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Vol. 27 No. 27 July 6, 2009 A Weekly Space Coast Business Magazine See Community Bank of the South, page 19 Please see Millennials, page 16 PRESORTED STANDARD US POSTAGE PAID BREVARD BUSINESS NEWS, INC. How to keep Generation–Y workers on job, committed to employers Published in hardback by John Wiley & Sons, the book is co–authored by Jan Ferri–Reed, president of KeyGroup, a Pittsburgh training and consulting firm that Sujansky founded almost 30 years ago. The book concludes that the Millennials are largely disappointed with the workplace, while many boomers believe Millennials have too many demands. The stress between the two results in talented, young employees leaving jobs within a year or two and costing companies big investments in training and turnover. Sujansky was inspired to address the By Joyce Gannon Scripps Howard Service Leadership consultant Joanne Sujansky is a baby–boomer. Her three children belong to Generation Y — also known as the “Millennials.” She has experienced firsthand the culture clash between the age groups and how that clash can impact a business. Her assessment is the topic of a new book, “Keeping the Millennials: Why Companies are Losing Billions in Turn- over to this Generation and What to do About It.” issue of how to keep Millennials commit- ted to their employers after hearing stories from relatives, her children’s friends, and her boomer–age clients about their frustrations. “It’s very expensive to lose Millennials as quickly as we do. Our surveys inside and outside the U.S. showed some were leaving companies as early as 18 months (after hiring). They go through that first evaluation, do a few more things, and they’re ready to go.” By Ken Datzman MERRITT ISLAND — William “Bill” Taylor, president and chief executive officer of Community Bank of the South, has long considered himself an advocate of small business, the cornerstone of America’s economy and the driving spirit of entrepreneurship. For years, Taylor worked for Barnett Banks Inc. in Brevard and forged strong ties to the small–business community. But in 1997 when NationsBank Corp. an- nounced the purchase of Barnett in a $15.5 billion transaction — the largest bank deal in history at the time — Taylor decided he was going to stick to his roots and went on to create an independent banking enter- prise to serve small businesses in the region. At the time, the giants of the banking industry were going through a whirlwind of acquisitions, in a torrid race to see which institution could reach the mountaintop first with the biggest truckload of assets. Amid the big–bank acquisition spree in the 1990s, Taylor and a group of area investors saw a need in the Central Brevard market for a new community bank. They planned for, were awarded a state charter, and eventually launched Community Bank of the South in Merritt Island, which will mark its 10th anniver- sary this fall. Taylor and his team have built the venture into a $110 million business, expanding over the years into Cocoa and Rockledge from the bank’s headquarters on North Sykes Creek Parkway. “We’re growing at all three branches and we’re proud of that considering the current economic conditions,” said Taylor, whose bank was profitable in 2008. “Community Bank of the South is a conservative institution. We have a local board of directors, which is comprised of small–business owners in the region. They know the community and are very knowledgeable about the market. Building lasting relationships with customers and helping them reach their financial goals is what we’re about.” Joining Taylor on Community Bank of Community Bank of the South marks 10th year, is led by CEO Bill Taylor Headquartered in Merritt Island with offices in Cocoa and Rockledge, Community Bank of the South has grown to $110 million in assets. Bill Taylor, center, president and CEO, founded the bank 10 years ago after working for Barnett Bank in the county. He has put together a veteran team of bankers. They include Nancy Brower, vice president, and Barry Chait, senior vice president. They are at the flagship office in Merritt Island. BBN photo — Adrienne B. Roth BBN Brevard Business News
Transcript
Page 1: Vol. 27 No. 27 July 6, 2009 A Weekly Space Coast Business ...brevardbusinessnews.com/ArchiveDocs/2009/2009-07-01... · clash can impact a business. ... Melbourne campus, is designed

Vol. 27 No. 27 July 6, 2009 A Weekly Space Coast Business Magazine

See Community Bank of the South, page 19

Please see Millennials, page 16

PRESORTEDSTANDARD

US POSTAGEPAID

BREVARD BUSINESSNEWS, INC.

How to keep Generation–Y workers on job, committed to employersPublished in hardback by John Wiley &

Sons, the book is co–authored by Jan

Ferri–Reed, president of KeyGroup, a

Pittsburgh training and consulting firm

that Sujansky founded almost 30 years

ago.

The book concludes that the

Millennials are largely disappointed with

the workplace, while many boomers

believe Millennials have too many

demands. The stress between the two

results in talented, young employees

leaving jobs within a year or two and

costing companies big investments in

training and turnover.

Sujansky was inspired to address the

By Joyce GannonScripps Howard Service

Leadership consultant Joanne

Sujansky is a baby–boomer. Her three

children belong to Generation Y — also

known as the “Millennials.” She has

experienced firsthand the culture clash

between the age groups and how that

clash can impact a business.

Her assessment is the topic of a new

book, “Keeping the Millennials: Why

Companies are Losing Billions in Turn-

over to this Generation and What to do

About It.”

issue of how to keep Millennials commit-

ted to their employers after hearing stories

from relatives, her children’s friends, and

her boomer–age clients about their

frustrations.

“It’s very expensive to lose Millennials

as quickly as we do. Our surveys inside

and outside the U.S. showed some were

leaving companies as early as 18 months

(after hiring). They go through that first

evaluation, do a few more things, and

they’re ready to go.”

By Ken Datzman

MERRITT ISLAND — William “Bill”

Taylor, president and chief executive

officer of Community Bank of the South,

has long considered himself an advocate of

small business, the cornerstone of

America’s economy and the driving spirit

of entrepreneurship.

For years, Taylor worked for Barnett

Banks Inc. in Brevard and forged strong

ties to the small–business community. But

in 1997 when NationsBank Corp. an-

nounced the purchase of Barnett in a $15.5

billion transaction — the largest bank deal

in history at the time — Taylor decided he

was going to stick to his roots and went on

to create an independent banking enter-

prise to serve small businesses in the

region.

At the time, the giants of the banking

industry were going through a whirlwind

of acquisitions, in a torrid race to see which

institution could reach the mountaintop

first with the biggest truckload of assets.

Amid the big–bank acquisition spree in

the 1990s, Taylor and a group of area

investors saw a need in the Central

Brevard market for a new community

bank. They planned for, were awarded a

state charter, and eventually launched

Community Bank of the South in Merritt

Island, which will mark its 10th anniver-

sary this fall.

Taylor and his team have built the

venture into a $110 million business,

expanding over the years into Cocoa and

Rockledge from the bank’s headquarters

on North Sykes Creek Parkway.

“We’re growing at all three branches

and we’re proud of that considering the

current economic conditions,” said Taylor,

whose bank was profitable in 2008.

“Community Bank of the South is a

conservative institution. We have a local

board of directors, which is comprised of

small–business owners in the region. They

know the community and are very

knowledgeable about the market. Building

lasting relationships with customers and

helping them reach their financial goals is

what we’re about.”

Joining Taylor on Community Bank of

Community Bank of theSouth marks 10th year,is led by CEO Bill Taylor

Headquartered in Merritt Island with offices in Cocoa and Rockledge, Community Bank of the Southhas grown to $110 million in assets. Bill Taylor, center, president and CEO, founded the bank 10years ago after working for Barnett Bank in the county. He has put together a veteran team of bankers.They include Nancy Brower, vice president, and Barry Chait, senior vice president. They are at theflagship office in Merritt Island.

BBN photo — Adrienne B. Roth

BBN Brevard Business

News

Page 2: Vol. 27 No. 27 July 6, 2009 A Weekly Space Coast Business ...brevardbusinessnews.com/ArchiveDocs/2009/2009-07-01... · clash can impact a business. ... Melbourne campus, is designed

JULY 6, 2009Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2

BBN DIGESTASF offers opportunity to dinewith former Apollo astronauts

Forty years ago, the Apollo 11 crew sat down for its pre–

launch dinner at Kennedy Space Center before embarking

on the mission that landed a man on the moon.

In keeping with that same tradition, the Astronaut

Scholarship Foundation is offering a limited number of

space fans the chance to dine with Buzz Aldrin, former

Apollo 11 command module pilot, and other Apollo

astronauts. The Apollo 40th Anniversary Dinner will be

held July 15 in Cocoa Beach, the same date the crew

enjoyed its pre–launch meal.

