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1. INTRODUCTION

1.1 Voice Over Internet Protocol (VoIP)

Voice over Internet Protocol is a general term for a family of transmission

technologies for delivery of voice communications over internet protocol networks such as

the internet or other packet-switched networks. Other terms frequently encountered and

synonymous with voice over internet protocol are internet protocol telephony, internet

telephony, voice over broadband, broadband telephony, and broadband phone. internet

telephony refers to communications services — voice, facsimile, and/or voice-messaging

applications — that are transported via the internet, rather than the public switched telephone

network.

The basic steps involved in originating an Internet telephone call are conversion of the

analog voice signal to digital format and compression/translation of the signal into internet

protocol packets for transmission over the internet; the process is reversed at the receiving

end. Voice over internet protocol systems employ session control protocols to control the set-

up and tear-down of calls as well as audio codec’s which encode speech allowing

transmission over an internet protocol network as digital audio via an audio stream. Codec

use is varied between different implementations of voice over internet protocol (and often a

range of codec’s are used); some implementations rely on narrowband and compressed

speech, while others support high fid

“Internet protocol” instead of traditional analog systems. Some voice over internet

protocol services need only a regular phone connection, while others allow you to make

telephone calls using an Internet connection instead. Some voice over internet protocol

services may allow you only to call other people using the same service, but others may allow

you to call any telephone number - including local, long distance, wireless, and international

numbers. Voice over internet protocol is mainly concerned with the realization of telephone

service over internet protocol-based networks such as the internet and intranet. Internet

protocol telephony is currently breaking through to become one of the most important service

on the net. The actual breakthrough was made possible by the high bandwidth available in an

intranet and, increasingly, on the internet. Another fundamental reason is the cost associated

with the various implementations.

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The public telephone network and the equipment makes it possible are taken for

granted in most parts of the world. Availability of a telephone and access to low-cost, high

quality worldwide network is considered to be essential in modern society (telephone are

even expected to work when the power off).There is, however, a paradigm shift beginning to

occur since more and more communication is in digital form and transported via packet

networks such as internet protocoland Frame Relay frames. Since data traffic, there has been

considerable interest in transporting voice over data networks. Support for voice

communications using the internet protocol, which is usually just called “Voice over internet

protocol” or voice over internet protocol, has become especially attractive given the low-cost,

flat-rate pricing of the public Internet. In fact, toll quality telephony over internet protocol has

now become one of the key steps leading to the convergence of the voice, video, and data

communications industries. The feasibility of carrying voice and signaling message over the

internet has already been demonstrated but delivering high-quality commercial products,

establishing public services, and convincing users to buy into the vision are just beginning.

Definition

Voice over internet protocol can be defined as the ability to make telephone calls and

to send facsimiles over internet protocol- based data networks with a suitable quality of

service and a much superior cost/benefit. Equipment producers see Voice over internet

protocol as a new opportunity to innovate and copete. The challenge for then is turning this

vision into reality by quickly developing new voice over internet protocol-enabled

equipment. For Internet service providers, the possibility of introducing usage-based pricing

and increasing their traffic volumes is very attractive. Users are seeking new types of

integrated voice/data applications as well as cost benefits. Successfully delivering voice over

packet networks presents a tremendous opportunity; however, implementing the products is

not as straightforward a task as it may first appear. This document examines the technologies,

infrastructures, software, and systems that will be necessary to realize voice over internet

protocol on a large scale. The types of applications that will both drive the market and benefit

the most from the convergence of voice and data networks will be identified.

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History of Voice Over Internet Protocol

Voice over Internet Protocol owes its existence to the difference in price between

long-distance connections and the use of data networks. This technology uses data networks

such as the Internet to transmit voice information from a simple PC. A telephone

conversation is conducted via microphone and loudspeaker connected to the sound card.

Microsoft NetMeeting is the most common Internet telephony program. Its features also

include Internet video communication (image telephony). Or, a specially adapter can be used

to hook standard telephones up to the data network. All devices that support the same

standard can be connected over one data network. Gateways are also available for connecting

these devices to

telephones in the normal telephone network. These possibilities have led to the creation of IP-

based telephone systems using voice over internet protocol.

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1.2 INDUSTRY PROFILE

WORLD SCENARIO

Table 1.1- World Internet Usage Statistics

Source : Internet Usage and World Population Statistics are for December 31, 2009.Demographic (Population) numbers are based on data from the US Census Bureau . Internet usage information comes from data published by Nielsen Online, by the International Telecommunications Union, by GfK, local Regulators and other reliable sources. Copyright © 2010, Miniwatts Marketing Group. All rights reserved.

Figure 1.1

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The Changing Face of Broadband Distribution

The chart below shows how the telecoms industry today offers two dominant types of

distribution systems for content and services.

Fig 1.2:- The Changing Face of Broadband Distribution

1. Vertically integrated networks, like the Public Switched Telephony Network, its mobile

equivalent, Next Generation Network replacements for these, and SMS messaging ("PSTN &

SMSC"). Here, a dedicated network integrates connectivity, service and payment.

2. Internet access, where connectivity, services and payment are all separate ("Broadband

Internet").

3. In the future there will be a wide range of new business and payment models which

assemble devices, applications, content and connectivity in new technical and economic ways

("Other").

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Table 1.2- Internet Usage in Asia

INTERNET USERS AND POPULATION STATISTICS FOR ASIA

ASIA REGION

Population( 2009 Est. )

% Pop.

of Worl

d

Internet Users,

Latest Data

Penetration

(% Populatio

n)

User Growth( 2000-2009 )

Users %of World

Asia Only3,808,070,50

356.3

%764,435,900 20.1 % 568.8 % 42.4 %

Rest of the World

2,959,734,705

43.7 %

1,037,894,557

35.1 % 320,7 % 57.6 %

WORLD TOTAL

6,767,805,208

100.0 %

1,802,330,457

26.6 % 399.3 % 100.0 %

NOTES: (1) Asiatic Internet Usage and Population Statistics were updated for December 31, 2009. (2) Population numbers are based on data from the US Census Bureau. (3) The most recent usage comes mainly from data published by Nielsen Online , ITU , official country statistics and other trustworthy local sources. (4) Data on this site may be cited, giving due credit and establishing an active link back to Internet World Stats . (5) For definitions and help, see the site surfing guide. Copyright © 2010, Miniwatts Marketing Group. All rights reserved.

Figure 1.3

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Table:-1.3

ASIA INTERNET USAGE AND POPULATION

ASIAPopulation( 2009 Est.)

Internet Users,

(Year 2000)

Internet Users,

Latest Data

Penetration(%

Population)

User Growth( 2000-2009 )

Users (%)

in Asia

Afganistan 28,395,716 1,000 500,000 1.8 % 49,900.0 % 0.1 %

Armenia 2,967,004 30,000 191,000 6.4 % 536.7 % 0.0 %

Azerbaijan 8,238,672 12,000 2,444,600 29.7 % 20,271.7 % 0.3 %

Bangladesh 156,050,883 100,000 556,000 0.4 % 456.0 % 0.1 %

Bhutan 691,141 500 45,000 6.5 % 8,900.0 % 0.0 %

Brunei Darussalem

388,190 30,000 217,000 55.9 % 623.3 % 0.0 %

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Cambodia 14,494,293 6,000 74,000 0.5 % 1,133.3 % 0.0 %

China *1,338,612,96

822,500,000 384,000,000 28.7 % 1,606.7 % 50.2 %

Georgia 4,615,807 20,000 1,024,000 22.2 % 5,020.0 % 0.1 %

Hong Kong * 7,055,071 2,283,000 4,878,713 69.2 % 113.7 % 0.6 %

India1,156,897,76

65,000,000 81,000,000 7.0 % 1,520.0 % 10.6 %

Indonesia 240,271,522 2,000,000 30,000,000 12.5 % 1,400.0 % 3.9 %

Japan 127,078,679 47,080,000 95,979,000 75.5 % 103.9 % 12.6 %

Kazakhstan 15,399,437 70,000 2,300,000 14.9 % 3,185.7 % 0.3 %

Korea, North 22,665,345 -- -- -- -- 0.0 %

Korea, South 48,508,972 19,040,000 37,475,800 77.3 % 96.8 % 4.9 %

Kyrgystan 5,431,747 51,600 850,000 15.6 % 1,547.3 % 0.1 %

Laos 6,834,345 6,000 527,400 7.7 % 8,690.0 % 0.1 %

Macao * 559,846 60,000 259,000 46.3 % 331.7 % 0.0 %

Malaysia 25,715,819 3,700,000 16,902,600 65.7 % 356.8 % 2.2 %

Maldives 396,334 6,000 71,700 18.1 % 1,095.0 % 0.0 %

Mongolia 3,041,142 30,000 330,000 10.9 % 1,000.0 % 0.0 %

Myanmar 48,137,741 1,000 108,900 0.2 % 10,790.0 % 0.0 %

Nepal 28,563,377 50,000 499,000 1.7 % 898.0 % 0.1 %

Pakistan 174,578,558 133,900 18,500,000 10.6 % 13,716.3 % 2.4 %

Philippines 97,976,603 2,000,000 24,000,000 24.5 % 1,100.0 % 3.1 %

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Singapore 4,657,542 1,200,000 3,370,000 72.4 % 180.8 % 0.4 %

Sri Lanka 21,324,791 121,500 1,163,500 5.5 % 857.6 % 0.2 %

Taiwan 22,974,347 6,260,000 15,143,000 65.9 % 141.9 % 2.0 %

Tajikistan 7,349,145 2,000 600,000 8.2 % 29,900.0 % 0.1 %

Thailand 65,998,436 2,300,000 16,100,000 24.4 % 600.0 % 2.1 %

Timor-Leste 1,131,612 - 1,800 0.2 % 0.0 % 0.0 %

Turkmenistan 4,884,887 2,000 75,000 1.5 % 3,650.0 % 0.0 %

Uzbekistan 27,606,007 7,500 2,469,000 8.9 % 32,820.0 % 0.3 %

Vietnam 88,576,758 200,000 22,779,887 25.7 % 11,289.9 % 3.0 %

TOTAL ASIA3,808,070,50

3114,304,000 764,435,900 20.1 % 568.8 % 100.0 %

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Figure 1.4-

Asia’s share of the global broadband subscriber base stood at 37% by end-2009, with 129 million of the 351million broadband subscribers in the world being in Asia. At the same time, the dominant fixed broadband technology continued to be DSL with 66% of the market.

