Vodafone Wikipedia

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VODAFONE WIKIPEDIA

Vodafone Group plc(LSE:VOD,NASDAQ:VOD) is a globaltelecommunications company headquartered inNewbury,United Kingdom. It is the world's largest mobiletelecommunications company measured by revenues and theworld's second largest measured by subscribers (behindChinaMobile) with 347 million proportionate subscribers as at 30June 2010.[2][3]It operates networks in 31 countries and haspartner networks in a further 44 countries.[4][5]It owns 45% ofVerizon Wireless,the largest mobile telecommunicationscompany in theUnited Statesmeasured by subscribers.[6][7]

The name Vodafone comes from voice data fone, chosen bythe company to "reflect the provision of voice and data servicesover mobile phones".[8]

Its primary listing is on theLondon Stock Exchangeand it is aconstituent of the FTSE 100 Index.It had amarketcapitalisationof approximately 80.2 billion as of August 2010,making it the third largest company on the London StockExchange.[9]It has a secondary listing onNASDAQ.

Vodafone Group

Newbury: New Vodafone Headquarters. This HQ is situated in the north western section ofthe grid square and the picture was taken from the west side of the building. Most of thissquare is residential with some farmland and some commercial activity.

In 1980,Sir Ernest Harrison OBE,chairman ofRacal Electronics plc's,the UK's largestmaker of military radio technology, agreed a deal withLord WeinstockofGeneral ElectricCompany plcto allow Racal to access some of GEC's tactical battlefield radio technology.Briefing the head of Racal's military radio divisionGerry Whentto drive the company intocommercial mobile radio, Whent visited GE's factory inVirginia,USA in 1980.[10]
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on_Stock_Exchange


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In 1982, Racal's newly formed subsidiary Racal Strategic Radio Ltd under CEO Whent, wonone of two UK cellular telephone network licences; the other going toBritish Telecom[11][12]The network, known as Racal Vodafone was 80% owned by Racal, Millicomwith 15% andHambros Technology Trust5% respectively. Vodafone was launched on 1 January 1985.[13]Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985.[12]

On 29 December 1986, Racal Electronics bought out the minority shareholders of Vodafonefor GB110 million.[14]

Under stock market pressure to realise full value for shareholders (the mobile unit was beingvalued at the same amount as the whole Racal group), in September 1988, the company wasagain renamed Racal Telecom, and on 26 October 1988, Racal Electronics floated 20% of thecompany. The flotation valued Racal Telecom at GB1.7billion.[15]On 16 September 1991,Racal Telecom was demerged from Racal Electronics as Vodafone Group.[16]

In July 1996, Vodafone acquired the two thirds of Talkland it did not already own for 30.6million.[17]On 19 November 1996, in a defensive move, Vodafone purchasedPeoples Phone

for 77 million, a 181 store chain whose customers were overwhelmingly using Vodafone'snetwork.[18]In a similar move the company acquired the 80% of Astec Communications thatit did not own, a service provider with 21 stores.[19]

In 1997, Vodafone introduced its Speechmarklogo, as it is aquotation markin a circle; theO's in the Vodafone logotype are opening and closing quotation marks, suggestingconversation.

On 29 June 1999, Vodafone completed its purchase ofAirTouch Communications, Inc.andchanged its name to Vodafone Airtouch plc. Trading of the new company commenced on 30June 1999.[20]To approve the merger, Vodafone sold its 17.2% stake inE-Plus Mobilfunk.[21]The acquisition gave Vodafone a 35% share ofMannesmann,owner of the largest Germanmobile network.

On 21 September 1999, Vodafone agreed to merge its U.S. wireless assets with those ofBellAtlantic Corpto formVerizon Wireless.[22]The merger was completed on 4 April 2000.

In November 1999, Vodafone made an unsolicited bid for Mannesmann, which was rejected.Vodafone's interest in Mannesmann had been increased by the latter purchase ofOrange,theUK mobile operator.[23]Chris Gent would later say Mannesmann's move into the UK broke a"gentleman's agreement" not to compete in each other's home territory.[24]The hostile

takeover provoked strong protest in Germany, and a "titanic struggle" which sawMannesmann resist Vodafone's efforts. However, on 3 February 2000, the Mannesmannboard agreed to an increased offer of 112bn, then the largest corporate merger ever.[24]TheEU approved the merger in April 2000. The conglomerate was subsequently broken up andall manufacturing related operations sold off.

On 28 July 2000, the Company reverted to its former name, Vodafone Group plc. In April2001, the first3Gvoice call was made on Vodafone United Kingdom's 3G network.
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Vodafone inIai,Romania

A map showing Vodafone Global Enterprise' footprint. Vodafone Operating CountriesVodafone's partners and affiliates

In 2001, the Company took overEircell,then part ofeircomin Ireland, and rebranded it asVodafone Ireland.It then went on to acquire Japan's third-largest mobile operator J-Phone,which had introduced camera phones first in Japan.

On 17 December 2001, Vodafone introduced the concept of "Partner Networks", by signingTDCMobil of Denmark. The new concept involved the introduction of Vodafoneinternational services to the local market, without the need of investment by Vodafone. Theconcept would be used to extend the Vodafone brand and services into markets where it doesnot have stakes in local operators. Vodafone services would be marketed under the dual-

brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC

Mobil-Vodafone etc.)

[edit] Europe

Networks in Europe

Majority-owned Minority-owned No Ownership

Albania France Austria Belgium

Czech Republic Poland Bulgaria Channel Islands

Germany

Croatia Cyprus

Greece

Denmark EstoniaHungary

Finland Faroe Islands
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Ireland Iceland Latvia

Italy

Lithuania Luxembourg

Malta

Rep. of Macedonia Norway

Netherlands Russia Serbia

Northern Cyprus

Slovenia SwedenPortugal Switzerland Ukraine

Romania

Spain

Turkey

UK

In February 2002, Finland was added into the mobile community, as Radiolinja is signed as aPartner Network. Radiolinja later changed its named toElisa.Later that year, the Companyrebranded Japan's J-sky mobile internet service asVodafone live!,and on 3 December 2002,the Vodafone brand was introduced in the Estonian market with signing of a Partner NetworkAgreement with Radiolinja (Eesti). Radiolinja (Eesti) later changed its name to Elisa.

On 7 January 2003, the Company signed a group-wide Partner agreement withmobilkomAustria.As a result, Austria, Croatia, andSloveniawere added to the community. In April2003,Og Vodafonewas introduced in the Icelandic market, and in May 2003,Omnitel(Omnitel Pronto-Italia) was rebrandedVodafone Italy.On 21 July 2003,Lithuaniawas addedto the community, with the signing of a Partner Network agreement with Bit.

