Vodafone AirTouch Proprietary & Confidential

Wireless Internet, Information Services and

Applications over cdmaOne

Bangkok, ThailandMarch 29, 2000

Vodafone AirTouch Proprietary & Confidential

Outline

• AirTouch CDMA History

• AirTouch Mobile Web Product Overview

• Mobile Web Handsets

• Future Enhancements

• Open Discussion

• Appendix: AirTouch Content

Vodafone AirTouch Proprietary & Confidential

AirTouch CDMA History

Vodafone AirTouch Proprietary & Confidential

Vodafone AirTouch Involvement in Wireless

• Presently the world’s largest wireless company– operations in 24 countries on 5 continents

– UK, USA, Germany, Belgium, Netherlands, Sweden, Poland, Romania,

Hungary, Italy, France, Portugal, Spain, Greece, Malta, Japan, South

Korea, Australia, New Zealand, Fiji, India, Egypt, Uganda, South Africa

– global ventures serve over 44 million customers in total

• Full range of wireless services offered

– cellular, paging, PCS, and global mobile satellite communications

• Experience with all major cellular/PCS technologies

– AMPS, TACS, GSM, TDMA, CDMA, and PDC technologies

SwedenSweden

ItalyItaly

MaltaMaltaSpainSpain

PortugalPortugalFranceFrance

BelgiumBelgiumNetherlandsNetherlands

GermanyGermany

EgyptEgypt

UKEurope

PolandPoland

RomaniaRomania

South Africa

South Africa

UgandaUganda

Africa

New ZealandNew Zealand

AustraliaAustralia

FijiFiji

Pacific Rim

USA

IndiaIndia

JapanJapan

South KoreaSouth Korea

GreeceGreece

Unmatched Worldwide FootprintUnmatched Worldwide Footprint

Vodafone AirTouchVodafone AirTouch

HungaryHungary

Vodafone AirTouch Proprietary & Confidential

AirTouch CDMA History and Commitment to the Technology

• Began internal evaluation of CDMA after determining that the

proposed US TDMA standard would not meet its requirements

• First cellular carrier to conduct field trials of CDMA in a mobile

environment (1989)– trials conducted in San Diego, initially only with AirTouch and

Qualcomm

– trial system latter opened up to the cellular industry at large

• Played major roles in the CTIA and the TIA during development of

cdmaOne standards– currently very active in G3G CDMA standards development activities

• Deployed first US major market commercial cdmaOne service in

Los Angeles in May 1996

Vodafone AirTouch Proprietary & Confidential

AirTouch CDMA History and Commitment to the Technology

• Founded the CDMA Development Group (CDG)

• Implemented cdmaOne service in all AirTouch Cellular markets

• Evaluated other digital technologies for its PCS partnership

business in the US but decided in favour of cdmaOne– conducted extensive technology trials in San Francisco Bay Area

• Evaluated IS-136 TDMA for its Kansas City joint venture operation

but again decided to deploy cdmaOne

cdmaOne has consistently proven itself against other technologies and is the AirTouch technology of choice

Vodafone AirTouch Proprietary & Confidential

AirTouch & U.S. Partnership cdmaOne Networks

Vodafone AirTouch Proprietary & Confidential

AirTouch Mobile Web Product Overview

Vodafone AirTouch Proprietary & Confidential

Product Overview

• Mobile Web lets customers access specially formatted Internet content through their cdmaOne cellular phones

• The content is displayed by a Phone.com minibrowser stored in the phone– The minibrowser experience is familiar to users of desktop browsers, as

many functions are similar

• All customers with a minibrowser phone can access the service– Users don’t have to sign-up for service

• All new mid- and high-tier phones being ordered by AirTouch will have a minibrowser

• Mobile Web is bundled with the SMS service offering– As part of the service, users can have information pushed to them

– Push information is delivered via SMS

Vodafone AirTouch Proprietary & Confidential

Product Overview

• Mobile Web content and services currently offered include:– E-mail, messaging, calendar, address book

– Personalized information (e.g. news, weather, sports scores, stock quotes)

– Directory services

– AirTouch e-care (electronic customer care)