Asia is the world’s largest regional Internet market, measured by users. The number

of Internet users in the region was estimated to have reached 578 million by mid-2010 out of

a total global Internet user population estimated at 1.4 billion. Although the market is starting

to change, Internet development in Asia has been dominated for a long time by Japan, Hong

Kong, South Korea, Singapore and Taiwan. China and India have joined this group. For a

number of years the developing economies of the region have had considerably slower

growth, as they dealt with high access costs, poor infrastructure and the slow pace of

deregulation. But this is changing, given the widespread recognition among governments,

business sectors and the wider population that not being online severely limits the potential

for achieving enormous social and economic benefits.

While there is considerable activity in the Internet and online markets across the

region, the market in Asia continues to be dominated by the big players of North Asia, (South

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Korea, Japan, Hong Kong, etc), with a significant role also being played by some of the

South East Asian countries (Singapore, Malaysia, etc). Of course, in terms of sheer Internet

user numbers, China (200 million) and India (210 million) maintain a real presence, despite

their modest user penetration figures.

 

The Asian Internet market can be broken into three user penetration groups. The top

group includes the more highly penetrated markets in terms of users and subscribers. They

also tend to have sophisticated and extensive broadband access facilities in place. Typically

we find that countries from this group are among the global leaders in broadband Internet.

South Korea, with a user penetration of over 71%, leads the regional market with a

broadband subscriber penetration of 30%. Closely following in second place is Hong Kong

with 70% user penetration and 27% broadband subscriber penetration. The countries in this

top grouping are characterized by their state of the art national infrastructure and, most

importantly, strong regulatory support for expansion of telecom and IT services.

The countries in second band – roughly between 10% and 20% user penetration – are

to be found in expansion mode when it comes to their Internet markets. But there is a clear

gap (20%) to be bridged before they can be counted in the top grouping. With Thailand (21%

user penetration) and Vietnam (20%) playing lead roles in this middle group, find that in the

last few years both operators and governments have started to give priority to expanding

Internet access and speed in these countries.

 

In the third grouping – those markets with a user penetration of less than 10% – we

tend to find those countries that, for whatever reason, have not yet ‘got their act together’

when it comes to Internet. Of course, some are performing relatively well under difficult

circumstances. Indonesia, for example, has major infrastructure challenges to overcome in

providing Internet to its citizens; yet its 9% penetration does in fact represent a very

significant 25 million users. And the war-ravaged Afghanistan is managing 2% user

penetration under extremely difficult circumstances. Then there is the tiny fledgling nation of

Timor Leste (East Timor), which has continued to struggle with political instability as it

attempts to build its national infrastructure. At the bottom end of the Internet scale in Asia,

however, we find a number of countries that are simply struggling with poor telecom

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infrastructure and generally underdeveloped regulatory regimes. Included among these are

Laos, Nepal, Turkmenistan, Cambodia, Tajikistan, Bangladesh and Myanmar.

INTERNET TELEPHONY

Internet telephony is the cheapest and fastest way to provide affordable basic telecom

services, which is why this technology enjoys phenomenal growth rates world-wide. In the

beginning of the 21st century, 60% of the world's communications will be carried over the

Internet.

INDIAN SCENARIO

Table 1.4- INDIA – Internet Usage Stats

YEAR Users Population % Penetration.

2000 1,400,000 1,094,870,677 0.1 %

2001 2,800,000 1,094,870,677 0.3 %

2002 5,500,000 1,094,870,677 0.5 %

2003 7,000,000 1,094,870,677 0.7 %

2004 16,500,000 1,094,870,677 1.6 %

2005 22,500,000 1,094,870,677 2.1 %

2006 39,200,000 1,094,870,677 3.6 %

2007 50,600,000 1,112,225,812 4.5 %

2008 40,000,000 1,112,225,812 3.6 %

2009 42,000,000 1,129,667,528 3.7 %

Source: worldinternetstats.com

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INDIA - Internet Market

Despite the considerable popularity of Internet in India, the ISP market has been in

disarray. There were around 150 operational ISPs in the country, after a period of market

rationalization, but, despite the large number of providers, 10% of the ISPs have 90% of

the subscribers. In fact, 5% have 85%. The state-owned – BSNL dominate the market,

holding first position in terms of Internet subscribers. Cybercafés have certainly been

playing a major role in fuelling Internet development in India. About 30% of the total

Internet subscriber base has broadband access.

INDIA - Broadband Market

While India initially embraced the Internet with a degree of ambivalence, there was

tremendous enthusiasm among dial-up users and an estimated 60% of Internet users were still

regularly accessing the Internet via the country’s more than 10,000 cybercafes. But when it

comes to high-speed broadband access, there has been reluctance to embrace, especially

within the corporate sector, and the take-up rate has been relatively slow. By early 2009,

there were around 6 million broadband subscribers – a lowly penetration (by population) of

less than 0.6%. After a surge in broadband subscribers in 2006, the market settled back to a

relatively modest 50% growth in 2007/08.

Internet adoption continues to grow in India. According to the Internet & Mobile

Association of India (IAMAI) the low cost of broadband has helped increase Internet usage.

There are 5,281,000 broadband Internet connections as of Dec./09, per TRAI. Broadband

usage in India is growing 20% per month, according to the Internet Service Providers

Association of India (ISPAI).

Voice Over Internet Protocol

Voice over Internet Protocol is a general term for a family of transmission

technologies for delivery of voice communications over internet protocol networks such as

the internet or other packet-switched networks. Other terms frequently encountered and

synonymous with voice over internet protocol are internet protocol telephony, internet

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telephony, voice over broadband, broadband telephony, and broadband phone. internet

telephony refers to communications services — voice, facsimile, and/or voice-messaging

applications — that are transported via the internet, rather than the public switched telephone

network.

INDIA - Voice Over Internet Protocol

VoIP in India is yet to gain acceptance in India, but possesses great future prospects.

Low call-rates as compared to conventional telephony and increasing Internet penetration are

set to drive growth of the VoIP-based services in India. The market is expected to change the

dynamics of the Indian telecom industry once the necessary regulatory changes are in place.

Internet telephony cannot make compromises in voice quality, reliability, scalability

and manageability, and work seamlessly with telephone systems all over the world. Internet

telephony will prove to be a boon for a price-sensitive market like India and rural telephony

will receive an impetus. The Government of India may further deregulate the market and

allow phone-to-phone telephony through the Internet.

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1.3 COMPANY PROFILE

Asianet Satellite Communications Ltd (Asianet Satcom)

Vision:

To create infrastructure for the promotion of high-quality Video, Data & Voice services

through cable and to be a provider of such services in the most cost-effective manner.

Corporate Profile

Corporate Office

Asianet Satellite Communications Ltd.2nd Floor, Leela building

Technopark, Trivandrum 695 023

Kerala, IndiaIndiaTel: ++91 471 2575353, 2574862, Fax: ++91 471 2575454

Centres 54 Centres

Manpower 1232 employees

President & CEO R Mahesh Kumar

Executive Vice President(Finance & Accounts)

Vinod Panicker

Senior Vice President(Asianet Cable Service) 

S. Satish Kumar

Executive Vice President (Asianet Dataline) 

G. Sankaranarayanan

Kerala Circle Head

( VOIP service )

K.Suresh Canndy

Asianet Satellite Communications Ltd (Asianet Satcom) is the largest cable network

services company in Kerala, India. Started in 1993, Asianet Satellite Communications has

today grown in size and reach. Its cable network services operate from over 52 centres spread

throughout Kerala and touch over half a million homes and establishments. It is the leading

service provider in the region for Cable TV and Internet solutions, and has embarked on a

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fascinating journey into the CONVERGENCE era and adoption of evolving technologies.

The company has re-defined technical perfection in CATV by offering up to 70 simultaneous

channels of studio quality picture and CD-like audio. The offerings include seven self-owned

channels under the Asianet Cable Vision (ACV) bouquet.

