VOL. XXVI NO. 10 OCTOBER 2011 DEAR MEMBERS Industry WATCH Sunwear THE MONTHLY NEWSLETTER OF THE BLOCK BUYING GROUP P.O. Box 310720 Boca Raton, FL 33431-0720 (800) 524-1480 Fax (561) 893-9231 www.blockbg.com [email protected]If you’d like to take advantage of an opportunity to examine sunglass products and discuss sunwear dispensing, merchandising and promotion – along with other important topics of interest – join us at the Block Business Academy at the Sheraton Meadowlands in Rutherford, NJ on Sunday, October 23rd. For information and registration, go to www.blockbizacademy.com. Sincerely, Michael Block Is it too early? Too late? “No” is the answer to these questions. It’s nev- er too early or too late to focus on the importance of sunwear. Yes, summer and winter are the peak seasons we traditionally discuss and promote sunwear, but the reality of the situation is that UV and glare protection are essential all year long. Autumn is a beautiful time for people to enjoy outdoor activities, with more moderate temperatures drawing people outside and fall sports activities just getting underway. So don’t downplay your sunglass selections now. In fact, this is a good time to build up your collections and beef up your sunwear merchan- dising and promotional programs. After all, in addition to the benefit they will provide now, stylish sunwear is a popular holiday gift – and believe it or not, the holidays are not too far off. Many people appreciate early gift buying opportunities. If you want to start with the valuable benefits that good sunwear provides, take a cue from The Vision Council report issued recently. “Without protective measures, residents’ eyes and skin in some US cities are at very high or extreme risk of exposure to the sun’s UV radiation at least one day out of every four,” the report cautions. “Along with sunscreen, hats and their other UV- protective gear, we want people to remember to wear sunglasses whenever they’re outside,” explained Ed Greene, CEO of The Vision Council. And if you want to balance the safety message with a nod to the fashion impact of sunwear, just take a look at websites such as sunglassesid.com or celebrity-sunglasses-finder.com and you’ll see sunwear adding panache to characters in movies from Avatar to X-Men, and on celebrities from Anne Hathaway to Zac Efron. For consumers of every age, sunwear adds an important layer of protection and comfort. And for consumers of every age, they look cool. So put away your window beach scene displays and feature those great looking sunglasses among colorful autumn leaves, with the message that it’s never too early or too late for new sunwear and all the benefits it offers. When it comes to protection from the sun, sunwear ranks right up there with sunscreen and wide brimmed hats. Most people know that fact on a certain level, but might not know enough. Do they know about UV labeling? Or glare protection? Do they know about tint color advantages, the differ- ences among photochromic lenses, or the benefit of UV contact lenses? Eyewear and eyecare professionals have infor- mation – and products – galore that can benefit consumers in protecting their eyes. The Case for Protective Contact Lenses UV absorbing hydrogel contact lenses add an additional layer of protection to people’s eyes, which a new study pointed out. According to the Association for Research in Vision and Oph- thalmology, the study showed that UV absorbing contacts were effective in preventing UV associ- ated corneal changes. Large Benefits from Large Frames With or without contact lenses, the right sunwear provides good ultraviolet protection. Large frames are more protective than small ones. Wrap styles offer even more coverage, shielding more skin and preventing stray light from entering the eyes. Photochromic Fans Since they entered the scene over 70 years ago, photochromic lenses have attracted enthusiastic fans, thanks to their convenience. Today’s prod- ucts have come a long way from those early glass lenses, and dispensers and practitioners have a range of photochromic products to offer in both plastic and glass. Glare Reducers Polarized lenses are real crowd pleasers. With their added visual comfort and protection from glare, they’re embraced as performance enhanc- ers and feel-good optical products. They’ve become one of the most popular premium lens options available. They Deserve Good Care Once patients invest in good sunwear, all they need to do is follow simple steps to keep them in good condition – store them in a hard, protective case; avoid leaving them on the dashboard in a hot car; avoid using them as a headband, perched on top of their heads; and clean them with a soft, lint free cloth and eyeglass cleaner. You’re the Expert Consumers wear sunglasses for different pur- poses. Your guidance regarding tint color, mirror coatings, gradient vs. solid effects, bifocal place- ment, AR treatment, interchangeable lenses, pho- tochromic and polarized choices, plano choices for contact lens patients, and the best frame for each prescription is an invaluable part of your profes- sional business or practice. Make sure you include children when presenting sunwear protection advice. And once customers have made their decision, show them how your selection of cases, cords, retainers and chains will keep their new sunwear handy and secure. Stylish, practical, and popular, sunwear warrants an investment of time and shelf space in order to promote you as a sunwear expert. The holidays are right around the corner, so planting the seed of “sunwear as giftware” is a smart approach. Whether patients buy them for themselves, their children, or as gifts, sunwear should be an all- season staple in your inventory.
