obtained in the planning process, NPES learned that to effectively engage, advance and grow our industry, the value chain must be aligned and working together in lockstep. NPES’s new strategic vision, developed by and for our industry, offers a guiding blueprint for all industry stake- holders to achieve success through alignment, which is critical for sustained industry growth,” he continued. To advance the plan, News News NPES THE ASSOCIATION FOR SUPPLIERS OF PRINTING, PUBLISHING AND CONVERTING TECHNOLOGIES Volume XXXVI, Number 3 MAY/JUNE 2017 NPES Embarks in Bold New Direction COURSE SET TO ALIGN AND GROW PRINT INDUSTRY N PES has embarked in a bold new direction, with a new 2017-2020 Strategic Business Plan for The Industry. Centered around two priority focus areas, the overarching goals of the three-year roadmap are to: “Convene, Lead, and Drive the Global Printing & Imaging Value Chain toward Operational Excellence,” and “Position and Engage the Global Print- ing & Imaging Industry for Growth throughout the Value Chain.” NPES’s ambitious new direction is based on data gathered from the Associa- tion’s outreach to more than 13,000 industry stakehold- ers—OEMs, printers and others—who shared their “what keeps me up at night” issues; industry leader tele- phone interviews; and, pro- fessionally facilitated strategic planning sessions with NPES Board members and staff. The NPES 2017-2020 Strate- gic Plan was finalized by year-end 2016 and launched in January 2017. “This is a defining mo- ment not just for NPES, but for the entire industry,” states NPES President Thayer Long. “Through the data Commerce 3. Advocate: engage the value chain to leverage advocacy and drive favorable business out- comes for The Industry 4. Brand: the Association as the heart of “The Industry” for all members of the value chain 5. Expand: new opportuni- ties for Industry Research, Global Trade, Business Devel- opment and position and pro- mote The Industry into markets of opportunity through global channel development, and Advisory Groups comprised of industry stakeholders from across the value chain are currently developing initiatives within the six key “pillars” of the plan, titled: 1. Research: to provide actionable data for immediate implementation for the Indus- try’s value chain 2. Facilitate: as “master collaborator,” convene the value chain in interactive industry events to conduct Education, Business Networking, and continued on page 2
Transcript
obtained in the planningprocess, NPES learned that toeffectively engage, advance andgrow our industry, the valuechain must be aligned andworking together in lockstep.NPES’s new strategic vision,developed by and for our industry, offers a guiding blueprint for all industry stake-holders to achieve successthrough alignment, which iscritical for sustained industrygrowth,” he continued.
To advance the plan,
NewsNewsNPES THE ASSOCIATION FOR SUPPLIERS OF PRINTING, PUBLISHING AND CONVERTING TECHNOLOGIES
Volume XXXVI, Number 3
MAY/JUNE 2017
NPES Embarks in Bold New DirectionCOURSE SET TO ALIGN AND GROW PRINT INDUSTRY
NPES has embarked in abold new direction, with
a new 2017-2020 StrategicBusiness Plan for The Industry.Centered around two priorityfocus areas, the overarchinggoals of the three-yearroadmap are to: “Convene,Lead, and Drive the GlobalPrinting & Imaging ValueChain toward OperationalExcellence,” and “Positionand Engage the Global Print-ing & Imaging Industry forGrowth throughout theValue Chain.”
NPES’s ambitious new direction is based on datagathered from the Associa-tion’s outreach to more than13,000 industry stakehold-ers—OEMs, printers andothers—who shared their“what keeps me up at night”issues; industry leader tele-phone interviews; and, pro-fessionally facilitated strategicplanning sessions with NPESBoard members and staff.The NPES 2017-2020 Strate-gic Plan was finalized byyear-end 2016 and launchedin January 2017.
“This is a defining mo-ment not just for NPES, butfor the entire industry,” statesNPES President ThayerLong. “Through the data
Commerce3. Advocate: engage the value
chain to leverage advocacy anddrive favorable business out-comes for The Industry
4. Brand: the Association asthe heart of “The Industry” forall members of the value chain
5. Expand: new opportuni-ties for Industry Research,Global Trade, Business Devel-opment and position and pro-mote The Industry into marketsof opportunity through globalchannel development, and
Advisory Groups comprised ofindustry stakeholders fromacross the value chain are currently developing initiativeswithin the six key “pillars” ofthe plan, titled:
1. Research: to provide actionable data for immediateimplementation for the Indus-try’s value chain
2. Facilitate: as “master collaborator,” convene the valuechain in interactive industryevents to conduct Education,Business Networking, and
continued on page 2
NPES News 052517_Layout 1 5/25/17 1:13 PM Page 1
‘‘This unprecedented expansion of NPES benefits
offers all the essential
information you will need to make the best-informed decisions to grow your business now, and in the future.