Asianet Satellite Communications Ltd. is today an Internet Service Provider in the

State of Kerala and one of the pioneers in Internet through cable, a revolutionary new concept

that has brought always-on net access to homes in Kerala. Asianet Satcom is one of the

largest private investors in Kerala with over Rs. 350 crores investments in infrastructure

consisting of 50 Earth stations, 40,000 kms of Hybrid Fibre Coaxial cable network spread

over almost all the leading cities and towns in the State, an underground Optic-Fibre

backbone stretching for 700 kms utilising the special Rights of Way given by the

Government of Kerala, and sophisticated facilities for Web-based solutions and portal

services, including two Satellite Gateways for Internet bandwidth.

With a view to ensure high bandwidth availability, Asianet has set up its own International

Satellite Gateways at Trivandrum and Cochin. Asianet Internet Service is already available in

Trivandrum and Cochin cities. The company is also geared to implement an ambitious plan to

create an Information Highway by laying an Optical Fibre backbone that would provide

State-wide connectivity and also inter-link the company's various local networks.

Asianet's ISP operations would also help create a great deal of synergy for its CATV

services. The ongoing up gradation of the network into a Hybrid Fibre Co-axial one would

enable the company to offer up to 500 channels in the near future and open up new vistas in

the form of the Web TV and Interactive multimedia services. As an ISP, Asianet looks at

being a user-friendly provider of Internet access, Web-services, E-commerce services, Data

and voice Connectivity services with the internet advantages of the DATA over CABLE

System.

Asianet Dataline

Established in 1993, and one of the first ISPs in India, Asianet Dataline provides a full

range of high quality services to the home and business user, from the latest in high speed

Cable Broadband Internet access and allied services such as VPN, VoIP, Dialup Internet,

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Web Hosting & Website Development. Our mission is to provide the best ISP service in the

state of Kerala. Commitment to higher quality provision and lower prices is guaranteed.

Within a short span of time, Asianet Dataline (a division of Asianet Satellite

Communications Ltd, the largest Cable TV Network in Kerala) has become Kerala's largest Broadband

ISP with more than 84,000 subscribers through out the state. With a view to ensure high bandwidth

availability, Asianet has set up its own International Satellite Gateways at Trivandrum and Cochin.

Asianet Internet Service is already available in all major towns across Kerala.

Asianet is a pioneer in rolling-out broadband Internet access services, branded Asianet

Dataline, on its state-of-the art Cable TV Network and has over 35000 business and

residential subscribers in all over Kerala.

With a view to ensure high bandwidth availability, Asianet has also set up its own

International Satellite Gateways at Thiruvananthapuram and Kochi.

Asianet has a total Internet bandwidth capacity of more than 200mbps, which is the largest in

the state of Kerala, among the new generation private ISPs. Asianet Data Line provides

services to many Corporates, Educational Institutions and Residential customers.

Asianet Satellite Communications Ltd is now focusing on VOIP business seeing the

future of this industry in India and particularly looking to bulk of international call traffic

from Kerala.   Asianet smart phone International calls are never again an expensive affair

with the introduction of Asianet smart phone from Asianet Dataline Services. The features of

Asianet smart phone is as follows

Low Calling Rates: Call over 200 destinations worldwide, including mobile phones.

Call Status: we can know the call destination, duration, cost and remaining balance

during each call.

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Sound Optimization: here the phone can be connected to the specialized modem .So

Asianet smart phone connection can linked to a common land phone.

Better Firewall Penetration: Industry standard SIP firewall penetration for low

bandwidth, high quality calls.

Minimum System Requirements:

Land line Broad band connectivity with specialized modem EMTA or ATA

Common land phone.

Asianet Smart Fone

Asianet Smart Fone is a VOIP (voice over internet protocol) enabled specialized

service. In this service we can call international calls in a low tariff. Asianet smart phone

service is a pre-paid service. Here the company provides two types of modems an EMTA

modem and a ATA modem. An EMTA modem which can be connected to the computer to

get the Asianet Broadband which is a postpaid service. At the same time it can be connected

to a land phone also to make International Calls. This modem is a product of Cisco Systems.

An ATA modem which helps to connect other ISP’s in to the Asianet smart phone service.

This modem is produced by Cisco systems.

The Model EPC2203 Cable Modem (EPC2203) is a high-speed cable modem with an

Embedded Media Terminal Adapter (EMTA). The EPC2203 features two RJ-11 telephone

ports for Voice over Internet Protocol (VoIP) service along with a 10/100BASE-T Ethernet

port and a USB 1.1 port for high-speed data connectivity. The EPC2203 also features Dual

Mode. This feature allows the service provider to deploy the EPC2203 in networks that use

DOCSIS® 6 MHz downstream modulation.

Cable modem with an Embedded MTA that provides two lines of voice services

Toll-quality, high-compression, and high-fidelity (exceeding toll quality) CODEC

options

Internet Protocol Security (IPsec) and AES-128 encryption options

Attractive compact design and versatile orientation to stand vertically, lie flat on the

desktop, or mount easily on the wall

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Front panel LEDs provide visual feedback of real-time data transmission and cable

modem status

Bridged 10/100BASE-T auto-sensing/auto-MDIX Ethernet port, and USB 1.1 data

port.

The Cisco ATA 186 Analog Telephone Adaptor is a handset-to-Ethernet adaptor that

turns traditional telephone devices into IP devices. Customers can take advantage of the many

new and exciting IP telephony applications by connecting their analog devices to Cisco

ATAs. The Cisco Analog Telephone Adaptor products are standards-based communication

devices that deliver true, next generation voice-over-IP (VoIP) terminations to businesses and

residences world.

Features of ATA modem

• Two voice ports support legacy (analog) touch Connects legacy telephones to IP-based networks tone telephones • RJ 45 connection to 10BaseT Ethernet hub or switch • Auto-provisioning with Trivial File Transfer Protocol (TFTP) provisioning Servers • Automatic assignment of IP address, network route IP, and subnet mask via Dynamic Host Configuration Protocol (DHCP) • Web configuration through built-in Web server • Touch-tone telephone keypad configuration with voice prompt • Administration password to protect configuration and access • Remote upgrades through network • Advanced pre-processing to optimize full-duplex voice compression • High performance line-echo cancellation eliminates noise and echo • Voice activity detection (VAD) and comfort noise generation (CNG) save bandwidth by delivering voice, not silence • Dynamic network monitoring to reduce jitter artifacts such a packet loss Flexible configuration and provisioning options Clear, natural-sounding voice quality

Benefits of these modems

These device will be useful to customers who would like to use their normal telephone to

make international local calls. Customers who have a cable TV connection but don’t have a

PC/laptop can avail this service. Local calls -are referred to calls made in CUG.

The device will ensure better voice clarity and internet connectivity.

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Will enable customers to make calls through existing telephone plugged directly into

EMTA and ATA device.

This service will be useful to customers to make calls free of cost in the Close User

Group (Locally ,Nationaly Internationaly IP to IP)

Can be easily configured to any existing PBX system

Asianet being the biggest network laid service operators in Kerala, which would make

it possible for customers to make calls to their relatives and friends from any location

in Kerala free of cost without even applying for a internet connection.

The device will be useful to interconnect customers across the state with existing

telephone

A complete replacement for ordinary cable modems/VoIp devices.

Will bring additional revenue to ISP by bundling voice with Broadband or for digital

customers.

Beneficial to corporate who have geographically dispersed branches .

Cost much less than a normal VoIP phone.

Asianet Cable and Digital TV customers with high competition from other operators

could have an upper edge if all feasible areas are being marketed with the device.

“Asianet smart phone”is a VOIP enabled service. It is a prepaid service used to make

International calls at a minimum cost. This service provides pre-paid cards and it contains the

PIN by using this PIN we can refill the account. These cards are available in denominations

of Rs.100,200,500,1000. A service tax of 10.36% is applicable to these cards.

Table4- Tariff of Global Talk Cards

Rs.100 Rs.200 Rs.500 Rs.1000

Service Tax 10.3% 10.3% 10.3% 10.3%

Talk Value Rs.89.7 Rs.179.4 Rs.448.5 Rs.897.00

Validity 1 month 3 months 6 months 12 months

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2.1 REVIEW OF LITERATURE

2.1 REVIEW OF LITERATURE

Market research can be defined as the systematic gathering and interpretation of information

about individuals or organizations using statistical and analytical methods and techniques of

the applied social sciences to gain insight or support decision making. Market Research is a

systematic, objective collection and analysis of data about a particular target market,

competition, and/or environment. It always incorporates some form of data collection

whether it be secondary research (often referred to as desk research) or primary market

research which is collected direct from a respondent. The purpose of any market research

project is to achieve an increased understanding of the subject matter. With markets

throughout the world becoming increasingly more competitive, market research is now on the

agenda of many organisations, whether they be large or small.

Market Research is either quantitative, qualitative, or a combination of both.

Qualitative and quantitative market research methods each provide different insights into

customer behaviour. Normally, research results are more useful when the two methods are

combined.

QUALITATIVE MARKET RESEARCH

Qualitative market research provides an understanding of how or why things are as

they are. For example, a Market Researcher may stop a consumer who has purchased a

particular type of bread and ask him or her why that type of bread was chosen. Unlike

quantitative research there are no fixed set of questions but, instead, a topic guide (or

discussion guide) is used to explore various issues in-depth. The discussion between the

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interviewer (or moderator) and the respondent is largely determined by the respondents' own

thoughts and feelings.

