ACTIVITY 1 MODULE 7

PREPARED BY:OSCAR BERTHIER ALZATE GONZALEZ

ID: 91443758

PRESENTED TO:SAUL GONZALEZ

Teacher

LECTURE:TECHNICAL ENGLISH

MANUELA BELTRAN UNIVERSITYADMINISTRATIVE MANAGEMENT TECHNOLOGY

AUGUST 2.013

Vocabulary

Marketing: Marketing is a process that involves the identification of

needs and wants of the target market, the development of consumer-oriented objectives, building strategies that create superior value, the implementation of customer

relationship and retention value achieving consumer benefits.

Distribution: The distribution is that set of activities that are performed since the product has been produced by the manufacturer

until it was bought by the final consumer, which is specifically designed to get the product (or service) to the

consumer.

Promotion: Sales promotion is a tool or variable promotion mix

(advertising), consists of short-term incentives, consumers, members of the distribution channel or sales teams,

seeking to increase the purchase or sale of a product or service.

Advertising: Advertising is a form of advertising that attempts to

increase the consumption of a product or service through media techniques.

Product:

A product is anything that can be offered to a market to satisfy a want or need.

Market: Organizations or individuals with needs and desires that have the capacity and are willing to purchase goods and

services to meet their needs.

Behavior: The way to proceed with the persons or organizations in

relation to their environment or world of stimuli. Behavior can be conscious or unconscious, voluntary or involuntary,

public or private, depending on the circumstances affecting them.

Consumer: A person or organization that demands goods or services

provided by the producer or the supplier of goods or services. That is, a trader with a variety of needs.

Saving:Saving is the difference between disposable income and

consumption made by a person, a company, a public administration, among others. Likewise, saving is the part of income that is consumed or complementary part of the

expense.

Motivation: It means "cause of motion." Motivation can be defined as

pointing or emphasis that is discovered in a person to a particular means of satisfying a need, thereby creating or increasing the impetus to put in the work environment or

that action, or to stop doing.

Need: A need is a sense of lack with the wish of something. The

needs are the expression of what a living being indispensably required for conservation and development.

Demand:

The demand is defined as the quantity and quality of goods and services that can be purchased in different

market prices for a consumer (individual application) or by all consumers (or market total demand), at a given time .

Offer: The market economy system, rests on the free play of

supply and demand focusing on the study of supply and demand in a market for a particular good.