In February 2004, Vodafone signed a Partner Network Agreement with Luxembourg's

LuxGSM, and a Partner Network Agreement withCytaof Cyprus. Cyta agreed to rename itsmobile phone operations to Cytamobile-Vodafone. In April 2004, the Company purchasedSinglepoint airtime provider from John Caudwell (Caudwell Group), and approx 1.5 millioncustomers onto its base for 405million, adding sites in Stoke on Trent (England), to existingsites in Newbury (HQ), Birmingham, Warrington and Banbury. In November 2004,Vodafone introduced3Gservices into Europe.

In June 2005, the Company increased its participation in Romania'sConnexto 99%, and alsobought the Czech mobile operator Oskar. On 1 July 2005, Oskar of the Czech Republic wasrebranded as Oskar-Vodafone. Later that year, on 17 October 2005,Vodafone Portugallaunched a revised logo, using new text designed byDalton Maag,and a 3D version of the

Speechmark logo, but still retaining a red background and white writing (or vice versa). Also,various operating companies started to drop the use of theSIM cardpattern in the companylogo. (The rebranding of Oskar-Vodafone and Connex-Vodafone also does not use the SIMcard pattern.) A custom typeface byDalton Maag(based on their font family InterFace)formed part of the new identity.

On 28 October 2005,Connexin Romania was rebranded as Connex-Vodafone, and on 31October 2005, the Company reached an agreement to sell Vodafone Sweden toTelenorforapproximately1 billion. After the sale, Vodafone Sweden became a Partner Network. InDecember 2005, Vodafone won an auction to buyTurkey's second-largest mobile phonecompany,Telsim,forUS$4.5 billion.[25]In December 2005,Vodafone Spainbecame the

second member of the Group to adopt the revised logo: it was phased in over the followingsix months in other countries.
http://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/Vodafone_Italyhttp://en.wikipedia.org/wiki/Vodafone_Maltahttp://en.wikipedia.org/wiki/Vodafone_Netherlandshttp://en.wikipedia.org/wiki/Vodafone_Netherlandshttp://en.wikipedia.org/wiki/KKTC_Telsimhttp://en.wikipedia.org/wiki/KKTC_Telsimhttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Spainhttp://en.wikipedia.org/wiki/Vodafone_Spainhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_United_Kingdomhttp://en.wikipedia.org/wiki/Elisa_Oyjhttp://en.wikipedia.org/wiki/Elisa_Oyjhttp://en.wikipedia.org/wiki/Elisa_Oyjhttp://en.wikipedia.org/wiki/Vodafone_live%21http://en.wikipedia.org/wiki/Vodafone_live%21http://en.wikipedia.org/wiki/Vodafone_live%21http://en.wikipedia.org/wiki/Mobilkom_Austriahttp://en.wikipedia.org/wiki/Mobilkom_Austriahttp://en.wikipedia.org/wiki/Mobilkom_Austriahttp://en.wikipedia.org/wiki/Mobilkom_Austriahttp://en.wikipedia.org/wiki/Sloveniahttp://en.wikipedia.org/wiki/Sloveniahttp://en.wikipedia.org/wiki/Sloveniahttp://en.wikipedia.org/wiki/Og_Vodafonehttp://en.wikipedia.org/wiki/Og_Vodafonehttp://en.wikipedia.org/wiki/Og_Vodafonehttp://en.wikipedia.org/wiki/Omnitelhttp://en.wikipedia.org/wiki/Omnitelhttp://en.wikipedia.org/wiki/Omnitelhttp://en.wikipedia.org/wiki/Vodafone_Italyhttp://en.wikipedia.org/wiki/Vodafone_Italyhttp://en.wikipedia.org/wiki/Vodafone_Italyhttp://en.wikipedia.org/wiki/Lithuaniahttp://en.wikipedia.org/wiki/Lithuaniahttp://en.wikipedia.org/wiki/Lithuaniahttp://en.wikipedia.org/wiki/Cytahttp://en.wikipedia.org/wiki/Cytahttp://en.wikipedia.org/wiki/Cytahttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Connex_GSMhttp://en.wikipedia.org/wiki/Connex_GSMhttp://en.wikipedia.org/wiki/Connex_GSMhttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/w/index.php?title=Dalton_Maag&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Dalton_Maag&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Dalton_Maag&action=edit&redlink=1http://en.wikipedia.org/wiki/SIM_cardhttp://en.wikipedia.org/wiki/SIM_cardhttp://en.wikipedia.org/wiki/SIM_cardhttp://en.wikipedia.org/w/index.php?title=Dalton_Maag&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Dalton_Maag&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Dalton_Maag&action=edit&redlink=1http://en.wikipedia.org/wiki/Connex_GSMhttp://en.wikipedia.org/wiki/Connex_GSMhttp://en.wikipedia.org/wiki/Connex_GSMhttp://en.wikipedia.org/wiki/Telenorhttp://en.wikipedia.org/wiki/Telenorhttp://en.wikipedia.org/wiki/Telenorhttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Telsimhttp://en.wikipedia.org/wiki/Telsimhttp://en.wikipedia.org/wiki/Telsimhttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Vodafone#cite_note-24http://en.wikipedia.org/wiki/Vodafone#cite_note-24http://en.wikipedia.org/wiki/Vodafone#cite_note-24http://en.wikipedia.org/wiki/Vodafone_Spainhttp://en.wikipedia.org/wiki/Vodafone_Spainhttp://en.wikipedia.org/wiki/Vodafone_Spainhttp://en.wikipedia.org/wiki/Vodafone_Spainhttp://en.wikipedia.org/wiki/Vodafone#cite_note-24http://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Telsimhttp://en.wikipedia.org/wiki/Turkeyhttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/Telenorhttp://en.wikipedia.org/wiki/Connex_GSMhttp://en.wikipedia.org/w/index.php?title=Dalton_Maag&action=edit&redlink=1http://en.wikipedia.org/wiki/SIM_cardhttp://en.wikipedia.org/w/index.php?title=Dalton_Maag&action=edit&redlink=1http://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Connex_GSMhttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Cytahttp://en.wikipedia.org/wiki/Lithuaniahttp://en.wikipedia.org/wiki/Vodafone_Italyhttp://en.wikipedia.org/wiki/Omnitelhttp://en.wikipedia.org/wiki/Og_Vodafonehttp://en.wikipedia.org/wiki/Sloveniahttp://en.wikipedia.org/wiki/Mobilkom_Austriahttp://en.wikipedia.org/wiki/Mobilkom_Austriahttp://en.wikipedia.org/wiki/Vodafone_live%21http://en.wikipedia.org/wiki/Elisa_Oyjhttp://en.wikipedia.org/wiki/Vodafone_United_Kingdomhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_Spainhttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/KKTC_Telsimhttp://en.wikipedia.org/wiki/Vodafone_Netherlandshttp://en.wikipedia.org/wiki/Vodafone_Maltahttp://en.wikipedia.org/wiki/Vodafone_Italyhttp://en.wikipedia.org/wiki/Vodafone_Ireland


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In 2006, the Company rebranded its Stoke-on-Trent site as Stoke Premier Centre, a centre ofexpertise for the company dealing with Customer Care for its higher value customers,technical support, sales and credit control. All cancellations and upgrades started to be dealtwith by this call centre. On 5 January 2006, Vodafone announced the completion of the saleofVodafone SwedentoTelenor.On February 2006, the Company closed its Birmingham

Call Centre. On 1 February 2006, Oskar Vodafone becameVodafone Czech Republic,adopting the revised logo, and on 22 February 2006, the Company announced that it wasextending its footprint toBulgariawith the signing of Partner Network Agreement withMobiltel,which is part ofmobilkom Austriagroup.

