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Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 1

Presentation by:

K.ARAVIND KUMAR

SIBI.S

MARKETING STRATEGY

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The name Vodafone

comes from Voice data

fone, chosen by the

company to

Reflect The Provision

Of Voice And Data

Services Over MobilePhones.

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Vodafone in INDIA came with

acquiring Hutchison essar limited.

Vodafone was launched officially on

21st September 2007.

Than on hutch was rebranded as

Vodafone.

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MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

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MARKETING STRATEGY

Strategy is direction & scope of an

organization over the long term: which

achieves advantage for the organization

through its configuration of resources within a

challenging environment to meet the need of

markets and to fulfill stakeholder

expectations.

Make the most of now

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Marketing strategy is a key part of overall

corporate strategy, which is concerned

with developing plans for finding out what

customers want and then efficiently

meeting their requirements.

Vodafones strategy is customer focused

and product led; the company is

continually developing new products andservices which utilize the latest

technological advances.

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To keep its leading edge, Vodafone is

continually looking to add value to the

services it provides and to the packages it

offers to customers.

ZooZoo, the new brand ambassador of

Vodafone, has created a furors in theadvertising industry.

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Marketing strategies of Vodafone

Vodafone has given

birth to the Zoozoo:

a special character

created specifically

to convey a value

added service (VAS)

offering in each ofthe newly released

commercials.

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Vodafone has come with creative advertising

campaign for its various plans.

This strategy has captured the imagination ofmillions.

The strategy is a buzz that lives up to the

brand image of great creative's and clevermarketing.

In the first 10 days of IPL (Indian premier

league) it has reached a cumulative of 89million people.

This is a wonderful strategy adopted by

Vodafone.

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This has helped the company to raise not

only its profits through sales but has alsotremendously increased its brand value.

Zoozoos have become so popular that

Vodafone has succeeded in its effort of viral

or buzz marketing. Their add campaign hasgained so much popularity all over the

world.

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The viewership for the add is highest

among all the adds. Whats interesting is

that there are some 25 such commercials

planned under this campaign, 10 of

which are already on air.

The aim is to release approximately onead a day, to sustain interest till the end

of the IPL.

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Zoozoos have been successful in givingVodafone a makeover and establishingmaximum brand presence.

The charm of the Zoozoo was itself a greatself-marketing strategy and they wereinstant success among masses. Within few

days, Zoozooz created a huge audience forthem, giving a boost to the Vodafonebrand.

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BUSINESS STRATEGIES.

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Magic Box. Stock Alerts.

International Roaming.

Bhakti Saagar.

Dating Tips. Voice SMS.

Fashion Tips.

Recharge Anywhere.

Ringtone. Group SMS.

Call Divert.

Background Music. Exam Results.

Beauty Tips.

Phone Backup.

IPL commentary. Cricket Alerts.

IPL contests.

Chotta Credit.

Maps Live. Live Games.

Musical greetings.

Themes for advertisement

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Success

Zoozoos dominating social networking sites. Created Strong Association.

Wallpapers, ringtones, videos, contests. pictures,stories etc of Zoozoos.

Videos had 3million hits in 3 weeks. Most watched video.

Most watched brand in breaks.

Vodafone becomes INDIAs 3rd biggest tele-comcompany after airtel and Reliance, within a veryshort period.

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CONCLUSION

Low cost ads made a very good impact. Zoozoo Concept highlights the presence of

Vodafone in India very dominantly.

The strategy of strong advertising not only saveslots of money but also creates a positive impactin society regarding their brand.

Advertises more relate to common man ,leads

to more customers. Within a very short period they acquire 3rd

place in communication market.

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