Satellite Executive Briefing 1 January 2012
Industry Trends, News Analysis, Market Intelligence and Opportunities
Vol. 5 No. 1 January 2012
The Telecom Market: What to Expect in 2012
A fter expanding at 7% in 2011, Pyramid Re-
search expects the global telecom services
market to grow at a more modest 4% in
2012 as a result of the rising volatility and uncer-
tainty facing the global economy. Pyramid expects total service revenue to reach $1.7 trillion - 2.4% of
global GDP - in 2012.
Mobile broadband, enabled by the
proliferation of high-speed mobile
computing devices including smart-
phones and tablets, will be one of the largest growth areas in 2012. Particu-
larly as the price of these computing
devices comes down, enabling fur-
ther penetration in emerging markets.
Pyramid Research expects to see
emerging market players continue to move up in the global rankings, with
developed market players losing
ground. America Móvil, currently
number three on the list of top global
service providers, will continue to
close the gap with second-ranked player Vodafone.
Further, Pyramid expects operators such as Airtel
and MTN to make additional gains, while operators
such as Deutsche Telekom risk falling off the list in
the wake of further entrenchment. In a demand-
challenged environment, operators’ exposure to
high-growth markets continues to be a key strategic
advantage.
Other trends include:
Mobile subscriptions will pass the six Billion
mark in February, with the three billion mark being
passed in Asia-Pacific in January.
India will surpass China to become the world’s
largest mobile market in terms of subscriptions.
Wimax will see the beginning of its end in Asia.
Operators will favor LTE
instead.
Broadband penetra-
tion of population will
pass the 10% mark glob-
ally. This milestone cre-
ates opportunities to pro-
vide consumers with in-
formation, entertainment
and value-added services.
The M2M opportu-
nity will take higher pri-
ority on operator agendas.
Investment and innova-
tion will follow.
A cloud computing
strategy, the high-growth
of the IT service market and a clear value proposi-
tion for the enterprise market will become central to
operators’ growth profile.
IPTV penetration of population will pass the 1%
mark globally.
The installed base of PCs will pass 2 billion.
The mobile handset market will surpass the
$200 billion mark.
For the full version of Pyramid Research’s perspec-
tive on 2012 trends, visit http://www.pyr.com/
What’s Inside
From the Editor…...3
Developments in the Ground Equipment Market…………...….4 Minimizing Risks to Satellite Facilities...7
Featured Event: CABSAT 2012…….10 Industry Briefs…...12 Market Briefs….….14 Events Calendar ...15 Stock Index……….16
Mobile subscriptions will pass the six Billion mark in 2012. (image: LG )
Satellite Executive Briefing 3 January 2012
EDITORIAL Virgil Labrador Editor-in-Chief [email protected] Elisabeth Tweedie Associate Editor [email protected] Contributing Editors: North America: Robert Bell, Bruce Elbert, Dan Freyer, Lou Zacharilla Latin America: B. H. Schneiderman Europe: Martin Jarrold, London Jan Grøndrup-Vivanco, Paris Roxana Dunnette, Geneva Asia-Pacific: Peter Galace, Manila Tom van der Heyden, Hong Kong Riaz Lamak, India
ADVERTISING
Michelle Elbert Director of Marketing
Satellite Executive Briefing is published monthly by
Synthesis Publications LLC and is available for free at www.satellitemarkets.com
SYNTHESIS PUBLICATIONS LLC P.O.Box 4174
West Covina CA 91791 USA Phone: +1-626-931-6395
Fax +1-425-969-2654 E-mail: [email protected]
©2012. No part of this publication may be reprinted or reproduced without prior written consent from the publisher.
From the Editor
S ynthesis Publications LLC, which publishes the Satellite E xe c u t i ve Br i e f i n g a n d th e we b p or t a l
www.satellitemarkets.com, is going on its fifth year in 2012.
When we started in January 2008, the great recession was about
to kick into high gear. The S&P 500 was 1,442 and went into a
deep spiral that saw its value drop almost 30% at the depth of the recession.
On our first day of business, January 3, 2008, we started the Satellite Markets
25 IndexTM, a composite of 25 publicly-traded satellite companies from vari-
ous representative sectors of the industry. The index was pegged at 1,000 on
that first day. On the first day of this year, the Satellite Market 25 Index is
valued at 1,042, or about 4.2 percent higher than it was at the beginning of
2008 (see page 16). In contrast, the S& P 500, while it has substantially re-covered from its lowest point during the recession, is still down by about 10
percent since January 2008. This shows that the satellite industry is doing bet-
ter than the general economy. In fact, since we tracked the satellite industry in
January 2008, it has not fallen more than 10 percent of its base index even
during the worse of the recession.