There are various types of qualitative market research methodologies. Research of this sort is

mostly done face-to-face. One of the best-known techniques is the market research group

discussion (or focus group). These are usually made up of 6 to 8 targeted respondents, a

research moderator whose role is to ask the required questions, draw out answers, and

encourage discussion, and an observation area usually behind one way mirrors, and video

and/or audio taping facilities.

QUANTITATIVE MARKET RESEARCH

Quantitative market research is numerically oriented, requires significant attention to

the measurement of market phenomena and often involves statistical analysis. For example, a

bank might ask its customers to rate its overall service as either excellent, good, poor or very

poor. This will provide quantitative information that can be analyzed statistically. The main

rule with quantitative market research is that every respondent is asked the same series of

questions. The approach is very structured and normally involves large numbers of

interviews/questionnaires.

Perhaps the most common quantitative technique is the ‘market research survey’.

These are basically projects that involve the collection of data from multiple cases – such as

consumers or a set of products. Quantitative market research surveys can be conducted by

using post (self-completion), face-to-face (in-street or in-home), telephone, email or web

techniques. The questionnaire is one of the more common tools for collecting data from a

survey.

Market Research for Business/Planning

Market research is for discovering what people want, need, or believe. It can also

involve discovering how they act. Once that research is completed, it can be used to

determine how to market your product.

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Questionnaires and focus group discussion surveys are some of the instruments for market

research.

For starting up a business, there are some important things

Market information

Through Market information we can know the prices of the different commodities in the

market, the supply and the demand situation. Information about the markets can be obtained

from different sources and varieties and formats. And the sources and varieties have to be

obtained to make the business work.

Market segmentation

Market segmentation is the division of the market or population into subgroups with

similar motivations. it is widely used for segmenting on geographic differences, personality

differences, demographic differences, ethnographic differences, use of product differences,

and psychographic differences and also gender differences.

Market trends

The upward or downward movements of a market, during a period of time. The market

size is more difficult to estimate if we are starting with something completely new. In this

case, we will have to derive the figures from the number of potential customers or customer

segments.

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Besides information about the target market, we also need information about our competitor,

our customers, products etc. Lastly, we need to measure marketing effectiveness.

Market Research for New Products

In a changing market, staying competitive often requires the development of new

products. As consumer tastes and needs change, products must also change. Development

new products, however, is a risky and costly venture. Experts estimate that eight out of ten

new products fail. With such formidable odds, it pays to be informed and prepared to meet

the challenges of introducing a new product. Market research is an essential tool to help boost

the chances for success. Information about the market and consumers is needed to support

critical decisions about the product.

Product Introduction

As we introduce the product to the market, we should test the distribution of

the product. Is the product getting on the shelves? Is it getting a favorable presentation

on the shelves? Again, evaluating advertising, awareness and usage is important.

Marketing research is not only costly, but it also takes time. In selecting marketing

research techniques, we must balance the needs of our schedule. If we want to enter a market

quickly, we may not have the time to complete all of the marketing research studies.

With new products, success will not result solely from a good idea or from reliance on a

talented sales force. Successful new product marketers learn how to delight customers by

studying their needs and behaviours. Market research can provide us that information, and

it’s an investment well worth making to help us to beat the odds and succeed in new product

development.

Market Feasibility Analysis

Planning, development and introduction of new products is always associated with

uncertainty. Specific knowledge regarding potential target consumers and their probable

spending on the new product provide us with more certainty concerning the market success of

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new product developments. We could get precise and reliable information in this area after

conducting market feasibility analysis.

Definition and Goals of Market Feasibility Analysis

Market feasibility study typically involves testing geographic locations to determine

the difficulty in carrying out a designated task. Generally, a feasibility study precedes

technical development and project implementation. In other words, a feasibility study is an

evaluation or analysis of the potential impact of a proposed project. In this context market

refers to the total of all potential consumers with a certain need or desire who are willing or

able to satisfy this need or this desire through the purchase of products / services. The sales

potential can then be derived from the results of the market potential analysis.

The maximum number of consumers available will usually be determined by market

research, but it may sometimes be calculated from demographic data or government statistics.

Ultimately there will, of course, be limitations on the number of consumers. For guidance one

can look to the numbers using similar products. The maximum potential individual usage, or

at least the maximum attainable average usage (there will always be a spread of usage across

a range of customers), will usually be determined from market research figures.

Applications

Market feasibility analyses are especially used for growth or unsaturated markets for

which “market size” cannot simply be estimated through the actual market volume. Market

potential analysis offers decision support for specific questions for which such as:

Exploration of potential (target) markets

Determination of company locations

Evaluation of ideas (screening)

Designation of sales areas

Broadband Service

Broadband in data can refer to broadband networks or broadband Internet, the data

transmission over a fibre optic cable can be referred to as broadband as compared to a

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telephone modem operating at 56,000 bits per second. Dial-up modems are limited to a bit

rate of less than 56 Kbit/s (kilobits per second) and require the full use of a telephone line—

whereas broadband technologies supply more than double this rate and generally without

disrupting telephone use.

Broadband technologies can be classified as either one-way or two-way. One-way

technologies send digital information to the end user at very high speeds, but rely on some

other means (usually an analogue modem and a phone line) to receive information from the

end user. One-way broadband technologies include digital television (DTV) and satellite.

Two-way broadband technologies, such as cable and digital subscriber lines (DSL) send and

receive digital information at very high speeds over the same medium. Two-way broadband

technologies usually require a wired infrastructure.

In order to remain competitive as broadband industry evolves broadband service

suppliers must have a strategy to be able to offer a triple play service at some point in the

future; that is voice, data and video. Of these three, video service is the most challenging as it

requires most bandwidth.

Voice over Internet Protocol (VoIP)

Voice over IP (VoIP) is a transmission technology for transfer of voice communications over

IP networks such as the Internet or other packet-switched networks. Its a communication

service including voice, voice-messaging(voice mail) applications that are transported via the

Internet, rather than the public switched telephone network (PSTN) that are typical analog

telephone lines. Interconnected VoIP services also allow you to make and receive calls to and

from traditional landline numbers. The basic steps involved in originating an Internet

telephone call are conversion of the analog voice signal to digital format and placing them

into Internet protocol (IP) packets for transmission over the Internet; the process is reversed

at the receiving end.

Dedicated bandwidth is never shared and is used by a single call throughout the duration of a

conversation that makes CS very inefficient. Dedicated resources makes CS very expensive.

Next there are limitations of using the same signaling rate on both ends. in terms of resilience

complex algorithms are needed if the dedicated path breaks, that might result in call being

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dropped. in the current digital infrastructure merging analog CS with the digital equipment

also poses a great challenge. since the circuit is continuously open resources are wasted since

most of the time there is nothing to send.

Other terms frequently encountered and synonymous with VoIP are IP telephony,

Internet telephony, voice over broadband (VoBB), broadband telephony, and broadband

phone. VoIP or “Voice over Internet Protocol” is the technology that allows digitized audio

to be transmitted over Intranets and the Internet. Using this technology, we can make and

receive phone calls using your broadband or high speed Internet connection instead of our

standard phone line.

Internet telephony refers to communications services — voice and/or voice-

messaging applications — that are transported via the Internet, rather than the public

switched telephone network. The basic steps involved in originating an Internet telephone

call are conversion of the analogue voice signal to digital format and compression/translation

of the signal into Internet protocol (IP) packets for transmission over the Internet; the process

is reversed at the receiving end.

VoIP is a revolutionary technology that has the potential to completely rework the

world's phone systems. Above all else, VoIP is basically a clever "reinvention of the wheel."

The interesting thing about VoIP is that there is not just one way to place a call. There are

three different "flavours" of VoIP service in common use today.

ATA -- The simplest and most common way is through the use of a device called an

ATA (analogue telephone adaptor). The ATA allow us to connect a standard phone to your

computer or your Internet connection for use with VoIP. The ATA is an analog-to-digital

converter. It takes the analogue signal from your traditional phone and converts it into digital

data for transmission over the Internet. Simply crack the ATA out of the box, plug the cable

from our phone that would normally go in the wall socket into the ATA, and we are ready to

make VoIP calls. Some ATAs may ship with additional software that is loaded onto the host

computer to configure it; but in any case, it's a very straightforward setup.

GROWTH OF VoIP

By 1998, VoIP traffic had grown to represent approximately 1% of all voice traffic in the

United States. Entrepreneurs were jumping on the bandwagon and were creating devices

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which enabled PC-to-phone and phone-to-phone communication. Networking manufacturers

such as Cisco and Lucent introduced equipment that could route and switch the VoIP traffic

and as a result by the year 2000, VoIP traffic accounted for more than 3% of all voice traffic.

Now, in 2005, major voice quality issues have long since been addressed and VoIP traffic can

be prioritized over data traffic to ensure reliable, clear sounding, unbroken telephone calls.

Revenue from VoIP equipment sales alone are projected to reach around $3 billion this year

and are being forecast to be over $8.5 billion by the end of 2008. This is primarily being

driven by low cost unlimited calling plans and the abundance of enhanced and useful

telephony features associated with VoIP technology.

This is a phenomenal growth rate and with the rapid introduction of Video over IP fueling

demand, the future of this technology is truly exciting and will enable us to enjoy products

that our grandparents and even parents never thought were possible. Video over IP follows

the same concept as VoIP but in this case enables the transmission of video signals. As such,

video phones are becoming more common than you would think, and many companies are

already offering attractive packages. One of our featured partners, Packet8 already has a

video phone offering.