• Content is accessible through both wireless phones and desktop computers

• Information services can be personalized from either the phone or a desktop computer

• All content and services are delivered to the phone from a network server– Service can continually evolve as new content and services become available

– All new content is immediately available to all Mobile Web users

• All Mobile Web handsets use intelligent text entry technologies for ease of composing messages and e-mails

Vodafone AirTouch Proprietary & Confidential

Product Overview

• Desktop access at http://my.airtouch.net

– Consistent look and feel with “airtouch.com” web site

• Most of the AirTouch branded content and services currently provided through a partnership with InfoSpace– Additional content and services will also be available through a co-branded

service with Microsoft (MSN Mobile)

• Three types of pages (called “cards”) can be sent to the phone and displayed on the screen:– Display Card

• Displays text: Content author controls how large amounts of content are broken down into separate cards (e.g. using a “More” key at end of each card, etc)

– Choice Card• Navigational links / menu options the user can select from (e.g. messages in an e-

mail box, names in an address book, etc)

– Enter Card• For the user to enter information (text, numeric, alphanumeric)

Vodafone AirTouch Proprietary & Confidential

Mobile Web Home Page

The Home Page is the first page of content on the handset view:

1 my.airtouch.net E-mail, PIM, personalized information services, and e-care

2 Messaging Send a message, Instant Messaging, Buddy List

3 Hot List Sites AirTouch has bookmarked for the userPortal partners (MSN Mobile, AvantGo) “What’s Hot” folder that showcases new/popular sites

4 Directories Yellow Pages, White Pages, reverse lookup

5 Financial Stock trading, “Coming Soon” – banking

6 Shopping Price comparison serviceOne click purchasing

7 OnTheRoad Traffic reports, directions, flight information, fast access to lists of local restaurants, hotels, gas stations, movie theaters

8 Bookmarks A list of sites the user has bookmarked

9 Go to . . . User enters a URL

Vodafone AirTouch Proprietary & Confidential

Design Principles for Phone Navigation

• Fewest clicks for most important information

• Logical placement of content within navigational structure

• Customers aren’t required to have a PC with Internet access to use Mobile Web– Customers can register and personalize service from their wireless

phones

• No more than 9 links in a menu list

Vodafone AirTouch Proprietary & Confidential

Find It FastDirectionsTrafficTravel

MoviesHoroscopeLotteryTV ListingsConcertsThe ArtsNews

Stock TradingBanking (coming soon)

Phone Navigation Summary

EmailAddressesCalendarMyNewsMyWeatherMyStocksMySports MyTimeMyAccount

1 my.airtouch.net

2 Messaging

3 Hot List

4 Directories

5 Financial

6 Shopping

7 OnTheRoad

8 Bookmarks

9 Go To . . .

MSN MobileAvantGoWhat’s Hot

Vodafone AirTouch Proprietary & Confidential

Example Content Sources in the US

Category Content Source

Directory Yellow Pages Multiple sources

White Pages Mulitple sources

Finance Stock quotes FreeRealTime.comS&P Comstock

Ticker news Business Wire

Mutual funds Lipper

Company profiles MarketGuide

Shopping Product reviews Consumer Guide

Product listings Multiple sources

Vodafone AirTouch Proprietary & Confidential

Example Content Sources in the US

Category Content Source

Sports Sports scores Sports Ticker

Sports news SportsLine USA

News News ComtexAP

Travel Flights, hotels, cars LeisureTravel

Maps VicinityMapQuest

Directions NavTech

Traffic ETAC

Vodafone AirTouch Proprietary & Confidential

Example Content Sources in the US

Category Content Source

Weather Weather Nat’l Weather Serviceweather.com

Ski reports AMI News

Entertainment Movie listings CinemaSource

Horoscopes Astrology.net

Lottery LottoLink

TV listings Tribune Media Services

Fine arts events Culture Finder

Concerts MoJam

Vodafone AirTouch Proprietary & Confidential

Other Content for AirTouch Mobile Web: MSN Mobile

• MSN Mobile is a co-branded portal with Microsoft

• Features Microsoft properties– Hotmail

– Expedia (view itineraries, check flight schedules, travel news)