We at Synthesis Publications are very proud to have weathered the inevitable
start-up challenges and the vagaries of the worldwide recession. We face our
fifth year with optimism and readiness to face new challenges. We will con-
tinue to report on this exciting industry and continue to bring you new and
innovative ways to give you actionable intelligence. We will be at all the ma-jor trade shows in every continent, including Cabsat in Dubai, Satellite 2012 in
Washington, D.C., Satcom Africa in Johannesburg, CommunicAsia in Singa-
pore, Broadcast and Cable in Sao Paolo, IBC in Amsterdam to name a few to
report on all the major developments globally. We hope to see you at any of
the shows. It’s going to be a great year.
Five and Going Strong
AAE Systems…………………………………….….….….…….…...8
www.aaesys.com
Agile Communications Systems………………….……......…….....14
www.agilecoms.com
Cabsat 2012.........................................................................................11
www.cabsat.com
GE Satellite………………………………......………………...….....6
www.gesatellite.com
NAB 2012…………………………….………...….…………..….....13
www.nabshow.com
The SpaceConnection………….........................................cover and 2
www.thespaceconnection.com
Spacecraft Tech Expo 2012................................................................9
www.spacetechexpo.com
ADVERTISERS’ INDEX
January 2012 4 Satellite Executive Briefing
T he term “Satellite Earth Station”
or “Ground Station” evokes the
memory of the massive 30-
meter antennas of the early 1970s. However the technology has advanced
over the years to the point that today we
find sophisticated electronic installa-
tions in a typical “large” ground station
needing antennas from the very large
(13-19 meters) to VSAT (Very Small
Aperture Terminal) systems with 1-2
meter antennas. The goal is still to re-
ceive the weak signal from the satellite
and then to provide sufficient uplink
power for the satellite to receive a sig-
nal, many times supported by automatic uplink power control systems.
On the transmit side, the baseband
(whether it is video, voice, or data) sig-
nal passes through a modulator. This
modulated signal at intermediate fre-
quency (IF) is then converted to the
transmit frequency using an up-
converter, it passes through an amplifier
and is finally coupled to the antenna
waveguide for transmission through the antenna to the satellite.
On the receive side, the satellite signal
is coupled from the antenna receive
waveguide to a low noise amplifier
(LNA), translated to IF by a down-
converter, and then de-modulated to the
receive baseband signal.
Frequently, equipment is used that is capable of several, or even all, of the
above processes. For example, a mo-
dem takes care of modulation on the
uplink and de-modulation on the
downlink. A block up-converter (BUC)
does up-conversion as well as amplifies
the signal sufficiently for transmission
through the antenna. A transceiver takes
care of modulation, up-conversion,
down-conversion, and de-modulation.
Services
Services of a satellite ground station can
be split into two groups – those that
support the operation of the satellites
(including launch support, early orbit
and on-station or in-orbit control), and
those that use the satellite for telecom-
munication purposes (including the
transmission of video, voice and data
for broadcasters, news gathering and
direct-to-the-home television). Obvi-ously the latter group represents the vast
majority of services and is subject of
ever more expansion. Many more tele-
ports focus their business on these tele-
communication services.
Technical Challenges
Over the last 10-15 years the teleport
industry has seen significant consolida-tion, in part as a reaction to the consoli-
dation of satellite operators into a small
number of companies operating satellite
fleets spanning the globe. Naturally this
has led to a decrease in investment in
new facilities and hence a slowing of
technical innovation. Furthermore, RF
technology which is at the heart of the
teleport equipment has always been
moving slowly because of the inher-
ently small market as compared to digi-
tal technology.
Satellites continue to provide world-
wide connectivity service for video,
voice and data. Particularly video trans-
missions have seen a continuous growth
in bandwidth demand with the ever
expanding use of HD programming and
now the emerging 3-D technology. As
more countries switch over to digital
TV services this trend will continue.
While initially the introduction of digi-tal TV lead to a reduction in bandwidth
this has been more than compensated by
the vastly higher data rates required for
HD. A typical SD program encoded in
MPEG2 will require between 3-5 Mbps
depending on the content (fast moving
Developments in Satellite Ground Systems
by Dr. Gerhard Franz and Dr. Andrea Franz
Feature
Satellite Executive Briefing 5 January 2012
sports events versus static talking head
newscasts). In comparison, an MPEG2
encoded HD video will need at least 15
Mbps.