Vodafone HQ in Ireland at Central Park, Leopardstown Rd.

On 12 March 2006, former chief, Sir Christopher Gent, who was appointed the honorary postChairman for Life in 2003, quit following rumours of boardroom rifts.[citation needed]In April2006, the Company announced that it had signed an extension to its Partner Network

Agreement with BITE Group, enabling its Latvian subsidiary "BITE Latvija" to become thelatest member of Vodafone's global partner community. Also in April 2006,VodafoneSwedenchanged its name to Telenor Sverige AB, and Connex-Vodafone becameVodafoneRomania,also adopting the new logo. On 30 May 2006, Vodafone announced the then

biggest loss in British corporate history (14.9 billion), and plans to cut 400 jobs; it reportedone-off costs of 23.5 billion due to the revaluation of itsMannesmannsubsidiary. On 24July 2006, the respected head of Vodafone Europe,Bill Morrow,quit unexpectedly,[26]andon 25 August 2006, the Company announced the sale of its 25% stake in Belgium'sProximusfor 2 billion. After the deal, Proximus was still part of the community as a Partner Network.

On 5 October 2006, Vodafone announced the first single brand partnership withOgVodafonewhich would operate under the nameVodafone Iceland,and on 19 December

2006, the Company announced the sale of its 25% stake in Switzerland'sSwisscomforCHF4.25 billion (1.8 billion)., After the deal, Swisscom would still be part of thecommunity as a Partner Network. Finally in December 2006, the Company completed theacquisition of Aspective, an enterprise applications systems integrator in the UK, signallingVodafone's intent to grow a significant presence and revenues in theinformation andcommunication technologies(ICT) marketplace.

Early in January 2007, Telsim in Turkey adopted Vodafone dual branding asTelsimVodafone,and on 1 April 2007,Telsim VodafoneTurkey dropped its original brand and

becameVodafone Turkey.In addition,Vodafone Turkeyalso gives service inTurkishRepublic of Northern Cyprus.On 1 May 2007, Vodafone added Jersey and Guernsey to the

community, as Airtel was signed as Partner Network in bothcrown dependencies.In June2007, the Vodafone live!mobile internet portal in the UK was relaunched. Front page was
http://en.wikipedia.org/wiki/Vodafone_Swedenhttp://en.wikipedia.org/wiki/Vodafone_Swedenhttp://en.wikipedia.org/wiki/Vodafone_Swedenhttp://en.wikipedia.org/wiki/Telenorhttp://en.wikipedia.org/wiki/Telenorhttp://en.wikipedia.org/wiki/Telenorhttp://en.wikipedia.org/wiki/Vodafone_Czech_Republichttp://en.wikipedia.org/wiki/Vodafone_Czech_Republichttp://en.wikipedia.org/wiki/Vodafone_Czech_Republichttp://en.wikipedia.org/wiki/Bulgariahttp://en.wikipedia.org/wiki/Bulgariahttp://en.wikipedia.org/wiki/Bulgariahttp://en.wikipedia.org/wiki/Mobiltelhttp://en.wikipedia.org/wiki/Mobiltelhttp://en.wikipedia.org/wiki/Mobilkom_Austriahttp://en.wikipedia.org/wiki/Mobilkom_Austriahttp://en.wikipedia.org/wiki/Mobilkom_Austriahttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Vodafone_Swedenhttp://en.wikipedia.org/wiki/Vodafone_Swedenhttp://en.wikipedia.org/wiki/Vodafone_Swedenhttp://en.wikipedia.org/wiki/Vodafone_Swedenhttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Mannesmannhttp://en.wikipedia.org/wiki/Mannesmannhttp://en.wikipedia.org/wiki/Mannesmannhttp://en.wikipedia.org/wiki/Bill_Morrow_%28Executive%29http://en.wikipedia.org/wiki/Bill_Morrow_%28Executive%29http://en.wikipedia.org/wiki/Bill_Morrow_%28Executive%29http://en.wikipedia.org/wiki/Vodafone#cite_note-Bill_Morrow_Article-25http://en.wikipedia.org/wiki/Vodafone#cite_note-Bill_Morrow_Article-25http://en.wikipedia.org/wiki/Vodafone#cite_note-Bill_Morrow_Article-25http://en.wikipedia.org/wiki/Proximushttp://en.wikipedia.org/wiki/Proximushttp://en.wikipedia.org/wiki/Proximushttp://en.wikipedia.org/wiki/Og_Vodafonehttp://en.wikipedia.org/wiki/Og_Vodafonehttp://en.wikipedia.org/wiki/Og_Vodafonehttp://en.wikipedia.org/wiki/Og_Vodafonehttp://en.wikipedia.org/wiki/Vodafone_Icelandhttp://en.wikipedia.org/wiki/Vodafone_Icelandhttp://en.wikipedia.org/wiki/Vodafone_Icelandhttp://en.wikipedia.org/wiki/Swisscomhttp://en.wikipedia.org/wiki/Swisscomhttp://en.wikipedia.org/wiki/Swisscomhttp://en.wikipedia.org/wiki/Information_and_communication_technologieshttp://en.wikipedia.org/wiki/Information_and_communication_technologieshttp://en.wikipedia.org/wiki/Information_and_communication_technologieshttp://en.wikipedia.org/wiki/Information_and_communication_technologieshttp://en.wikipedia.org/wiki/Telsim_Vodafonehttp://en.wikipedia.org/wiki/Telsim_Vodafonehttp://en.wikipedia.org/wiki/Telsim_Vodafonehttp://en.wikipedia.org/wiki/Telsim_Vodafonehttp://en.wikipedia.org/wiki/Telsim_Vodafonehttp://en.wikipedia.org/wiki/Telsim_Vodafonehttp://en.wikipedia.org/wiki/Telsim_Vodafonehttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Turkish_Republic_of_Northern_Cyprushttp://en.wikipedia.org/wiki/Turkish_Republic_of_Northern_Cyprushttp://en.wikipedia.org/wiki/Turkish_Republic_of_Northern_Cyprushttp://en.wikipedia.org/wiki/Turkish_Republic_of_Northern_Cyprushttp://en.wikipedia.org/wiki/Crown_dependencieshttp://en.wikipedia.org/wiki/Crown_dependencieshttp://en.wikipedia.org/wiki/Crown_dependencieshttp://en.wikipedia.org/wiki/File:CentParkLepRoad.JPGhttp://en.wikipedia.org/wiki/File:CentParkLepRoad.JPGhttp://en.wikipedia.org/wiki/File:CentParkLepRoad.JPGhttp://en.wikipedia.org/wiki/File:CentParkLepRoad.JPGhttp://en.wikipedia.org/wiki/Crown_dependencieshttp://en.wikipedia.org/wiki/Turkish_Republic_of_Northern_Cyprushttp://en.wikipedia.org/wiki/Turkish_Republic_of_Northern_Cyprushttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Vodafone_Turkeyhttp://en.wikipedia.org/wiki/Telsim_Vodafonehttp://en.wikipedia.org/wiki/Telsim_Vodafonehttp://en.wikipedia.org/wiki/Telsim_Vodafonehttp://en.wikipedia.org/wiki/Information_and_communication_technologieshttp://en.wikipedia.org/wiki/Information_and_communication_technologieshttp://en.wikipedia.org/wiki/Swisscomhttp://en.wikipedia.org/wiki/Vodafone_Icelandhttp://en.wikipedia.org/wiki/Og_Vodafonehttp://en.wikipedia.org/wiki/Og_Vodafonehttp://en.wikipedia.org/wiki/Proximushttp://en.wikipedia.org/wiki/Vodafone#cite_note-Bill_Morrow_Article-25http://en.wikipedia.org/wiki/Bill_Morrow_%28Executive%29http://en.wikipedia.org/wiki/Mannesmannhttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Romaniahttp://en.wikipedia.org/wiki/Vodafone_Swedenhttp://en.wikipedia.org/wiki/Vodafone_Swedenhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Mobilkom_Austriahttp://en.wikipedia.org/wiki/Mobiltelhttp://en.wikipedia.org/wiki/Bulgariahttp://en.wikipedia.org/wiki/Vodafone_Czech_Republichttp://en.wikipedia.org/wiki/Telenorhttp://en.wikipedia.org/wiki/Vodafone_Sweden