If you’d like to take advantage of an opportunity to examine sunglass products and discuss sunwear dispensing, merchandising and promotion – along with other important topics of interest – join us at the Block Business Academy at the Sheraton Meadowlands in Rutherford, NJ on Sunday, October 23rd. For information and registration, go to www.blockbizacademy.com. Sincerely,Michael Block
Is it too early? Too late? “No” is the answer to these questions. It’s nev-er too early or too late tofocus on the importanceof sunwear. Yes, summer and winter are the peak seasons we traditionallydiscuss and promote
sunwear, but the reality of the situation is that UV and glare protection are essential all year long.
Autumn is a beautiful time for people to enjoyoutdoor act iv i t ies, wi th more moderatetemperatures drawing people outside and fallsports activities just getting underway.
So don’t downplay your sunglass selectionsnow. In fact, this is a good time to build up yourcollections and beef up your sunwear merchan-dising and promotional programs. After all, inaddition to the benefit they will provide now,stylish sunwear is a popular holiday gift – andbelieve it or not, the holidays are not too faroff. Many people appreciate early gift buyingopportunities.
If you want to start with the valuable benefitsthat good sunwear provides, take a cue from The Vision Council report issued recently. “Without protective measures, residents’ eyes and skin in some US cities are at very high or extreme risk of exposure to the sun’s UV radiation at least one day out of every four,” the report cautions. “Along with sunscreen, hats and their other UV-protective gear, we want people to remember to wear sunglasses whenever they’re outside,” explained Ed Greene, CEO of The Vision Council.
And if you want to balance the safety message with a nod to the fashion impact of sunwear, just take a look at websites such as sunglassesid.comor celebrity-sunglasses-finder.com and you’ll seesunwear adding panache to characters in movies from Avatar to X-Men, and on celebrities fromAnne Hathaway to Zac Efron.
For consumers of every age, sunwear adds an important layer of protection and comfort. And for consumers of every age, they look cool. So put away your window beach scene displays and feature those great looking sunglasses among colorful autumn leaves, with the message that it’s never too early or too late for new sunwear and all the benefits it offers.
When it comes to protection from the sun, sunwear ranks right up there with sunscreen and wide brimmed hats. Most people know that fact on a certain level, but might not know enough. Do they know about UV labeling? Or glare protection? Do they know about tint color advantages, the differ-ences among photochromic lenses, or the benefit of UV contact lenses?
Eyewear and eyecare professionals have infor-mation – and products – galore that can benefit consumers in protecting their eyes. The Case for Protective Contact LensesUV absorbing hydrogel contact lenses add an additional layer of protection to people’s eyes, which a new study pointed out. According to the Association for Research in Vision and Oph-thalmology, the study showed that UV absorbing contacts were effective in preventing UV associ-ated corneal changes.
Large Benefits from Large FramesWith or without contact lenses, the right sunwear provides good ultraviolet protection. Large frames are more protective than small ones. Wrap styles offer even more coverage, shielding more skinand preventing stray light from entering the eyes.
Photochromic FansSince they entered the scene over 70 years ago, photochromic lenses have attracted enthusiastic fans, thanks to their convenience. Today’s prod-ucts have come a long way from those early glass lenses, and dispensers and practitioners have a range of photochromic products to offer in both plastic and glass.
Glare ReducersPolarized lenses are real crowd pleasers. With their added visual comfort and protection from glare, they’re embraced as performance enhanc-ers and feel-good optical products. They’ve become one of the most popular premium lens options available.
They Deserve Good CareOnce patients invest in good sunwear, all they need to do is follow simple steps to keep them in good condition – store them in a hard, protective case; avoid leaving them on the dashboard in a hot car; avoid using them as a headband, perched on top of their heads; and clean them with a soft, lint free cloth and eyeglass cleaner.
You’re the ExpertConsumers wear sunglasses for different pur-poses. Your guidance regarding tint color, mirror coatings, gradient vs. solid effects, bifocal place-ment, AR treatment, interchangeable lenses, pho-tochromic and polarized choices, plano choices for contact lens patients, and the best frame for each prescription is an invaluable part of your profes-sional business or practice.
Make sure you include children when presenting sunwear protection advice. And once customers have made their decision, show them how your selection of cases, cords, retainers and chains will keep their new sunwear handy and secure. Stylish, practical, and popular, sunwear warrants an investment of time and shelf space in order to promote you as a sunwear expert. The holidays are right around the corner, so planting the seed of “sunwear as giftware” is a smart approach.
Whether patients buy them for themselves, their children, or as gifts, sunwear should be an all-season staple in your inventory.
137558_BlockBuying.indd 1 9/21/11 2:25 PM
creo
Frame Company UPDATE
FROM REM EYEWEAR: Four stellar new Lucky Brand sunglass styles capture Lucky Brand’s inimitable spirit, for guys and girls. Named after a town steeped in American pop culture, Hyannis (top) is the quintessential sunglass with classic unisex shape. Whether you’re preppy or punk, this chameleon style will instantly become your own from the moment you put it on. Feel like traveling across America from coast to coast with your guitar, recruiting folks to be in your band? With its cool keyhole bridge and two tone acetate design, the Recruiter sunglasses will rock all the way across the USA. This aviator gets modern, with smooth lines and a full coverage shape. Please call 800-423-3023 to order.