PRESIDENT’S PERSPECTIVE
ISSUE HIGHLIGHTSGovernment Affairs: NPES and IDEALLIANCE Bring Timely, Unified Message to Capitol Hill ...................... 3
Grow Your Business: Inroads into Indonesia........................................6
It is truly a year of watershedchange and transformation
for NPES…and more impor-tantly for the printing and imaging industry. As our coverarticle lays it out in more detail,I’m excited to update you onsome major NPES initiativesthat have been set in motion tocreate new value for all industrystakeholders.
NPES-PRIMIR Member-ship Merge: At the beginningof this year, NPES andPRIMIR memberships weremerged giving NPES membersunlimited access to all the topmarket research and industryintelligence from PRIMIR—annually valued at over$500,000! This unprecedentedexpansion of NPES benefits
offers all of the essential infor-mation you will need to makethe best-informed decisions togrow your business now, and inthe future.
PRINT/GRAPH EXPO:In April, NPES assumed fullownership of GRAPH EXPOand PRINT, which now allowsthe Association to pursue newdirections, new partnerships,and new initiatives to benefitthe industry and help solve forour attendees their “up at night”business challenges. This September, PRINT 17 heads toChicago’s McCormick Placewhere the print community will discover lots of excitingnew changes, gain effective new business strategies and tactics, and discover all the latest technologies.
NPES 2017-2020 StrategicPlan: Let’s not forget thatNPES is building upon a strongframework of current programsthat can only be expanded viathe direction of our new busi-ness plan and active engage-ment of our Advisory Groups,which are comprised of a broadcross-section of industry stake-holders. Take for instance the2017 Legislative Conference,which achieved another suc-cessful advocacy effort inWashington, D.C. (See page 3.)Looking ahead, we will reimag-ine this event within the contextof our new strategic vision tobest support and drive effectiveprint industry advocacy.
NPES Trade Missions forBusiness Development: Simi-larly, our just-concluded TradeMission to Indonesia included
Thayer Long, NPES President
two successful conferencesthat demonstrated howU.S. technology can bene-fit printers in Indonesia.The conference series inIndonesia, and also inneighboring India, are re-cent examples of initiativesto seek out new marketsfor NPES members look-ing to expand globally. (See page 6.)
This is just the begin-ning—there is much moreto come in our journey forward together. Staytuned! Meanwhile, if youhave any questions or suggestions, I look forwardto hearing from you at:[email protected].
NPES Embarks continued from page 1
6. Train: by serving as The Indus-try’s education distribution channeland workforce development agent.
Looking ahead, “Our measurementof success will not be by how manymembers we obtain, or how large ourevents are, but instead, we will beginto measure the industry value chainalignment,” said NPES Chairman MalBaboyian, Executive VP LFS/PPS,Canon Solutions America, Inc.
In tandem with this new direction,NPES Member benefits have recentlybeen increased, with the merge ofNPES and PRIMIR memberships tonow provide NPES Members withunlimited access to valuable businessintelligence—the foremost industry research from PRIMIR.
Next, from the strategic planningprocess, NPES additionally gleanednew perspective on optimizing industry organization partnerships toexpand the benefits for the entire value chain. Subsequently, and working cooperatively with formerGraphic Arts Show Company(GASC) co-owners Idealliance andPrinting Industries of America, NPESassumed full ownership of the PRINT and GRAPH EXPOtradeshows. This modification will enable the industry to reimagine theseevents within the context of a newstrategic vision to best support anddrive print industry growth.
For more information about theNPES 2017–2020 Strategic BusinessPlan, and how to get involved, contactNPES President Thayer Long atphone: 703/264-7200, or e-mail:[email protected].
THIS is just the beginning...and we are excited about what’s ahead.Continue to check your inbox andwatch industry publications for updates, as there is more to come!