Guests will be served a four–course meal with several

former Apollo astronauts, including Aldrin, Vance Brand,

Jerry Carr, Walt Cunningham, Charlie Duke, Bruce

McCandless, Edgar Mitchell, Rusty Schweickart and Al

Worden.

The ticket also includes a commemorative keepsake

autographed by the former astronauts in attendance and a

photo CD of images from the evening.

In addition, guests will receive VIP tickets to the public

Apollo 40th Anniversary Celebration event at Kennedy

Space Center Visitor Complex on July 16.

Only 25 dinner tickets are available for $1,000 each at

www.astronautstore.org/asfceap40an.html, or by calling

455–7015. Tickets will be sold on a first–come, first–served

basis.

All proceeds go directly to the Astronaut Scholarship

Foundation, a nonprofit organization that provides

scholarships to exceptional college students pursuing

degrees in science and engineering.

The Astronaut Scholarship Foundation funds 19

$10,000 college scholarships annually and has awarded

$2.8 million to students nationwide. For more information,

log on to www.AstronautScholarship.org or call 455–7012.

Center introduces open gym hours, toursThe South Beach Community Center, located at 500

Old Florida Trail in Melbourne Beach, is introducing open

gym hours. All are welcome to visit the center and play

basketball in the gym Mondays through Thursdays from 6

p.m. to 9 p.m. and Saturdays from 9 a.m. to 3 p.m. The fee

is $2 per person. Facility tours will be held on Mondays

from 10:30 to 11 a.m. and are free of charge. The park

playground is also open. Call the South Beach Community

Center at 952–3210 to sign up for a tour or for more

information.

WBC to host ‘Income for Life’ for writersThe Florida Tech Women’s Business Center will host

“Income for Life” on July 8 from 2 to 5 p.m. The seminar, to

be held in Florida Tech’s Olin Engineering Building on the

Melbourne campus, is designed to help women writers

package what they know in a book to create a passive

income stream. The seminar fee is $10. The speaker,

Elaine Christine, Ph.D., has received a steady stream of

royalties since her text, “Managing Risk,” was published by

Addison–Wesley Longman more than 10 years ago. Her

second book, “The Peace Prophecy,” was launched recently

at www.peaceprophecy.com. For more information, contact

Donn Miller–Kermani at 674–7006 or Renee

Couperthwaite at 674–7007. The Web address is

[email protected].

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Page 3: Vol. 27 No. 27 July 6, 2009 A Weekly Space Coast Business ...brevardbusinessnews.com/ArchiveDocs/2009/2009-07-01... · clash can impact a business. ... Melbourne campus, is designed

Visit BrevardBusinessNews.com for Advertising InformationJULY 6, 2009

BBN DIGEST

BREVARD BUSINESS NEWS / 3

Health First Foundation tohost annual Grape Escape

The Health First Foundation’s Grape Escape VIII is set

for Saturday, Oct. 24, from 6 to 11 p.m., at Seasons 52 in

Orlando. This year’s food and wine–tasting extravaganza

will feature culinary delights created by the internationally

recognized Executive Chef Clifford Pleau.

All proceeds from the evening’s event will benefit

Health First’s cardiac services.

The highlights of Grape Escape include a multi–course

meal in which each “distinctive dish is specially paired

with a top wine” from the restaurant’s extensive wine

cellar. A live auction of “valuable wines, fine art, exquisite

jewelry and vacation packages” will also be held that

evening.

The Waldorf Astoria in Orlando is providing a discount

rate for those guests who prefer to stay overnight. To

receive the discount, guests must call 888–353–2009 and

ask for the Health First Foundation group rate.

Based at Holmes Regional Medical Center in

Melbourne, the Heart Center also includes the cardiac

services of Cape Canaveral Hospital and Palm Bay

Hospital.

Funds raised from the event will help purchase an

Intra–Cardiac Echocardiography system to aid cardiolo-

gists and cardiac surgeons with improved procedures for

diagnosing and treating abnormal heart rhythms without

the need for anesthesia. The system also has special

imaging equipment that would enable surgeons to insert

and view cardiac catheters as they are guided into the

heart chambers.

Dick Beagley is chairing the Health First Foundation

volunteer committee that is organizing Grape Escape.

Participants will have an opportunity to attend a special

sponsor party on Saturday, Nov. 14, at the home of Dr.

Ruben and Rita Moreno.

Corporate sponsorships for Grape Escape are available,

and range in levels from $1,000 to $50,000. For more

information, call the Health First Foundation at 434–7140.

Florida launches BoaterExam course onlineFlorida is the latest state to launch the new

BoaterExam interactive boater–education course as an

online option to obtain the Florida Boating Safety Educa-

tion I.D. card. Now, Florida residents will have access to an

animated and narrated course they can take online when

it’s convenient for them. This boating–education course is

approved by the National Association of State Boating Law

Administrators, recognized by the U.S. Coast Guard and

covers 100 percent of the state’s exam requirements. “We

are extremely excited about this new course process,” said

Kerry Moher, vice president, BoaterExam.com. “The study

guide has more than 150 animations and practice quizzes

that will better prepare students to successfully complete

the final exam.” The BoaterExam.com course and the final

examination are free: students pay a one–time fee of

$29.95 only when they pass the final exam to obtain their

official results. Students have access to BoaterExam.com’s

industry exclusive toll–free customer service help line

(866–764–2628) from 8 a.m. to 11 p.m. (central), seven

days a week. For more information on the BoaterExam

Florida course, visit www.boaterexam.com/usa/Florida.

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Page 4: Vol. 27 No. 27 July 6, 2009 A Weekly Space Coast Business ...brevardbusinessnews.com/ArchiveDocs/2009/2009-07-01... · clash can impact a business. ... Melbourne campus, is designed

JULY 6, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN EDITORIAL

BBNBrevard

Business

News

BREVARD BUSINESS NEWS / 4

4300 Fortune Place, Suite DWest Melbourne, FL 32904

(321) 951–7777fax (321) 951–4444

BrevardBusinessNews.com

PUBLISHERAdrienne B. Roth

EDITORKen Datzman

OFFICE MANAGERFrank Schiffmann

Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.

Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

mannequin that helps train students not only how to

correctly perform a breast exam — but also how to talk

to, and glean information from, the patient during the

procedure.

The project is important because correct examinations

and good doctor–patient communication are critical to

successful medical treatment, said Benjamin Lok, a UF

assistant professor of computer and information sciences

and engineering who heads the effort.

“Studies have shown that communication skills are

actually a better predictor of outcome than medical

skills,” Lok said. With the virtual patient, “all of a

sudden, students have to not only practice their tech-

nique, but they also have to work on their empathy.”

The mixed reality human, named Amanda Jones,

“talks” to students, and they respond via a computer

speech and voice recognition system tailored by doctoral

student Aaron Kotranza, Lok and others on the team.

Her physical form — a mannequin — is immobile, but

her virtual representation, created by the engineers,

moves and speaks from a large flat screen above her

physical body. Students can also view Jones through a

head–mounted display.

The interaction is unscripted, but it follows a typical

pattern for a woman’s visit and examination — with both

verbal and tactile challenges for the medical students.

The student must tease out Jones’ medical history,

listen to her concerns and respond to her questions. Just

as in a real exam, this interaction occurs simultaneously

with the physical examination. For that, the student

must use the correct palpitating technique and apply the

proper pressure. Sensors within the prosthetic breast —

developed by Dr. Carla Pugh at Northwestern University

— provide pressure information depicted by colors on the

virtual breast, guiding students in the exams. The

engineers can program the system to include or exclude

an abnormality — and the attendant conversation.

It sounds awkward, and to be sure, the speech

recognition element has its hiccups.

But especially for students reared in an era of

sophisticated three–dimensional video games, the system

turns out to be surprisingly convincing. The researchers

have tested it on about 100 medical students so far, all

from the Medical College of Georgia, where co–principal

investigator Dr. D. Scott Lind is based. One of their most

consistent and prominent findings: Students do not

hesitate to express empathy to Jones.

“We have found that they will try to comfort the

virtual human,” Kotranza said. “They’ll often touch the

mannequin in order to comfort her.”