FROM ZYLOWARE: Stetson style ST 287 is a full rim, handcrafted zyl frame in a modified aviator shape, perfect for the man that wants an aviator look with the comfort and durability of zyl. This masculine frame features a double bar bridge as a classic design feature. Semi-opaque zyl blends variegated color tones for a rich, multi-dimensional look. The handcrafted zyl temple sports a subtle round metal plaque embellished with the Stetson “S” logo for brand recognition. Spring hinges allow ease of adjustment and a comfortable fit. ST 287 easily accommodates progressive lenses, and is available in brown fade and driftwood, with sizes 56/14/145 and 58/14/145. Please call 800-765-3700 to order.
BUDGET OPTICAL LABS is pleased to offer their top-of-the line A-R (Zeiss Comp.) for the low price of $35 for the month of October 2011. This price is good on any lens purchased from Budget Optical Labs. This A-R is a multi-layer abrasion resistant hardcoat, Super Hydrophobic Treatment which comes with a 2-year warranty. Call 855-508-7463 toll-free or visit www.budgetopticallabs.com to place your order today!
FROM CHARMANT: Three new women’s and two men’s styles are added to the Ad Lib collection. The color contrasting combinations in each style are perfect for those looking to show off their sharp fashion sense. These distinctive styles offer a unique hinge system made of Excel-lence Titan material, Charmant’s proprietary new material. The hinge design provides flexibility and great wearing comfort in addition to being a visual design accent. Ladies AB3204 (top) is made of titanium and is available in black, brown, green and red with size 49/17/135. Ladies AB3205 (bottom) is a combination titanium / acetate frame black, blue and tortoise, with size 49/18/135. Please call 800-645-2121 to order.
FROM LEGACIE: The Arabesque group from Judith Leiber is based on the exotic archi-tecture of the Persian Empire. Sweeping lines and curving motifs are skived out and embel-lished with fine gold and silver leafing, delicate etching, artisan filigree detailing and an array of genuine Austrian crystals. Crafted from handmade custom Italian acetate, JL1637SG, and over-sized glam sunglass, JL1638, a cat-eye opticalstyle, and JL1639, an international fit frame, are the epitome of luxurious eyewear. New acetate color in-troductions include topaz marble and am-ethyst marble while new stone colors in-clude crystal bronze shade, dark indigo and Indian pink. Please call 866-534-2243 to order.
FROM MARCHON: FENDI features sophis-tication and style in their men’s sunglass collec-tion. The FENDI double “F” logo subtly accents nose bridges and interior temples and each style is available in an array of colors specifically cre-ated for the FENDI men’s collection. The FENDI yellow line that is layered between materials is seen throughout the FENDI men’s Ready-to-Wear collection and is duplicated again in the men’s sunglass collection. Model FS5138 is featured. Please call 800-645-1300 to order.
MARCHON EYEWEAR and The Jones Group have entered into an exclusive, worldwide license agreement for the creation, production, marketing and global distribution of ophthalmic eyewear frames and prescription-ready sunglass-es under the Nine West brand. Under the agree-ment, the Nine West ophthalmic eyewear collec-tion will be marketed and sold globally in upscale optical chains and optical specialty retailers and by individual eye care professionals beginning in early January 2012. For more information please call 800-645-1300 or visit www.marchon.com.
A&A OPTICAL releases two new Quiksilver styles. Quiksilver eyewear exemplifies the perfect combination of modern aesthetic design and functionality. Sporty, contemporary and retro looks infused with Quiksilver’s adventurous, board riding heritage. The trifecta of modern elements, QO3420 (top) merges sleek metal with bright colored mul-tilayered acetate and rugged wood. The pillowed rectangle metal front frame is available in black, blue and green, with size 51/17/140. Each frame temple features laser-designed wood grain and a metal accent displaying the Quiksilver logo block. Light, airy and bright, QO3431 (bottom) boasts all the comforts of a stainless steel frame and all the style of a sporty Quiksilver eyewear staple. The semi-rimless rectangle frame is available in black/yellow (with neon yellow inside coloring), and red with size 49/17/140. The QO3431 temple features a think end piece met by an angular rubber insert on both the inside and outside. The inside rubber temple is textured with geometric maze pattern. Elongated semi-transparent temple tips complete the look and ensure ultimate comfort. For more information please visit www.aaopticalco.com or call 800-492-4465.
DYNAMIC LABS introduces DynaPro™ Premium Dry Lens Polish - a novel polishing formulation in a dry powder formula designed for a variety of ophthalmic lens polishing applications. Slurries made from this mixture will provide rapid stock removal and very good surface finish on all types of lens materials. Excellent for standard and digital/freeform surfacing. Features:• Long slurry life• Low foaming in slurry systems• Excellent suspension• East cleaning from lenses and equipment• Designed for standard and freeform lensesAdvantages:• Lower shipping costs (2.9 lbs - 1.3 Kg)• Longer shelf life• Less storage space requiredSpecifications:• Average Particle Size 1.7 - 1.9 m• pH 3.5 - 3.9• Baumé 20-30° depending on mix ratio• Suspension treatedIndividually priced at$44.95; 4+ $39.95 each;8+ $34.95 each.Call 888-339-6264 or visitwww.dynamiclabs.netfor more information.