NPES News 052517_Layout 1 5/25/17 1:13 PM Page 2
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The “First 100 Days” NPES-Idealliance 2017 Legislative
Conference brought a timely andunified message to Capitol Hill,March 22-23, when nearly 50 print-ing, imaging and mailing industryexecutives met with 46 congres-sional offices urging support forpostal reform, immediate 100% expensing of capital investment, and other top government affairspriorities of the $1.4 trillion industrythat employs 7.5 million workers.
The conference was co-hosted by NPES and Idealliance, and
NPES and IDEALLIANCE Bring Timely,Unified Message to Capitol HillLEgISLATIvE CoNfErENCE UrgES SUPPorT for PoSTAL rEforM
supported by PresidentialSponsor Canon, and ExecutiveSponsors NAPIM—the Na-tional Association of PrintingInk Manufacturers, andTLMI—the Tag and LabelManufacturers Institute.
“Bringing printers, mailersand their suppliers togetherwith Members of Congress and their staffs was well-timedgrassroots advocacy said Idealliance Executive VicePresident Ken Garner.
The urgent need for postal
Printing, Imaging and Mailing Industry executives gathered on the U.S. Capitol steps during the“First 100 Days” NPES-Idealliance Legislative Conference, March 22-23, 2017.
‘‘GOVERNMENT AFFAIRS
Congressman Elijah Cummings (D-7-MD), Ranking Member, House Oversightand Government Reform Committee, and co-sponsor of H.R. 756, the Postal Reform Act of 2017 addressed industry executives during the Conference Congressional Reception. OGR Committee colleague and H.R. 756 co-sponsorCongressman Stephen Lynch (D-8-MA) looked on in the background.
“This is a critical moment,” says NPES President Thayer Long. “Postal reform needs a newleader. We can’t allow the momentum postal reform had in March to be dissipated.”
Minnesota and Wisconsin-based printers, mailers and suppliers met with astaff member of Congressman Sean Duffy (R-7-WI) (r).
Robert Galaher (c), National Association of Presort Mailers, and Steven Mattingly (r), Southern Lithoplate, met with a staff member of CongressmanGeorge Holding (R-2-NC) (l).
continued on page 4
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Illinois-based printers, suppliers and their Washington representatives met with Congressman Raja Krishnamoorthi (D-8-IL)
reform legislation, H.R. 756,The Postal Reform Act of 2017,is heightened by this year’s review of postage rates by thePostal Regulatory Commission.Provisions in H.R. 756 thatwould provide greater financialstability and sustainability tothe Postal Service, such asmore fully integrating postal retirees into the Medicare system, could help mitigateagainst large and debilitatingrate increases that could resultfrom the PRC review.
information legislators need tomake informed decisions,”stated NPES Chairman MalBaboyian, Executive VP,LFS/PPS, Canon SolutionsAmerica, Inc. Baboyian’s sentiments were echoed by fellow NPES Board memberMark Kannenberg, President,RBP Chemical Technology,Inc., who said, “the Conferenceexceeded my expectations in all regards.”
In a surprising recent devel-opment, postal reform leaderOGR Chairman Jason Chaf-fetz has announced that he willbe leaving Congress June 30.“This is a critical moment,” saysNPES President Thayer Long.“Postal reform needs a newleader. We can’t allow the mo-mentum postal reform had inMarch to be dissipated.”
Highlights of the Conferenceincluded issue briefings byD.C.-based policy experts, anaddress by Deputy Postmaster
General Ronald A. Stroman,and a congressional reception,where attendees heard fromH.R. 756 co-sponsors Con-gressmen Elijah Cummings (D-7-MD), Ranking Memberof the OGR Committee, andStephen Lynch (D-8-MA), aswell as their OGR colleagueCarolyn Maloney (D-12-NY).
“With crucial issues likethese, it’s imperative for our industry to weigh in with the
Illinois-based printers, suppliers and their Washington representatives met with U.S. Senator Tammy Duckworth (D-IL) (seated, r).
Association Leaders (l to r): Greg Salzman, Aleyant, NPES Government Affairs Chair-man; Tim Johnson, Impact Proven Solutions, Idealliance Chairman; Malkon Baboyian,Canon Solutions America, Inc., NPES Chairman; Thayer Long, NPES President; and Ken Garner, Idealliance Executive Vice President.
Kurt Ruppel (l), IWCO Direct, and Jane & DJBurgess (r), Burgess Industries, Inc., met withCongressman Erik Paulsen (R-3-MN) (2nd l).
Former NPES Chairman Gerald Nathe listened to policy experts brief Conference attendees.
