Vivre Danois - 6-9 March 2014 A commercial event with a cultural touch Danish living in France Danish design is more and more present on the French market and we see an increasing presence of Danish lifestyle products, either through own distribution channels or through local retailers. In parallel, there is an increased appreciation and awareness of Denmark as a country because of its greatly rewarded chefs and restaurants and internationally renowned designers and architects. Many Danish brands, present on the French business-to-consumer market, are keen to put forward their Danish origins and telling their story. And what better way to provide the French audience of journalists, bloggers and consumers with a picture of the Danish way of living, than to create a Danish apartment with outdoor space, a living room, a dining room, a kitchen, a kids room, a bathroom and a bedroom? During four days, 6 - 9 March 2014, the Maison du Danemark in the heart of Paris, will host the event Vivre Danois and be transformed into a Danish apartment. Vivre Danois will promote Danish products such as design, decoration, accessories, food, fashion, beauty and jewellery in an original way. We will create the typical atmosphere of a Danish home to promote our lifestyle and tell the Danish story to a French audience of journalists, bloggers, VIP customers, retailers, interior designers, decorators and end-consumers. The objective is to provide increased visibility to the participating Danish distributors and manufacturers on the French market. See on the next page, in detail, what you get when participating in this event in terms of press, exhibition and marketing ! Promotion of Danish design & lifestyle A press & B2C event in Maison du Danemark Danmarkshuset in Paris, France 6 - 9 March 2014 Deadline for registration: 30 October 2013 Organized by: Partners:
Transcript
Vivre Danois - 6-9 March 2014
A commercial event with a cultural touch
Danish living in France
Danish design is more and more present on the French market and we
see an increasing presence of Danish lifestyle products, either
through own distribution channels or through local retailers. In parallel,
there is an increased appreciation and awareness of Denmark as a
country because of its greatly rewarded chefs and restaurants and
internationally renowned designers and architects.
Many Danish brands, present on the French business-to-consumer
market, are keen to put forward their Danish origins and telling their
story. And what better way to provide the French audience of
journalists, bloggers and consumers with a picture of the Danish way
of living, than to create a Danish apartment with outdoor space, a
living room, a dining room, a kitchen, a kids room, a bathroom and a
bedroom?
During four days, 6 - 9 March 2014, the Maison du Danemark in the
heart of Paris, will host the event Vivre Danois and be transformed into
a Danish apartment. Vivre Danois will promote Danish products such
as design, decoration, accessories, food, fashion, beauty and jewellery
in an original way. We will create the typical atmosphere of a Danish
home to promote our lifestyle and tell the Danish story to a French
audience of journalists, bloggers, VIP customers, retailers, interior
designers, decorators and end-consumers.
The objective is to provide increased visibility to the participating
Cocktail for press, bloggers, retailers, inte-rior decorators and designers, VIP cus-tomers - If possible, special guest: An in-ternationally renowned Danish or French personality
7-9 March, 2014
Press
Consumers
Possibility for the consumers to win exhibited products and a trip to Denmark (VisitDenmark)
Distribution of promotion coupons in partnership with local Parisian retailers
Furniture (indoor & outdoor) and kitchen providers
Interior decoration, hi-fi & accessories
Kids furniture & toys
Fashion & jewellery
Food & beverages
Beauty products
Creative industries: movies, series
French visitors National French and local Parisian press
French bloggers
Interior designers and decorators
Retailers
Consumers and VIP customers
What you get Exhibition
We will create the interior of a typical Danish home with ‘outdoor’-area, living room, kitchen, bathroom, bedroom, kids room etc. It is a 4-day exhibition which will exclusively be open to the press on the first day and to the public + press from the 7th to 9th March. Press
Ad in the Oct.-Nov. 2013 issue of IDEAT Magazine regarding
Scandinavian design with overview and promotion of activities in
La Maison du Danemark, including the Vivre Danois event
Save-the-date to the press (incl. bloggers)
Invitation and joint press kit to the press (incl. bloggers)
Press conference with presentation from a sociologist on Danish
lifestyle
Special blogger session
Social media coverage (Facebook, LinkedIn…)
Press coverage: National and local French press and national
Danish press Marketing
Invitation sent to the complete Embassy databases: press & consumers
Creation and distribution of a folder to all the visitors (press + public) containing contact details of the participating companies in
Vivre Danois VIP cocktail on March 6th, for the press, retailers, interior
decorators, designers and exclusive customers. Special guest appearance: A Danish or French VIP
Possibility for the end-consumers to win a two-day weekend trip
to Copenhagen, sponsored by VisitDenmark
Possibility to distribute promotion coupons for your products to
the public with special prices in the local Parisian shops
If necessary, we can elaborate your press kit in French (see
option below)
*************************
Prices
Big Package (3 - 5 voluminous products, e.g. furniture):
15 000 DKK ~ 2012 EUR
Normal Package (up to 5 small products or 2 voluminous products):
9 500 DKK ~ 1 275 EUR
Press kit in French (additional option):
3 000 DKK ~ 400 EUR
Venue :
MAISON DU DANEMARK 2nd floor 142 avenue des Champs-Elysées 75008 Paris, France
Please fill in this registration form
Price
Big package (3 - 5 voluminous products, e.g. furniture): 15 000 DKK ~ 2 012 EUR
Normal package (up to 5 small products or 2 large products): 9 500 DKK ~ 1 275 EUR
Facultative:
Press kit in French made by the Trade Council: 3 000 DKK ~ 400 EUR
CONTACT INFORMATION
Company _________________________________________________________________________________
Street _________________________________________________________________________________
Post code _______________ City ___________________________________________________
Country _________________________________________________________________________________
Direct phone ________________________________ Mobile _________________________________
2nd
participant ________________________________ Mobile _________________________________
Date Signature & company stamp The Trade Council reserves the right to cancel this event if less than 10 participants. Please note that registration is binding.
Please send us the completed and signed registration form by e-mail to [email protected] c.c. [email protected] or by fax +33 1 44 31 21 01
Vivre Danois - 6-9 March 2014
A commercial event with a cultural touch
REGISTRATION Please register before: 30 OCTOBER 2013