For further information and a detailed explanation on VoIP you can visit our VoIP Explained

page. Our VoIP review section and VoIP provider plan search engine will then aid you in

making your final purchase decision, to start using this revolutionary new technology in your

home.

ADVANTAGES OF VOIP

Operational cost-

VoIP can be a benefit for reducing communication and infrastructure costs. That include:

1. Routing phone calls over existing data networks to avoid the need for separate voice

and data networks.

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2. Conference calling, IVR, call forwarding, automatic redial, and caller ID features that

traditional telecommunication companies (telcos) normally charge extra for are

available free of charge from open source VoIP implementations.

3. Costs are lower, mainly because of the way Internet access is billed compared to

regular telephone calls. While regular telephone calls are billed by the minute or

second, VoIP calls are billed per megabyte (MB). In other words, VoIP calls are

billed per amount of information (data) sent over the Internet and not according to the

time connected to the telephone network. In practice the amount charged for the data

transferred in a given period is far less than that charged for the amount of time

connected on a regular telephone line.

4. Flexibility: VoIP can facilitate tasks and provide services that may be more difficult

to implement using the PSTN. That include:

The ability to transmit more than one telephone call over a single broadband

connection without the need to add extra lines.

Secure calls using standardized protocols. Most of the difficulties of creating a secure

telephone connection over traditional phone lines, such as digitizing and digital

transmission, are already in place with VoIP. It is only necessary to the existing data

stream.

Location independence. Only a sufficiently fast and stable Internet connection is

needed to get a connection from anywhere to a VoIP provider.

Integration with other services available over the Internet, including video

conversation, message or data file exchange during the conversation, audio

conferencing, managing address books, and passing information about whether other

people are available to interested parties.

Low cost, coupled with a seemingly endless list of new possibilities make VoIP

technology one of the hottest Internet technologies today. There are however several other

benefits to using this technology.

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Cost Effective - Traditional phone calls work by allocating an entire phone line to

each call. With VoIP, voice data is compressed and transmitted over a computer

network. This means VoIP uses substantially less bandwidth than a traditional

telephone call and is consequently more cost effective.

Simple Infrastructure - With VoIP on your network, you no longer need separate

cabling for your telephone system.

Scalable System - Traditional PABX (Private Automatic Branch Exchange)

based phone systems come in many size ranges and it may be necessary

periodically to scrap existing systems and replace hardware. This is not the case

with VoIP systems.

Low Operating Costs - Because a VoIP exchange is based on software rather

than hardware, it is easier to alter and maintain.

Portability - We can make and receive phone calls wherever there is a broadband

connection simply by signing in to our VoIP account. This makes VoIP as

convenient as email. For instance if we are traveling, simply pack a headset or

Internet phone and we can talk to our family or business associates for almost

nothing.

Extra Features - There are many other features that make VoIP attractive. Call

forwarding, call waiting, voicemail, caller ID and three-way calling are some of

the many services included with Internet telephone at no extra charge. We can

also send data such as pictures and documents at the same time we are talking on

the phone.

Disadvantages of Using VoIP

PSTN may lack efficiency but it is more reliable. But the network that makes up the Internet

is far more complex and therefore functions within a far greater margin of error. What this all

adds up to be one of the major flaws in VoIP: reliability.

Threats codecs

improper sampling can cause Voice cutoffs, echoing and can reduce intelligibility of voice.

While VoIP vulnerabilities are typically similar to the ones users face on the internet, new

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threats, scams, and attacks unique to IP telephony are now emerging. VoIP is also susceptible

to worms, viruses and hacking Another issue associated with VoIP is having a phone system

dependant on individual PCs of varying specifications and power. A call can be affected by

processor drain. Let's say you are chatting away on your softphone, and you decide to open a

program that saps your processor. Quality loss will become immediately evident. In a worst

case scenario, your system could crash in the middle of an important call. In VoIP, all phone

calls are subject to the limitations of normal computer issues.

Latency

the greater the distance between calling parties, the greater the latency. That means the time

one speaks to the time other listens is dependant on the time it takes for packets to go from

one endpoint to other. Greater the latency less is understandability and quality of

conversation. Latency can also be caused due to heavy traffic congestion in the network

Jitter

Jitter can also affect speech quality; jitter is the variable latency between packets. Jitter is

more common in IP-based speech because the path for voice packets across the network may

not always follow the same route. The buffers commonly used in IP networks can also

increase packet induced jitter

PSTN VOIP Integration:

Phone companies use VoIP to streamline their networks. By routing thousands of phone calls

through a circuit switch and into an IP gateway, they can seriously reduce the bandwidth

they're using for the long haul. Once the call is received by a gateway on the other side of the

call, it's decompressed, reassembled and routed to a local circuit switch. On a user level a

PSTN user call can be routed to an ip gateway through circuit switching where devices such

as Soft switches can route the call to the intended VOIP through a packet switched network

by digitizing the Circuit switched analog data.

Packet loss

Another contributing factor can result from packet loss or discard somewhere between the

calling parties. Packet discard can "throw away" a "lot of speech" as opposed to an

uncompressed sound wave. The more highly compressed the voice packet, the greater the

amount of conversation lost when a packet is discarded.

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Modems and VoIP

With the advent of Voice over Internet Protocol (VoIP) telephony, modems have been

extended to provide telephone service. Some companies which offer cable TV service are still

offering VOIP phone, allowing customers who already purchased cable TV to eliminate their

plain old telephone service (POTS). VoIP use is higher amongst cable modem users. Any

high-speed Internet service subscriber can use VoIP telephony.

When using cable operator VoIP, a combined customer premises equipment device

known as an embedded multimedia terminal adapter (EMTA) will often be used. An EMTA

is a cable modem and a VoIP adapter (MTA, multimedia terminal adapter) bundled into a

single device.

Modem manufacturers

3Com

Ambit Broadband

ARRIS

Cisco Systems

D-Link

Ericsson

Huawei

Linksys

Motorola

Netgear

Nortel Networks

Philips

RCA

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Scientific Atlanta

Thomson

Toshiba

Turbocomm

Internet Telephony & VoIP

After its introduction, Internet telephony has been highly developed rapidly in a brief

period. Many software developers currently offer PC telephony software and free conference

call. However, more importantly, gateway servers are rising to act as an interface between the

Internet and the PSTN (It expands as Public Switched Telephone Network),VOIP Service.

With voice-processing cards, these gateway servers allow Internet telephony VoIP (It

expands as Voice Over Internet protocol) IP phones users to communicate through traditional

telephones over long distances without exceeding "Long Distance" telephone network. Voice

over Internet Protocol (VoIP), is a technology that allow us to make voice calls using a

broadband Internet connection instead of a regular (or analog) phone line. Some VoIP

services may only allow us to call other people using the same service, but others may allow

us to call anyone who has a telephone number - including local, long distance, mobile, and

international numbers. Also, while some VoIP services only work over our computer or a

special VoIP phone, other services allow us to use a traditional phone connected to a VoIP

adapter.

Scope

Voice communication will certainly remain a basic from of interaction for all of us.

The public switched telephone network apply cannot be replaced, or even dramatically

changed, in the short term (this may not apply to provide voice networks, however). The

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immediate goal for voice over internet protocol service providers is to reproduce existing

telephone capabilities at a significantly lower “total cost of operation “and to offer a

technically competitive alternative to the public switched telephone network.

Voice over internet protocol infrastructure

It is the combination of voice over internet protocol with point-of-service

applications that shows great promise for the longer term. The first measure of success for

voice over internet protocol will be cost saving for long distance calls as long as there are no

additional constraints imposed on the end user. For example, callers should not be required to

use a microphone on a pc. voice over internet protocol provides a competitive threat to the

providers of traditional telephone service that, at the very least, will stimulate improvements

in cost and function throughout the industry implemented using an internet protocol network.

This design would also apply if other types of packet networks (such as frame relay) were

being used.

Some example of voice over internet protocol applications that are likely to be useful would

be:

Public switched telephone network gateways

Interconnection of the Internet to the public switched telephone network can be

accomplished using a gateway, either integrated into or provided as a separate device. A PC-

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based telephone, for example, would have access to the public network by calling a gateway

at a point close to the destination (thereby minimizing long distance charges).

Internet-aware telephones

Ordinary telephones (wired or wireless ) can be enhanced to serve as an Internet

access device as well as providing normal telephony. Directory services, for example, could

be accessed over the Internet by submitting a name and receiving a voice.

Internet-office trunking over the corporate intranet

Replacement of tie trunks between company-owned using an private branch exchange

Intranet link would provide economies of scale and help to consolidate network facilities.

Remote access from a branch (or home) office

A small office (or a home office) could gain access to corporate voice, data, and

facsimile services using company’s Intranet (emulating a remote extension for a private

branch exchange, for example). This may be useful for home-based agents working in a call

center.

Voice calls from a mobile PC via the Internet

One example would be using the Internet to call from a hotel instead of using

expensive hotel telephones. This could be ideal for submitting or retrieving voice messages.