NPES and IDEAlliance continued from page 3
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NPES TOP GOVERNMENT AFFAIRS PRIORITIES• Tax reform, including:
• 100% expensing of capital investment
• Lower tax rate for all businesses
• Elimination of the federal estate tax and
• Retention of the full advertising deduction.
• International trade agreements that foster U.S. manu-
facturers’ ability to successfully compete in global
markets, and a fully staffed Export-Import (EXIM) Bank
Board of Directors, to help level the export financing
playing field for U.S. manufacturers.
• Health care reform that supports employer-based
health insurance.
• Fair and efficient regulations and,
• Paper-based communications and commerce options
where needed by citizens.
First-time attendee DonSchroeder, FUJIFILM NorthAmerica Corporation, notedthat “a key ‘takeaway’ was abetter understanding of the issues facing the industry, and the political context andprocess in which they are beingaddressed.” NPES PresidentThayer Long added that theConference provided the opportunity to “network acrossprinting, imaging and mailingindustry associations.”
“The Conference was both anopportunity and a responsibil-ity to reach out to our congres-sional representatives on issues
of concern to the printing, imaging and mailing industry,”said NPES Government Af-fairs Chairman Greg Salzman,President, Aleyant Systems.While Idealliance ChairmanTim Johnson, CEO, ImpactProven Solutions concurredstating, “this type of grassrootsadvocacy is something thatevery association membershould consider attending.”
For more information, contact NPES Vice President,Government Affairs Mark J. Nuzzaco at phone: 7 03/264-7235 or e-mail: [email protected].
Deputy Postmaster General Ronald A. Stroman briefed Conference attendees on the status of postal reform in the new 115th Congress.
NPES Vice President, Government Affairs Mark Nuzzaco introduced postal reform supporterCongresswoman Carolyn Maloney (D-12-NY) at Conference Congressional Reception.
‘‘It’s imperative for our industry to weigh in with the information legisla-tors need to make informed decisions.”
Policy experts who briefed Conference attendees included (from l to r): Dr. Gary Huffbauer, Peterson Institute (tax and trade); Cheryl Jaeger, Williams & Jensen, (healthcare); Ken Monahan, National Association of Manufacturers (trade); Stephen Entin, The Tax Foundation (tax); James Anderson, National Association of Wholesaler-Distributors (healthcare);and former Congressman Phil English (not pictured) (tax).
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Southeast Asia’s largest print market, and the world’s fourthlargest country, Indonesia was the ideal destination for NPES
members seeking to explore the country’s burgeoning packagingand publishing markets. The NPES 2017 Trade Mission to Indone-sia held April 25-28, 2017, provided a unique fact-finding experienceto explore the market potential of the Indonesia printing/packagingindustry, which included two plant visits to Yogyakarta-based printers Kanisius and Solo Murni.
grow Your Business: Inroads into IndonesiaU.S. TECHNOLOGY GARNERS INTEREST OF INDONESIAN PRINTING AND PACKAGING INDUSTRY
Taking advantage of the significant opportunity to introduce tothe Indonesian market the productivity and collaboration benefits of partnering with U.S. technology, NPES members sought to develop new business relationships and solidify export opportunitiesto expand their businesses globally.
The NPES Trade Mission also offered an exceptional forum toconduct two industry conferences. First, the NPES PrintPack Outlook Conference 2017,themed “Using U.S. Tech-nologies to Grow Your Busi-ness,” in Yogyakarta heldApril 25, 2017 at the HotelTentrem, co-sponsored byPPGI, with support fromsponsors: the U.S. Depart-ment of Commerce, ICC,PRIMIR, ATGMI,Aleyant, Alwan Color Expertise, Brandtjen andKluge, Eagle Systems,Flint Group, Kodak,PRIME UV/IR,QuadTech, TOSI, and X-rite Pantone.
NPES President Thayer Long (c) and NPES Senior Director Global Programs Pernilla Jonsson (2nd r) paused for introductions with Print-Pack Outlook Conference supporters: PPGI Chairman Mughi Nurhani(l); Sarmada (2nd l), Director, PoliMedia; and, Forrest Nielsen (r), International Trade Specialist, U.S. Department of Commerce.
The morning coffee break provided an excellent networking opportunity for attendees, eager to catch up on the latesttrends in printing and imaging.
The Yogyakarta conference attracted the attention of millennials, keen to participateand question the expert speakers.
