vitality Institute is being established to be a strong voice for evidence-based health promotion and disease prevention focused on chronic diseases and associated risks. And further to be an innovator in building and operationalizing health promotion and disease prevention programs so as to positively impact people’s lives. “

- Derek Yach Executive Director of the Vitality Institute

Launch of the Vitality Institute

The Vitality Institute is something we in government public health very much want to succeed. If we are to succeed in reducing the rates of chronic diseases we’ll need all sectors of our society participating—local, state, and federal government, nonprofit organizations, healthcare providers, insurers, and the private sector more broadly. There are many things we need to do and many players who need to do it. Mass diseases and mass exposures require mass remedies. - Thomas Farley Commissioner of the New York City Department of Health and Mental Hygiene

Launch of the Vitality Institute

“Healthy Living is a major initiative of the World Economic Forum. As a multi-stakeholder collaboration, we bring together business, the public sector, NGOs, civil society at large to determine what needs to be done. We act as a catalyst, and we hope that other organizations that have the legitimacy to implement will take it from there to make a difference.”

- Jean Pierre Russo Chairman World Economic Forum USA

Launch of the Vitality Institute

“This is a project that the embassy of South Africa in the United States would like to embrace as one of the critical health elements of our interactions with the United States. We said we’re in, and we’ll be supporting the whole program. This is our baby. We will work with The Vitality Institute in the US to make sure that it works.”

- Nomonde Xundu Health Minister at the South African Embassy to the United States

Launch of the Vitality Institute

Ali Mokdad, Professor of Global Health at the Institute for Health Metrics and Evaluation (IHME) at the University of Washington

Launch of the Vitality Institute

Ali Mokdad, IHME at University of Washington

United States Leading Causes of Disability-Adjusted Life Years

Launch of the Vitality Institute

“The first thing that’s getting cut in schools across this nation is access to the funds for nutrition and physical activity. But it’s not just about the risk of childhood obesity, malnutrition, prevention. It’s also the impact that it has on the future workforce, on hiring, on the military, among other key critical areas.”

- Alexis Glick GENYOUth Foundation

“Most of the memories you will recall back in the good old days involve playing and being outside: sports, biking, and other exercise. My fear is that in 30 years when an 11-year old asks me and my peers to close our eyes and remember our childhood, we will have visions of video games, television, and texting.” Josh Miller, Fuel Up to Play 60 Student Ambassador

Launch of the Vitality Institute

“The Vitality Commission will play a dynamic role in focusing our nation’s attention on the critical importance of long-term investment in health promotion and the prevention in chronic diseases.”

- Will Rosenzweig, Managing Partner at Physic Ventures; Vitality Institute Commission Chair

Launch of the Vitality Institute

“Our workforce is our most competitive advantage. Ninety percent of our companies in Colorado have fewer than 20 employees and they employ one-half of our workforce. We make sure that employers understand that they can have as high as 25% increase in productivity from folks who are healthy, who aren’t calling in sick, who don’t need more time off, who aren’t slowing down in the afternoon.” “It is our quality of life that attracts a healthy workforce. If we can provide them a quality of life and an active lifestyle that allows them to maintain that health, we’ll continue to be one of the top economic drivers in the country.”

- Kelly J. Brough, President and CEO Denver Metro Chamber of Commerce

Launch of the Vitality Institute

“Rising health care costs are the primary driver of our national debt, and that is in large part due to our chronic disease epidemic.” “The Vitality Institute helps advance the case for more and better investment in successful strategies that serve two critically important and interconnected goals: improving health and cutting costs.”

- Senator William H. Frist, MD, Bipartisan Policy Center

Launch of the Vitality Institute

“We need innovations desperately, we all know that. Innovative public-private partnerships can really drive things forward. We have an opportunity in the scientific world to do innovations that could be transformational at a level that’s really unprecedented. But we have a lot of work to do because the communities and the scientific world to study those haven’t until now been working together.”

- Ellis Rubinstein President and CEO of the New York Academy of Sciences “We believe that the most powerful and valuable role of IT in this era of chronic disease and frugality lies not in electronic health records or health information exchanges, but in enabling healthier behaviors and cost-effective choices at the consumer level, and enabling healthier environments at the community level at the lowest cost possible, and in this decade, because we can’t afford to wait another decade.” “In the US Health and Life Sciences Division of Microsoft, we’ve committed ourselves to an audacious vision and mission to collaborate and innovate with industry, academic, and government leaders and consumers to transform healthcare from the economic threat that it is now into an advantage.”

- Dennis Schmuland, Chief Health Strategy Officer, US Health and Life Science (HLS) Division, Microsoft

Launch of the Vitality Institute

Launch of the Vitality Institute “Behavioral economics has the potential to transform health interventions by leveraging important learnings about decisions errors that make people predictably irrational to design more effective approaches to helping people get healthier” - Kevin Volpp Director of the Center for Health Incentives and Behavioral Economics at the Leonard Davis Institute (LDI CHIBE); Co-Director of the Penn Medicine Center for Innovation; Professor of Medicine at the University of Pennsylvania School of Medicine and Health Care Management at the Wharton School “Core to the work that the Clinton Foundation does, whether it be on climate or economic development or public health, are public-private partnerships.” ”One of our best-known public-private partnerships has been with beverage companies – PepsiCo, Coca-Cola, Dr. Pepper, Snapple, and the American Beverage Association. In 2006, we forged a voluntary agreement to remove all full-calorie soft drinks from schools across the United States...That agreement has led to a 90% reduction in beverage calories shipped to schools. We’ve seen the needle really shift in that market and a transformation in the landscape of what’s available in schools across the country.” - Ginny Ehrlich CEO of the Clinton Health Matters Initiative