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BALAJI WAFERS

N. P. COLLEGE OF COMPUTER & MANAGEMENT STUDIES, KADI

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1.1

INTRODUCTION TO

CONFECTIONERY

The estimate made by the Ministry of Food Processing Industries (1998), the

total market of bakery product, bread and biscuit is estimated at 1.5mn ton and

1.1mn ton respectively. The cake market is estimated at 0.4mn ton. The organized

segment of the biscuit market is estimated to be 0.44mn tons whereas the unorganized

sector accounts for the balance 0.66mn tons. Bread market is estimated to be growing

at around 7% pa in volume terms, whereas the biscuit market in the recent years has

witnessed a little higher growth at around 8-10% pa. Within the biscuit category,

cream and specialty biscuits are growing at faster pace at 20% pa, while the popular

segment is growing.

Production area

Besides the industrial areas in leading metropolis the bakery product &

confectionery are carried on small- scale basis also at household level. Whereas, the

confectionery industry has developed remarkably with the international brand

mingling with the domestic market toffees, chocolates etc. produced at large scale in

important industrial regions of the country.

Growth promotional activities

In 1977- 78 Government reserved the confectionery bread and biscuit

manufacturing for small scale and restricted entry of large producers. During the last 2

decades, small and unorganized players shared the growth in the industry. Currently,

there are an estimated 2 million bakeries across the country engaged in production of

bread, biscuits and other products The Indian confectionery market is segmented into


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sugar-boiled confectionery, chocolates, mints and chewing gums. Sugar-boiled

confectionery, consisting of hard boiled candy, toffees and other sugar-based candies,

is the largest of the segments and valued at around Rs 2,000 crore. The confectionery

industry has a current capacity of 85, 000 tonnes, the market is growing at the rate of

10-15% per annum. The estimated annual production of bakery products in India is in

excess of 3 million tonnes, of which bread accounts for nearly 50% and biscuits 37%

in volume terms in the organized sector. The bakery sector in India is one of largest

segments of the food processing industries; annual turnover in value terms is

approximately $ 900 million.

1.2

HISTORY OF BALAJI

The journey of Balaji Group in year 1976 by the member of Virani family. For

supplying wafers and namkeens to local brands to the patrons of Astron Cinema,

Rajkot. Due to the shore supply of that product they decided to make their own

product line in year 1982. By the overwhelming retail success they inspired to set a

semi automatic plant. Instead of preparing wafers by the traditional frying method this

semi automatic plant boosted the quality, taste and more sales also. The fame of taste

reached to the whole Gujarat hence it was time to takeover the whole Gujarat so that

biggest automatic plant of Gujarat came in to the picture. Quenching the demand of

Gujarat, Maharashtra and Rajasthan region Balaji Group is now looking forward to

march over India.


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1.3

VISION STATEMENT OF BALAJI

At least one product for every occasion is a clear cut vision of Balaji Group. This

vision meets the buying capacity of an average Indian and its also provides the motto

to provide best quality product line. At present Company has a loin’st share in Gujarat

and high volumes of sales in Rajasthan and Maharashtra region. To date company get

20% growth per year and marching towards new horizon to success. Anytime,

anywhere, with Balaji group get the fruits of vision.

1.4

UNIT AT A GLANCE

Name Of The Unit:-

Balaji Wafers Pvt. Ltd

Address:-

Balaji Wafers Pvt. Ltd.

Vajdi (Vad),

Rajkot. (India)

Registered Office:-

Balaji Wafers Pvt. Ltd.

Vadji (Vad)

Rajkot (India )

Size of the Unit:-

Small Scale Unit


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1.5

OBJECTIVES

To earn profit.

Consumer’s Satisfaction.

To spread their units as far as possible.

To provide necessary resources required for management system to prove

excellence.

To provide best quality product.

1.6

TYPE OF ORGANIZATION

“BALAJI WAFERS PVT LTD..” is medium scale industry. It is considered as

PVT. LTD. by ownership and medium scale by size as its investment does not exceed

mare than. Rs. 100 Cr.

1.7

SYSTEM ANALYSIS

In this business unit, the function is divided into 6 parts.

Purchasing raw material.

Mixing the raw material.