The advent of more efficient encoding
technologies, mainly MPEG4/H.264
AVC has helped by reducing the band-
width needs for HD video by a factor of
two. Besides the increased bandwidth
that a teleport operator has to accommo-
date there is also the significant cost
associated with the newer encoding
equipment that typically amounts to 2-4
times as much as the MPEG2 equiva-
lent. Teleport operators who want to
maintain their business are augmenting their installations with new equipment
to provide encoding/decoding services.
Another challenge for teleport operators
is the continuing move to IP within the
video processing industry. The domi-
nant connectivity solution for MPEG-
based video has been ASI for many
years. This point-to-point protocol is
working well for streaming video. How-
ever, it requires expensive drivers in each device and connecting multiple
devices is difficult. An IP based signal
distribution solves all these issues: in-
terface circuits are ubiquitous and inex-
pensive, point-to-multipoint distribution
is simple through the use of multicast-
ing and powerful IP switches. The im-
pact of this technological development
on teleport equipment is significant.
Over the next few years the percentage
of IP connected teleport equipment will
grow dramatically and it is safe to say that the ASI technology will slowly
disappear through the next decade. To-
gether with the upgrade to IP based
systems there is also a move towards
fiber optic installations since they are
much more robust, space optimized and
cost-effective than the conventional
cables.
The use of IP is not limited to the trans-
port of video streams. It is also perva-sive in the management of the teleport
itself. IP networks enable the use of
SNMP (Simple Network Management
Protocol) to manage devices connected
to the network. This simplifies greatly
the network management of the various
pieces of equipment present in teleports.
Most new equipment today has SNMP
agents implemented allowing the net-
work management system to monitor
and configure each device on the net-
work. Thus, the teleport now has two parallel IP-based networks installed:
one for the routing of video and data
(the transport network) and a second
one for the management of the equip-
ment (the control network). This creates
another challenge for the operator:
while it is theoretically possible to run
both data (video) and control on the
same network a careful design of the
network architecture is required to
avoid unintended traffic collisions, par-ticularly for the real-time streaming
video. This requires an in-depth knowl-
edge of the IP protocol and technology
that may not be available at a certain
teleport operation. Thus, the technical
challenge translates into a staffing chal-
lenge in a way familiar in other high-
tech niches where long-time experi-
enced personnel needs to be supported
by a growing number of digital network
engineers who in turn may not know
much about satellite technology or the intricacies of RF design leading to po-
tential priority conflicts in the day-to-
day operation of the teleport.
Finally, teleport operators need to keep
up with the increasing complexity and
integration of the equipment they use in
their facilities. Equipment vendors are
integrating increasing functionality into
their devices in order to gain higher
packaging densities which allow the reduction of rack space for electronic
equipment giving operators the room
required to install more customer equip-
ment or add more functionality. Exam-
ples are the integration of test loop
translators into BUCs for monitoring of
the transmission signals, integration of
web-based control interfaces in lieu of
front panel buttons and dials, or the
integration of fiber-optic equipment for
the inter-facility links. Together with
the use of IP networking these develop-ments are enabling a much higher con-
centration of functionality into a stan-
dard rack unit.
Summary and Outlook:
Teleport operators face a number of
technical challenges in today’s rapidly
growing video transport environment.
Consolidation has reduced the number
of active teleports but at the same time has made their operation much more
complex. The increasing use of HD
video has led to a dramatic increase in
bandwidth. This is partially being neu-
tralized by the growing utilization of IP
network technology for the interfacility
transport of data and video streams.
While IP networks offer tremendous
benefits to the teleport operator the
challenge of proper design and mainte-
nance of these networks cannot be un-
derestimated. Finally, ever increasing complexity and integration on the indi-
vidual equipment level is an opportu-
nity for operators to provide more ser-
vices to their clients without costly ex-
pansion of their physical facilities.
Dr. Gerhard Franz, President of A.G. Franz
Associates, LLC (www.agfranz.com), has over
25 years of global experience in the telecommu-
nications, aerospace and electronics industries.
He received his PhD in Electrical Engineering
from the Technical University of Vienna, Aus-
tria, and his Executive MBA from Rutgers University. He is
a Senior Member of the Institute of Electrical and Electron-
ics Engineers (IEEE) and a member of the Society of Cable
Telecommunications Engineers (SCTE). Dr. Franz is the author of several technical papers and business articles and
holds two patents. He can be reached at
Dr. Andrea Franz, Partner at A.G. Franz Associ-
ates, LLC, has over 25 years of engineering and
program management experience in the telecom-
munications, aerospace, and broadband media
industries. Dr. Franz received her PhD in Electri-cal Engineering from the Technical University of
Vienna, Austria. She is a member of the Institute of Electri-
cal and Electronics Engineers (IEEE) and the Society of
Women Engineers (SWE). Dr. Franz is the author of several
technical papers. She can be reached at:
(The authors like to thank William McDonald, president of
WBMSAT for his expert advice for this article).