A pilot study has concluded that students who

practiced with a mixed realty human improved their

communication skills and their technical abilities, but

more trials are needed to determine whether those skills

persist once the students examine real patients.

That said, it seems obvious that more practice

students get, the better off they will be. Lok said the

mixed reality patient is not intended to replace real

volunteers — far from it. But students typically have only

a handful of opportunities with those volunteers before

graduating. The mixed reality patient can add to their

training while making it easier for teachers to help

students with both their conversational and medical

techniques.

“What happens if you find something in a woman’s

breast? How do you talk to the patient?” Lok asked.

“Students have to somehow build their database of

experience.”

While the breast–exam research continues, the team

also intends to explore other intimate exams. Next in

line: prostate exams. Lok and the students already have

prosthetics they intend to couple with a virtual male

patient similar to the breast–exam patient.

The other institutions participating in the project are

the University of Central Florida, the University of

Georgia and Northwestern University. The research, part

of a larger effort involving a number of different virtual

patient projects, is supported by grants of about $2.8

million primarily from the National Science Foundation

and the National Institutes of Health.

Project helps medical students learn to do intimate examsBy Aaron Hoover

“What brings you in to see me today?”

“Part of my left breast has been painful for awhile.”

“Can you lie down so that I can examine you?”

It sounds like a snippet of conversation between doctor

and patient. But the doctor, in this recent exchange at the

University of Florida campus, was actually an engineer-

ing doctoral student — and the patient a “mixed reality

human” composed of a life–sized computer avatar on a

flat screen and a mannequin with a prosthetic breast.

Intimate procedures such as breast exams, while a

routine and critical part of medical care, are notoriously

tough to teach. Medical students practice on disembodied

prosthetics but have limited opportunities to practice

exams on real people — especially patients who have an

abnormality.

In a collaboration with the Augusta, Ga.–based

Medical College of Georgia and three other universities,

UF engineers have crafted a solution: a hybrid computer/

Space Foundation seeks entries for its Technology Hall of Fameare the automatic external defibrillator, MRI and CAT

scan imaging, and satellite broadcast television and radio

communications.

The 2009 inductees were a “life–saving food supple-

ment” derived from algae, and space shuttle–based

aerodynamic vehicle design that has revolutionized large

trucks.

Each nomination is reviewed for completeness,

assessed by technical experts, and then ranked by a panel

of judges who look at “economic benefit, public awareness,

societal benefit, longevity, and public/private/partnership

investment.”

Award ceremonies for the 2010 inductees and

honorees will be part of the 26th National Space Sympo-

sium, which will be held at The Broadmoor Hotel in

Colorado Springs, Colo. on April 12 to 15.

Additional information is available at

www.SpaceTechHallofFame.org and includes a complete

list of inducted technologies.

The Space Foundation is seeking nominations for

induction into the prestigious Space Technology Hall of

Fame in 2010.

The program honors innovations by organizations and

individuals who transform space technology into commer-

cial products that improve life on Earth. Nomination

information, including online and downloadable nomina-

tion forms, is available on

www.SpaceTechHallofFame.org.

The deadline is Aug. 10 and anyone can submit a

nomination of a technology that was developed for space

and then modified or adopted for use on Earth.

The Space Foundation, in cooperation with NASA,

established the Space Technology Hall of Fame in 1988 to

increase public awareness of the benefits that result from

space exploration programs and to encourage further

innovation. Since that time, 61 technologies have been

inducted.

Some noteworthy examples of inducted technologies

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Visit BrevardBusinessNews.com for Advertising InformationJULY 6, 2009 BREVARD BUSINESS NEWS / 5

BBN DIGESTProgress Energy names Dolanas its new president and CEO

ST. PETERSBURG — Progress Energy has named

Vincent Dolan to succeed Jeffrey Lyash as president and

chief executive officer for Progress Energy Florida, which

serves more than 1.6 million households and businesses.

Dolan, 54, has 32 years experience in the energy

industry and has been with Progress Energy and

predecessor Florida Power Corp. since 1986. His career

includes extensive operations, strategy development,

customer service, regulatory affairs and business–

management experience. He has served most recently as

vice president of external relations for Progress Energy

Florida.

“An important component to the success of our

utilities will involve the continued development of

customer and key leader relationships that support a

constructive business climate,” said William Johnson,

chairman, president and CEO for Progress Energy. “In

addition to his outstanding and recognized leadership

within the company, Vincent brings a unique mix of

experience to his new role. I am confident in his ability

to lead Progress Energy Florida during this era of

potentially transformational change in the energy

industry.”

“I’m excited about this opportunity to lead our

dedicated employees as we continue to meet the needs

and expectations of our customers and communities,”

Dolan said. “There are many changes under way in the

energy industry, but two constants are the expectations

our customers and regulators have for us — and the

high standards we have for ourselves. We know more

than 1.6 million families and businesses depend on us to

keep electric service safe, reliable, affordable and

environmentally sound. And we’re committed to meeting

and exceeding their expectations every day.”

Lyash, Progress Energy Florida’s president and CEO

since 2006, has been named executive vice president for

corporate development. In his new role, Lyash, 47, will

be responsible for numerous elements of the company’s

balanced solution strategy, including its efforts to

expand energy efficiency, renewable energy resources

and state–of–the–art power plants. He will relocate from

St. Petersburg to North Carolina, but will oversee the

company’s strategic resource efforts — developing

technology, programs and infrastructure to advance the

balanced solution strategy — in the Carolinas and

Florida.

“I am extremely proud of what our employees

accomplish 24 hours a day, seven days a week —

dependably, efficiently and without fanfare — in

ensuring that when our customers flip the switch, the

lights come on,” Lyash said. “As we look to the future of

our state and region, we know that ensuring a high level

of reliability and service for the future means pursuing

innovative and cost–effective energy technologies,

expanding our industry–leading efficiency programs and

ensuring a state–of–the–art electric system that our

customers can continue to depend on. We are actively

pursuing all three elements while maintaining a daily

focus on operational excellence.”

The new assignments are effective July 6.

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JULY 6, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

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Visit BrevardBusinessNews.com for Advertising InformationJULY 6, 2009

BBN DIGEST

BREVARD BUSINESS NEWS / 7

Brenner Real Estate Groupcloses local lease agreements

Brenner Real Estate Group, a full–service commercial

firm based in Fort Lauderdale with offices in Melbourne at

Imperial Plaza on North Wickham Road, has announced

two new commercial leases and two lease renewals in the

local market.

Colette Wood, commercial leasing and sales agent,

handled the following new lease:

l CPA Payroll Inc., a three–year–old payroll–processing

firm, has leased 315 square feet of office space within

Suntree Business Center, 3270 Suntree Blvd., in a

relocation of its regional headquarters. Wood represented

the tenant. The landlord, Kirit Smart, represented himself.

Colette Wood and Carla Casey, regional manager in

Melbourne, were responsible for the following new lease

and two lease renewals:

l Federal Property Registration Corp., a foreclosed

properties registry, has leased 147 square feet within

Imperial Plaza Executive Suites at 6767 N. Wickham

Road, in Melbourne. Wood and Casey represented the

lessor, Sterwick Development Corp.

l Daniel Podawiltz, a financial adviser, has renewed his

lease of 178 square feet within Imperial Plaza Executive

Suites. Wood and Casey represented the lessor, Sterwick

Development Corp.

l Denise Forsgren, a massage therapist, has renewed

her lease of 111 square feet within Imperial Plaza Execu-

tive Suites. Wood and Casey represented the lessor,

Sterwick Development Corp.

The Brenner Real Estate Group provides brokerage,

development, investment, property management, asset

management, and receivership services for office, multi–

family, industrial/commercial, and retail properties. The

firm has been serving Florida since 1987.

For information, visit www.breg.net, or call 242–4575.

Wachovia hires Harber, promotes MillerWachovia Bank has announced the hiring of Miriam

Harber as a small–business banker. She will be based in

Merritt Island. Harber has more than 14 years experience

in the banking industry. She previously was with Bank of

America working as a client manager. Harber is active in

the community and is a frequent volunteer at local schools.

Additionally, Wachovia Bank has announced the promo-

tion Jason Miller to small–business banker. Miller will be

based in Melbourne.

