Volume Zero was born out of a deep desire to create an affordable fashion brand with unique and modern

designs. Its origin dates back to 2002 when a first generation entrepreneur, Mr. Rajaram, decided to set

up a design studio with the sole idea of helping urban men dress right and dress sharp. Volume Zero

immediately became a cult brand among the youth and there has been no looking back. Over the years,

Volume Zero has grown to be a leading menswear brand in the country with a retail presence through 800

leading Multi Brand Outlets across India and 7 Exclusive stores, with plans to open 150 stores in the next

three years and build up an online presence in the recent future.

Global aspirations demand global standards. Global standards require a global team. Volume Zero is a vertically integrated company with an in-house design studio, a state-of-the-art manufacturing plant, a dedicated marketing team, modern logistics support and an efficient retail team.

A global team deserves world class infrastructure. The Volume Zero Headquarters (HQ) was a result of these demands. The HQ is probably the only facility of its kind located at Komarapalayam, a well known hub of the textile industry in India. The manufacturing unit is set up in an area of 50000 sq. ft with sophisticated state-of-the-art plant and machineries with more than 750 employees, who are all under the age of 35 and have a rich experience in textile manufacturing.

World Class Company

The Start of a Fashion Revolution

Volume Zero is the result of meticulous work by a

team of professionals able to bend their personal

experiences in an unconventional and original

way so as to best satisfy the demands of an

uncertain and unpredictable world. Style and

quality mixed with the brand's originality strongly

characterizes what the brand is today. The brand

has maintained its position in the market by being

ahead of its time in terms of fashion as a result of extensive market research.

Volume Zero does not just sell a commodity. It welcomes every new customer into a Volume Zero community that stands for freedom and success. Our vision is to bring more and more happiness into the lives of our customers by giving them the latest chic outfits.

Volume Zero has immense expansion plans in the future. Currently housing 7 Exclusive Brand Outlets and having a presence in 800 Multi Brand Outlets, plans are on to scale up operations and improve the network. The primary markets are spread across Tamil Nadu, Kerala, Andhra Pradesh, and Karnataka. The Company is currently looking to include the rest of India in the Multi Brand Outlets in its dealer network, Exclusive Brand outlets in Tamil Nadu and planning to launch an online store shortly. Volume Zero is also committed to increase the product categories and enhance the line of clothing and accessories, catering to the ever-growing demand for fashion and lifestyle.

A DazzlingFuture

A Brand Ahead of its Times

The brand is currently available through its exclusive stores and multi brand outlets. Franchising is the way forward as it strengthens and ensures value addition with regards to the retail experience of a customer. In order to form a successful franchise venture, the brand ties up with partners who are like-minded, passionate, and are looking at a proven and profitable business formula. Profitability is the key to any business and no compromise is made in selecting the right partner, location and strategy/promotions for every store to ensure quick return-on-investment (ROI).

The brand has laid out simple expansion strategies. The brand will be present in any location that can guarantee profitable operations. Partnering with people who understand the brand's vision and share similar aspirations is of utmost importance. A devoted franchise support team is just a call away to provide 100% support in the following areas:

FranchisingThe Formula for Success

Design studio

Manufacturing plant with washing and embroidering plant

Marketing

Retail

Project

ERP & CRM

washing plant

embroidering plant

STORE PHOTOS

BRAND FRANCHISING TERMSNo of stores: 30 Stores before 31.12.2014Area: 700-1000 sq. ftLocations: Tamil NaduPlace: High street with developing areas

MODE OF OPERATIONS• Franchisee owned franchisee operated

SECURITY DEPOSIT• Stocks on consignment (Sale or return)• Rs. 1000-1200 per sq. feet for stocks• Rs. 1400 per sq. feet for interiors

COMMISSION:• Up to 30% on net tax on sales during regular sale• Up to 15% on net tax on sales during discount sale• Commission reimbursement on every week by Monday

EXPENES BORNE BY COMPANY• Branding (Signage, advertisement) and promotions• In-store communications (Window display, danglers, exchange & quality policy, self-takers etc)• Carry bags• Uniform• Freight

EXPENSES BORNE BY FRANCHISEE• Interior & fixtures cost as per company design• Computer, printer and scanner• Mannequins as per company recommended• POS cost• Employee salary• Stock & Interior insurance• Incentives• Rent, EB, Phone, Internet, Petty cash, day-to-day operations expenses

• Credit card machine• Credit card commission• Music license• Statutory registration (Trade license, labor office & etc )• Camera, fire-extinguisher, Music system and TV• UPS• Housekeeping items

OTHER POINTS

• ROI (Return on Investment)• Store identifications• Rental• Rental advance• Standard agreement format with LOI• Initial deposit on entering into LOI• Agreement duration• Lock-in period• Authorized person to select the store & finalize