The NPES PrintPack Outlook Conference Expert Panel Discussion, moderated by Tuti Buntaran(l), PPGI VP IT and Graphic Technology, featured (second l to r) Elie Khoury, President, Alwan Color Expertise; Brad Piras, National Sales Manager, Brandtjen & Kluge; Stephan Doppelhammer, Packaging Market Manager, QuadTech; Ellen Manning, Vice President, Marketing, Eagle Systems; and, Erich Midlik, Executive Vice President, Prime UV-IR Systems.
William Li, ICC Co-Chair and Kodak Color Technology Manager spoke on the importance of color standardization in the printing and imaging industry.
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NPES President ThayerLong welcomed the more than100 attendees to this first-timeevent in Yogyakarta, andopened the conference with apresentation on the “WorldwideMarket for Print 2.0: Global Opportunities in Packaging”tailored to market trends in Indonesia. Presentations thatfollowed showcased expertspeakers from the U.S. andSoutheast Asia who addressed abroad range of topics touchingon the print and packaging industry worldwide.
The conference closed with a lively and interactive panel discussion co-moderated by Tuti Buntaran, PPGI Vice-President IT and Graphic Tech-nology and NPES IndonesiaDirector, Marco Gandasubrata.
Moving next onto Jakartafor the 2017 Labels and Packag-ing Innovation Conference, alsocosponsored by NPES, trademission participants attended adiverse two-day program cover-ing topics ranging from packag-ing design to production tobusiness management issues.On day two of the conference,
Applause! Applause!CALL FOR NOMINATIONS: NPES 2017 GEGENHEIMER AWARDS
The 2017 Harold W. Gegenheimer Awards for Industry Service are your opportunity to recognize exemplary Individual and Corporate leadership and commitment to building a strong future for the printing and imaging industry.
Named in honor of the former Chairman of Baldwin Technology Company and formerPresident of NPES, the awards are presented annually to one NPES member company, andone individual employed by a member company.
Nominations are open from June 1 to September 1 for the awards that will be presentedat the NPES 2017 Annual Conference and PRIMIR Fall Meeting, coming October 16-18, 2017 tothe Scottsdale Resort at McCormick Ranch, in Scottsdale, Arizona. Delegates of any NPESmember company may submit nominations for the Individual and Corporate Service Awards.For complete award criteria, and to download a nomination form, visit:www.npes.org/members/gegenheimerawards.aspx.
NPES members sought to develop new business relationships and solidify export opportunities to expand their businesses globally.
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the afternoon session was de-voted to NPES presenters andincluded another engaging expert panel session.
For more information aboutNPES Global Programs in Indonesia, or upcoming NPES Trade Missions, contactPernilla Jonsson, Senior Director, NPES Global Pro-grams at: [email protected].
Tuti Buntaran, PPGI Vice-President IT and Graphic Technology, moderated the Expert PanelDiscussion and engaged in a lively question and answer debate with the audience.
Now is time to look at digital printing in a different context. The industry should identify which other parts of the workflow and business models accelerate or suppress print.
Megatrends in Printing Applications
Source: PRIMIR 2016 study, “Megatrends in Printing Applications: A Refresh and Expansion of the 2010 Study Data and Future Outlook” by I.T. Strategies, Inc.
Megatrends define our future world and its increasing pace ofchange. Today, as technology matures with more capable
equipment, innovations, and lower capital and operating costs, digital printing continues to impact traditional print technologiesand the traditional print value chain.
PRIMIR recently released the “Megatrends in Printing Applica-tions” study, identifying long-term macro changes affecting print’spage volume, technology, and the very way print is performed,which is permanently altering the fundamental nature of the busi-ness. It also quantifies the continuing decline in total page volume,changing composition of print, and co-existence of both analog and digital print technologies.
According to the research, most pages lost from 2007-2016stemmed from newspapers, magazines, and catalogs, while publish-ing is under severe continuing pressure as consumers shift to elec-tronic communication alternatives for information. Documentprinted pages, including marketing collateral and transaction state-ments, also are under threat. Packaging is the only major print category where consistent volume growth is expected, with its shareof all pages printed expected to double between 2007 and 2020.
Now is time to look at digital printing in a different context. The industry should identify which other parts of the workflow and business models accelerate or suppress print. We need to keepmeasuring and observing print volume, and recognize that digitalpage volumes, although small today, are the pathway to growth.
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