Satellite Executive Briefing 7 January 2012
by John Shoemaker and Jack Coghlan
G round based satellite audio and video services oper-
ate 24 hours a day seven days a week. They are “on-
air” all of the time. Therefore, service interruptions and equipment breakdowns that result in periods of down-
time are obviously detrimental to revenue and profit margins.
It is generally accepted by commerce professionals that
lightning activity is a primary malefactor responsible for 5%
(approximately 4-5 billion dollars) of all claims each year.
Lightning has proven to be a notorious root cause of ex-
tended periods of downtime as it damages or disrupts com-
munication equipment in all industries.
Much of lightning’s foreboding destructive potential can be
mitigated with the proper application of a comprehensive
lightning protection system. A three tiered approach; a “protection pyramid,” calling for
the implementation of a proper grounding
system, the installation of quality surge pro-
tection devices (SPDs), and an appropriately
appointed lightning protection system will
significantly reduce the likelihood of satellite
communication systems suffering lightning
related damage or operational disruptions.
Each of these actions symbolizes a method to
protect facilities from damages caused by
lightning induced current. Rather than treat-ing them as independent protection stages,
each tier is regarded to be an interlocking component of an
overall lightning protection routine. When all three tiers are
managed together as a total system, comprehensive commu-
nication equipment protection can be achieved.
The foundation tier of the protection pyramid establishes the
design, installation, and maintenance of a code compliant
and low impedance/low resistance grounding system that can
be relied upon to protect both man and machine from catas-
trophic lightning activity. Upon this foundation, surge pro-
tection devices are staged to suppress the momentary bursts of energy that lightning induces on power and data lines to
render them harmless to equipment loads. Crowning the
pyramid is a well-designed lightning protection system that
is established to protect structures against direct lightning
strikes.
The primary goal of the grounding system is to maintain a
low resistance level between the earth grounding electrode(s)
to the surrounding soil. Higher levels of lightning immunity
result as that resistance is reduced. While the National Elec-
trical Code requires the resistance value between the earth and the grounding electrodes not to exceed 25 ohms to main-
tain the grounding system’s safety integrity, lowering ground
resistance values to levels as close to 0 ohms as possible will
further inoculate the facility against lightning related dam-
age. A cellular tower provider, for example, aims for less
than 5 ohms of ground resistance.
There are numerous variables to take into consideration
when designing and implementing a grounding system that
have nothing to do with the grounding components. For ex-
ample, the makeup and mineral consistency of the soil, its moisture and oxygen content,
along with climatic temperature and seasonal
weather variations that alter its resistivity, all
have to be evaluated. If a growing facility, in
another example, does not have a compre-
hensive grounding system blueprint in place
when planning for expansion, then augment-
ing the grounding for the added growth may
be inadequate, resulting with imposing in-
creased risk factors to the entire facility and
staff. A properly installed grounding system may ultimately consist of an elaborate array
of grounding electrodes, soil enhancement materials, and
complex installation and bonding techniques.
A compromised or corrupted grounding system or compo-
nent not only poses a serious threat to human safety con-
cerns, but also precludes any ground referencing SPD or
Lightning Protection equipment from performing to its full
capacity. Moreover, a compromised neutral/ground bond can
create a dangerous temporary overvoltage (TOV) event be-
tween at least one phase conductor and the ground reference.
Sensitive modern microprocessor based communication
equipment is not as tolerant of transient events as were their predecessors. The reason being; as the number of active
components incorporated within a “single-chip” microproc-
essor increases, the spacing between them decreases, and
they are simultaneously called upon to dissipate more heat as
they are called into service by greater numbers; making them
increasingly vulnerable to transient overvoltage events.
State of the art surge suppressors, now more than ever, are
required to protect sophisticated modern day electronic com-
munications equipment.
