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VMI’s Strategic Marketing Services: Driving Transformational Leadership and Breakout Growth By Jack Byers CEO Vanguard Marketing International, Inc. 7/30/2014 www.e-vmi.com
Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com Page | 1 Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com 480-488-5707 Page | 1
VMI’s Strategic Marketing Services: Driving Transformational Leadership and
Breakout Growth
By Jack Byers CEO
Vanguard Marketing International, Inc.
7/30/2014
www.e-vmi.com
Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com Page | 2 Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com 480-488-5707 Page | 2
About VMI
VMI is a team of highly innovative thinkers specializing in helping technology and science based companies achieve breakout growth in emerging, non-traditional and established markets.
Innovative thinking begins with an outside-in, unbiased customer and market driven perspective resulting in the identification of important, emerging problems addressable by disruptive solutions.
By solving important problems in new and disruptive ways, companies can achieve breakout growth and transformational market leadership.
Founded: 1993 in Phoenix, Arizona
Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com Page | 3 Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com 480-488-5707 Page | 3
Why Would Anyone use an Outside Firm…
… a Non-industry Expert, to do their Research or Support Strategy Development? Unbiased perspectives!
“We love to agree with people who agree with us.
It's why we only visit websites that express our political opinions, and why we mostly hang around people who hold similar views and tastes. We tend to be put off by
individuals, groups, and news sources that make us feel uncomfortable about our views —what the behavioral psychologist B. F. Skinner called cognitive dissonance.
It's this preferential mode of behavior that fuels our pre-existing views, while at the same time ignoring or
dismissing opinions —no matter how valid”
Source: George Dvorsky, The 12 cognitive biases that prevent you from being rational.
Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com Page | 4 Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com 480-488-5707 Page | 4
The VMI Difference Helping our Clients See What’s Next, and Be What’s Next
Healthcare/Biotech Allergan
AmerisourceBergen, Choice Systems
Amgen, Inc.
Arena Pharmaceuticals
Blue Cross Blue Shield of AZ
Cytogen
Fisher Healthcare
Genentech
McKesson Corporation
Nanogen
Siemens Healthcare Diagnostics
Ventana Medical Systems, Roche Group
WellPoint Health Networks
Technology AeroVironment
Agility Communications
Applied Micro Circuits Corp.
Attensity Corporation
Honeywell
Intel Corporation
Motorola
MSC Software
Park City Group
Qualcomm Enterprise Services
Sempra Energy
SmartDraw.Com
Spirent
Other AAA
AON/Affinity Group Service
Chase Manhattan Bank
Deloitte Consulting
Fidelity Institutional Investments
Aerospace, Defense,
Homeland Security BAE
The Boeing Company, Phantom Works
Goodrich
Gulfstream Aerospace
Honeywell
Insitu
L-3 Communications (ACSS, Datron, IEC, Ocean Systems)
MD Helicopters
Northrop Grumman
Oshkosh Defense
Parker Bertea Aerospace
PPG Industries
Raytheon
SAIC
Thales
Teledyne
Universal Avionics
ViaSat
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“The future is here, it's just not evenly distributed yet.”
- William Gibson, Futurist and Science Fiction Writer
Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com Page | 6 Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com 480-488-5707 Page | 6
VMI Approach
Our approach to breakout growth and transformational market leadership is based on deep market knowledge, proprietary tools and hundreds of recognized industry
visionary/thought leaders – our topical community.
Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com Page | 7 Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com 480-488-5707 Page | 7
Proven Methodology
Goal: Drive visionary thinking
and leadership through
innovation as measured by
profitable, sustainable growth
Innovation Process Marketing
IPMTM
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IPM: Market Exploration / Validation
“Beyond Line of Sight (BLOS) Promise”
BLOS is about Transformational Growth through Disruption – The Future is Here!
BLOS has emerged as a key IPM tool for corporate strategists to gain insights into the future and to leverage these insights into a differential advantage in the market place.
Gives companies the vision to see and understand the future while providing the evidence necessary for sound and supportable business decisions.
Provides precedence and a management roadmap
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IPM Actionable Outcomes
Market Opportunity Plan
Business Case (as needed)
Brand, positioning and messages for identified markets and competitors
Go-to market roadmap with launch strategy and tactics
Sales lead opportunities - identified and early stage qualified
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VMI’s Topical Community
Hold the key to leadership
Thought Leaders help VMI Answer:
What are the important emerging trends in the form of problems needing a solution
How your innovation satisfies the clear unmet market need in the form of a disruptive solution
How the benefits can be best observed and interpreted
How your solution should be valued, sold, and supported
How your benefits can best be communicated Making your differential advantage
highly valued, understandable and believable
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Select VMI Technology Projects & Reports
Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com Page | 12 Vanguard Marketing International, Inc. Seeing What’s Next, Being What’s Next® www.e-vmi.com 480-488-5707 Page | 12
VMI Helps Our Clients:
Achieve Breakout Growth and Transformational Leadership
by
Seeing What’s Next, Being What’s Next™
Jack Byers, CEO
www.e-vmi.com
