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Voice-of-Customer Marketing Big Dog Innovations www.bigdoginnovations.com
| Date post: | 29-Nov-2014 |
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Education |
| Upload: | big-dog-innovations |
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Voice-of-Customer Marketing
Big Dog Innovationswww.bigdoginnovations.com
“Voice of Customer Marketing”
Outreach Media Format
Offer A/B
Dialogue
Proactive Relevant Response
Incubate(Automated
Boolean)
Convert
Measure & Refine
Smart “marketing CRM”
Integrated Cross MediaDirect Marketing
Visual Marketing
Mobile Marketing
Social Media Marketing
In both B-2-B & B-2-C communications the vast majority of the population prefers to go online first as their
method of initial response and further inquiry
“If – Then”Automation
(Marketing Cycles)
Conversation(2-way dialogues)
Landing Page from a communications “device”
Capture Information- position yourself to respond
Dynamically respond across multiple platforms
Conversation(2-way dialogues)
“If – Then”Automation
Lead Generation Customer Retention Cross-sell & Up-sell
MeasurementStrategy Technology ExecutionProduction/ Distribution
All Measurable Across Any Platform & Shift Strategy “On-The-Fly
25% of Your Next Campaign
Fast Launch Program
CRM(Centralized Database)
Email Lists&
Automation(Unlimited Follow-Up Sequences)
Website/Blogsite
Landing Pages
Form/Survey Responses Purchases
PDF Download
Event Registration
Product/Service
Purchase
Feedback/R&D
Survey
Newsletter Sign-Up Call Center
Contact Data
Direct Mail
Call Center
Social MediaAnalyticsPlatform
Marketing Automation – “If-Then-Else”
CRM(Centralized Database)
Landing Page with Call-to-Action & Web
Form/Survey(Event registration, product/service
purchase, free report download, etc.)
Email Message (Day 1)
Mail “Product” (Day 1)
Follow-up Phone Call (Day 7)
Email Message (Day 28)
Mail Postcard (Day 28)
Follow-up Phone Call (Day 35)
Email Message (Day 56)
Follow-Up Phone Call (Day 63)
Mail Postcard (Day 70)
Continued, Monthly Follow-ups
Website/Blogsitewith Call-to-Action & Sign-up Box(E-newsletter sign-up, free report
download, etc.)
Email Message (Day 28)
Mail Postcard (Day 28)
Follow-up Phone Call (Day 35)
Email Message (Day 56)
Follow-Up Phone Call (Day 63)
Mail Postcard (Day 70)
Continued, Monthly Follow-ups
and/or Send
Customized Fulfillment
Kit(Day 7)
Sales Lead to Mobile Device
(Day 7)
Integrated Cross Media Marketing Dashboards
YesRespond ?
No
“Marketing Console”
Asset ManagementData IntegrationRules & Logistics
Integrated Cross MediaMarketing Dashboard
API to Client CRM or Fulfillment
PURLsQR Codes
VDP Direct MailTelemarketingWeb to Print
CRMCustomer ListsPurchase HistoryInquiries
SMS TextEventsPrint Broadcast
TelemarketingB2BNot for ProfitOpt-in PURLs
QR CodesVDP Direct MailTelemarketingWeb to Print
EmailRTP
BroadcastPrint AdvertisingMass Media
“Software Platform”
“Media Platform”
“Employee Platform”
“Mass Marketing”
API
API
API
API
Data
Data
Marketing Touch
Event Triggered Touch
We provide the strategies, engines & logistics to tie it all together
The hybrid model for customer centric marketing support- all under one roof
For more information, contact:
Jackie CrinoDirector of MarketingBig Dog Innovations
Email: [email protected]: (845) 629-4504
Web: www.bigdoginnovations.com
Twitter: @BigDogInnov