Supplier NEWS
137558_BlockBuying.indd 2 9/21/11 2:25 PM
SMILEN EYEWEAR has signed a trade-mark licensing agreement with the U.S. Army, a global brand licensing agency and consultancy, to produce eyewear, sports frames and ready-made readers with the use of the U.S. Army trademark(s). Proceeds from sales of U.S. Army licensed products pro-vide support to the U.S. Army licensing program, and by federal law, all net revenue must be devoted to the U.S. Army Morale, Welfare and Recreation programs. Please call 800-887-5675 or visit www.smileneyewear.com for more information.
NC EYEWEAR introduces seven new Fysh UK models for the 2011 Fall collection. The collec-tion features a variety of shapes in rich autumnal colors reflecting the 2011 Fall trends seen on the runway ranging from deep teals to deep purples. F-3449, F-3451 and F-3452 are constructed with TR-90 temples, which are extremely lightweight and flexible for added comfort. F-3451 is a semi-rimless model with a “new age” pop art inspired design, while F-3449 is a full rim retro model with a relaxed cat eye with enough depth to incorporate progressive lenses. F-3450 has a vintage inspired shape with a three dimensional woven temple de-sign available in this Fall’s hottest colors - purple honeysuckle, aubergine mint, brown lemon and teal coral. The new Fysh collection adds character and style with innovative and abstract designs with a modern edge in eye sizes that range from 51 to 54. For more information please call 800-948-0025 or visit www.nceyewearinc.com.
SAFILO CELEBRITY SIGHTINGMadonna is seen wearing Yves Saint Laurent sunglass model YSL 6337/S.
SAFILO introduces Tommy Hilfiger eyewear ski goggles (TH1101/S), sure to attract attention on the chicest of ski slopes where sporty design elements have been combined with vintage fashion influences and iconic brand details. The unmistakable Tommy Hilfiger flag, the red, white and blue stripes and the eye-catching tartan plaid pattern found on the goggles are all synonymous with the brand’s “classic, cool American” styling. These must-have ski goggles will be promi-nently featured in the Tommy Hilfiger Fall/Winter 2011/2012 advertising campaign. Featuring a design inspired by the Seventies, the goggles provide the extraordinary winning combination of heritage spirit, technological innovation, Tommy Hilfiger style and a “preppy” classicism. The wrap-around and rounded silhouette of the goggles, dedicated to all levels of skiing enthusiasts, combines innovative technical features which ensures perfect comfort. The double cylindrical lens produced in polycarbonate is a particularly lightweight, aerodynamic and strong material. It features special anti-scratch and anti-fog coatings to eliminate any visual distortion on the slopes. The goggles, personalized on the front by a plate engraved with the “TOMMY HILFIGER” logo, are available in white with an elastic strap in the iconic colors of red, white and blue or in blue/grey with details in faux leather with a tartan plaid graphic band in blue, green and black with a contrasting white logo. For more information please visit www.safilousa.com or call 800-631-1188.
Supplier NEWS (cont.)
BLOCK BUYING GROUP WELCOMES...
Central Optical is a proud, family owned, independent optical laboratory located in Youngstown, Ohio. They adhere to the highest ANSI standards, and always strive to meet and exceed the expectations of their eye care pro-fessionals. Central Optical offers their clients extremely competitive pricing, superior quality, and an exceptional level of service and cus-tomer support. For over a decade, they have served the needs of the eye care community by producing exceptional eyewear using the latest and most precise technology available. The Central Optical team takes a very personal interest in the quality of their products, and the Customer Service department will work with you as a member of “YOUR” team to ensure your complete patient satisfaction. Block BG members receive a 15% discount off list price on laboratory services. For more information please visit www.centraloptical.com or call 800-322-6678.
MOREL introduces ÖGA Copen-AL. Combin-ing volume and elegant use of materials, the new Öga Copen-AL adopts a creative approach to eyewear. Temperate lines and bold volumes cre-ate a frame full of character, offering exceptional comfort. Available in rimmed or browbar versions, the aluminum front defines the eyes while the temple, also in aluminum, is imposingly simple and reveals a spring-hinge that is an integral part of the product’s beauty. A truly decorative element in its own right, the flex function is provided by a visible spring blade. A Morel patent has been filed for this new spring-hinge with cam return and anti-rocking effect. The colors and aluminum are aestheti-cally pleasing with a brushed and anodized finish giving color stability and additional corrosion protection. Four models are available in three colors. Copen-AL offers a wide range of sizes, from 53 to 55, with two progressive-friendly lens depths. For more information please call 800-526-8838 or visit www.morel-france.com.