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now charged for, and previously "bundled" data allowance was removed from existingcontract terms.[27]All users were given access to the "full" web rather than a 'Walled Garden',and Vodafone became the first mobile network to focus an entire media campaign on itsnewly launched mobile internet portal in the UK.[28]On 1 August 2007,Vodafone Portugallaunched Vodafone Messenger, a service withWindows Live MessengerandYahoo!

Messenger.

Vodafone Lion of Munich's Lwenparade

At the end of 2007, Vodafone Germany was ranked 6th in Europe by subscriber numbers,whilst its Italian operation was listed as 10th. Vodafone UK was ranked 13th, whilst Spainwas listed in 16th place.[29]

On 17 April 2008, Vodafone extended its footprint toSerbiaasVip mobilewas added to thecommunity as a Partner Network, and on 20 May 2008, the Company added VIP Operatorasa Partner Network, thereby extending the global footprint to theRepublic of Macedonia.InMay 2008,Kallof theFaroe Islandsrebranded as Vodafone Faroe Islands.

On 30 October 2008, the company announced a strategic, non-equity partnership with MobileTeleSystems(MTS) group of Russia. The agreement addsRussia,Armenia,Turkmenistan,Ukraine,andUzbekistanto the group footprint.[30]

On 20 March 2009, it was announced that the group'sLuxembourgpartner has been changedtoTango:the agreement with LuxGSM was not renewed in favour ofTango,theLuxembourg unit of another partner network,Belgacomof Belgium.[31]

On December 2009, Vodafone Spain created a fake entry on Wikipedia to promote a mobilephone plan called "Feliz Borab"[32]