Pesticide classes and testing scheduledThe Brevard County Agriculture and Extension Service

and the University of Florida Institute of Food and

Agricultural Sciences will offer pesticide training classes

and examinations at the Cocoa Extension Office in July. A

general core–standards pesticide–license CEU opportunity

will be held on Saturday, July 18, from 8:30 a.m. to 11 a.m.

This class will provide three continuing education units.

The cost to attend is $15. A limited commercial landscape

maintenance certification review and exam will be held on

Saturday, July 18, from 8:30 a.m. to 3 p.m. This class is

mandatory for all new Limited Commercial Landscape

Maintenance certificate holders. The cost to attend is $25.

Registration is required. To register, or for more informa-

tion, call the Cocoa Extension office at 633–1702.

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Page 8: Vol. 27 No. 27 July 6, 2009 A Weekly Space Coast Business ...brevardbusinessnews.com/ArchiveDocs/2009/2009-07-01... · clash can impact a business. ... Melbourne campus, is designed

JULY 6, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN EVENTS

BREVARD BUSINESS NEWS / 8

Women authors scheduledto appear at Barnes & Noble

Barnes & Noble Booksellers in West Melbourne will

host an author talk and signing event at 7 p.m. on

Friday, July 17, for the new book, “The Group: An

Amazing Way to Achieve Success, Happiness & Extraor-

dinary Relationships.”

The authors — Rebecca Carswell and Tiffany

Kaharick of Sebastian and Mirja Heide and Amy Mead of

Vero Beach — will all be present to “share their remark-

able story of how to harness the power of collective

energy.”

Carswell is a clinical hypnotherapist and professional

speaker with a bachelor’s degree in marketing from

Plymouth State University in New Hampshire, where

she also completed graduate coursework in psychology.

She moved to Sebastian in 1998 to pursue her passion for

skydiving, and has logged more than 700 jumps to date.

Heide is a Vero Beach entrepreneur who has a

bachelor’s degree in international business with a

certification in environmental studies from Florida

Atlantic University. Born in Denmark, Heide is currently

celebrating the 10th anniversary of her company, MH

Computer Training & Designs, which provides personal-

ized training and consulting services to businesses,

organizations and home–computer users.

Kaharick, who is expecting her first child in Septem-

ber, is a licensed massage therapist with the Positive

Change Health Center in Sebastian and a former

member of the Florida Flight One Medical Helicopter

Team. The licensed skydiver, with more than 300 jumps,

earned a bachelor’s degree in cardio–pulmonary science

from the University of Central Florida.

Mead is a former senior art director for a large

Chicago advertising agency. She has a bachelor’s degree

in fine arts from Connecticut College. After moving to

Vero Beach in 2001, she and her boyfriend bought a 27–

foot sailboat and cruised to the Bahamas. Upon their

return to Vero Beach, she launched her own ad agency

and ran it until starting a family two years ago.

The chapters of their book include “Living Your

Dreams,” “Manifesting: Transforming Your Dreams into

Reality,” “Active Listening: The Key to Understanding

Others,” and “Permission to Dream.”

For more information about the event, call B&N at

726–9505.

Auditions set for Surfside Youth PlayersThe Surfside Youth Players/Summer Stock for Teens

program will hold auditions for “Children of Eden,” a

musical by John Caird and Stephen Schwartz, on

Monday, July 27, at 4 p.m. and at 6 p.m. The 4 p.m.

audition is for youngsters ages 8 through 12. The second

audition is for ages 13 through 18. Surfside Playhouse is

in Cocoa Beach. For this play, a cast of about 50 teens

(age 13 to 18), plus four to six children (ages 8 to 12), is

needed to perform. All performers for this presentation

must be “strong singers.” This is a three–week workshop

that meets July 27 through Aug. 14, Monday through

Friday, from 6 to 8:30 p.m., with performances on Aug.

14, 15 and 16. For more information about the auditions

and the workshop, call 783–3127 or 784–9347.

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Page 9: Vol. 27 No. 27 July 6, 2009 A Weekly Space Coast Business ...brevardbusinessnews.com/ArchiveDocs/2009/2009-07-01... · clash can impact a business. ... Melbourne campus, is designed

Visit BrevardBusinessNews.com for Advertising InformationJULY 6, 2009 BREVARD BUSINESS NEWS / 9

BBN EVENTSUCF to host workshop forexecutives on ‘negotiating’

ORLANDO — To help senior–level executives learn

more about the latest strategies in negotiation and

persuasion, the University of Central Florida’s Executive

Development Center will present “Negotiating to the Top,”

a two–day workshop series in August.

The program will take place Aug. 4 and 5 and again

Aug. 6 and 7 at UCF’s downtown Executive Development

Center, a part of the College of Business Administration.

The workshop will be led by Tim Cullen, director of The

Oxford Program on Negotiation at the Saïd Business

School at the University of Oxford in England.

Cullen is one of the “world’s foremost educators in the

art and science of negotiation.” In addition to his work at

the University of Oxford, he manages a consulting firm

and has extensive experience teaching executive education

programs that are custom–designed for business, govern-

ment and non–profit organizations.

The UCF workshop is designed for senior–level

executives from the private, public and nonprofit sectors,

as well as attorneys and arbitrators. Cullen will teach

participants how to apply negotiation skills to any

industry.

These workshops are the first in a series of programs

that the center plans to offer to “help organizations grow

their executive talent during challenging economic times.”

To learn more about the workshops and future execu-

tive programs, visit http://bus.ucf.edu/edc. For registration

fees and more information about the current workshop,

contact Tiffany Hughes, associate director of the Executive

Development Center, at (407) 235–3905 or send an e–mail

message to [email protected]

The UCF Executive Development Center, housed in the

Ying Academic Center, is located at 36 Pine St., in the

heart of downtown Orlando. The center offers a full range

of executive and professional MBA programs and non–

degreed professional workshops and certificate programs.

Tiger Bay Club to meet in Cocoa BeachThe Space Coast Tiger Bay Club will meet at 6:30 p.m.

on Wednesday, July 22, at Doubletree Hotel in Cocoa

Beach. The featured speakers will be Dr. Dave Weldon,

Rep. Ralph Poppell and Frank Dibello. They will discuss

“Space Florida,” its mission, mandate, successes and goals.

The gathering is open to the public. The fee to attend the

event is $35 for members, $40 for member’s guests and $45

for visitors. For reservations, phone 777–4998 or e–mail

[email protected]. The deadline is July 18.

Clean indoor–air classes to be held in areaHealthy indoor–air classes will be offered through the

University of Florida Brevard County Extension Service.

“Breathe Easy: A Guide to Creating a Clean Indoor

Environment,” teaches about common indoor–air pollut-

ants and how to keep the indoor environment clean and

healthy. The class will be held on Monday, July 27, from

10 a.m. to noon at the Palm Bay Extension office; on

Wednesday, July 29, from 10 a.m. to noon at the Cocoa

Extension office; and on Wednesday, July 29, from 6 to 8

p.m. at the Palm Bay Extension office. The cost to attend is

$5, and registration is recommended. For more informa-

tion or to register, visit http://brevard.ifas.ufl.edu.

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JULY 6, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN BUSINESS

BREVARD BUSINESS NEWS / 10

By Ken Datzman

AT&T has cut a new path in today’s lightning–

fast world of telecommunications, becoming the

only national provider to offer a full Internet

Protocol–based television service.

For years, the potential of “Voice over Internet

Protocol” technology was much talked about in

the industry. Now, AT&T is reshaping the world

of consumer entertainment with the rollout of its

innovative U–verse service.

“Consumers are really embracing U–verse as

we introduce the service in markets around the

nation,” said Judy Spencer, regional director of

external affairs for AT&T Florida in Orlando.

“As a company, our vision is to connect people

with their world, everywhere they live and work,

and do it better than anyone else. U–verse really

underscores the company’s strategy to deliver

integrated services to the three screens many

consumers say are most valued today: the PC, the

TV and the wireless phone,” she said.

The service integrates the television, Internet,

and telephone, providing a unique platform and

changing the way consumers look at entertain-

ment. U–verse offers customers a combination of

next–generation digital TV and high–speed

Internet access, using AT&T’s fiber–rich network.