LIBERTY SPORT launches Autofit™ Tech-nology. Each sunglass wearer’s nose bridge is unique and can vary in size and width. This difference can make sunglasses designed for an average bridge either uncomfortably tight or so loose that the sunglass does not sit correctly on the wearer’s face. The Liberty Sport Autofit™ nose bridge design accommodates this variance by allowing one frame bridge to automatically cus-tomize to each individual wearer’s bridge shape. As an added benefit, the dual channel nosepad design helps to increase airflow and prevent moisture buildup on the inside of the lens. The first of the 2011 Sun Performance styles to utilize this technology is the Liberty Sport Chaser. The Chaser is a general/cycling frame that is Rx’able and also features a pierced eyewire design, al-lowing for additional airflow. Eight-base premium sun lenses and a raised eyerim backlip provides additional lens retention. The Chaser is available in shiny white, shiny black, shiny gunmetal, olive and tortoise. Shiny black and tortoise are also available with Polarized lenses. Liberty Sport will launch other sun performance styles throughout 2012 utilizing Autofit™ technology. For more information please visit www.libertysport.com or call 800-444-5010.
Log onto the STATEMENT VIEW orONLINE PAYMENTS page of our website www.blockbg.com, and look for the box featured below. Just click onto the box,
and we’ll take care of the rest!
GO PaPERLESS aNd RECEIvE a $5 CREdIt!!
137558_BlockBuyingInsert.indd 1 9/21/11 2:26 PM
creo
Supplier NEWS (cont.)MODO is pleased to add 11 new optical styles to its Eco (Earth Conscious Optics) collection with an emphasis on sustainability, uniqueness and personality. This season’s strong and rec-ognizable styles are predominantly dedicated to women. The optical collection consists of 7 women’s and 4 men’s frames. The outcome is a balanced combination of classic shapes with dis-tinctive temple detailing and retro-inspired shapes in form of cat-eye or thick plastics. The collection carries an UL Environment Validation certifying that the products are made from a minimum of 95% recycled stainless steel and plastic. Thanks to the One Frame One Tree initiative, for each pair of Eco frames purchased, Eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989. The frame packaging is made of recycled paper and includes a pouch made of organic cotton. Eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world. For more information please call 800-223-7610 or visit www.eco-optics.com for more information.
OGI releases Seraphin Neoclassic Sunwear models. Seraphin is redefining eyewear by adapt-ing the finest elements of luxury eyewear from the past into fresh, contemporary interpretations intended to please the eyewear aspirant with a keen intellectual perception of fashion. Within each frame lies a unique story that exemplifies the characteristics of the model and validates its place in the collection. Each captivating style reflects a celebrated trendsetter of a bygone era through the placement of acute details, rich color and handmade materials. “Seraphin’s Neoclassic Sunwear Collection reflects the growing demand for sophisticated sunwear that challenges the perfections of vintage eyewear. The use of finely crafted materials such as handmade Mazzucchelli acetate, 100% pure titanium and OBE hinges so-lidifies Seraphin’s position in an elite class of the finest sunwear in the world.” -- Phil Windyk, Direc-tor of Marketing, Ogi Eyewear. Featured below from top to bottom are the Hayes, the Marshall, and the Excelsior. For more information please call 888-560-1060 or visit www.ogiframes.com.
TRI-SUPREME OPTICAL has signed an agreement with PixelOptics, the developer of emPower! electronic focusing eyewear, to become part of their exclusive limited lab net-work. Tri-Supreme Optical will manufacture and distribute emPower! electronic eyewear begin-ning in the fourth quarter of 2011, according to PixelOptics. “Tri-Supreme Optical adds strength to our emPower!lab network,” said Larry Rodriguez, senior vice president of global sales and market-ing for PixelOptics, based in Roanoke, Virginia. “Tri-Supreme is committed to bringing new technology to the market. Tri-Supreme carries a significant share within their covered market with a reputation of quality service and excellence in product production. Tri-Supreme will be a key partner in bringing a game changing product to the market to create a totally new product category in the industry.” For more information please call 800-321-1100 or visit www.tri-supreme.com.
NEW YORK EYE / HART SPECIAL-TIES introduces new Ernest Hemingway model. The Ernest Hemingway Eyewear Col-lection features a dozen zyl frames in black and tortoise combinations including vertically demarcated crystal color. These vintage inspired forms are meticulously crafted to appeal to the style-minded 20-and-up male and female seg-ment. Many of the styles have temple and front hinge plaques and/or rivet designs. A companion hard metal case with faux distressed leather and signature plaque will round out the classic look of the American icon’s branding. Heming-way eyewear reflects a beckoning back to true Americana and the author’s adventurous andromantic way of life. Hemingway was a true American original, with a signature style all his own. Men and women who identify with the multi-faceted aspects of this iconic celebrity’s legendary lifestyle will most definitely see themselves in this col-lection. Featured below is model H4602. For more information please call 800-221-6966 or visit www.newyorkeye.net.
VILLA EYEWEAR introduces seven new eyeglasses and seven sunglasses to its X-IDE® collection. This new collection is in-spired by the most important neighborhoods of New York. Streets and districts in the Big Apple have been constantly changing theirfaces from the seventies on, renewing and re-
freshing themselves, but never losing their own soul and authenticity. So does X-IDE®...season after sea-son it renovates shapes and colors, remaining the same X-IDE® as ever! For more information please call 877-889-0399 or visit www.villaeyewear.com.
