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Vodafone Turkey MobileWallet (M-Wallet) Application

June 2013

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Goal

• Enrich and touch consumer’s daily life by providing convenient and simple functionality

• Create bond between consumer and application via compelling, easy and convenient financial services experience

• Make customers feel empowered & liberated via ready-to-use app with virtual Cep Nakit card creation feature, no need to buy physical card.

• Build trust by Cep Nakit brand which has been issued together between PTT(Turkish Postal Office), Visa and ING Bank

• Provide convenient and simple user experience via simple and easy functionality and user interfaces.

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M-Wallet Functionalities

1. Virtual Cep Nakit account creation2. Send/request money 3. Cep Lira top-up/VF Packages (Add-ons)

sales4. QR code(Kolay Kod) based money

request/send 5. Store my cards - Customer scans any cards’ front/back

side

6. Moneybox: Kumbara-saving account

7. Nearest VF shop 8. NFC Smart tag campaign application-for NFC

enabled devices

9. Motion sensor money send feature – emotional effect

10. Transaction history and account balance query

Phase 1Soft Launch

TMOB delivers the Wallet App and Platform, Provus delivers Cep Nakit functions.

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User Interfaces: Launch Page

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User Interfaces: Launch Page

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Main Functionalities

• Money transfer: send money to any GSM number and request money from any Vodafone subscriber

• Money transfer by QR Code• Vodafone airtime package purchases and Cep Lira top up• Moneybox account for saving• NFC campaign task manager• Transaction history and balance inquiry• Store my cards: Adding any physical card by scanning cards front

and back

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Conveniences

• No need to go any Vodafone shop or PTT  branch to activate the application

• Easy to use, simple and fast• Data free usage: use in any case, even without airtime balance

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3 unique Features ... that enhance the transaction experience for the end-user

• Money transfer: send /receive from any VF GSM number to any GSM operator subscriber in Turkey

• Money transfer via QR code (first in Turkey)• Moneybox account for saving