– MoneyCentral (view personal portfolio, look-up stock quotes, news)

– MSNBC news

• Other content includes:– Weather, sports, horoscope, lottery

• Service includes push information delivered via SMS

Vodafone AirTouch Proprietary & Confidential

MSN Mobile Home Page

1 Hotmail

2 Addresses

3 Travel

4 News

5 Weather

6 Sports

7 Finance

8 Entertainment

9 Personalize

ScoreboardHeadlines

LotteryHoroscopeMovies

PortfolioQuotesLeading IndexesHeadlines

Local forecastHeadlines

ItineraryDirectionsFlightsTravel news

LocalNationalWeatherBusinessSportsEntertainment

Vodafone AirTouch Proprietary & Confidential

Other Content for AirTouch Mobile Web: AvantGo

• Accessible through the “Hot List”

• Free to AirTouch

• Brings high value brands – e.g., Wall Street Journal, CNNfn, NY Times

Vodafone AirTouch Proprietary & Confidential

Mobile Web Handsets

Vodafone AirTouch Proprietary & Confidential

Mobile Web Handsets

• Mobile Web handsets are available in many price ranges and levels of sophistication:– Low tier: Qualcomm 860

– Middle tier: Samsung 850, Audiovox 5000

– High tier: NeoPoint 1600, Nokia 6185, Motorola StarTac

• All Mobile Web handsets have a Phone.com minibrowser

• Intelligent text entry technologies are used in all Mobile Web handsets– Tegic T9 “triple-tap” technology

– Qualcomm’s “Smart” text entry technology

Vodafone AirTouch Proprietary & Confidential

Future Enhancements

Vodafone AirTouch Proprietary & Confidential

Future Enhancements

• SMS and Net Alerts integrated into AirTouch branded content and services– Net Alerts can be used to more efficiently push information to handsets

– Unlike SMS messages, Net Alerts can include actionable URL link

• Net Alerts integrated into MSN Mobile content and services

• More advanced e-care features

• More financial services capabilities (banking, trading)

• Enhanced local content (regional)

• Location-based services

• User management of bookmarks from desktop/laptop web browser

Vodafone AirTouch Proprietary & Confidential

Open Discussion

Vodafone AirTouch Proprietary & Confidential

Appendix: AirTouch Content

Vodafone AirTouch Proprietary & Confidential

AirTouch Content

• E-mail– Receive, reply, compose, forward, and delete email from phone or

desktop/laptop

– Accessible on desktop/laptop via web browser or any POP3 email client (e.g., Outlook Express)

– Email domain name: @mail.airtouch.net

– User can set “forward” profiles to device of choice

– Attachment indicator

– Filtering capability on sender, subject, keyword, priority, or time of day

Vodafone AirTouch Proprietary & Confidential

AirTouch Content

• Messaging– Send a message to any AirTouch SMS phone or pager

– Reply to messages

– View Buddy List

– Buddy List registration

– Integrated with Address Book

Vodafone AirTouch Proprietary & Confidential

AirTouch Content

• Calendar– Web based calendar accessible from phone or desktop/laptop

– Secure, password protected

– Create events with date, time, venue and contact information

– Edit and update events

– Multiple views – monthly, weekly, daily

– Distinguish recurring events

– Allows subscription to public calendars

Vodafone AirTouch Proprietary & Confidential

AirTouch Content

• Address book– View, add, edit, and delete contacts from phone or desktop/laptop

– Integrated dialing, email, and messaging

– Synchronization with MS Outlook

Vodafone AirTouch Proprietary & Confidential

AirTouch Content

• E-care– Check your account balance

– Dial 611

– Frequently Asked Questions about Mobile Web

• Access to AirTouch services– Dial 411 Connect

– Toggle services on and off • Services with an enterprise-wide star code

Vodafone AirTouch Proprietary & Confidential

AirTouch Content

• Personalization– User can personalize the service from their desktop/laptop or phone

– Personalization includes:• Address of home, office, or other locations to be used when searching

directories or requesting directions• News categories• Zip code for local weather, lottery results, TV listings, concerts, art

events• Sports scores• Stock portfolio