CLEARVISION OPTICAL introduces the BCBGMAXAZRIA Strength sunglass designed to raise funds for Susan G Komen for the Cure®. One Word…Strength. It’s in all of us. The power to overcome a disease that will affect 1 in 8 women: breast cancer. ClearVision is an ardent supporter of Susan G. Komen for the Cure® , the largest grassroots network of breast cancer survivors and activists dedicated to finding a cure. For the fifth consecutive year, they’ve partnered with BCBGMAXAZRIA to create an exquisite sunglass to raise funds for Susan G. Komen for the Cure®. This year’s design, Strength, epitomizes what the fight against breast cancer is all about. The Strength sunglass is available in color sets of two: black with a pink interior and plum with a pale pink interior. Overlapping metal BCBGMAXAZRIA icons are prominently displayed on the temple pieces; inside the left temple piece is the signature Komen Running Ribbon emblem and the word Strength, elegantly symbolizing support for breast cancer research and awareness. Complimentary black hard cases featuring the signature Komen Running Ribbon emblem are available with each Strength sunglasses purchase. This highly-sellable sunglass has a suggested retail price of $89. ClearVision will donate 20% of purchases to Susan G. Komen for the Cure, with a guaranteed minimum donation of $25,000. Visit www.cvopti-cal.com/strength to see the Strength sunglass, order online, and more. Visit www.facebook.com/clearvisionoptical and share your stories, messages, photos - any way you can Share your Strength with breast cancer fighters, survivors, and their supporters. ClearVision will compile all of the posts — happy, challenging, and inspiring stories of strength, and share them during Oc-tober’s Breast Cancer Awareness Month as an inspirational Do Good story.
FGX INTERNATIONAL introduces Light-Specs lighted reading glasses, providing the solution to two problems in one product - magnified lenses for near-vision tasks and pow-erful LED lighting where more light is required. LightSpecs are prefect for restaurants that often keep their lights dim or for reading in bed. They provide hands-free lighting when you are work-ing on projects but need to read instructions. LightSpecs features patented LED technology. The batteries last over 50 hours and are easily replaceable. The readers are available in a range of diopters and colors and start at $24.99. Please call 800-480-4846 or e-mail [email protected] for more information.
137558_BlockBuyingInsert.indd 2 9/21/11 2:26 PM
MARCOLIN introduces Diesel Eyewear. Diesel Eyewear is back on the market, stronger than ever. The Spring-Summer 2012 sunglasses collection is the birth of a new collaboration between Marcolin and Diesel, the know-how of sunglasses fused with the creativity of Diesel. Truly speaking the language of the label, this col-lection gives us a bold, iconic rock and roll look, defining the vintage of the future - it is pure Diesel DNA, and the tip of the mountain for successful living. Diesel is for women, it is for men. It is military, it is vintage. It is matt, it is shiny. It is Double Trouble. The rivet decoration simulates an overlap effect while the asymmetric color finishing displays an aesthetic versatility. The contrast of shiny and matt materials and the contrast colors on both the frame and temples emphasize the sunglasses multifaceted design, while embodying the Diesel heritage through its rock and roll edge. Featured below are models DL0003 and DL0002. For more information please call 800-527-9265 or visit www.marcolinusa.com.
BEST IMAGE OPTICAL introduces new kids styles in its Dolabany collection, offering a more sophisticated design to the younger demographic. Fierce (top) and Moody (bottom) compliment many of the adult designs from Best Image Optical without sacrificing the younger appeal. The Dolabany collection recreates retro design - with flashback styling, every frame is a perfect balance of quality and style. Dolabany frames are handmade with Italian Zyl in a variety of wearable colors, and comfort and fit are always an integral part of the design features. The look of the line is versatile, while always maintaining a high standard of functionality and excellence. The collection has something for everyone pos-sessing distinctive tastes and seeking retro style. For more information please call 800-688-7661 or visit www.bestimageoptical.com.
VIVA INT’L. GROUP introduces the SKECHERS Eyewear Fall 2011 collection, which includes four new women’s ophthalmic styles that feature a dynamic fusion of trendy patterns and explosive color combinations. Designed to coordinate perfectly with today’s fashions, the frames’ graphics and designs reflect the core elements of the brand, which offers a variety of optical and sun accessories for men, women and children. Highlights of the new styles include pyramid stud detailing and high-definition graphics, which cre-ate a compelling mix of fresh accents influenced by the brand’s fashion edge. The new styles are priced from $38 to $46. Featured below are models SK 2031, SK 2032, SK 2037, and SK 2038. For more information please visit 800-345-VIVA or visit www.vivagroup.com/SKECHERS.
LUXOTTICA introduces the Burberry Capsule Collection. From the catwalk to the everyday life, nude color is the trend of Fall/Winter 2011. Nude color emerges as a sensual and feminine trend, chic and sophisticated. Three sunglass models and three optical models are available in this new collection. All temples are tubular acetate with the iconic Burberry check pattern engraved in metal as a part of the hinge. Many of the styes have flex hinges for comfort and fit. The color palette includes nude tones with rose gold details that highlight the femininity of the eyewear collection. All styles come in nude, sand, black, and dark tor-toise. Featured below left are styles BE4107, BE3054 and BE3053, and right, BE1210, BE1209 and BE2103. For more informa-tion please visit www.luxottica.com o r ca l l 800-422-2020.