[edit] Asia-Pacific
http://en.wikipedia.org/wiki/Vodafone#cite_note-26http://en.wikipedia.org/wiki/Vodafone#cite_note-26http://en.wikipedia.org/wiki/Vodafone#cite_note-26http://en.wikipedia.org/wiki/Walled_garden_%28technology%29http://en.wikipedia.org/wiki/Walled_garden_%28technology%29http://en.wikipedia.org/wiki/Walled_garden_%28technology%29http://en.wikipedia.org/wiki/Vodafone#cite_note-27http://en.wikipedia.org/wiki/Vodafone#cite_note-27http://en.wikipedia.org/wiki/Vodafone#cite_note-27http://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Windows_Live_Messengerhttp://en.wikipedia.org/wiki/Windows_Live_Messengerhttp://en.wikipedia.org/wiki/Windows_Live_Messengerhttp://en.wikipedia.org/wiki/Yahoo%21_Messengerhttp://en.wikipedia.org/wiki/Yahoo%21_Messengerhttp://en.wikipedia.org/wiki/Yahoo%21_Messengerhttp://en.wikipedia.org/wiki/Yahoo%21_Messengerhttp://en.wikipedia.org/wiki/Vodafone#cite_note-28http://en.wikipedia.org/wiki/Vodafone#cite_note-28http://en.wikipedia.org/wiki/Vodafone#cite_note-28http://en.wikipedia.org/wiki/Serbiahttp://en.wikipedia.org/wiki/Serbiahttp://en.wikipedia.org/wiki/Serbiahttp://en.wikipedia.org/wiki/Vip_mobilehttp://en.wikipedia.org/wiki/Vip_mobilehttp://en.wikipedia.org/wiki/Vip_mobilehttp://en.wikipedia.org/wiki/VIP_Operatorhttp://en.wikipedia.org/wiki/VIP_Operatorhttp://en.wikipedia.org/wiki/VIP_Operatorhttp://en.wikipedia.org/wiki/Republic_of_Macedoniahttp://en.wikipedia.org/wiki/Republic_of_Macedoniahttp://en.wikipedia.org/wiki/Republic_of_Macedoniahttp://en.wikipedia.org/wiki/Kallhttp://en.wikipedia.org/wiki/Kallhttp://en.wikipedia.org/wiki/Kallhttp://en.wikipedia.org/wiki/Faroe_Islandshttp://en.wikipedia.org/wiki/Faroe_Islandshttp://en.wikipedia.org/wiki/Faroe_Islandshttp://en.wikipedia.org/wiki/Mobile_TeleSystemshttp://en.wikipedia.org/wiki/Mobile_TeleSystemshttp://en.wikipedia.org/wiki/Mobile_TeleSystemshttp://en.wikipedia.org/wiki/Mobile_TeleSystemshttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Armeniahttp://en.wikipedia.org/wiki/Armeniahttp://en.wikipedia.org/wiki/Armeniahttp://en.wikipedia.org/wiki/Turkmenistanhttp://en.wikipedia.org/wiki/Turkmenistanhttp://en.wikipedia.org/wiki/Turkmenistanhttp://en.wikipedia.org/wiki/Ukrainehttp://en.wikipedia.org/wiki/Ukrainehttp://en.wikipedia.org/wiki/Uzbekistanhttp://en.wikipedia.org/wiki/Uzbekistanhttp://en.wikipedia.org/wiki/Uzbekistanhttp://en.wikipedia.org/wiki/Vodafone#cite_note-29http://en.wikipedia.org/wiki/Vodafone#cite_note-29http://en.wikipedia.org/wiki/Vodafone#cite_note-29http://en.wikipedia.org/wiki/Luxembourghttp://en.wikipedia.org/wiki/Luxembourghttp://en.wikipedia.org/wiki/Luxembourghttp://en.wikipedia.org/wiki/Tango_%28telecom%29http://en.wikipedia.org/wiki/Tango_%28telecom%29http://en.wikipedia.org/wiki/Tango_%28telecom%29http://en.wikipedia.org/wiki/Tango_%28telecom%29http://en.wikipedia.org/wiki/Tango_%28telecom%29http://en.wikipedia.org/wiki/Tango_%28telecom%29http://en.wikipedia.org/wiki/Belgacomhttp://en.wikipedia.org/wiki/Belgacomhttp://en.wikipedia.org/wiki/Belgacomhttp://en.wikipedia.org/wiki/Vodafone#cite_note-30http://en.wikipedia.org/wiki/Vodafone#cite_note-30http://en.wikipedia.org/wiki/Vodafone#cite_note-30http://en.wikipedia.org/wiki/Vodafone#cite_note-31http://en.wikipedia.org/wiki/Vodafone#cite_note-31http://en.wikipedia.org/wiki/Vodafone#cite_note-31http://en.wikipedia.org/w/index.php?title=Vodafone&action=edit&section=3http://en.wikipedia.org/w/index.php?title=Vodafone&action=edit&section=3http://en.wikipedia.org/wiki/File:Munich_Leo_Parade_Vodafone.jpghttp://en.wikipedia.org/wiki/File:Munich_Leo_Parade_Vodafone.jpghttp://en.wikipedia.org/wiki/File:Munich_Leo_Parade_Vodafone.jpghttp://en.wikipedia.org/wiki/File:Munich_Leo_Parade_Vodafone.jpghttp://en.wikipedia.org/w/index.php?title=Vodafone&action=edit&section=3http://en.wikipedia.org/wiki/Vodafone#cite_note-31http://en.wikipedia.org/wiki/Vodafone#cite_note-30http://en.wikipedia.org/wiki/Belgacomhttp://en.wikipedia.org/wiki/Tango_%28telecom%29http://en.wikipedia.org/wiki/Tango_%28telecom%29http://en.wikipedia.org/wiki/Luxembourghttp://en.wikipedia.org/wiki/Vodafone#cite_note-29http://en.wikipedia.org/wiki/Uzbekistanhttp://en.wikipedia.org/wiki/Ukrainehttp://en.wikipedia.org/wiki/Turkmenistanhttp://en.wikipedia.org/wiki/Armeniahttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Mobile_TeleSystemshttp://en.wikipedia.org/wiki/Mobile_TeleSystemshttp://en.wikipedia.org/wiki/Faroe_Islandshttp://en.wikipedia.org/wiki/Kallhttp://en.wikipedia.org/wiki/Republic_of_Macedoniahttp://en.wikipedia.org/wiki/VIP_Operatorhttp://en.wikipedia.org/wiki/Vip_mobilehttp://en.wikipedia.org/wiki/Serbiahttp://en.wikipedia.org/wiki/Vodafone#cite_note-28http://en.wikipedia.org/wiki/Yahoo%21_Messengerhttp://en.wikipedia.org/wiki/Yahoo%21_Messengerhttp://en.wikipedia.org/wiki/Windows_Live_Messengerhttp://en.wikipedia.org/wiki/Vodafone_Portugalhttp://en.wikipedia.org/wiki/Vodafone#cite_note-27http://en.wikipedia.org/wiki/Walled_garden_%28technology%29http://en.wikipedia.org/wiki/Vodafone#cite_note-26


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Networks in Asia-Pacific

Majority-owned Minority-owned No Ownership

Australia China mainland Afghanistan Armenia

India Fiji Azerbaijan Hong Kong

New Zealand India Japan MalaysiaSamoa Singapore

Sri Lanka Taiwan

Thailand Turkmenistan

Uzbekistan

In July 1993, BellSouth New Zealand's network went live, and October 1993VodafoneAustralia's network also went live. This was followed in July 1994 by Vodafone Fiji'snetwork going live.

The Vodafone building on Fanshawe Street, corner Halsey street, looking northeast,Auckland City, New Zealand.

In November 1998, Vodafone purchasedBellSouthNew Zealand, which later becameVodafone New Zealand.In 1999, J-Phone launched the J-sky mobile internet service inresponse toDoCoMo'si-Modeservice. In December, 2002 J-Phone's3Gnetwork went live.

On 1 October 2003,J-Phonebecame 'Vodafone', and J-Phone's mobile internet service J-SkybecameVodafone Live!.On 3 November 2003,Singaporebecame a part of the communityasM1was signed as partner network.

In December 2004, Vodafone Australia agreed to deploy high-speedMPLSbackbonenetwork built byLucent Worldwide ServicesusingJuniperhardware.[33]

Then in April 2005,SmarTonechanged the name of its brand to 'SmarTone-Vodafone', afterboth companies signed a Partner Network Agreement. In August 2005, Vodafone launched3G technology inNew Zealand,and in October 2005, it began launching 3G technology inAustralia.On 28 October 2005, the Company announced the acquisition of a 10 per centstake in India'sBharti Televentures,which operates the largest mobile phone network inIndia under the brand nameAirTel.On 22 December 2005, the Company announced thecompletion of the acquisition of the 10% stake inBharti TeleventuresofIndia.