Cutting into pieces.

Baking process.

Cooling process.

Packing process.


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1.8

Home-like Taste, Lab-like Hygiene

Over the years, as Balaji Namkeen grew into a popular snack foods brand,

there was one thing that founder Mr. Jayshankar S. Vaid personally ensured -- that

while the quantity of Balaji Namkeens increased steadily, their quality remained the

same.

As the demand for Balaji Namkeens rose manifold along with increased

capacities, he incorporated modern methodologies of quality control and hygienic

plant management.

Today, the Balaji plant, situated in the Vajdi (Vad), Rajkot. is an automated,

new generation food stuff manufacturing unit.

Directors of the group, some of them with more then 20 years of experience in

the field, directly handle the quality control department. The basic food materials

come from Balaji's own mini flour grinding mill, so that the company can exert total

control over product quality.

The pulses, grains and fruits are sourced from Western India's best markets on

peak seasons, and kept in scientific storage. the automated packaging unit enables

long-lasting freshness & total hygiene of the products.

The scientific packaging method ensures that not an iota of their spicy tastes or

crunchy freshness is lost over even long periods of storage.

What is more, to make sure that only fresh Balaji Namkeens reach the

customer, the company has in place a replacement offer, by which it replaces even

those packs that have been tampered by human handling.It's a testimony to this quality obsession that the Small Industries Service

Institute, Government of India, acknowledged Balaji as a 'Hygienic & Excellent Unit'.


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1.9

THE MARKETING STRENGTH

Today, the Balaji brand posts a turnover of more than Rs. 15 crore, and reaches

the length and breadth of India through a network of more than 200 Distributors and

35,000 Retailers.

Balaji was the first of its kind to receive official permission of the Indian

Railways to supply its products inside railway stations -- opening up for the brand a

gigantic marketplace.

Today, it is successfully exported to the US, the Middle East, South Africa and

many other countries. It has obtained memberships of the Snack Foods Association,

USA, Agricultural & Processed Food Products Export Development Authority

(APEDA), India, Gujarat Chamber of Commerce & Industry (GCCI), Gujarat

International Trade Promotion Council, Ahmedabad Mithai & Farsan Association, etc.It also has export approvals from the Reserve Bank of India, and the Import Export

Code.

1.10

THE STRENGTH OF THE BALAJI BRAND

The strength of any FMCG company depends on the marketing network.

Balaji has a very strong marketing network due to which tough with a less time in the

industry it is able to give a tough fight to a competitor like Samrat. Another than this

today if Balaji is one of the famous brand in the industry then it is due to its attractive

packaging of the product. The packaging of the product are done in such a stylish way

that it attract the customer to purchase the product.


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1.11

The Customer Confidence

The Balaji name conjures up fond memories across the length and breadth of

the State.

Today, the Balaji brands have found their way into the hearts and homes of

people all over Gujarat and some part of the Western India. Balaji wafers, continue to

spread happiness & joy among people of all ages.

The consumer is the focus of all activities at Balaji. Maximizing value to

consumers and forging enduring customer relationships are the core endeavours at

Balaji.

Our efforts are driven towards maximising customer satisfaction and this is in

synergy with our quality pledge. "Balaji Products Limited will strive to provide

consistently nutritious & quality food products to meet consumers' satisfaction by

using quality materials and by adopting appropriate processes. To facilitate the above

we will strive to continuously train our employees and to provide them an open and

participative environment."


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2.1

“PRODUCT OF “BALAJI WAFERS”

“ Balaji Wafers Pvt Ltd. “ produces all the varieties of wafers in its Rajkot

Plant.

Name of the Products

• Potato Wafer

• Banana Wafer

• Farali Chevdo

• Ratlami Sev

• Sing Bhujiya

• Mug Dal

• Chana dal

• Vatana

• Sing

•

Thika-Mitha Mix


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2.2

Raw Material Used (Input)

Following are the raw materials used by the “Balaji

Wafers” to produce above produscts.

• Potato

• Banana

• Dry Grapes

•

Sesame• Sounf

• Ground Nuts

• Vanaspati or / & Edible Oils

• Black Salt

• Chillies

• Citric Acid

• Sugar

• Amchur

• Iodised Salt

• Garam Masalo


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2.3

PRODUCTION PROCESS

First of all, the raw material is mixed in one machine, then it is being cut into

pieces by moulds and then Potato cuttings are backed into the oven for few minutes.

