© 2009 VMware Inc. All rights reserved

A Vision for User Centric Computing

James Potts

Virtual Desktop

Infrastructure (VDI)

Application

Virtualization

Virtualization of

the Desktop

Green

Computing

Lifecycle

Management

Your Virtualization Practice

Additional Opportunities for Your Virtualization Practice

Diagram By Jon Busshart

Security Terminal

Services

Beyond

Business Continuity and Disaster Recovery

Beyond

Virtualization of the Desktop

Storage

WAN Accelerators

Security

Site to Site Replication

Hosting

•Your Virtualization Practice

Additional Opportunities for Your Virtualization Practice

•Companies with fewer physical servers to

consolidate move into virtualization for the business continuity

aspects

•Diagram By Jon Busshart

Beyond

Green Computing

Server Consolidation

Virtualization of the Desktop

Lifecycle Management

Blade Systems

•Your Virtualization Practice

Additional Opportunities for Your Virtualization Practice

•With out virtualization,

•over the next two years you are going

to spend $0.70 in power and cooling for every $1 spent

on hardware.

•Over the next five years it is likely your energy costs could end up exceeding

your hardware costs.

•Diagram By Jon Busshart

Lifecycle Management

Management

Unified Management

Beyond

Virtualized I/O

Blade Systems

Storage

Virtualization of the Desktop

•Your Virtualization Practice

Additional Opportunities for Your Virtualization Practice

•Standardizing the process for introducing new infrastructure and

applications into an environment will mean IT

managers will have a better use of their limited time

•Diagram By Jon Busshart

Beyond

Virtualization of

the Desktop

Lifecycle Management

Provisioning

Virtualized I/O

Blade Systems

Storage

•Your Virtualization Practice

Additional Opportunities for Your Virtualization Practice

•Deploying new applications into an

environment can take hours rather than weeks

or months

•From concept to creation meet your business objectives

faster

•Diagram By Jon Busshart

7

The Cloud is Changing Computing Environments

Public Cloud

Private Cloud Devices

Computing

Apps

Data

Computing

Apps

Data

Interaction

Apps

Data

8

Under Pressure From Every Direction

We need to break out before the next big wave of investment

Budget High operational costs

Resource-intensive projects No marginal returns

Compliance Too many vulnerabilities

Too hard to audit

“new = risk”