PRECISION OPTICAL GROUP offers sale pricing on 2011 Genuine Coach, Oakley and Ed Harvey Sunglasses and Coach and Oakley frames...• All sunglasses $95 a pair• Oakley frames $95 a pair• Coach frames $75 a pair (Coach frame price includes a hard shell case and a cleaning cloth)Please call 800-497-9239 ext. 4 or e-mail [email protected] to take advantage of this sale.
REVOLUTION EYEWEAR introduces Toy Story Eyewear, inspired from the most successful animated film in history and continues Revolution Eyewear’s tradition of crafting the most unique children’s styles ever made. Woody, Buzz, Jessie and the whole crew from “Toy Story” make cameo appearances on the various styles. Toy Story Eyewear will be sure to fly off your board spaces as soon as the little ones lay eyes on them. The collection features 12 styles, 5 for girls and 7 for boys, from cable to zyle temples with three dimensional character embellishments bringing the characters to life on the temples. Bright primary colors make up this collection with round and square shapes. A character branded hard case is provided for boys and girls. P.O.P. includes a three-piece display, counter cards and a vinyl window poster. For more information please call 800-986-0010 or visit www.revolutioneyewear.com.
The KENMARK GROUP releases new displays for the launch of its Original Penguin Eyewear collection. In keeping with the Original Penguin look and feel, each display provides a cool way to display the hip new vintage-inspired eyeglasses and sunglasses. The displays are reminiscent of the 1950’s with wooden freestand-ing fixtures. These countertop displays offer everything from a “Pete” the Penguin Logo Block to an Image Holder featuring imagery for the brand. Designed to be used individually or in a group, they’re sure to catch the attention of the Original Penguin customer. All items are complimentary with a minimum purchase of Original Penguin Eyewear and Sunwear. For more information please call 800-627-2898 or visit www.kenmarkoptical.com.
Supplier NEWS (cont.)
SOUNDOFFWHAT TYPES OF SUNWEAR PRODUCTS ARE POPULAR?
MIKE KING, KING OPTICIANS, WAR-WICK, RI: “You’re really doing your custom-ers a favor by advising them to get polarized lenses. Even more than simply recommending them, you should demonstrate how well they work. Demonstrators are very effective and they highlight how important polarized lenses are for safety reasons. “And now in the fall, when the sun is lower in the sky, glare can be even more intense than in the summer. We owe it to our patients to show them how they can make driving safer by wearing polarized lenses. These are lenses that increase sales and increase safety.”
Block Buying Group is the only buying group providing its members with discounts and re-bates on the purchase of Oakley products. If you are already an authorized Oakley dealer, or would like information on becoming an au-thorized dealer, please call Carolyn Walsh at 800-524-1480 ext. 205.
137558_BlockBuying.indd 3 9/21/11 2:25 PM
PRODESIGN releases 4th Dimension models 4656-59, many effects from just one material! One sheet of layered acetate creates this multi-colored frame. It is the way it is cut that makes all the dif-ference. The frames have a different look depend-ing on how you look at them. The differences are best seen on the temples, where one layer of the sheet is milled away to reveal the vibrant end tip color. And in the cut out section of the temples, the acetate is milled away completely. Instead sits a colorful metal wire core, which is fully visible on the inside of the frame, due to the choice of the transparent acetate that covers it. The overall look of the collection has a very high performance feel to it, and the color combinations are mixed in powerful contrasts that take the frames to the limit, where they are exciting but never extreme. Three masculine shapes and one unisex shape are available, with four to six colors each. Please visit www.prodesigndenmark.com or call 800-654-6099 for more information.
TURA introduces the INTRICATES grouping of four beautiful designs that brings refreshing details to this elegant-to-wear group. These designs will appeal to those interested in today’s current fashion trend of customized femininity. The INTRICATES collection offers frames with unique feminine appeal. Each design is unique with a special temple treatment featuring special use of material or color processes. Designs 656 and 684 use a cloisonné color treatment - especially pretty using translucent cloisonné with special color placement. Design 655 incorporates a lattice design with unique temple and end piece curves to create a flow of intrigue. Design 665 features an attractive zyl insert with a quilt-like design cre-ated by a laser engraving technique. Don’t miss the interesting eye shapes inspired from Tura’s legacy of popular ladies designs with the up-to-date element of today’s likings. Due to the special care put into each of these designs, the IN-TRICATES collec-tions can’t help but to evoke a feeling of luxury. Featured below from top to bottom are models 656, 655, 684 and 665. Please call 800-242-8872 or visit www.tura.com for more information.
Supplier NEWS (cont.)
Please submit your typed ad by the 10th of the month for publication the following month. Ads appear for one month unless otherwise requested. E-mail ads to [email protected] or fax to 561-893-9256. You can also post your ad online in the BLOCKBOARD CLAS-SIFIED ADS/PRODUCT EXCHANGE feature of our website.
