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• Vocab Unit 6 Quiz – Wed 2/13 • Completed project due FRIDAY, 2/15!!!! • All advertisements will be presented in class on 2/15. During your presentation you will explain your appeal(s) and technique(s). You will also explain how your appeal are used to attract your target audience. • Each advertisement must include at least one technique(check your notes) - and at least appeal (ethos, pathos, logos). • TV Commercial - you must complete and submit a Storyboard. You must also have your commercial approved by Mr. Pugliese BEFORE Friday, 2/15 • Radio Commercial - you must complete and submit a complete script for your radio commercial. The radio ad must include a JINGLE. • Print Ad - you must complete and submit a written explanation of your ad. Explain in detail the appeal, technique, logo, and slogan. Also explain who the target audience is and how the ad specifically targets this audience. Minimum 200 words. Techniques • The Unfinished Technique • The Weasel Word Technique • The “We’re Different and Unique” Technique, • The “Water is Wet” Technique • The Vague Technique • The Endorsement/Testimonial Technique • The Scientific/Statistical Technique • The Compliment the Customer Technique • The Rhetorical Question Technique • Famous-person testimonial • Plain-folk pitch-associates product with simplicity. “We bring good things to life” General Electric • Snob-appeal approach-attempts to persuade consumers that using a product will maintain or elevate their social status, • Bandwagon effect-points out in exaggerated claims that everyone is using a particular product “America’s favorite “ “best” • Hidden-fear appeal-plays on consumers’ sense of insecurity • Irritation advertising-creating product name recognition by being annoying or obnoxious. • Association principle-an ad associate a product with some cultural value or image that has a positive connection but may have little connection to the actual product symbols of American patriotism in the wake of September 11 th .