Internet call center access

Access to call center facilities via the Internet is emerging as a valuable enable adjunct to

electronic commerce applications. Internet call center access would enable a customer who

has questions about a product being offered over the Internet to access customer service

agents online. Another voice over internet protocol application for call centers is the

interconnection of multiple call centers. Widespread deployment of a new technology seldom

occurs without a clear and sustainable justification, and this is also the case with voice over

internet protocol. Demonstrable benefits to end users are also needed if voice over internet

protocol products (and services ) are to be a long-term success.

Generally, the benefits of technology can be divided into the following four

categories:

. Cost Reduction. Although reducing long distance telephone costs is always a

popular topic and would provide a good reason for introducing voice over internet

protocol, the actual saving over the long term are still a subject of debate in the

industry. Flat rate pricing is available with the Internet and can result in considerable

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savings for both voice and facsimile (at least currently). It has been estimated that up

to 70% of all calls to Asia are to send faxes, most of which could be replaced by

internet protocol. These lower prices, however, are based on avoiding telephony

access charges and settlement fees rather than being a fundamental reduction in

resources costs. The sharing of equipment and operations costs across both data and

voice users can also improve network efficiency since excess bandwidth on one

network can be used by the other, thereby creating economies of scale for voice

(especially given the rapid growth in data traffic ).

. Simplification. An integrated infrastructure that supports all forms of

communication allows more standardization and reduce all forms of communication

allows more standardization and reduces the total equipment complement. This

combined infrastructure can support dynamic bandwidth optimization and a fault

tolerant design. The difference between the traffic patterns of voice and data offer

further opportunities for significant efficiency improvements.

Consolidation. Since people are among the most significant cost elements in a

network, any opportunity to combine operations, to eliminate points of failure, and to

consolidate accounting systems would be beneficial.. Universal use of the internet

protocol for all applications holds out the promise of both services and security

services may be more easily shared. s Even though basic telephony and facsimile are

the initial applications for voice over internet protocol, the longer term benefits are

expected to be derived from multimedia and multi service applications. For example,

Internet commerce solution can combine WWW access to a call center agent from the

PC. Needless to say, voice is an integral part of conferencing systems that may also

include shared screens, white boarding, etc. Combining voice and data features into

new application will provide the greatest returns over the longer term. Although the

use of voice over packet networks is relatively limited at present, there is considerable

user interest and trials are beginning. End user demand is to grow rapidly the next five

years. Frost & Sullivan and other research firms have estimated that the compound

annual growth rate for IP-enabled telephone equipment will be 132% over the period

from 1997 to 2010 (from $47.3 M in 1997 to $5.16B by 2010). It is expected that

VoIP will be deployed by 70% of the Fortune 1000 companies by the year 2000.

Industry analysts have also estimated that the annual revenues for the IP fax gateway

market will increase from less than $20M in 1996 to over $300M by the year 2010. It

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is clear that a market has already been established and there exists a window of

opportunity for developers to bring their products to market.

3.1 OBJECTIVES OF THE STUDY

Primary Objectives

1. To find out the awareness level and market potential of VOIP services among NRI families in malappuram district.

2. To find out the frequency of ISD calls made by NRI families in Malappuram District.

3. To find out the medium which they use to make ISD calls.

Secondary Objectives

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1. To inform end users in Malappuram district about Asianet VOIP services.

3.2 SCOPE OF THE STUDY

The study helps to make a detailed product analysis and also helps to determine the market

feasibility of Asianet SmartFone prepaid service in Malappuram District. It also gives an

insight to major competitors existing in the market and the customer’s satisfaction of their

product and service. The findings of the study may be helpful for the company to adopt

innovative marketing strategy to launch the product in the market in such a way that it will

be more appealing to the customers.

3.3 RESEARCH METHODOLOGY

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Research methodology is the way to systematically solve the research problem. It

describes the procedure which has been used in the research. Research methodology is the

back bone of the project work. It means the way one researcher select his sample and

sample size, methods of data collection, various tools for studying and analysing the

problems with certain objectives and goals in view. The information is used to identify the

marketing opportunities, designing launching strategies and improve the marketing

performance.

RESEARCH DESIGN

A research design is the arrangement of condition and analysis of data in a

manner that aims to combine relevance to the research purpose with economy in

procedure. The type of research used in this study is descriptive research because the

research is conducted on the basis of survey of analysing the problem. The main

characteristic of this method is that the researcher has no control over the variables; he can

only report what has happened or what is happening. It also includes attempts by

researcher to causes even where they cannot control the variable.

The main aim behind this study is to assess the market potential of Asianet Smart

Fone and Global Talk prepaid cards in Malappuram District. The respondents are

personally contacted and the researcher fills questionnaire on the basis of the information

provided by the respondents.

RESEARCH PERIOD

Research period is the time taken for data collection. The research period of this

study was 45 days from 5th April 2009 to 19th May 2010.

DATA SOURCE

Two types of data are involved in the study are primary and secondary data of

which primary data is more important.

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 40

(1) Primary data

The primary data are those, which are collected fresh for the first time by the

researcher through questionnaire. In this study the primary data source is the interview

with the internet subscribers and ISD calling NRI families in Malappuram District.

(2) Secondary data

The secondary data are those, which have already been collected by someone else

for some purpose. The secondary data includes company publications, journals,

magazines, internet etc.

RESEARCH INSTRUMENT

Research instrument means the material used for data collection. In this study

questionnaire is used to collect data from customers. The questionnaire contains multiple

choice questions, closed and open ended questions. The data were analyzed by using

percentages.

SAMPLING DESIGN

a. Population

Here the population is taken as the entire NRI families in Malappuram District.

b. Sample Size

For the study 150 sample were selected from various locations in Kollam

District

c. Sampling Procedure

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 41

The sampling procedure used in this study is convenience sampling. A

convenience sampling is one in which the only criterion for selecting the sampling units is

the convenience of the sampler. Commonly used convenience samples are associates,

friends, family members, and passers by. The method of convenient sampling is also

called a chunk. The chunk refers to that fraction of population being investigated neither

by probability nor by judgement but by convenient.

d. Conducted method

In the process, survey method is uses as the research approach. In survey method

the researcher personally interview the respondents using questionnaire.

3.4 LIMITATIONS OF THE STUDY

1. The opinion of the respondents may be biased.

2. Some of the respondents were very busy and they were reluctant to co-operate

with the researcher.

3. The time period was a major constraint.

4.1 ANALYSIS AND INTERPRETATION

Tools Used For Analysis

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 42

After the collection of data, from the respondents each sample questions are coded

and tabulated and then subjected to analysis. The data update was analyzed using the

following tools.

PERCENTAGE (%) ANALYSIS

The percentage of respondents’ coming under the same category was found out as it

helped to know the response of the customers more clearly.

DIAGRAMATIC REPRESENTATION

Diagrams are used to represent the tabulated data diagrammatically. This will give

a vivid picture about the information collected.

BAR DIAGRAM

A basic from of diagrammatic representation is bar diagram. Bar diagram consist of

series of bars of equal width. The bar stands on a common base time with equal gap

between one bar and other. The bars are constructed in such a way that their lengths are

proportion to the magnitude that they represent.

PIE-DIAGRAM

In Pie-Diagram, different segments of in a circle represent percentage contribution

of various compounds to the total. This chart is very useful because if clearly bring out the

relative importance of the various components. Angle 3600 represent 100% and the

corresponding angles for each component can be found by multiplying 3600 with

percentage of the component.

CHI-SQUARRE (X2) TEST

The Chi-Square is an important test amongst several test of significance developed by

statisticians. The Chi-Square is symbolically written as X2. The X2 test is good for nominal

or ordinal scale of measurement and it is similar to binominal distribution. X2 test is also

used for analysing quantitative variables.

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 43

X2 = ∑ (fo- fe)2

N

Analysis and Interpretations

Nature of the Territory of Respondents

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 44

Table 4.1

Territory

Frequency PercentValid

PercentCumulative

Percent

Valid rural 74 49.3 49.3 49.3

urban 76 50.7 50.7 100.0

Total 150 100.0 100.0

Source : Primary Data

Figure 4.1

Source : Primary Data

INTERPRETATION

In this survey 49.3% of respondents was from rural area and 50.7% was from urban area.

Educational Qualification

Table 4.2

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 45

Educational Qualification

Frequency Percent

Valid Percent

Cumulative Percent

Valid

below 10th 26 17.3 17.3 17.3

10-12th 50 33.3 33.3 50.7

Graduate 38 25.3 25.3 76.0

post graduate

23 15.3 15.3 91.3

Professional

13 8.7 8.7 100.0

Total 150 100.0 100.0

Figure 4.2

Source : Primary Data

Interpretation

Majority that is 33% of the respondents were having educational qualification in between 10th

and 12th standard, 25.3% were graduates, 17.3% were below 10th standard, 15.3% were post

graduates, 8.7% were professionals.

Age of the Respondents

Table 4.3

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 46

Age

Frequency Percent

Valid Percent

Cumulative Percent

Valid 18-25 38 25.3 25.3 25.3

26-35 33 22.0 22.0 47.3

36-45 39 26.0 26.0 73.3

above 45

40 26.7 26.7 100.0

Total 150 100.0 100.0

Figure 4.3

Source : Primary DataInterpretation26.7% of respondents were above 45 years of age, 26% were between 36–45 years, 25.3% were between 18–25, 22% were between 26-35 .