Business Not driving growth

Inhibits change No productivity gains

Spend

less

Standardize

and

lock-down

Rationalize and

reduce

Escape

from

controls

Stuck in

a vicious

spiral

9

The Future is User Centric Computing

Applications

Public and Private

Cloud

VMware

User Workspace Persona

Administration Console

Data

10

Benefits of a User Centric Model

Flexible and dynamic

architecture

Rapid change

management

Increased IT Control

Better Security &

Compliance

Faster time to market

Improved SLA

Reduced Costs

IT Benefits

Device Flexibility

Access Flexibility

Session Portability

Availability & Continuity

Increased Productivity

End-User Freedom

End User Benefits

User-Centric

11

Accelerating the Evolution to a User Centric Model

PC Centric User-Centric

12

Data

Apps

OS

Data

Persona

Desktop Apps

Phase 1: Virtualize Windows Desktops and Applications

Private Cloud

Data

Desktop Apps

Persona

VMware

VMware View and ThinApp

13

Persona

Desktop Apps

Phase 1: Virtualize Windows Desktops and Applications

OS

Data

Apps

OS

Data

Apps

OS

Data

Apps

Data

Private Cloud VMware

VMware View and ThinApp

14

VMware View Solution Components

Re

du

ce

Co

sts

End User Freedom My cloud on the go

Cloud Infrastructure Always on, always

responsive business

IT Control Secure and control

your cloud

Inc

rea

se

Ag

ilit

y

15

• Increase security and ensure compliance

• Reduce desktop costs up to 50%

• Desktop management efficiency

• Simplify and automate IT tasks

• Zero downtime infrastructure

• Responsive and agile infrastructure

• On-demand resources

VMware View Delivers Benefits

• Reduce end-user downtime

• Increase access flexibility

• Better desktop availability

• Desktop DR and backup

End User Freedom My cloud on the go

Cloud Infrastructure Always on, always

responsive business

IT Control Secure and control

your cloud

16

VMware View Architecture Overview

End User Freedom

PCoIP, View Client,

Local Mode

Optimization Controls

Continuity Services

Media Services

IT Control

View Manager

View Composer

View Persona Management

VMware ThinApp

vShield Endpoint

Cloud Infrastructure

vSphere Desktop

vCenter Desktop

17

Cloud Infrastructure Always on, always responsive business

18

Delivering Business Agility

Revolutionize desktops and enable

cloud computing

Dynamic allocation of optimized

compute resources on-demand

Elastic resources quickly scale up

and down to respond to changing

business requirements

Simplify business infrastructure and

standardize on a single easy to

deploy platform

19

Ensure Cloud Service Levels

Scalability

• Optimized for desktop delivery

• Deliver 10’s to 1,000’s of desktops

Availability

• Ensure zero downtime

• Protect against unplanned downtime

• Quick recovery from unplanned downtime

Reliability

• Ensure optimal desktop performance

• Protection from planned downtime

Private Cloud

20

Simplify Management through a Single Console

Centralize Desktop Management

Streamline IT tasks from hours to a few clicks

Dashboards for a unified view across desktop infrastructure

Enable Role Based access to distribute IT responsibility

21

Integrate Application Management

Centrally Deliver Apps

Entitle to pools or individual desktops

Locally executed or streamed

Integrated App Dashboard

Centrally manage app inventory

Easily monitor progress and status of

entitlements

Optimize entitlement process for

application groups

22

Template

Flexible Provisioning

Quickly respond to changing needs

Automate provisioning from templates

On-demand provisioning

Quickly entitle/disable users or groups

Multiple types of desktops

• Floating, Dedicated, Individual

• Centrally hosted or offline desktops

Flexible Pools:

