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MOBILE &
SOCIAL MEDIA
INTEGRATIONOptional Logo
Facebook Developer Garage TorontoOctober 21, 2010
OUTLINE
1) Blow your mind with some stats
2) Case Study
3) Key takeaways
Quick Stats
• 100 – 150 million users accessing Facebook via mobile
• More tweets sent via mobile than the desktop
• By 2013, more phones will be shipped than PC’s
Source: IDC Canada analyst Kevin Restivo, Tom Davis (VP at Kenneth Cole), Mobile Marketing Summit, NYC, 2010
CASE STUDY
Business Challenge
How do we socialize an on-premise promotion?
• Increase reach
• Grow the BP Fan Page / build community
• Integrated experiences across different channels
STRATEGY
Build a bridge to connect the channels
VORTEX SOLUTIONMobile is the bridge
Business Challenge
How do we socialize an on-premise promotion?
• Increase reach
• Grow the BP Fan Page / build community
• Integrated experiences across different channels
USER EXPERIENCE
Beer lives here
User Experience
User Experience
Stats
• 76% via email
• 24% via MMS
• 100% of the locations have at least one submission
• 1600+ votes cast for the first 5 weekly winners
• 5,000+ unique voters
• 80,000+ page views (Facebook app)
Participation by Province
ABBCMBNBNLNSONSK
Key Takeaway
THANK YOU.
411 Richmond St W, Suite 308Toronto, ON, M5A 3S5 P: 416-483-9934
www.vortexmobile.ca
Connect with us on:
CONTACT
Shawn Topp, Sr Account Manager