Income Level

Table 4.4

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 47

Income Level

Frequency Percent

Valid Percent

Cumulative Percent

Valid below 1 Lakhs

44 29.3 29.3 29.3

1-2 Lakhs 62 41.3 41.3 70.7

2-3 Lakhs 29 19.3 19.3 90.0

3-5 Lakhs 13 8.7 8.7 98.7

above 5 Lakhs

2 1.3 1.3 100.0

Total 150 100.0 100.0

Figure 4.4

Source : Primary DataInterpretationThe majority 41.3% were having an income level between 1-2 lakh rupees, then 29.3% were below 1 lakh rupees, 19.3% were between 2-3 lakhs rupees, 8.7% were between 3-5 lakh rupees and 1.3% were above 5 lakh rupees.

Number of NRI’s in a family

Table 4.5

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 48

No of NRI's

Frequency PercentValid

PercentCumulative

Percent

Valid 1 67 44.7 44.7 44.7

2 64 42.7 42.7 87.3

3 17 11.3 11.3 98.7

more than 3 2 1.3 1.3 100.0

Total 150 100.0 100.0

Source : Primary Data

Figure4.5

Source : Primary Data

Interpretation

44.7% of the NRI families are having only 1 NRI in their family, 42.7% has 2 NRI’s, 11.3%

has 3 NRI’s and 1.3% has more than 3 NRI’s in their family.

International Calls Making Customers

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 49

Table 4.6

International Calls

Frequency Percent

Valid Percent

Cumulative Percent

Valid yes 103 68.7 68.7 68.7

No 47 31.3 31.3 100.0

Total 150 100.0 100.0

Source : Primary Data

Figure 4.6Source : Primary Data

Source : Primary Data

Interpretation

Out of the sample 150, 103 respondents (68.7%) makes ISD calls while 47

respondents(31.7%) do not makes ISD calls.

Frequency of ISD Calling

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 50

Table 4.7

Frequency of Calls

Frequency Percent

Valid Percent

Cumulative Percent

Valid Daily 16 10.7 15.5 15.5

Weekly 75 50.0 72.8 88.3

Monthly 12 8.0 11.7 100.0

Total 103 68.7 100.0

Missing

who do not make ISD calls

47 31.3

Total 150 100.0

Source : Primary Data

Figure 4.7

Source : Primary Data

Interpretation72.8 % of the respondents makes weekly ISD calls, 15.5% makes daily ISD calls and 11.7% makes only monthly ISD calls.

Call Duration of ISD calls

Table 4.8

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 51

Duration

Frequency Percent Valid PercentCumulative

Percent

Valid less than 5 mins 22 14.7 21.4 21.4

5-10 mins 36 24.0 35.0 56.3

10-15 MINS 39 26.0 37.9 94.2

above 15 mins 6 4.0 5.8 100.0

Total 103 68.7 100.0

Missing Who do not make ISD calls

47 31.3

Total 150 100.0

Source : Primary Data

Figure 4.8

Source : Primary Data

Interpretation

37.9 % of ISD calling respondents has a call duration in between 10-15 minutes 35% has a

call duration of 5-10 minutes,21.4 has call duration of less than 5 minutes and 5.8% has a call

duration of more than 15 minutes

Medium Used To Make ISD Calls

Table 4.9

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 52

Medium used for calling

Frequency Percent Valid PercentCumulative Percent

Valid land phone 6 4.0 5.8 5.8

Mobile 38 25.3 36.9 42.7

land phone and mobile phone 8 5.3 7.8 50.5

mobile phone and internet 32 21.3 31.1 81.6

land phone,mobile phone and internet

19 12.7 18.4 100.0

Total 103 68.7 100.0

Who do not make ISD calls 47 31.3

Total 150 100.0

Source : Primary Data

Figure 4.9

Interpretation

36.9% of the respondents uses mobile phones for making ISD calls, 31.1% uses both mobile

phone and internet, 18.4% uses land phone mobile phone and internet, 7.8% uses land phone

and mobile phone, 5.8% uses only land phone.

Average Monthly Telephone Bill

Table 4.10

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 53

Telephone Bill

Frequency Percent Valid PercentCumulative

Percent

Valid less than 500 55 36.7 36.7 36.7

500-1000 69 46.0 46.0 82.7

above 1000 26 17.3 17.3 100.0

Total 150 100.0 100.0

Source : Primary Data

Figure 4.10

Source : Primary Data

Interpretation

46.6% of respondents are having a telephone bill between Rs 500-1000, 36.7 has less than Rs

500 telephone bill, 17.3% have telephone bill above Rs 1000.

Number of Mobile Phones in a Family

Table 4.11

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 54

Number of Mobile Phones

Frequency Percent Valid PercentCumulative

Percent

Valid 1 50 33.3 35.2 35.2

2 52 34.7 36.6 71.8

3 28 18.7 19.7 91.5

more than 3 12 8.0 8.5 100.0

Total 142 94.7 100.0

Missing Who do not use mobile phone

8 5.3

Total 150 100.0

Source : Primary Data

Figure 4.11

Source : Primary DataInterpretation

36.6% of respondents have 2 mobile phone connections, 35.2% have only 1, 19.7% have 3

and 8.5% have more than 3 connections.

Amount Spend For ISD Calls in Mobile Phones

Table 4.12

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 55

Amount spend for ISD calls on mobile

Frequency Percent Valid PercentCumulative

Percent

Valid less than 100 29 19.3 26.1 26.1

100-500 57 38.0 51.4 77.5

500-1000 18 12.0 16.2 93.7

above 1000 7 4.7 6.3 100.0

Total 111 74.0 100.0

Missing Who do not use mobile phones

39 26.0

Total 150 100.0

Source : Primary Data

Figure 4.12

Source : Primary DataInterpretation

51.4% of respondents are spending in between Rs 100-500 for ISD calls on mobile phone,

26.1% are spending less than Rs 100, 16.2% are spending Rs 500-1000, 6.3% are spending

above Rs 1000.

Frequency of ISD Calling if the Call Rates Become Half the Existing

Table 4.13

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 56

Half call rate

Frequency Percent Valid PercentCumulative

Percent

Valid Daily 77 51.3 51.3 51.3

Weekly 67 44.7 44.7 96.0

Monthly 6 4.0 4.0 100.0

Total 150 100.0 100.0

Source : Primary Data

Figure4.13

Source : Primary Data

Interpretation

If the call rates become half the existing 51.3% of the respondents will make daily ISD calls, 44.7% will make weekly ISD calls and 4% will make monthly calls.

People owning a Computer

Table 4.14

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 57

Computer

Frequency PercentValid

PercentCumulative

Percent

Valid Yes 108 72.0 72.0 72.0

No 42 28.0 28.0 100.0

Total 150 100.0 100.0

Source : Primary Data

Figure 4.14

Source : Primary Data

Interpretation

72% of respondents has a computer at home while 28% doesn’t have.

Subscribers of Internet Connection

Table 4.15

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 58

Internet

Frequency Percent Valid PercentCumulative

Percent

Valid yes 63 42.0 42.0 42.0

no 87 58.0 58.0 100.0

Total 150 100.0 100.0

Source : Primary Data

Figure 4.15

Source : Primary Data

Interpretation58% of respondents don’t have internet connection at home, while 42% have internet connection at home.

Type of connection used by the subscribers.

Table 4.16

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 59

Type of connection

Frequency Percent Valid Percent Cumulative Percent

Valid broad band 52 34.7 82.5 82.5

dial up 11 7.3 17.5 100.0

Total 63 42.0 100.0

Missing People either don’t have a computer or an Internet Connection

87 58.0

Total 150 100.0

Source : Primary Data

Figure 4.16

Source : Primary Data

Interpretation

82.5 % of respondents are using Broad Band internet connection and 17.5% are using Dial

Up internet connection

Current Internet Service Provider.

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 60

Table 4.17

Internet Service Provider

Frequency Percent Valid Percent Cumulative Percent

Valid Bsnl 54 36.0 85.7 85.7

reliance 6 4.0 9.5 95.2

Others 3 2.0 4.8 100.0

Total 63 42.0 100.0

Missing People either don’t have a computer or an Internet Connection

87 58.0

Total 150 100.0

Source : Primary Data

Figure 4.17

Source : Primary Data

Interpretation85.7% of respondents are having BSNL as Internet Service Provider, 9.5% are using Reliance, 4.8% have other service providers. Awareness level of VOIP services (Internet Telephony)

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 61

Table 4.18

Awareness about VOIP

Frequency Percent Valid PercentCumulative

Percent

Valid Yes 70 46.7 46.7 46.7

No 80 53.3 53.3 100.0

Total 150 100.0 100.0

Source : Primary Data

Figure 4.18

Source : Primary Data

Interpretation

46.7% of the respondents are aware about VoIP calling while the majority 53.3% are unaware about it.

Experience in Internet Telephony

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 62

Table 4.19

Experience in Internet Telephony

Frequency Percent Valid PercentCumulative

Percent

Valid Yes 50 33.3 33.3 33.3

No 100 66.7 66.7 100.0

Total 150 100.0 100.0

Source : Primary Data

Frequency 4.19

Source : Primary Data

Interpretation

The majority 66.7% has no experience in Internet Telephony (VOIP Calling), while 33.3%

has experience in Internet Telephony.