SPD safety standards have been revised in recent years; call-
ing for testing that stresses SPDs to failure, while ensuring
they do so safely. The fact is, SPD failures were and still are
typically caused by temporary over voltage (TOV) events,
Executive Views
Minimizing Risks to Satellite Facilities
“…service interruptions and equipment
breakdowns that result in periods of down-time are obviously detrimental to revenue and profit margins. It is generally accepted by commerce professionals that lightning activ-ity is responsible for 5% (approximately 4-5
billion dollars) of all claims each year…”
January 2012 8 Satellite Executive Briefing
rather than transient surge activity. While most surge sup-
pressors have always easily withstood momentary voltage
bursts, they could and would fail catastrophically when sub-
jected to a sustained overvoltage high enough to drive them
into continuous conduction. SPD safety testing, beginning in February 2007 when ANSI/UL 1449 2nd edition (and in-
cluded in ANSI/UL 1449 3rd edition) was revised to include
extended abnormal overcurrent test parameters. These pa-
rameters require SPDs to be subjected to a full gamut of
abnormal fault current scenarios; necessitating them to con-
duct various amounts of fault current until they fail in a safe
and orderly fashion. SPD products of yesteryear, without
redesign or augmentation, do not meet the new enhanced
safety requirements. A strong argument can be made that
SPDs still in service and manufactured before February
2007 are not completely safe for use, thus posing another
risk to a facilities operation.
The final layer, topping off the protection pyramid, regards
protecting sites from direct lightning strikes. A well de-
signed lightning protection system will meet NFPA 780 and
UL 96A standards. The most common and best known
lightning protection system is the traditional lightning rod,
or Franklin Rod system. This approach applies a series of
metal rods and cables that are designed to carry massive
amounts of directly induced lightning energy safely to the
ground, protecting structures from fire related hazards.
While, in days past, the levels of protection delivered by the
Franklin system were thought to be sufficient, they can no
longer be relied upon to be the sole protection means for
modern equipment loads. Charge Dissipation Systems, for
example, can be utilized to counteract the charge differential
that attracts a lightning strike to a structure. These devices are highly recommended for use on critical equipment sites
to reduce the likelihood of being struck directly by light-
ning.
Lightning protection systems, based on the aforementioned
protection pyramid, employing a combination of lightning
mitigation technologies, grounding techniques, and quality
surge protection devices come as close as is humanly possi-
ble to delivering absolute levels of lightning protection.
Properly designed and installed lightning protection systems
for satellite communication systems protect human beings,
physical structures, and sophisticated electronic equipment.
John Shoemaker is the Technical Sales Director and Jack Coghlan is an Application Engineer for Alltec Corporation. John has over 20 years experience in the satellite industry. Jack has focused the past 20 years of his career in the surge suppression industry. John can be reached at [email protected] and Jack can be reached at: [email protected]
Executive Views
Satellite Executive Briefing 9 January 2012
January 2012 10 Satellite Executive Briefing
Featured Event
CABSAT 2012 Dubai International Convention Center Dubai, United Arab Emirates February 28-March 1, 2012
T he Middle East/North Africa (MENA) region pre-
sents a dynamic market for the satellite industry. 19 new satellites are due for launch by 2013 in the Mid-
dle East. Consumers in the MENA region prefer satellite,
while pay television services in the MENA region grew by
15.3% in 2009, virtually all of this growth came from direct
to home satellite services according to Euroconsult.
The satellite capacity leasing market in the MENA region
has been growing at an annual rate of 4.2 percent globally
with annual revenues for this segment to exceed US$ 650
million by 2018. The MENA
region is predicted to see the
largest FSS Ka-band demand in the world over the next two
years, according to NSR.
The MENA satellite market
will be the focus of the annual
CABSAT exhibition to be held
in Dubai, UAE from February
28-March 1, 2012 at the Dubai
International International
Convention Center. Over
10,000 participants from 100 countries are expected to attend to see over 300 exhibiting
companies.
The GVF Satellite Summit at CABSAT will also feature a
one-day forum on Satellite Interference. Participating in this
high-level dialogue will be executives covering the full
spectrum of the satellite industry. Representing key satellite
industry associations will be GVF (the Global VSAT Fo-
rum), sIRG (the satellite Interference Reduction Group) and
their members. Serving as the voice of the broadcasting sec-
tor will be WBU-ISOG (the World Broadcasting Unions-International Satellite Operations Group) and a relatively
new group, the RFI-EUI (Radio Frequency Interference-End
Users Initiative). Now established are three working groups
with representation from all the above mentioned organiza-
tions. The goals of each group will develop plans designed
to take quality assurance and satellite signal integrity to the
next level.
Satellite Markets and Research will be exhibiting at
CABSAT and participating in the second day of the GVF
Satellite Summit Conference. The second day of the summit
is entitled ‘Market Drivers & Services Dynamics - Satel-
lite Applications & Technologies in MENA’ and will
comprise a blend of dis-
cussions that are topically-
based and thematic in ori-
entation together with an
analysis of cutting-edge product and service solu-
tions from the global satel-
lite industry and posi-
tioned to meet the commu-
nications needs of the
Middle East and North
Africa marketplace.