Spencer, a former Brevard County resident,

said U–verse brings a new level of personalization

to the digital lifestyle. The service, delivered over

a digital–subscriber line, or DSL, is available in

pockets of Brevard, she said. “Brevard residents

can enter their addresses at Uverse.ATT.com, or

call 1–800–ATT–2020 to see if they are within the

service area at this time.”

A University of Georgia finance graduate,

Spencer said one of the reasons the new AT&T

service “is being deployed in Florida is because of

the forward thinking of our legislators. And that

includes a great group of legislators in Brevard

County.”

The chief sponsor of Senate Bill 2626, the

Florida Consumer Choice and Protection Act, was

Sen. Mike Haridopolos, R–Indialantic. He

represents District 24. “I appreciate Sen.

Haridopolos carrying the bill for us,” said Spencer,

who spent 10 years in Brevard working for

BellSouth, which merged with AT&T. “The entire

Brevard delegation in the House and in the

Senate voted for this legislation, which I believe

will be very beneficial to consumers.”

The bill creates a more balanced and competi-

tive environment for Florida’s landline telecom-

munications customers, she said. To summarize

Consumers embrace AT&T’s new cutting–edge U–verse TV service,rollout begins in select Brevard County markets — former residentJudy Spencer active community leader in Brevard and Orlando

the bill, it finds “that broadband Internet service

is critical to the economic development of the state

and is beneficial for libraries, schools, colleges and

universities, health–care providers, and commu-

nity–support organizations.”

The bill directs the Florida Department of

Management Services to engage in certain

activities necessary to draw down federal

stimulus funds to provide broadband service in

rural, unserved, or underserved areas of Florida.

Spencer says she “spends a lot of time in

Tallahassee” when the legislators are in session.

She is very active in Brevard and in Orlando

as well. Spencer sits on the executive board of the

Economic Development Commission of Florida’s

Space Coast. Spencer is a past chairwoman of the

organization. She currently serves on the Brevard

Community College Foundation board.

In Central Florida, Spencer is a member of the

executive board of the Metro Orlando Economic

Development Commission.

And her newest community involvement is as

a board member of the upstart Central Florida

Partnership, whose president is Jacob Stuart,

former CEO of the Orlando Chamber of Com-

merce.

“It’s a very exciting, innovative organization,”

Spencer said. “It’s all about regionalism. My

background in Brevard County has been very

helpful as a board member of the Central Florida

Partnership.”

Brevard has solid representation on the

Central Florida Partnership board in the presence

of Dr. Anthony Catanese, president of Florida

Institute of Technology in Melbourne, and

attorney Tracy Duda Chapman of The Viera Co.

“We are honored that connected and engaged

leaders like Judy, Tony and Tracy understand the

importance of regional cooperation and collabora-

tion,” said Stuart. “It is through their collective

effort and commitment that the Central Florida

Partnership is able to advance strategic regional

priorities that will benefit our residents and

visitors for many years to come.”

The Central Florida region includes the

counties of Brevard, Lake, Orange, Osceola, Polk,

Seminole, and Volusia, a large swath of the state’s

population.

Recently, more than 200 business and civic

leaders from the seven–county region gathered in

Orlando to hear the results of a new study

released by the MyRegion.org board of directors.

Stuart is the founding president of MyRegion.org.

The report — “Where in the World are We?” —

was funded by the Central Florida Partnership,

Metroplan Orlando, Progress Energy and

Workforce Central Florida.

For two years, MyRegion.org engaged more than 3,000 citizens and

community leaders from across the region. They identified six key regional

priorities: “economic leadership, education, environment, quality of life,

smart growth, and regional resolves and cooperation.”

The report provides some interesting insights and statistics. For instance,

the region “falls short in the percentage of students attending college in

Central Florida who receive degrees in science, technology, engineering or

mathematics.” Only 20 percent of students currently receive a degree in

these fields, compared to 28 percent statewide and 30 percent nationally. For

the region to compete on a national and global scale, the “education level of

its work force must continue to increase.”

Spencer says her two children are products of Brevard County schools

“and both of them are doing very well.” Kirby and Katie are graduates of

Satellite High School. Kirby, the oldest, has a master’s degree in interna-

tional business from the University of Florida. He works in the networking

department for AT&T in Jacksonville. Katie earned a scholarship to Emory

University in Atlanta and graduated with a bachelor’s degree in journalism.

She works in the international division of giant Ketchum PR at Rockefeller

Center in midtown Manhattan.

Judy Spencer, a former Brevard County resident, is regional director of external affairs forAT&T Florida in Orlando. She also has an office in Cocoa. The University of Georgiafinance graduate sits on the Brevard Community College Foundation board and on theexecutive board of the Economic Development Commission of Florida’s Space Coast.

BBN photo — Adrienne B. Roth

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Visit BrevardBusinessNews.com for Advertising InformationJULY 6, 2009

BBN BUSINESS

BREVARD BUSINESS NEWS / 11

By Ken Datzman

COCOA — Automotive dealerships across

America are going through an unpleasant

business cycle. Vehicle sales wane as consumers

wait for the economy to heal. However, there is a

shining star for some new–car dealers, a piece of

the business that is actually growing despite a

lackluster economy.

Body shops — where highly skilled repairmen

apply their talents returning collision–damaged

vehicles to their previous condition, both structur-

ally and cosmetically — are delivering impressive

results and playing an important role in driving

overall dealership revenue.

Larry Ritter, body–shop manager at Ed

O’Donnell’s Quality Pontiac Buick GMC Truck,

says business in 2009 “is way ahead of last year’s

volume” at his facility.

“We’re very pleased with the business that is

coming through the body shop. In general, we’re

up about 20 percent. We serve customers

throughout the county and from the surrounding

areas. The shop also does a lot of work for some

new–car dealers in the region who do not have

body shops. We’re thankful to have a loyal

customer base. We take a lot of pride in our

workmanship,” he said.

The veteran O’Donnell team includes Brian

Fyda, body–shop estimator. “Collision–repair

work is unique because each accident is different.

To draw a comparison, it’s like planting trees in

yards, each one grows differently,” said Fyda, who

came aboard the shop two and half years ago.

Automotive–body repairers, often called

collision–repair technicians, straighten the bent

bodies of wrecked vehicles, remove dents, and

replace crumbled parts that cannot be fixed. “To

the consumer, it’s all about the visual appearance

of the vehicle after it is repaired. That is certainly

important. But as industry processionals, we have

a laser focus on the structural integrity and

drivability of the vehicle,” Ritter said.

Their shop repairs all makes and models, “not

just General Motors vehicles.” The shop works

closely with a full slate of insurance companies

that handle the claims, said Ritter, a U.S. Army

veteran who grew up working in the body–shop

business and has more than three decades of

experience in the field.

Body shops are not as sensitive to economic

conditions and that is one of the reasons business

remains intact for these operators. Although the

repair of minor dents and crumpled fenders can

be put off when drivers have less money, major

New–car dealers get big lift from their body–shop businesses —O’Donnell’s Quality Pontiac Buick GMC Truck in Cocoa carves outstrong base of customers in region; industry projects job growth

body damage must be repaired before a vehicle

can be driven safety.

“Many of the vehicles that are involved in

accidents are not drivable until they are repaired,”

Ritter said.

Of the 36,000 auto–body establishments

nationwide, the 50 largest firms account only for 8

percent of the industry’s $25 billion total revenue,

according to “Bodyshop Business.” Nearly 80

percent of consumers are looking for a “local

business to do their body repairs,” says a report by

Knowledge Networks/SRI.

Ritter said technology is reshaping his

industry in a big way. Most of the damage

resulting from everyday car collisions can be

repaired, and the vehicles can be refinished to

look and drive like new.

But the shops must have skilled technicians,

sophisticated tools, and up–to–date information to

work on highly computerized late–model vehicles,

especially the hybrid models that Congress is

currently promoting, as well as cars that are

coming off warranty.

“Technology has come a long way in this

business, from the painting processes to frame

alignment. Today, technology is changing

probably more than ever because of the new

standards for fuel efficiency and because of the

hybrids that automotive manufacturers are

bringing to the market. These are some interest-

ing times for the collision–repair business,” Ritter

said.

