Vodafone Airte Final

8/8/2019 Vodafone Airte Final

http://slidepdf.com/reader/full/vodafone-airte-final 1/17

�S

�A

�A

�T

�A

�A

�Sayan

�Arghyadeep

�Anupam

�Tushar

�Abhinav Sinha

�Abhinav Nigam



�R e

�P

�R ed & White Logo

�Pug, Zoo-Zoo

�S

�

T�H

�C

�Simple

�

Trustworthy�Helpful

�Confident

�R

e�C

�

�R

eliability�Consistency

�Service

�G

�D�C

�A

�Global Expansion

�Dynamism�Commitment

�Acquisition

�H

�R e

�P

�D

�Helpful

�R eliable

�Performer

�Dependable

�

C�D

�C

�P

�

Common man�Dynamic

�Consistent

�Prestigious



�R e� �R ed & White Logo�Signature Tune

�I

�S�C

�Innovator

�Sophisticated�Confident

�D�E

�I

�Dependability�Emotional

�Improve the quality of life

�I

�L�E

�Indian

�Leadership�Enhance Empowerment

�

P�P

�E

�P

�

Prestigious�Problem Solver

�Elite

�Powerful

�

I�E

�I

�E

�

In-control�Exclusive

�Innovator

�Expressive





Physique

Signature Tune Pug, Zoo-Zoo

Culture

Indian Global

R elationImprove quality of life Reliable, Service oriented

Personality

Innovators Common man







Q.1. Where do I come from?

Ans. Sunil Bharti Mittal incorporated Bharti

Telecom Limited as the first company to offer push-

button telephones, Fax machines, cordless phones

and cellular network .

Q.2. What do I do?

Ans. Leadership in the telecom sector based on

pan India operations.



Q.3. What makes me different?

Ans. Improving the quality of life based on

innovations.Q.4. Who am I for?

Ans. Committed to the needs of the customers

to delight them with excellent service.

Q.5. What am I like as a person?

Ans. Innovator, confident and sophisticated.



Q.6. What do I fight for?

Ans. To be loved by more customers, targeted by

top talents and benchmarked by morebusinesses.

Q.7. What do I value?

Ans. Trust and transparency to develop and

nurture long-term relationships with key

stakeholders.



� Strategic Concept-

Ans.

Improving quality of life

Continuous Innovation

Umbrella Branding, Co-Branding

Targeting Elite, Up market

Elite Brand-Ambassadors (Sachin Tendulkar,A.R . Rehman, Sharukh Khan etc.)





Q.1. Where do I come from?Ans. The name Vodafone comes from voice data fone, to

"reflect the provision of voice and data services over

mobile phones .´ Vodafone was formed in 1982 as a joint

venture between Racal Electronics plc's subsidiary Racal

Strategic Radio along with Millicom and the Hambros

Technology Trust.

Q.2. What do I do?

Ans. It is the world's largest mobile telecommunicationscompany measured by revenues and the world's second

largest measured by subscribers.



Q.3. What makes me different?

Ans. Creating changes for good when it¶s not

happening naturally, and being reliable to our stakeholders.

Q.4. Who am I for?

Ans. Committed to the community to create a

better future through performance and dynamism.Q.5. What am I like as a person?

Ans. Simple, trustworthy, confident and helpful.



Q.6. What do I fight for?

Ans. To engage with customers to understand

their expectations, to respond to stakeholders with

our evolving sustainability targets and programs,

and to report progress back to our stakeholders.

Q.7. What do I value?

Ans.Access to communication, earning customer

trust and the environment.



� Strategic Concept-

Ans.

Targeted every common man,Value Added Service,

Dedicated customer care (Happy to help)

IMC based on innovative Characters

(Zoo-Zoo, Pug)



Date post:	09-Apr-2018
Category:	Documents
Upload:	sayanparismita
View:	226 times
Download:	0 times

Vodafone Airte Final

Documents