CLASSIFIED AdsEquipment for Sale
Santinelli patternless edger; Universal edgers; Horizon II edger; (2) Digital Pupil-o-meters; AIT lens blocker; Topcon Lens-o-meter; 8-pot tinting unit; pattern maker; Briot hand edger; entire in-ventory of 720 Rx eyeglass frames. For informa-tion e-mail [email protected].
Keratron Piccolo topographer. Instrument has been used less than 50 times, and is easy to use and very accurate. Orig $9,125, asking $7,750. In original box, ready to go. The merging of two offices has created duplicate instruments, anxious to liquidate. Call Jim at 631-751-4840 or e-mail [email protected].
Nidek patternless edger - Santinelli model LE-7070SX. Features easy one-cut operation for poly, high index and plastic and high gloss au-tomatic polishing. Use circulation pump system or direct connection to tap. Comes with blocks, deblocker, tracing kit, and manual. Set up and cut in no time! $7,900. Humphrey Lens Analyzer, off white color, model 360-2675 $3,150. Ameri-can Optical Corporation Phoropter, model 11625, $2,500. (2) AO Non-Contact II tonometers, off white color, model 12415 by Riechert, $1,200 ea. Please call Dr. Paul Difiore 856-234-7881.
Lombart slit lamp: AO projector, Burton stand, chair & lamp; Marco trial lens set; Reichert phoropter; Tangent screen. Reasonable offer accepted. 718-238-3937 or 732-446-2944.
Santinelli LE 9000SX patternless edgers, very good condition. (1) for $5,900, (1) for $4,900. Also some Briots patternless edgers. Please call Sam 845-783-6315.
Practice for SaleReady to retire! Small complete finishing lab with current accounts located in Glen Burnie, MD. For the price of an edger you can have everything - including a large inventory of stock lenses in plastic and polycarbonate, furniture, copier, printer, computer and more! E-mail Den-nis at [email protected] or call 410-590-2111.
Palm Beach County, FL optical business for sale. In the same location for 26 years. High traffic area, reasonable rent/lease, lots of frames and display racks. Owner retiring. Call 561-969-1444.
Seeking EmploymentNYS licensed Oph. Disp. With 20+ years in field. All aspects: sales, managerial, bench, ordering, dispense, insurance knowledge, etc. Looking for possible partnership / employment (part time). Contact [email protected].
Employment Opportunity
Optometrist / ophthalmologist wanted for eye-wear boutique in N. New Jersey. Call 973-239-1132 or e-mail [email protected].
Need an O.D for vacation coverage 2012 between January - April (about 20 days total). Professional, relaxed practice - 2 days / week, 6½ hour day, 1½ hour lunch, start 9 - 9:30, rx’s q 30 min. (8-10/day). Upscale 72 year practice in Galleria bldg. Syracuse, NY 315-422-6088.
GO GREEN…PAY ONLINE ATWWW.BLOCKBG.COM
Save Time, Pay online at www.blockbg.com! It’s fast...it’s easy...it’s safe...it’s free!! Save paper, postage and gas for a trip to the post office. It’s simple to use…just log on www.blockbg.com and click onto “Payments Online.” If you don’t have a user name and password, call us and we’ll help you register.
SCANDINAVIAN EYEWEAR introduces new Skaga styles for autumn, with Garden Shapes as the design theme. Looking into the garden, the creative design team has drawn inspiration from the dynamics between nature’s own forces of wild growth and the structured shapes created by human hand. Billowing blades of grass winding aroundeach other, the fantastic engineering skills of birds in building their nests and trellis work transformed into functional designs are just a few examples of shapes and patterns inspired by the garden that can be seen behind the beautifully crafted details of this eyewear range. Garden Shapes is the result of solid design and product development work, where an instinct for style trends and skilled craftsmanship have come together to create an exciting and colorful collection. Featured below are Keira and Chris. For more information please visit www.scandinavianeyewear.se or call 888-285-9981.
OPTIPETS introduces its newest line of whim-sicaleyeglass holders - UGLY FISH! This set of three fish is different because the stems can be displayed extended, and can be used not only as an eyeglass holder but as a display as well. They come with three different sized metal stands to give the pieces height, and are designed so that the lenses fit over they eyes. Please call 203-327-9807 to order or fax to 203-359-6485. Visit Optipets online at www.eyedealgifts.co.uk.
ART OPTICAL CONTACT LENS introduces an online ordering option for practitioners and contact lens technicians involved in specialty contact lens fitting. The new order page is accessible at https://www.artoptical.com/ordering/online-order-form/ and offers a comprehensive listing of the custom lens options available from Art Optical. The custom lens ordering portal guides users through material and color choices by lens design, provides a secure site to protect the privacy of patient infor-mation, offers a print option so copies of orders are instantly available for patient records, and simpli-fies/expedites the transfer of file attachments like topography maps, fluorescein images, stock lens orders, etc. All online orders are processed on the same day, or on the next business day if placed over the weekend. When your online lens order goes into process, you are automatically notified via e-mail and provided an order number for easy future reference. For more information please call 800-253-9364 or visit www.artoptical.com.