Sessions will include:
Understanding Today’s & Forecasting Tomorrow’s
Regional Growth Drivers
The Dynamics of Ka-band in
the MENA Region
Global & Regional Satellite
Operators - Local Knowledge &
Universal Dynamics
Satellite Transponder Supply
& Demand Dynamics
Satellite-Wireless Access to
Multimedia Solutions on the
Move
Mitigating Disaster, Promoting Development, Driving
Sustainability; Energy, Maritime, and other Regional Verti-
cals
The Mission Criticality of the Communications Space
New Regulatory Dynamics: MENA Administrations in
a Global Context
The DVB-S2 Technology Advantage
Sustainable Development Solutions via
‘SatCommunity’ CSR Initiatives
If you are looking to expand in the growing MENA market,
CABSAT is a must-attend event.
For more information on the GVF Satellite Summit at CAB-
SAT go to www.gvf.org. For more information on CAB-
SAT go to www.cabsat.com.
Cabsat 2012 To Put Spotlight on the Growing Middle East Market
January 2012 12 Satellite Executive Briefing
IndustryIndustryIndustryBriefsBriefsBriefs
Major industry news and developments
MERGERS & ACQUISITIONS
Astrium Completes Acquisi-tion of Vizada
Astrium, completed the acquisition of
Vizada December 19 after receiving the
necessary regulatory approvals. Vizada is a provider of global satellite commu-
nications services and will be integrated
into Astrium Services. This acquisition
represents a total consideration of € 673
million.
“We are happy to welcome Vizada into
the EADS Group, which concludes a
successful year for us in terms of acqui-
sitions”, said Marwan Lahoud, Head of
EADS Corporate Strategy and Market-
ing Organisation. “In 2011, we have significantly strengthened our services
portfolio, which is a key focus of our
acquisition strategy.”
Vizada comprises Vizada Americas,
Vizada Networks, Vizada EMEA &
Asia Pacific and Marlink. The company
has more than 700 employees serving
200,000 end-customers across sectors
such as maritime, aero, land, media,
Nongovernmental Organisations and
government/defense.
Moog Acquires Bradford for $13.1 Million
Motion control technology developer
Moog Inc. has acquired Netherlands-
based satellite equipment manufacturer
Bradford in an all-cash deal worth
$13.1 million, Moog confirmed Dec.
16.
The acquisition is expected to add
about $10.5 million to Moog’s sales
during the remainder of its fiscal year
that runs through September 2012.
Bradford, which develops and builds
satellite attitude and orbit control sub-
systems, as well as propulsion and ther-
mal subsystems and components, will
be merged with its now parent entity to complement the offerings of Moog’s
satellite component business.
SES Revamps Management to Focus on Emerging Markets
SES has announced that it has in-
creased its focus on emerging and growth markets and introduces four
global sales regions with a dedicated
management leading the strong SES
teams in each region. The regions are:
Americas, Europe, Africa, and Asia-
Pacific/ India/ Middle East. They will
be headed by Elias Zaccack
(Americas), Ferenc Szelényi (Europe),
Ibrahima Guimba-Saidou (Africa),
and Deepak Mathur (Asia Pacific/
India/ Middle
East). All four executives report
to the Chie Com-
mercial Officer,
Ferdinand Kayser.
Elias Zaccack has
worked for SES
for more than 12
years and held
different posi-
tions in sales and business development in Asia as well as in the U.S. He was
previously Vice President Regional
Business Development Asia Pacific. He
will be based in Washington and will
work closely with Steve Bunke and
Dolores Martos who continue to lead
the sales forces in North and Latin
America respectively.
Ibrahima Guimba-Saidou is joining
SES from Intelsat where he was Senior Key Account Director and had different
sales and marketing as well as systems
operations roles over more than 15
years. His roles included the responsi-
bility for the Intelsat representation in
Africa. In his new role, he will be based
in Johannesburg.
Deepak Mathur has successfully devel-
oped the activities of SES in Asia and
Africa over the past ten years. He re-
mains based in Singapore and will work closely with Glen Tindall who will con-
tinue to be responsible for the Asia-
Pacific region for SES.
De Tommaso Appointed Skylogic CEO
Skylogic, the
broadband affili-
ate of Eutelsat
Communications
announced the
appointment of Dr. Achille De
Tommaso as its
new Chief Ex-
ecutive Officer.
Current CEO, Arduino Patacchini, will
become President of Skylogic.
Dr. De Tommaso, who most recently
served as senior advisor to Skylogic’s
CEO and General Director, has 40
years experience in telecommunications having built and led companies such as
Eurotech, Televas, Nortel Italy, Cable
& Wireless Europe, Infostrada and
COLT Italy. Dr. De Tommaso has also
worked as a consultant for the Euro-
pean Union DG XIII for advanced tele-
communications services. Currently
also chairman of the Italian Research
Center ANFoV, for the study of tech-
nologies, market and regulation of the
telecommunications industry, Achille
(known as Silvio) has a doctorate in Electronic Physics.