If your vehicle was hit hard in a collision, the

repair facility should use a computerized measur-

ing system that checks specific points of your

vehicle structure against dimensions provided by

the vehicle or equipment manufacturer, Ritter

said.

The repair shop will also need to measure your

vehicle several times during the repair process to

make sure it is within the “recommended

tolerances.” In most cases, this tolerance is as

strict as “three millimeters — the thickness of

three dimes,” he said.

Because of today’s complex vehicles and high–

quality paint finishes, technicians need to be

properly trained in the processes to ensure

complete and safe repairs, Ritter said. “And they

must continue to gain new skills and learn new

techniques as the industry evolves.”

A properly trained technician can repair sheet

metal and plastic so that it can be difficult, if not

impossible, to find any indication of damage.

There are a number of automotive organiza-

tions that offer certification, continuing education,

and training programs, Ritter said. They include

the Inter–Industry Conference on Auto Collision Repair and the National

Institute of Automotive Service Excellence.

“Our employees also complete an extensive GM training program. As far

as keeping pace with the advances in technology in this business, training is

the key. And with electric cars hitting the market, training is only going to

grow in importance in this industry,” Ritter said.

Employment of automotive–body repairers is expected to grow 12 percent

through 2016, according to the U.S. Labor Department. Job prospects are

projected to be excellent mainly because of a growing number of retirements

in this occupation. “The average age of automotive–body repairers continues

to go up every year and there are not a lot of young people entering the

business,” Ritter said.

The body–shop team at O’Donnell’s Quality Pontiac Buick GMC Truck

has worked together for years, creating a valuable synergy within the

organization.

“When people work together for a long time and respect one another, it

creates a dynamic work environment. There is a lot positive interaction. The

end result is a quality repair for the customer,” said Fyda.

Larry Ritter, left, and Brian Fyda are key personnel at Ed O’Donnell’s Quality Pontiac BuickGMC Truck dealership in Cocoa. Ritter manages the body shop and Fyda is the estimator.Their body–shop business is up impressively this year. The shop has a veteran team ofhighly skilled collision–repair professionals who have worked together for years.

BBN photo — Adrienne B. Roth

Page 12: Vol. 27 No. 27 July 6, 2009 A Weekly Space Coast Business ...brevardbusinessnews.com/ArchiveDocs/2009/2009-07-01... · clash can impact a business. ... Melbourne campus, is designed

JULY 6, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN DIGEST

BREVARD BUSINESS NEWS / 12

Melbourne attorney Hamentnamed to ‘Super Lawyers’ list

Ford & Harrison LLP, a national labor and employ-

ment law firm, recently announced that Andrew Hament

has been named to Law & Politics’ 2009 list of “Florida

Super Lawyers.”

Hament represents management in the areas of

employment and labor law. He provides day–to–day

counseling and advice on all aspects of the employment

relationship such as discipline and discharge, reductions–

in–force, collective bargaining, and drug abuse and drug

testing.

He regularly represents employers in state and federal

courts and in investigations and charges before the U.S.

Equal Employment Opportunity Commission, the Florida

Commission on Human Relations, the U.S. Department of

Labor, the National Labor Relations Board and the Florida

Public Employees Relations Commission.

Hament received his law degree from University of

Baltimore in 1981.

Attorneys are selected for this honor through a state-

wide nomination process, peer review by practice area and

independent research on candidates. The process is

designed to identify lawyers who have attained a “high

degree of peer recognition and professional achievement.”

Only 5 percent of attorneys in Florida are selected for

inclusion in “Super Lawyers.”

Ford & Harrison has about 200 lawyers staffing 18

offices around the nation, including one in Melbourne. For

more information please visit www.fordharrison.com.

Cancer Center, Moffitt team up for eventSpace Coast Cancer Center and Moffitt Cancer Center

partnered June 6 to sponsor a cancer screening, education,

and prevention day in Titusville. More than 100 individu-

als underwent skin–cancer screening examinations

provided by physicians from Brevard Skin and Cancer

Centers. Roughly 50 men underwent prostate–cancer

screenings with the physical examinations performed by

Dr. Justo Gonzalez, a urologist in Titusville, as well as

PSA testing. Dr. Erica Smithberger, a dermatology Fellow

at Moffitt Cancer Center, assisted in the skin–cancer

screenings. Dr. Julio Pow–Sang, chief of urology at Moffitt

Cancer Center, made a presentation on prostate cancer.

Dr. R. Duff Sprawls of SCCC provided an update on the

prevention, diagnosis, and treatment of melanoma.

Participants were requested to donate $5 per screen to the

Space Coast Medical Associates Foundation, which helped

sponsor the event, providing supplies and refreshments.

The staff of SCCC and the center’s volunteer organization,

the Daffodil Society, assisted with the event.

‘50–Million Pound Challenge Team’A local “50–Million Pound Challenge” team will begin

forming on Monday, July 6, from 5 to 6 p.m. at The Harry

T. & Harriette V. Moore Memorial Park, 2180 Freedom

Ave., in Mims. The walking class will be “enjoyable,

informative, and give the opportunity to meet others

interested in being fit.” Participants will share exercise

tips, menus and other helpful information. A group picture

and results will be posted on the 50–Million Pound

Challenge Web site. For more information about the

program, go to www.brevardparks.com/hthvm/events.

Brevard Schhools

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emailed

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Visit BrevardBusinessNews.com for Advertising InformationJULY 6, 2009 BREVARD BUSINESS NEWS / 13

BBN DIGESTSeacoast Bank taps Howardto head Wealth Management

STUART — Seacoast National Bank has tapped

Certified Financial Planner William Howard as executive

vice president and director of Wealth Management.

In his role, Howard will be responsible for overseeing

and building the bank’s assets under management

through its trust and investment– management team, as

well as its wholly owned brokerage subsidiary, FNB

Brokerage Services Inc.

Howard’s financial–services career spans 27 years with

SunTrust Bank of South Florida, where he served most

recently as managing director of its Palm Beach, Vero

Beach and Broward County Wealth Management

Services. He also served as a commercial lender and

private banker with SunTrust.

Howard holds a bachelor’s degree in business adminis-

tration from the University of Florida. He holds Series 7,

24 and 63 securities registrations and is a Florida licensed

life, health and variable–annuity insurance agent.

In addition to his professional credentials, he serves on

the Professional Advisory Committee for the Boca Raton

Museum of Art.

“We are very pleased to have Bill join our team at

Seacoast to help build the Wealth Management division.

His experience and commitment to team management and

sales results will help to leverage the incredible opportuni-

ties we have at Seacoast,” said Russ Holland, executive

vice president and chief banking officer for Seacoast.

Seacoast National Bank is the operating arm of

Seacoast Banking Corp. of Florida (NASDAQ: SBCF). The

company has 42 branches and nearly $2.3 billion in assets,

making it one of the largest independent community

banks headquartered in Florida.

Ryals closes lease for office spaceAlan King, manager of National Realty of Brevard

Inc.’s commercial division, has announced a lease transac-

tion closed by his office in Melbourne. The lease, of more

than 10,000 square feet of space in the Babcock Oaks

Office Building in Melbourne, was handled by associate

Jack Ryals of the commercial division. The tenant is a

collaboration between Florida Tech and the Florida

Manufacturing Extension Partnership Inc., which will

occupy the entire first floor of the building located at 2002

S. Babcock St.

Tech professor receives research supportJonathan Shenker, associate professor of biological

sciences and director of the Sportfish Research Institute at

Florida Tech, has received $23,000 from the Bonefish &

Tarpon Trust to continue his studies on the biology and

ecology of juvenile tarpon in the Everglades. “This will

help us to identify critical nursery habitats for the species,”

said Shenker. “It will help us meet our goal to ensure that

restoring this valuable species in the Everglades includes

the maintenance of essential habitats.” The Bonefish &

Tarpon Trust gives regularly to Shenker’s research. The

organization, based in South Florida, but with a worldwide

presence, supports or collaborates on research projects

throughout the Caribbean and Pacific. Its goal is to protect

and enhance both species by gaining a better understand-

ing of their biology and ecology.

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JULY 6, 2009Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 14

BBN DIGESTSpace Coast Credit Union mergerwith EFFCU approved by parties

Melbourne–based Space Coast Credit

Union has announced that its application

to merge with Eastern Financial Florida

Credit Union of South Florida has been

approved.