Customers Satisfaction on Voice Clarity of Internet Calling

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 63

Table 4.20

Satisfaction level of voice clarty they get on VOIP calls

Frequency Percent Valid Percent Cumulative Percent

Valid Yes 10 6.7 18.2 18.2

No 45 30.0 81.8 100.0

Total 55 36.7 100.0

People either don’t have a computer or an Internet Connection

95 63.3

Total 150 100.0

Source : Primary Data

Figure 4.20

Source : Primary Data

Interpretation

81.8 % of the respondents are not satisfied with the voice clarity they get on VOIP calls, only

18.2% are satisfied with the voice clarity.

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 64

Awareness about Asianet VOIP services (Smart Fone)

Table 4.21

Awareness about Asianet VOIP Service

Frequency Percent Valid PercentCumulative

Percent

Valid Yes 9 6.0 6.0 6.0

No 141 94.0 94.0 100.0

Total 150 100.0 100.0

Source : Primary Data

Figure 4.21

Source : Primary Data

Interpretation

94% of the respondents haven’t heard about Asianet Kerala Talk or Asianet VOIP Services.

CHI-SQUARE TEST

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 65

1)Find out the association between the income level and consumption patterns of NRI

families in malappuram district

Null Hypothesis (H0) : There is no association between the income level and

consumption pattern.

Alternative Hypothesis (H1): There is association between the income level and

consumption pattern.

Table 4.22

Income Level * Frequency of Calls Crosstabulation

Count

Frequency of CallsTotal

do not call Daily Weekly monthly

Income Level

below 1 lakh 23 3 18 0 44

1-2 lakhs 20 7 23 12 62

2-3 lakhs 4 2 23 0 29

3-5 lakhs 0 2 11 0 13

above 5 lakhs 0 2 0 0 2

Total 47 16 75 12 150

Source : Primary Data

Table 4.23

Chi-Square Tests

Value DfAsymp. Sig.

(2-sided)

Pearson Chi-Square 58.898a 12 .000

Likelihood Ratio 57.970 12 .000

Linear-by-Linear Association

11.179 1 .001

N of Valid Cases 150

. Source : Primary Data

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 66

INFERENCE

Reject H0

Accept H1.

The study shows that there is association between income level and usage pattern of ISD calls

made by NRI families in MALAPPURAM district.

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 67

2) Find out the association between the Nature of territory and consumption patterns of

NRI families in malappuram district.

Null Hypothesis (H0) : There is no association between the nature of territory

and consumption pattern.

Alternative Hypothesis (H1): There is association between the nature of territory and

consumption pattern.

Figure 4.24

Territory * Frequency of Calls Crosstabulation

Count

Frequency of Calls

Totaldo not call daily weekly Monthly

Territory Rural 33 10 25 6 74

Urban 14 6 50 6 76

Total 47 16 75 12 150 Source : Primary Data

Figure 4.25

Chi-Square Tests

Value dfAsymp. Sig.

(2-sided)

Pearson Chi-Square 16.991a 3 .001

Likelihood Ratio 17.384 3 .001

Linear-by-Linear Association 12.261 1 .000

N of Valid Cases 150

Source : Primary Data

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 68

Inference

Reject H0

Accept H1

The study shows that there is association between nature of terittory and usage pattern of ISD

calls made by NRI families in MALAPPURAM district.

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 69

5.1 FINDINGS

1) Out of 150 NRI families taken for survey 68.7% makes outgoing ISD calls.

2) Mobile phone is the most used medium to make ISD calls, the majority of the

respondents are using mobile phone for making outgoing ISD calls.

3) There is a large number of potential customers among the respondents, 72.8%

of the respondents are making weekly ISD calls,15.5% makes ISD calls daily.

4) 72% of respondents own a computer.

5) Majority of respondents has a feeling that internet is an expensive service,

Only 42% of the respondents has an internet connection at home.

6) Only among the respondents having an internet connection at home 82.5% are

using Broad Band Internet Connection.

7) BSNL is the market leader among the Internet Service Providers with 85.7%

of total internet subscribers.

8) VoIP services is not much popular among NRI families in malappuram,

majority of the respondents (53.3%) don’t have knowledge about VoIP

services or internet telephony

9) Out of the respondents who knows about VoIP services, only 33.3% has made

VoIP calls.

10) Most of the respondents are not aware about the Asianet VoIP Services or

Kerala Talk, only 6% of the respondents knows about Asianet VoIP service.

11) The study shows that there is association between income level and usage

pattern of ISD calls made by NRI families in MALAPPURAM district

12) The study shows that there is association between income level and usage

pattern of ISD calls made by NRI families in MALAPPURAM district.

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 70

5.2 Suggestions

1. Advertise the product in the channel leading Malayalam channels .

2. The company can use printed advertisements about the product all around the district.

3. Hoardings about the product and its will help to raise the awareness level and

popularity of Asianet Smart Phone.

4. Asianet Satellite Communications can conduct events in Malappuram to increase the

awareness of the product.

5. Have a tie-up with a major retailers in the area and make it a hub of “Global Talk”

cards.

6. Conduct campaign programmes in schools and colleges

7. Offer Special benefits to customers who are takes the connection at the time of

product launch.

8. Provide some additional benefits to regular customers.

9. Position Asianet Smart Phone as the cheapest medium to make ISD calls.

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 71

5.3 CONCLUSION

The new product introduced by “Asianet Satellite Communications” is an innovation

especially in a state where the usage of internet and number of international calls are

increasing day by day. People are becoming more aware of the new internet technologies like

VoIP service which is cost effective when compare with telephones and mobile phones.

Asianet’s ‘Smart Fone’ is an innovation for tomorrow. Malappuram district is a place where

majority of the families have at least 1 NRI , so the product has got the potential to penetrate

in to the market. Since the Asianet Smart Phone is suitable for internet telephony, youngsters

will be more interested in the product. The main constrain is the lack of awareness about the

product. By using various promotional activities and product positioning the product can

capture a significant proportion of ISD calling NRI families.

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 72

BIBLIOGRAPHY

BOOKS

The Practice of Management, Drucker, Peter F. (1954), New York: Harper & Row.

Marketing Management,Philip Kotler, Pearson Education,13th Edition.

Research Methodology ,Methods and Techniques,Kothari.C.R, NewAge International

Publishers, New Delhi, Reprint Edition, 2004.

Statistical Methods In Business And Social Sciences,G.V. Shenoy, Madan Pant Macmillian India Ltd,Reprinted, 2003

JOURNALS

VoIP: A comprehensive survey on a promising technology By: Karapantazis, Stylianos;

Pavlidou, Fotini-Niovi. Computer Networks, Aug2009, Vol. 53 Issue 12, p2050-2090, 41p.

Cost-quality based consumer perception analysis of voice over Internet protocol (VoIP) in

India. By: Jaiswal, M. P.; Raghav, Bhoopesh. Internet Research, 2004, Vol. 14 Issue 1, p95-

102, 8p.

WEBSITES

www.asianetdataline.com

www.asianet.co.in

www.indiaonvoip.com

www.voip-info.org

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 73

APPENDIX

Consumer Survey

On VOIP Service Feasibility & Potentiality

[This survey is the part of the project work of the MBA programme]

Personal Profile

Name and address :

1.2 Age in years :

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 74

18-25 25-35 35-45 Above 45

1.3 Educational Qualification :

Below 10th 10th to 12th Graduate Postgraduate

Professional

1.4 Marital status :

Single Married

1.5 Nature of Territory :

Rural Urban

1.6 Income level :

(Annual income in lakhs) Below Rs 1 Rs 1-Rs2 Rs 2-Rs 3 Rs 3-Rs 5

Above Rs 5

1. How many NRI’s are there in your family ? :

1 2 3 more than 3

2. Do you make outgoing international calls ? :

Yes No

3. If No, Specify the reason : ………..

Expensive Ignorance other reasons

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 75

(pls specify)

4. If yes, how frequently you call them ? :

Daily Weekly Monthly Others

5. How long will your call lasts? :

Less than 5 mins 5-10 mins 10-15 mins above 15

mins

6. Which medium do you use to make the calls ? :

Land phone Mobile phone Internet Other …..

(pls specify)

7. What is your average monthly telephone bill ? :

Less than 500 500-1000 Above 1000

8. How many mobile phone connections are there :

in your family ? One Two Three More thanThree

9. How much do you spend for ISD calls in your :

mobile phone? Less than 100 100-500 500-1000 Above 1000

10. If the calls rates become half of the existing, :

how often will you make ISD calls ? Daily Weekly Monthly Others ….

(pls specify)

A s i a n e t S a t e l l i t e C o m m u n i c a t i o n s L t d . P a g e | 76

11. Do you have a computer at home ? :

Yes No

12. Do you have an internet connection at home ? :

Yes No

13. If yes, which type of connection do you have ? :

Broad band Dial-up Others…….

(pls specify)

14. Who is your internet service provider ? :

BSNL Reliance Asianet Others…

(pls specify)

15. Are you aware about VOIP services ?

(Internet telephony) Yes No

16. Do you have experience in internet telephony ? :

Yes No

17. If yes, are you satisfied with the voice clarity :

of internet calls you make ? Yes No

18. Have heard about Asianet VOIP services ? :

(Kerala Talk) Yes No

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