In January 2006,Indonesia,Malaysia,andSri Lankawere added to the Vodafone footprint asVodafone Group signed a partner network agreement withTelekom Malaysia.On 17 March
http://en.wikipedia.org/wiki/Vodafone_market_sharehttp://en.wikipedia.org/wiki/Vodafone_market_sharehttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/BellSouthhttp://en.wikipedia.org/wiki/BellSouthhttp://en.wikipedia.org/wiki/BellSouthhttp://en.wikipedia.org/wiki/Vodafone_New_Zealandhttp://en.wikipedia.org/wiki/Vodafone_New_Zealandhttp://en.wikipedia.org/wiki/DoCoMohttp://en.wikipedia.org/wiki/DoCoMohttp://en.wikipedia.org/wiki/DoCoMohttp://en.wikipedia.org/wiki/I-Modehttp://en.wikipedia.org/wiki/I-Modehttp://en.wikipedia.org/wiki/I-Modehttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/J-Phonehttp://en.wikipedia.org/wiki/J-Phonehttp://en.wikipedia.org/wiki/J-Phonehttp://en.wikipedia.org/wiki/Vodafone_Japanhttp://en.wikipedia.org/wiki/Vodafone_Japanhttp://en.wikipedia.org/wiki/Vodafone_Japanhttp://en.wikipedia.org/wiki/Vodafone_Live%21http://en.wikipedia.org/wiki/Vodafone_Live%21http://en.wikipedia.org/wiki/Vodafone_Live%21http://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/M1_Limitedhttp://en.wikipedia.org/wiki/M1_Limitedhttp://en.wikipedia.org/wiki/M1_Limitedhttp://en.wikipedia.org/wiki/MPLShttp://en.wikipedia.org/wiki/MPLShttp://en.wikipedia.org/wiki/MPLShttp://en.wikipedia.org/wiki/Lucent#Divisionshttp://en.wikipedia.org/wiki/Lucent#Divisionshttp://en.wikipedia.org/wiki/Lucent#Divisionshttp://en.wikipedia.org/wiki/Juniper_Networkshttp://en.wikipedia.org/wiki/Juniper_Networkshttp://en.wikipedia.org/wiki/Juniper_Networkshttp://en.wikipedia.org/wiki/Vodafone#cite_note-32http://en.wikipedia.org/wiki/Vodafone#cite_note-32http://en.wikipedia.org/wiki/Vodafone#cite_note-32http://en.wikipedia.org/wiki/SmarTonehttp://en.wikipedia.org/wiki/SmarTonehttp://en.wikipedia.org/wiki/SmarTonehttp://en.wikipedia.org/wiki/SmarTone-Vodafonehttp://en.wikipedia.org/wiki/SmarTone-Vodafonehttp://en.wikipedia.org/wiki/SmarTone-Vodafonehttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Telekom_Malaysiahttp://en.wikipedia.org/wiki/Telekom_Malaysiahttp://en.wikipedia.org/wiki/Telekom_Malaysiahttp://en.wikipedia.org/wiki/File:Vodafone_Building_Near_Victoria_Park.jpghttp://en.wikipedia.org/wiki/File:Vodafone_Building_Near_Victoria_Park.jpghttp://en.wikipedia.org/wiki/File:Vodafone_Building_Near_Victoria_Park.jpghttp://en.wikipedia.org/wiki/File:Vodafone_Building_Near_Victoria_Park.jpghttp://en.wikipedia.org/wiki/Telekom_Malaysiahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/SmarTone-Vodafonehttp://en.wikipedia.org/wiki/SmarTonehttp://en.wikipedia.org/wiki/Vodafone#cite_note-32http://en.wikipedia.org/wiki/Juniper_Networkshttp://en.wikipedia.org/wiki/Lucent#Divisionshttp://en.wikipedia.org/wiki/MPLShttp://en.wikipedia.org/wiki/M1_Limitedhttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Vodafone_Live%21http://en.wikipedia.org/wiki/Vodafone_Japanhttp://en.wikipedia.org/wiki/J-Phonehttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/I-Modehttp://en.wikipedia.org/wiki/DoCoMohttp://en.wikipedia.org/wiki/Vodafone_New_Zealandhttp://en.wikipedia.org/wiki/BellSouthhttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/Vodafone_market_share


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2006, Vodafone announced an agreement to sell all its interest inVodafone JapantoSoftBankfor 8.9 billion, of which 6.8 billion will be received in cash on closing of deal.Vodafone Japan later changed its name toSoftBank Mobile.On 9 October 2006,Vodafone

New Zealandbought New Zealand's 3rd largestinternet service provider,iHug,and on 1November 2006,Vodafone Australiasigned theAustralian Football League(AFL)'s biggest

individual club sponsorship deal with theBrisbane Lionsfor seasons 2007, 2008 and 2009.

On 6 February 2007, along with the partnership withDigicelCaribbean (see below), Samoawas added as a Partner Market. Then on 11 February 2007, the Company agreed to acquire acontrolling interest of 67% inHutchison Essar Limitedfor US$11.1 billion. At the same time,it agreed to sell back 5.6% of itsAirTelstake back to the Mittals. Vodafone would retain a4.4% stake inAirTel.On 21 September 2007,Hutchwas rebranded toVodafonein India.

On 6 February 2007, Vodafone Group signed a three-year partnership agreement withDigicelGroup. The agreement, which includes Digicel's sister operation inSamoa,will result to theoffering of new roaming capabilities. The two groups will also become preferred roaming

partners of each other. Along with Digicel's markets, the Vodafone brand is now present in81 countries, regions, and territories. What is interesting to note, is that as well as being

partners,Digiceland Vodafone are also rival operators inFiji,whereDigicel Fijirecentlylaunched, and Vodafone owns a minority (49%) stake in Vodafone Fiji.

On 10 February 2008, Vodafone announced the launching of M-Paisa mobile money transferservice onRoshan's(Afghanistan's largest GSM operator) network: Afghanistan was added tothe Vodafone footprint.

On 5 September 2008, Vodafone purchased Australia's largest bricks and mortar mobilephone retailerCrazy John'sadding 115 retail stores to its local operations.[34]

On 9 February 2009, Vodafone announced a merger with 3/Hutchison via a joint venturecompany VHA Pty Ltd, which would offer products under the Vodafone brand.dtacinThailand is signed as a partner network of the Group on 25 March 2009.

On 19 June 2009, Vodafone-Hutchison Australia (VHA) announced the end of itsoutsourcing of retail operations. VHA committed to buying back and managing its entireretail operation, including 208 Vodafone-branded retail outlets Australia-wide. This projectwas slated to be completed by 1 September 2009.

On 31 August 2009, Vodafone enabled an extended 900mhz 3G UMTS network whichfunctions outside their 2100mhz 3G network, boosting Vodafone's 3G population coveragefrom around 8% to around 94% on dual-band 900/2100mhz 3G UMTS devices.

Nar MobileinAzerbaijanwas signed as a Partner Network on 22 July 2009, whileChunghwaTelecomofTaiwanwas signed on 12 November 2009.