SeaChange International Leadership Transition
SeaChange International has an-nounced the appointment of technology
executive and SeaChange board mem-
ber Raghu Rau as interim CEO, effec-
tive immediately. This follows the re-
tirement of the Company founder,
chairman, and CEO Bill Styslinger.
Thomas Olson, former CEO of Katz
Media Group and of National Cable
Media and a former SeaChange lead
director who currently serves on the
Company’s board of directors, has been
named chairman of the board. SeaChange also announced the board
EXECUTIVE MOVES
Elias Zaccack
Achille De Tommaso
Satellite Executive Briefing 13 January 2012
would immediately engage a search
firm to identify a permanent CEO.
GlobeCast Americas Appoints Bart Palmer as CTO
GlobeCast Americas announced that
Bart Palmer has been appointed as its
chief technology officer, effective Janu-
ary 2, 2012. Reporting to GlobeCast
Americas CEO Lisa Coelho, Palmer
will play an integral role in the com-pany’s direction, with responsibility for
establishing the company’s technical
vision and leadership. This includes
managing, deploying, and developing
GlobeCast’s technical facilities as well
as satellite and terrestrial infrastructure.
Palmer joins GlobeCast from Discovery
Communications, where he was most
recently senior vice president, Global
Media Engineering. In more than 30
years in the industry, Palmer has served
in senior management positions in a
wide range of organizations including
Liberty Sports, Fox Sports, and Media-Comm, and was part of the team that
originated Home Sports Entertainment,
the first truly regional sports channel.
Nevion Appoints
Geir Bryn-Jensen CEO
Nevion chairman Per Otto Dyb has
announced the appointment of technol-
ogy and business development veteran
Geir Bryn-Jensen as Nevion CEO.
Bryn-Jensen, who previously served as executive vice president of sales and
marketing, joined Nevion in 2010.
Bryn-Jensen brings nearly 20 years’
experience in international sales and
business
develop-
ment
within
the IT, telecom
and
broadcast
indus-
tries.
Before joining Nevion, he spent six
years as director/country manager at
CA Norway AS (Computer Associates).
Prior to this, he was a manager at Ac-
centure’s Media & Entertainment prac-
tice, following six years in Telenor’s media and broadcast business where he
held various business development roles
in Europe and Asia.
Geir Bryn-Jensen
January 2012 14 Satellite Executive Briefing
MarketMarketMarketBriefsBriefsBriefs
Key industry trends and opportunities.
Worldwide Pay TV Revenues to Reach
US$ 236 Biliion by end-2012
Singapore, December 20, 2011--The worldwide pay-TV
market will continue to grow to generate service revenues
of $236 billion by the end of next year. Cable TV operators
continue to face increasing competition from IPTV and
over-the-top (OTT) services. Increasing broadband penetra-tion and the growing number of people using Internet-
connected devices are supporting subscriber growth in
IPTV and OTT services.
“Cable TV services will still dominate the overall pay-TV
market, although this segment’s market share is expected to
slightly decrease from 2011. Cable TV service revenue will account for 48.6% of total pay TV revenue in 2012,” says
Jason Blackwell, practice
director, digital home.
“In North America, where
cable TV penetration is
nearly saturated, cable companies are losing TV
subscribers. However, the
continuous growth of the
cable TV market in other
regions will drive global
cable TV revenue to in-
crease in the coming years.
In the emerging markets,
cable TV will be a better
choice for consumers due
to its relatively low pric-ing,” says Khin Sandi
Lynn, research analyst,
broadband.
Pay-TV operators are find-
ing different ways to im-
prove customer growth. Multiscreen TV services,
which allow consumers to
receive TV content on
Internet-connected devices
such as iPhones and iPads,
are one of the most recent
innovations introduced in
the pay-TV market. Pay-
TV operators of different
platforms have started to
introduce multiscreen ser-
vices, including French IPTV giant Orange, cable operator
B.net in Belgium, and UK satellite TV operator BSkyB.
The operators intend to build up better customer loyalty as
well as raise average revenue per user (ARPU) by offering
multiscreen TV services.
ABI Research has recently completed a quarterly update of
its “Pay-TV ARPU and Revenues Market Data ” which
provides historical and forecast data for ARPU and service
revenue forecasts for satellite, cable, and telco TV.
The study is a part of the company’s TV and Video Re-
search Service.