Eastern Financial Florida Credit Union

will operate as a division of Space Coast

Credit Union. EFFCU will retain its name

in the markets it serves.

The board of directors of SCCU

approved the merger with EFFCU during a

special meeting on June 19, and the

necessary supporting actions have been

completed with the National Credit Union

Administration and the Florida Office of

Financial Regulation.

The consolidated credit union is the

third largest in Florida, with more than

360,000 members, roughly $3.2 billion in

assets, and a network of over 60 branches

and 145 ATM locations throughout the

state.

As a result of the merger, SCCU has

doubled its membership, branch and ATM

network, and asset holdings. “This is a

partnership of two like organizations,” said

Doug Samuels, SCCU president and CEO.

“Both credit unions have grown up with

Florida. EFFCU began in 1937 as the

credit union for employees of Eastern

Airlines, and Space Coast Credit Union

was founded in 1951 as Patrick Air Force

Base Credit Union serving employees of

the space program. Both have grown along

with their communities. We are of similar

size, and we both know how to serve

members in a friendly and convenient

way.”

The driving force behind the merger

was the challenging market conditions and

downturn in the economy, which impacted

EFFCU. Several months before the

merger, EFFCU’s “net worth had been

depleted,” primarily as a result of problems

associated with several large commercial

loans and investments.

“The core membership was active, new

members continued to join, and there was

strong use of their checking and debit card

offerings, but the low net worth restricted

their ability to lend to members. This made

it difficult for Eastern Financial to work its

way out of the negative financial position,”

said Tom Baldwin, SCCU executive vice

president and chief financial officer.

In comparison, according to Baldwin,

“SCCU’s strong net worth and the applica-

tion of various operating efficiencies brings

the reserves of the merged credit union

back to an acceptable level. We carefully

evaluated Eastern Financial’s operation

prior to submitting the application to

merge, and we expect to remain adequately

capitalized at the time of the merger.”

Historically, SCCU has not sought to

expand through mergers, Samuels said.

“Although the credit union has merged

with a few smaller credit unions in its 58–

year history, growth has been achieved

through continuous improvement and

expansion of the services offered to

members. We were honored to have been

approached several months ago to discuss

the possibility of combining the two credit

unions. What was of interest were our

operating efficiencies, our strong member

base, and our branch and member service

offerings. We felt that blending the two

together would create a significantly

stronger credit union that improves the

value delivered to members of both credit

unions.”

Timothy Antonition, SCCU executive

vice president of retail operations, is the

integration team leader for the merger

process. Over the coming year, the various

operating systems for the two credit unions

will be combined. “We will be actively

communicating with members to ensure a

smooth transition. SCCU members will

experience few changes, other than an

expansion of products available,” said

Antonition.

SCCU is the acquiring institution.

“SCCU account numbers will not change,

and members should continue to use the

phone numbers and Web site they used

before the merger,” Antonition said.

Registration opens for BCC camp for youngstersRegistration for the BCC Kids Bone Diggers Camp, hosted at the Brevard Community

College Titusville campus, is now open for students entering the fourth, fifth and sixth

grades in the fall. Students will spend July 13 and 14 from 9 a.m. to 3 p.m., exploring a

career in archaeology. Elementary school students can spend two days in a fun and

interactive archeology program where they will explore the skills needed for a career in

archeology. Lunch and snacks will be provided. The program fee is $65 per child. Registra-

tion is required. For more information or to register, call Janice Weaver at 433–7535 or

e–mail her at [email protected]. The registration form can be found at

www.brevardcc.edu/ice.

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Visit BrevardBusinessNews.com for Advertising InformationJULY 6, 2009 BREVARD BUSINESS NEWS / 15

BBN DIGEST

ROCKLEDGE — Six Health First Inc.

employees have received the company’s

prestigious President’s Award.

At a recent ceremony, the six Health

First associates were recognized for their

“outstanding roles in ensuring or improv-

ing the quality of care provided to the

community, as well as their significant

contributions toward fulfilling Health

First’s mission of positively changing the

health and well–being of our community

through excellent and compassionate

health care.”

l Kelly Breedlove, director of clinical

nursing, received the Holmes Regional

Medical Center President’s Award from

HRMC President Jerry Senne. HRMC in

Melbourne is Health First’s flagship

hospital. Breedlove has overseen the labor

and delivery and obstetrics departments

and was instrumental in the planning and

building of “The Birth Suites,” which

opened in 2006.

In 2007, she volunteered to oversee the

“nursing educators,” a new area of

responsibility for her. In 2008, Breedlove

stepped up again to lead the new 20–bed

women’s surgery unit. A role model for

managers and associates alike, Breedlove

is a “dedicated member” of the Nursing

Leadership Team at HRMC.

l Nurse Manager Laura Cornett

received the Cape Canaveral Hospital

President’s Award from President Roy

Wright for “unifying her team and going

above and beyond on all systemwide

initiatives.” Cornett is “focused, deter-

mined, and delivers patient–centered

care,” said Wright. She also qualified for

the first time this year as a “World–Class

Leader,” which is a “huge accomplishment

for any nurse manager,” he said. Her

units have also exceeded all patient–

satisfaction expectations, Wright said.

l Larry Homan, plant–engineering

superintendent, received the Palm Bay

Hospital President’s Award from Presi-

dent Judy Gizinski. One of an elite group

with Certified Health Facility Manager

status, an international certification

sponsored by the American Hospital

Association, Homan played an instrumen-

tal role in the design, construction, and

activation phases of the new hospital

expansion that more than doubled the

size and capacity of the facility.

Hired in 1992, the year that Palm Bay

Hospital opened its doors, Homan is

“fondly referred to as the ‘hospital

historian’ and has a passion for Health

First and Palm Bay Hospital serving as a

role model for everyone on his team,” said

Gizinski.

l Christi Rushnell, vice president of

information technology, received the

Corporate Support Services President’s

Award from Health First President and

CEO Mike Means. She is “respected

throughout Health First for her knowl-

edge of the IT industry and her ability to

deliver results.” Playing a key role in the

historic IT infrastructure partnership

between Health First and the Harris

Corp. earlier this year, Rushnell devel-

oped the Health First Enterprise Project

Management Office, enabling the

organization to plan and fulfill patient–

oriented improvements. She also serves as

the designated chief information security

officer for Health First and represents the

company as a member of the Space Coast

Regional Health Information Organiza-

tion.

l Alisa da Silva, general operations

fitness manager for the new Pro–Health

& Fitness Center in Viera, received the

Community Health Services President’s

Award from Cape Canaveral Hospital

President Wright, who also serves as that

division’s president. She was involved in

every facet of the successful fall 2008

opening of the Viera club, Wright said.

“Her greatest success was hiring an

incredible team of positive associates who

truly enjoy working with the community

at the Viera facility, which is one of four

Pro–Health & Fitness Centers in Brevard

County.”

l Physician Office Manager Dawn

Walker received the Health First Physi-

cians President’s Award from Dr. William

Morgan, president of Health First

Physicians. “A positive, loyal, and

dedicated associate” who has worked

within the Health First health–care

system for 15 years, Walker currently

oversees six medical providers and their

staff members in Health First Physicians

gastroenterology and OB/GYN practices.

She has participated in marathons that

raised more than $2,000 for the Leukemia

Lymphoma Society.

“All six of these individuals represent

the best that Health First offers our

community,” said Means. “The diversity of

their roles illustrates how important each

and every member of the Health First

family is in ensuring that we provide this

community with the best care available,

every person, every time.”

Six Health First associates earn company’shighest recognition — President’s Award

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JULY 6, 2009Call Adrienne Roth at 321-951-7777 for Advertising Information

BBN DIGEST

BREVARD BUSINESS NEWS / 16

Some background on Millennials: Sujansky defines them as born between 1980 and

1999 and raised by baby boomers. They are extremely tech–savvy and well educated but

don’t think that a serious work ethic should rule out a balanced, fulfilling life outside the

office.

That’s in contrast to baby–boomers — many have made their careers a priority and, in

the process, often put family and other commitments on the back burner, Sujansky said.