[edit] Africa and the Middle East

Networks in the Middle East and Africa

Majority-owned Minority-owned No OwnershipDR Congo Egypt Kenya Kuwait
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Ghana Lesotho Bahrain

Mozambique Qatar Libya

Tanzania South Africa UAE1Majority stakes held through majority-owned Vodacom Group

2

Effective ownership is not majority, but full control exercised by the group.Egypt

In November 1998, VodafoneEgyptnetwork went live under the nameClickGSM.

On 8 November 2006, the Company announced a deal withTelecom Egypt,resulting infurther co-operation in the Egyptian market, and increasing its stake inVodafone Egypt.After the deal,Vodafone Egyptwas 55% owned by the group, while the remaining 45% wasowned byTelecom Egypt.

Kuwait

On 18 September 2002, Vodafone signed a Partner Network Agreement with MTC group ofKuwait.The agreement involved the rebranding of MTC toMTC-Vodafone.On 29December 2003, Vodafone signed another Partner Network Agreement with Kuwait's MTCgroup. The second agreement involved co-operation in Bahrain and the branding of thenetwork asMTC-Vodafone.

South Africa (Vodacom)

On 3 November 2004, the Company announced that its South African affiliateVodacomhadagreed to introduce Vodafone's international services, such asVodafone live!and partner

agreements, to its local market.

In November 2005, Vodafone announced that it was in exclusive talks to buy a 15% stake ofVenFin inVodacomGroup, reaching agreement the following day. Vodafone andTelkomthen had a 50% stake each inVodacom.Vodafone now owns 65% of Vodacom after

purchasing a 15% stake from Telkom.[35]

On 9 October 2008, the company offered to acquire an additional 15 per cent stake inVodacomgroup fromTelkom.The finalised details of the agreement were announced on 6

November 2008. The agreement called forTelkomto sell 15 per cent of its 50 per cent stakeinVodacomto the group, and demerge the other 35 per cent to its shareholder. Meanwhile,Vodafone has agreed to makeVodacomits exclusive sub-Saharan Africa investment vehicle,as well as continuing to maintain the visibility of theVodacombrand. The transaction isclosed in May/June 2009.

On 18 May 2009,Vodacomentered theJSE Limitedstock exchange in South Africa afterVodafone increased its stake by 15% to 65% to take a majority holding, despite disputes bylocal trade unions.

Ghana

In December 2007, a Vodafone Group-led consortium was awarded the second mobile phonelicence inQatar,and on 3 July 2008, Vodafone agreed to acquire a 70% stake inGhana
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Telecomfor $900 million. The acquisition was consummated on 17 August 2008. The samegroup-led consortium won the second fixed-line licence in Qatar on 15 September 2008.

On 15 April 2009,Ghana Telecom,along with its mobile subsidiaryonetouch,was rebrandedasVodafone Ghana.

U.A.E.

On 28 January 2009, the group announced a partner network agreement withDu,the second-largest operator of theUnited Arab Emirates.The agreement involved co-operation oninternational clients, handset procurement, mobile broadband etc.

Libya

On 24 February 2010, the group signed a partner network agreement with the second-largestoperator in Libya,al Madar.

[edit] The Americas

Networks in the Americas

Minority-

ownedNo Ownership

USA1 Anguilla2Antigua &Barbuda2

Aruba2 Barbados2

Bermuda2 Bonaire2 Canada3 Cayman Islands2

Chile4 Curaao2 Dominica2 French WestIndies2

Grenada2 Guyana2 Haiti2 Honduras2

Jamaica2 Panama2St. Kitts &

Nevis2St. Lucia2

St. Vincent & theGrenadines2

Trinidad &Tobago2

Turk &Caicos2

1Verizon Wireless2Digicel(Partner)

3

America Movil(Partner in some countries)4Entel PCS(Partner)

For more information, seeVerizon Wireless.

In theUnited States,Vodafone owns 45% ofVerizon Wireless,the country's largest mobilecarrier after their merger withAlltel.The percentage of the customer base, and revenues ofVerizon Wireless that Vodafone consolidates is slightly lower, since some Verizon Wirelesssubsidiaries have minority investors. (Hence the exact percentages that Vodafone andVerizon report vary from period to period: in June 2006 Vodafone reported that VerizonWireless owned 98.6% of its customers at that date.) Before this joint venture was formed,

Vodafone merged withAirTouch Communicationsof the U.S. in June 1999, and changed itsname to Vodafone Airtouch plc. In September 1999, Vodafone Airtouch announced a $70-
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billion joint venture withBell AtlanticCorp. Verizon Wireless was composed of BellAtlantic's and Vodafone AirTouch's U.S. wireless assets, and began operations on 4 April2000. However,Verizon Communications- the company formed when Bell Atlantic andGTEmerged on 30 June 2000 - owns a majority of Verizon Wireless, and Vodafone's

branding is not used, nor is the CDMA network compatible with GSM phones. This

relationship has been quite profitable for Vodafone, but there have historically been threeproblems with it. The first is the above-mentioned incompatibility with the GSM900/1800 MHz standard used by Vodafone's other networks, and the consequent difficulty ofoffering roaming between Vodafone's U.S. and other networks. The other two stem from thefact that Vodafone does not have management control over Verizon Wireless. Vodafone isthus unable to use the Vodafone brand for its U.S. operations, and (perhaps moreimportantly) has no control of dividend policy at Verizon Wireless, and is therefore entirelyat the mercy of Verizon management with respect to cash flow from Verizon Wireless.

Perhaps as a consequence of these reasons, Vodafone made a bid for the entirety ofAT&TWirelesswhen that company was for sale in 2004. Had this bid been successful, Vodafone

would presumably have sold its stake in Verizon Wireless, and then rebranded the resultantbusiness as Vodafone. However, Cingular Wireless, at the time a joint venture of SBCCommunications and BellSouth (both now part ofAT&T), ultimately outbid Vodafone andtook control of AT&T Wireless (the combined wireless carrier is nowAT&T Mobility), andVodafone's relationship with Verizon has continued.

Early in 2006, Verizon re-iterated their desire to buy out the remaining 45% of stock ofVerizon Wireless from Vodafone Group. Vodafone has also repeatedly indicated that itwould be willing to buy out Verizon's stake.

Verizon has announced that its 4G data network will be LTE, which is considered part of theGSMpath and not theCDMA2000path Verizon has been using; it has been suggested[who?]this is to appease Vodafone, which uses GSM on its own networks.

On 11 May 2008, Vodafone sealed a trade agreement with the ChileanEntel PCSChile,inwhich Entel PCS has access to the equipment and international services of Vodafone, andVodafone will be one of the trademarks of Entel for the wireless business. This step will givethe Vodafone brand access to a market of over 15 million people, currently divided amongthree companies:TelefonicaMovistar,Claro,andEntel PCS.

