Members : Yeo Kai WenAudrey Ting

Chow Kah YienLim Zi Shan

VOMITSPAWN HOTEL

You can check in…

But you may never check out …!

Business Background

Located in Bukit Bintang, Kuala Lumpur

Excitement

Hotel and Restaurant Services

Fun and Enjoyment

VOMITSPAWN HOTEL LOCATION MAP

WHY?

WE ARE THE ONLY ONE

TEENAGER LIKES HORROR GAIN INCOME

TO TRY SOMETHING NEW

Our targeted customers are young adults who have just entered the society and foreigners that visit to KL.

We know that the customers that needs awesome services at areasonable price.

The market has seen growth in services such as restaurants and hotelsby 6% which has lead to an increase 5% this year and a forecast growth of 6% in next year.

5%Market Analysis

Our competitors

Hotel Maison Boutique

STRENGTH AND WEAKNESS

Hotel Maison Boutique

Strength

● Provide various themes of room

● Staffs are friendly and helpful

Weakness

● Area is still under development

● There’s no parking lot provided

● Hotel is quite far from monorail

Escape RoomStrength● Provide different mysteries-solving rooms● Has franchise all over the world

Weakness● Price is quite high for students● Facilities are hard to maintain

Marketing Strategies

★ Our rooms are decorated with horror themes ★ Our employees are dressed up as zombies

★ Customers can experience real life horror★ Provide services such as pulling pranks

VOMITSPAWN HOTEL

Hospital Restaurant

http://youtube.com/v/Kdi4D3rTH8g

Sales Strategy❖ Online Discount

❖ Cross Promotion

❖ Travel Agents

PricingPrices of our hotel rooms :● Standard room - RM300 per night● Superior room - RM350 per night● Deluxe room - RM400 per night( Breakfast Included )

Advertising & Promotional Activities

Utilize Social Media to Engage Patrons Offer Deals Through Group Buying Platforms

MANAGEMENT STRATEGIES

Business Legal Structure

● Limited Liability Partnership (LLP)Hmm, what is partnership ?

Partnership :

- the business involve at least 2 or more owners (or partners) - share management and profit

Why LLP ?

Reason adopting this structure :

1. Liability Protection

2. Tax Advantages

3. Flexibility

Role of each members :General Manager - Zi Shan Auditor - Chow

Director Food & Beverage - Audrey Resident Manager - Carmen

VOMITSPAWN

Director of Sales & Marketing Department

Carry out the business development activities by operating ,researching and developing marketing opportunities.

Director of Chief Engineer

● To ensure the project completion in an efficient manner ● Manage each phase of the installation, equipment maintenance or service development.

Resident Manager

● To operate the staffs● Assure proper maintenance of the hotel and restaurants.● Plan business strategies, market portfolios, pricing and open up new markets.

Controller

● To assist the finance & accounting information and also forms of tax compliance needs

● Review & approve the budgets and projections needs

Human Resources Director

● To monitor the performances of the staffs● To train and develop the staffs to enhance their performance ● and make sure it achieve business aim

Director of Food and beverages

● Manage kitchen personnel and food planning in hotel & restaurant

FINANCIAL PLAN

FUNDBank LoanRM 50,000,000

Owner’s Capital

Zi ShanRM 5,000,000

ChowRM 5,000,000

AudreyRM 5,000,000

CarmenRM 5,000,000

Start Up Expenses

Items Cost (RM)

Building 29 mil

Material/Furniture 9.8 mil

Restaurant Utility 1.2 mil

Labor 10 mil

TOTAL 49 mil

Annual Expenses

Items Cost (RM)

Marketing and advertising 3 mil

Utility 10mil

Salary 8mil

Total 21mil

Sales Forecast

Year 1st year 2nd year 3rd year

Rooms 9 mil 11 mil 14 mil

Restaurant 6 mil 7 mil 8 mil

Total Sales 15 mil 18 mil 22mil

Months Profit

January 3500

February 24000

March 27000

April 19000

May 18000

June 15000

July 5000

August 6500

September 7900

October 9000

November 19000

December 25000

Forecasted Monthly Profit

Forecasted Profit for first three year

Year 1st year 2nd year 3rd year

Sales 15 mil 18 mil 22mil

Expenses 5 mil 5 mil 5 mil

Net Profit 10mil 13mil 17mil

Profit and Loss

Revenue - Expenses= Profit 100% 60% 40%(5% each)

References:1. Scott, S. (n.d.). Limited Liability Partnership Advantages & Disadvantages. Retrieved March 22, 2015, from

http://smallbusiness.chron.com/limited-liability-partnership-advantages-disadvantages-4429.html2. Choose a legal structure for your business. (n.d.). Retrieved March 22, 2015, from

https://www.gov.uk/business-legal-structures/business-partnership3. Jane, A. (2015). 5 Effective Ways to Promote Your Hotel, Restaurant or Bar. YFS Magazine, Single page.

Retrieved from http://yfsmagazine.com/2013/10/08/5-effective-ways-to-promote-your-hotel-restaurant-or-bar/

4. John, W. (2015). The Organization of a Lodging Establishment (1st ed., pp. Page 4 and 5). New York. Retrieved from http://media.johnwiley.com.au/product_data/excerpt/78/EHEP0004/EHEP000478.pdf

5. Robert, M. (2015). Sales Strategies for Hotels. Demand Media, Single Page. Retrieved from http://smallbusiness.chron.com/sales-strategies-hotels-55910.html

6. Stephen, F. (2015). Hotel Management (p. Single Page). Austin.