“Millennials remember their moms or dads missing the recital or someone missing the

soccer game. They don’t want that.” So, it’s not surprising that many Millennials want to

leave the office at 3 p.m. if they’ve completed their work for the day and perhaps work 12

hours the next day. “Some (boomers) don’t trust Millennials to do that,” she said.

Millennials also complain that some boomer managers, during job interviews, fail to

describe the workplace as it really operates.

“One (Millennial) told me that when he met the chief executive, the CEO was in casual

clothes and was going to play tennis and talked about a place that was really caring about

employees and a balance between work and home life. When the (Millennial) got there, it

was not what the CEO said it was.”

Boomers are bothered, Sujansky said, when Millennials ask for promotions way too

early in their careers — when on the job for a couple of weeks — or when they skirt the

traditional chain of command and take their complaints and suggestions right to the top

of the organization. “They think nothing of going up two levels to the president of the

company,” she said.

Among her suggestions for businesses that want to retain Millennials is “on–boarding”

— programs that replace traditional one–day orientations by providing new employees

with a yearlong immersion in different segments of the business as well as training and

access to mentors.

Another tip, she said, is: “Don’t ask Millennials what they want and not deliver. There

are ways to take a suggestion and make it work. If they say they want flextime, maybe it

can’t be every week, but employees could look at the schedule and take times that other

people don’t want. If you can’t do it, you need to get back to them.”

On–site perks such as game tables in break rooms, open office environments and

fitness facilities can be relatively inexpensive and help create a “cool” atmosphere that

will attract Millennials, Sujansky said. Incentives such as attention and praise “don’t cost

any money,” she noted.

Many Millennials don’t feel compelled to stay in a position they don’t like if they can go

back to living with their parents until the next thing comes along, Sujansky said. That

may be because, “We as baby boomers told them they can do anything.”

MillennialsContinued from page 1

Tech’s Jackman receives Dr. Clark ScholarshipFlorida Tech student Jennifer Marie Jackman received the Dr. Kerry Bruce Clark

Endowed Scholarship in Marine Biology. She earned the award for her strong academic

record, and her involvement in research at Bodega Marine Laboratory and in laboratories

run by Florida Tech professors. A junior in marine biology, Jackman is the treasurer of

the Tri–Beta National Biological Honor Society, vice president of marketing and director

of philanthropy of the Alpha Phi International Fraternity, and a member of Phi Eta

Sigma Honor Society. In addition to her academic career, she donates free time in various

community service endeavors. Jackman, originally from Texas, also received Florida

Tech’s Outstanding Junior Award in the Department of Biological Sciences last year. Dr.

Clark was a member of the Florida Tech biological sciences faculty from 1971 until his

death in 1999. A full professor, he was named a 1996 Fellow by the American Association

for the Advancement of Science in honor of his work documenting rare species of sea

slugs. His research on mollusks, marine ecology, psychological ecology and biodiversity

was widely published in scientific journals.

Linda Lawton awarded real–estate designationLinda Lawton, a real–estate agent with Melbourne Beach Properties Inc., has earned

the Graduate of the Real Estate Institute designation from the National Association of

Realtors. This program, comprised of a 21–day course load of classes and examinations,

prepares the student for “a high level of expertise in the real–estate industry.” Lawton

has lived in Melbourne Beach since 1999. Melbourne Beach Properties serves Brevard

and Indian River counties, in both the residential and commercial sectors. For more

information, call 727–1404.

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BBN SPECIAL FOCUSCommunity Bank of the SouthContinued from page 1the South’s board of directors are area businesspeople and

community leaders Harold Bistline, Christina Buffkin,

Fred Gay, Dr. Stanley Golovac, Charles Johnson, Maxwell

King, L. Alexander Vance, Mahesh “Mike” Shah, Thomas

Wasdin and Douglas Wilson.

Taylor said his organization is “always looking for

opportunities” to serve more customers, to build more

relationships, and to showcase the bank’s approach to

personalized service. “To expand our footprint in the

future, we would first have to recruit the right mix of

people. The individuals are the priority; we build around

them.”

Throughout its three–branch network, Taylor says

Community Bank of the South does not use voice–mail

technology. It does not screen incoming telephone calls,

either. “We are a service organization. Banks provide

service and we do it the old–fashioned way when it comes

to answering the phones.”

Taylor runs an efficient operation. Community Bank of

the South has a team of 32 people who staff the three

locations. That number includes roughly 10 part–time

bankers.

“With the team we have in place, we’re able to deliver a

high level of service,” he said. “Our philosophy is to

provide customers with value–added banking. We have

built a strong network of affiliations. We can talk to our

customers about expense control, payroll services,

workers’ compensation, and health–care costs. Commu-

nity Bank of the South has a “Health Savings Account” it

offers to small businesses. We also have it available for

our own employees.”

Taylor said his bank is trying to raise the awareness of

HSAs in the small–business market. “We are doing pretty

well marketing the product and it is very competitively

priced. We’re trying to reach more small businesses to let

them know of the key features of HSAs.”

According to a survey conducted by Opinion Research

Corp., 52 percent of respondents did not know that HSA

contributions are not subject to tax and 55 percent think

they must pay taxes on withdrawals even when they are

used for qualified medical expenses. Portability is another

area of confusion, with 60 percent unaware that they can

take the HSA with them should they change jobs.

In general, as a group, community banks seem to be

holding their ground and even making gains, says a new

report by the Independent Community Bankers of

America. The report, which is based on information

gathered through a February 2009 survey of 743 commu-

nity–bank respondents, examines the impact of the

current financial crisis on community banks.

Of the community banks surveyed, 55 percent have

seen an increase in deposits as a result of winning new

customers. Community banks are gaining new customers

at a faster rate than in the past, it said. And community

banks are still lending, with 40 percent seeing an increase

in loan origination volume over the last year. “Our lenders

are gearing up for the second half of the year,” Taylor said.

The nation’s more than 8,000 community banks

continue to play a leading role in supporting small–

business lending in cities and towns throughout the

nation. Small–business lending “has been the cornerstone

of community banking,” said Taylor. In fact, according to

the U.S. Small Business Administration, community

banks provide 35 percent of the total dollar amount of

loans under $1 million to small companies.

“Now is a great time for small businesses to expand,”

he said. “The cost of expansion is cheaper today because

contractors are more aggressive with their pricing. Some

small businesses may be hesitant to expand at this time,

but when the recession clouds clear, prices will rise. If a

small–business owner is considering expansion, we’re here

to help the individual in an advisory capacity and to make

sure they can handle the debt.”

Community Bank of the South’s commercial–lending

team includes former businessowner Nancy Brower, vice

president, and Barry Chait, senior vice president.

“We are in a position to make loans to small busi-

nesses,” Chait said. “We think there will be a good

opportunity in the months ahead. Our main focus is

providing loans for owner–occupied commercial real

estate. The bank’s clientele includes doctors, lawyers,

accountants, and other small–business owners.”

Chait has been a banker for 24 years. He started with

Barnett Bank in Tampa, where he completed the

company’s management program. Chait moved to Brevard

in 1986. “Most of my career has been spent in commercial

lending.”

Brower is a Barnett Bank alumni, too. She managed

branches and ran Barnett’s residential and construction

lending arm for years before becoming an entrepreneur.

Brower operated her own mortgage business in the county

for 15 years. She joined Community Bank of South in

2008. “I can definitely understand the challenges that

small–business owners face.”

At Community Bank of the South, Brower said she is

working to expand customer relationships, especially with

women businessowners, the fastest–growing segment of

entrepreneurs in America. “They have a unique perspec-

tive on business,” she said about women entrepreneurs.

Recent estimates by the Center for Women’s Business

Research at the National Association of Women Business

Owners indicate that the nation’s more than 10 million

women–owned businesses employed 13 million workers,

generated $1.9 trillion in sales, and represented more

than 40 percent of all privately held firms in 2008.

“Women entrepreneurs are a powerful force across the

nation,” said Brower. “Their numbers are growing. It’s

great to see this.” Twenty–four percent of NAWBO

members said they plan to add jobs this year.

As a team, Taylor said Community Bank of the South

is using its vast knowledge of the county, business

acumen, and banking expertise to position itself in the

market.

“Each team member brings a unique strength and

expertise to the table. That is why we have been successful

over the years, and it will be the key to our success in the

future, I believe,” said Taylor.

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