[edit] Mobile Money Transfer Service

In March 2007, Safaricom, which is part owned by Vodafone and the leading mobilecommunication provider in Kenya, launched a mobile payment solution developed byVodafone.[36]M-PESA is aimed at mobile customers who do not have a bank account,typically because they do not have access to a bank or their income is insufficient to justify a

bank account. The M-PESA system allows customers to deposit and withdraw cash via localagents, and transfer money to other mobile phone users via SMS.

By February 2008, the M-PESA money transfer system in Kenya had gained 1.6 millioncustomers[37]and Vodafone announced that it was to extend the service to Afghanistan.[38]The service here was launched on the Roshan network under the brand M-Paisa with adifferent focus to the Kenyan service. M-Paisa was targeted as a vehicle for microfinance
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institutions' (MFI) loan disbursements and repayments, alongside business to businessapplications such as salary disbursement.

The Afghanistan launch was followed in April 2008 by the announcement of further a furtherlaunch of M-PESA in Tanzania. As an operator of money transmission services, Vodafone

became subject to anti-money laundering regulation and in July 2008, it was revealed that ithad deployed a sanctions and PEP (Politically Exposed Persons) screening solution fromDatanomicfor weekly screening of 2.5 million customers in Tanzania.[39]The screeningservice was to be rolled out to Afghanistan, Kenya, India andDatanomicdisclosed that thesolution might be used to screen all of Vodafone's 300 million customers globally.

[edit] Chief Executives

Name Between

Sir Gerald Whent October 1988December 1996

Sir Christopher Gent January 1997July 2003

Arun Sarin July 2003July 2008

Vittorio Colao July 2008present

In a period just short of twenty years from its initial public offering,the Company had hadjust three Chief Executives. The fourth CEO,Vittorio Colao,stepped up from Deputy ChiefExecutive in July 2008. Each of his predecessors made a personal contribution to thedevelopment of the Company.

SirGerald Whent,at that time an Executive with Racal Electronics plc, was responsible for

the bid for a UK Cellular Network licence. The Mobile Telecoms division was de-merged,and was floated on theLondon Stock Exchangein October 1988 and Sir Gerald becameChief Executive of Racal Telecom plc. Over the next few years the company grew to becomethe UK's Market Leader, changing its name to Vodafone Group plc in the process.

SirChristopher Genttook over as Chief Executive in January 1997, after Sir Gerald'sretirement. Sir Christopher was responsible for transforming Vodafone from a small UKoperator into the global behemoth that it is today, through the merger with the AmericanAirTouch and the takeover of Germany's Mannesmann.

Arun Sarinwas the driving force behind the Company's move into emerging markets such as

Asia and Africa, through the purchases such as that of Turkish operator Telsim, and amajority stake in Hutchison Essar in India. Faced with increased competition, and penetrationrates above 100% in the more mature European markets, he saw it necessary to diversifyfrom being a mobile-only business into a company which provided all telecommunicationsservices. This has seen Vodafone launchDSLand other fixed-line services in markets such asGermany and the UK.

[edit] Financial results

Vodafone reportes its results in accordance withInternational Financial Reporting Standards

(IFRS).
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Vodafone has some large minority stakes, which are not included in its consolidated turnover.In order to provide additional information on the overall scale and growth trends of its

business, it publishes "proportionate turnover" figures, and these are included in the tablesbelow. For example, if a business in which it owns a 45% stake has turnover of 10 billion,that equals 4.5 billion of proportionate turnover for Vodafone. Proportionate turnover is not

an official accounting measure, and Vodafone's proportionate turnover should be comparedwith other companies' statutory turnover.

Vodafone also produces proportionate customer number figures on a similar basis, e.g. if anoperator in which it has a 30% stake has 10 million customers that equals 3 million

proportionate Vodafone customers. This is a common practice in the mobiletelecommunications industry.

Year ended

31 March

Turnover

m

Profit before

tax m

Profit for the

year m

Basiceps

(pence)

Proportionate

customers (m)

2008 35,478 9,001 6,756 12.56 260

2007 31,104 (2,383) (5,297) (8.94) 206.4

2006* 29,350 (14,835) (21,821) (35.01) 170.6

2005 34,073 7,951 6,518 9.68 154.8

2004 36,492 9,013 6,112 8.70 133.4

*Losses for year to 31 March 2006 reflect write downs of assets, principally in relation to the Mannesmannacquisition. Proportionate turnover includes 7,100 million from discontinued operations.

The group's recent first quarter trading update (24 July 2009) saw management reiterating itsprofit guidance for the full year. Whilst revenues across Europe had been relatively weak,

mirroring general economic conditions, there had been a positive showing from South Africa,with the company's Indian purchase of Hutchison Essar continuing to generate returns.Meanwhile, its joint venture with Verizon in the US had strengthened further, withVodafone's overall customer base now standing at 315 million - 8 million having been addedduring the first quarter. In addition, management noted that its cost reduction programme,targeted to save 1bn in operating costs by the end of the 2011 financial year, would reach65pc of its target by the end of the current financial year.[40]The Group admitted in August2010 that 1.25 billion in tax that should have been paid in Britain was actually paid inLuxembourg and elsewhere.[41]

[edit] Products
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Motorola"T2288" (Talkabout)mobile phone,branded "Vodafone"

Products promoted by the Group includeVodafone live!,Vodafone Mobile Connect USBModem,Vodafone Connect to Friends,Vodafone Passport, Vodafone Freedom Packs,Vodafone at Home, Vodafone 710 andAmobee Media Systems.Between June and August2009, Vodafone suspended roaming charges within 35 different countries, allowing theircustomers to take their standard UK price plan abroad.

In October 2009, it launched Vodafone 360[1],a new internet service for the mobile, PC andMac. On February 15, 2010 Vodafone launched world's cheapest mobile phone known asVodafone 150,will sell for below $15 (10) and is aimed at the developing world. It willinitially be launched in India, Turkey and eight African countries including Lesotho, Kenyaand Ghana.[42]

[edit] Corporate sponsorship

Vodafone sponsors the following teams and events:

Spring Fest,Annual Socio-Cultural Festival of IIT Kharagpur, as a Title Sponsor2008

Techniche 09,Annual Techno-Management Festival of IIT Guwahati, INDIA as theTitle Sponsor

Kshitij,Annual Techno-management festival of IIT Kharagpur, Strategic Partner2008

Albania national football team,2008 sponsor Australian cricket team,official sponsor of the Australian test team and home test

series from the 2010-11 Ashes, taking over from 3 mobile following the two parentingcompanies merger.

Indian Premier League(Cricket), Associate sponsor
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