• Automated, Linked-Clone, Physical Desktops,

Blade PCs, Terminal Services

View Manager

vCenter

23

Efficiently Preserve User Settings and Data

View Persona Management

delivers personalization and lower

desktop costs

Reduce desktop TCO by enabling more

use cases for stateless floating desktops

Maintain user persona between sessions

Faster login times

Centralized and simple IT administration

NEW

24

Streamline Image and Application Management

Easily manage thousands of users with

View Composer and ThinApp

Separation of base OS image, user data

disks and applications

Manage fewer, smaller images

Improve performance and reduce costs with

tiered storage

100% update/patch success rate

Seamlessly update users without disruption

25

Operating System

Reduce Application Conflict and Support Costs

Streamline Application Packaging

and Deployment with ThinApp

Decouple applications and data from OS

Eliminate application conflicts

Enable application flexibility

Enable many versions of same app

Deployment flexibility

Zero endpoint footprint

Easily integrates into existing ESD tools

Application Application

Operating System

VOS VOS

Application

sandbox

Application

sandbox

App Files App Files

26

Ensure Security and Compliance

Improve data protection and move data off

endpoint devices

Secure and encrypted access from all

endpoints

Secure, unified access to View, Terminal

Servers, Blade PCs, physical desktops

Customize settings to enforce policy

Two-factor authentication or security server

Offline desktop protection

Clipboard cut and paste NEW

27

Efficient and Scalable Desktop Protection

vShield Endpoint enables efficient

antivirus processes

Efficiently offload AV protection

Leverage 3rd party AV solutions

Eliminate AV storms

Improve desktop performance and

eliminate agents susceptible to attack

Lower cost and complexity of desktop

malware protection

Cloud Infrastructure

agent agent agent agent agent agent

agent agent agent agent agent agent AV

Partner Appliance

28

A Desktop that Follows You

Desktop PC/Laptop

Repurposed PCs, Windows, Mac

Mobile Devices

iPad and Android Tablets

Thin Client/Zero Client

Broad Industry Support

View client for flexible access across a broad range of devices

NEW

29

Delivering the Best End-User Experience

High Performance Experience

Flexible and adaptive for the best

experience across LAN and WAN

Optimized for desktop delivery

Customize the experience by user,

use case, available conditions

End-to-end software solution with

optional hardware

Addressing requirements from the task

worker to power user

NEW

30

Flexible and Adaptive Experience

Configurable Experience

Ensures responsive desktop while

rendering pages and graphics

Build to lossless delivers best

performance and highest resolution

Customize with Optimization Controls

• Select the right settings for the user,

use case or conditions

• Reduce bandwidth use up to 75%

• Increase user density and scalability

on the WAN

NEW

31

Seamless End-User Experience

Media Services delivers usability

3D Graphics without specialized HW

Print optimizations

Clipboard copy and paste

True multi-monitor support

USB and Multimedia redirection

Flash content and graphics

Media Services for Unified

Communications

Seamless user experience with integrated

VOIP and virtual desktop

Follow me desktop and VOIP

Increase end user productivity

Optimized UC and desktop performance

NEW

NEW

NEW

NEW

32

Optimize End-User Productivity

Continuity Services reduces

downtime

• Automatically detects loss in network

and reconnects the user session

• No user intervention required

• Seamless experience on unreliable

networks

Continuity Services streamlines

login

• Single Sign On

• Enable smart cards / proximity cards

• Enable Biometric devices

• Kiosk Mode delivers easy access

Connection

Server

NEW

X

33

Delivering Offline Mobility

View Client with Local Model

enables secure offline productivity

Check out VMs to physical devices

Support mobile or offline users

Extend centralized policy

“Heartbeat” back to datacenter

• Synchronize, Update, Remote

Expiration

Support mobile users, contractors and

EOIT/BYOPC use cases View Manager

34

VMware View Use Cases

State/Local

Education

2121

Financial

Services

Federal

Gov Retail Healthcare

Business Process Desktop

OS Migration

Application Compatibility

Always On Desktop

Follow Me Desktop

ROBO

35

36

37

38

39

40

41

42

43

44

45

46

© 2009 VMware Inc. All rights reserved

THANK YOU

48

Reduce Desktop TCO up to 50%

VMware View

reduces desktop

TCO by up to 50%

Source: IDC White Paper, 2009

OPEX Savings

Reduce help desk calls

Improve desktop management efficiency

Simplify security and compliance

Provision users & deploy desktops in

minutes

CAPEX Savings

Hardware CAPEX flexibility

Reduce storage requirements

Improve desktop consolidation ratios

Improve backend user density

OPEX Savings

Reduce help desk calls

Improve desktop management efficiency

Simplify security and compliance

Provision users & deploy desktops in minutes

Increase End-User Productivity

Reduce end-user downtime

Automate desktop and data backup

Simplify desktop for end-users

49

For every $1 spent on hardware, companies spend $3 to manage.

OPEX CAPEX

$1

$3 $3

Source: IDC Study 2009

The Cost of PC Management Is Staggering

Inc

rea

sin

g I

T c

os

ts

Incre

as

ing

IT

Co

sts

50

Simple, Cost Effective and Complete

1/3 the Complexity of Competitive

Solutions

1/2 the Cost of Competitive

Solutions

Full

End-to-End

Solution

Clear Desktop Virtualization Market Leader

Lowest solution complexity

Few installation steps

Simple, integrated management interface

Requires half the number of servers for a 10K user deployment

Enables both CapEx and OpEx savings

Only solution optimized for delivering virtual desktops

Integrated application virtualization

Industry first Integrated online and offline solution

Over 9,500+ customers worldwide

51

Task Workers Knowledge

Workers Power Users Mobile Users

Well defined desktop

Predictable tasks

Controlled environment

Personalized desktop

Variety of tasks

Variety of apps

Multimedia content

High-end apps

Maximum performance

Personalized desktop

Multimedia content

Device flexibility

Disconnected access

Remote access

Personalized desktop

Addressing the Broadest Range of Users

VMware View