Satellite Executive Briefing 15 January 2012
MarketMarketMarketBriefsBriefsBriefs
Key industry trends and opportunities.
Global TV Advertising to Grow by US$ 60 Bil.
Middlesex, UK, December 21, 2011--Global TV advertis-
ing grew by 3.5% in 2011 to $154 billion, despite the Euro-
zone crisis (which hit Spain, Greece, Ireland and many East-
ern European territories the hardest), natural disasters (Japan,
Thailand, the Philippines and Turkey) and the Arab Spring revolts. In contrast, economic booms in Latin America and
Asia Pacific led to significant growth, according to a new
report from Digital TV Research.
Simon Murray, author of the TV Adver-
tising Forecasts report said: "Although
2011 was positive for global ad spend, 12 territories experienced declines in TV
advertising. Most of these countries were
in Eastern Europe. However, it was not
all bad news as 11 territories achieved
double-digit growth."
Murray continued: "The global TV advertising scenario will be more positive in 2012, by increasing 5.4% to $163 billion.
The much-touted quadrennial effect will take place [and also
in 2016] whereby the advertising industry is boosted by the
US Presidential elections, the summer Olympics in London
and the Euro soccer championships in Poland and the
Ukraine."
"However, only five countries will reach double-digit growth
in 2012 - and five will experience declines. Eurozone uncer-
tainty has clouded investment plans in Europe."
Global TV advertising expenditure will reach $214 billion in
2017, up 39% - or nearly $60 billion - from 2011. Television
will increase its share of total advertising expenditure, reach-
ing 44.1% in 2017 - up from 41.6% in 2011.
Although the countries featured in the
top 10 will not change between 2011
and 2017, the order will. China will take
second place from Japan in 2013. Brazil
will overtake Germany and Russia will
leapfrog France.
From the $60 billion to be added in TV
advertising expenditure between 2011
and 2017, $21 billion will come from
the US, followed by an extra $7 billion
from China and $4 billion from Brazil. Argentina, India and
the Ukraine will all record in excess of 70% growth over the
same period, with five more territories exceeding 60%.
From the $60 billion to be added in TV advertising expendi-
ture between 2011 and 2017, $21 billion will come from the
US, followed by an extra $7 billion from China and $4 bil-
lion from Brazil. Argentina, India and the Ukraine will all
record in excess of 70% growth over the same period, with
five more territories exceeding 60%.
January 15-18, PTC 2012, Hilton Hawaiian Village, Honolulu,
Hawaii. Contact: e-mail: [email protected] web: http://www.ptc.org/
ptc12/
January 24-26, 2012, AFCEA/USNI WEST 2012, San Diego
Convention Center, San Diego, California. Contact: phone +1
(703) 631-6130, e-mail: [email protected]
web: www.afcea.org/events/west/12/introduction.asp
January 25, 2012, SIA's Naval and Maritime Commercial
Satcom Users's Workshop, San Diego Convention Center,
San Diego, California. Contact: phone +1 (202) 503-1562 fax
+1 (202) 503-1590 e-mail: [email protected]
web:www.navysatcomworkshop.com
February 28 –March 1, 2012, CABSAT – The Middle East’s
Largest Digital Media & Satellite Expo, Dubai International
Convention and Exhibition Centre, Contact: CABSAT Team,
Email: [email protected]: +971 4 306 4505.
March 12-15, SATELLITE 2012, Walter E. Washington Conven-
tion Center, Washington, D.C. Contact:: phone +1-301-354-
2100 e-mail: [email protected]
web: www.satellite2012.com
2012 NAB Show® Conferences: April 14 – 19, 2012, Exhibits:
April 16 – 19, 2012, Las Vegas Convention Center, Las Vegas,
Nevada, USA, e-mail: [email protected], web: www.nabshow.com
May 8, 9, 10, 2012, SPACECRAFT TECHNOLOGY EXPO 2012, LA Convention Center, LA, California. US Toll Free: +1 877 842
6289, International Callers: +44 1306 871348, e-mail:
[email protected] web: www.spacetechexpo.com/
May 21-24, 2012, The 15th Annual SatCom Africa, Confer-
ence and Exhibition – co-located with The TV Show Africa,
Telecoms World Africa and Submarine Networks World
Africa Johannesburg, South Africa. Tel: +27 (0)11 516 4030,
E-mail: [email protected]
web: www.terrapinn.com/2012/satcom-africa/
June 19 – 22, 2012, CommunicAsia2012, Marina Bay Sands,
Singapore, Tel: +65 6233 6638 E-mail: communica-
[email protected] web: www.communicasia.com/
Events Calendar
January 2012 16 Satellite Executive Briefing
Stock Index
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