After this process, they are moved on rolling belt for cooling process and then are

packed into packets.

The production of 168 – 190 packets is done in one minute.


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Mixing Raw Material

Cutting

Backing

Cooling

Packing

BALAJI WAFERS

2.4

PRODUCTION CHART


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2.5

ABOUT PRODUCT PACKING

Sr. No. Name of the

Product

Variety of

Product

Availability in

Size

1 Potato Wafer Simple & withSpice

40 gm, 80 gm,200gm

2 Banana Wafer With Pepper &

Condiment

40 gm, 90 gm

3 Farali Chevdo

-----------

40 gm, 90 gm,

1Kg, 2.5 Kg

4 Ratlami Sev

-----------

100 gm, 200 gm,

1Kg5 Sing Bhujiya 100 gm, 200 gm


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-----------

6 Mung Dal

-----------

100 gm, 200 gm,

1 kg

7 Chana Dal

-----------

100 gm, 200 gm

8 Vatana

-----------

100 gm, 200 gm,

1 kg

9 Sing

-----------

Small Pouch, 40

gm, 100 gm

10 Thika-Mitha

Mix -----------

40 gm, 90 gm,

1Kg, 2.5 Kg


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2.6

ABOUT ADVESTISEMENT

Advertising is the most important means for promoting sales of the product. By

advertising people can know about the quality and price of the product. Advertisement

attracts the customers towards product. By that way the sale of the product is

increased. Advertisement bombards on the mind of customers.

For the advertisement of its products “Balaji Wafers PVT LTD.” keeps its

medium through, television, radio, sponsoring the serials & magazines.

2.7

RESEARCH & DEVELOPMENT

The key to excel by continuous R & D demands special attention and can be done by

many ways.

By synergizing human mind, their likes and sometimes their beliefs helops a lot.

Under the strict laboratory tests each & every batch of raw material passes and then

goes for further processing. As goers of Multiplexes, Clubs demands some zing

flavors it is always in considerations and planning of new flavors to rock them with

their taste. Recently company launched two new products & got high sales volume. So

stay tune in with the zing taste and pure quality


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3.1

HUMAN RESOURCE

- It provides 100% attendance award to the workers.

- Training is provided to employees to make them more efficient and

skillful.

- Bonus is provided on Diwali to the employees.

- There are 1000 working in the company.

- There is canteen facility for all the employees.

3.2

TIME KEEPING SYSTEM

- Time keeping is the most important part of any company.

- The process of company runs 24 hrs.

- The shift of working is divided into 3 parts.

Shift

o 7:00 am to 3:00 pm

o 3:00 pm to 11:00 pm

o 11:00 pm to 7:00 am


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(4.1)


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MARKETING STRUCTURE

Organization of marketing means the structure of marketing and sales

department and its field of work including authority and responsibility.

‘Parle’ is having a sound marketing organization but its sales department is not

different from marketing department. Therefore, marketing and sales department are

one same in this unit.

(4.2)

PRICING POLICY

When the whole production process is finished and the product gets ready then

the meet important task of the promoter is to determine the price of it. During the price

determination of the product, promoters take some points into their concentration

like…

• Prices of the competitors

• Market budget

• Cost of production

• Benefits or harms

• Consumer demand

•

Consumer satisfaction• Amount of profit to be earned

• Market potentiality

• Quality of the product


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(4.3)

PRODUCT LIST

These are the total products of the Parle which are manufactured in different

units of Parle.

3 Farali Chevdo 40 gm 40 gm, 90 gm,

1Kg, 2.5 Kg

90 gm

1 Kg

2.5 Kg

4 Ratlami Sev 100 gm 100 gm, 200 gm,

1Kg

200 gm

1 Kg

5 Sing Bhujiya 100 gm 100 gm, 200 gm

200 gm

6 Mung Dal 100 gm 100 gm, 200 gm,

1 kg

200 gm

1 Kg7 Chana Dal 100 gm

200 gm

8 Vatana 100 gm

200 gm

1 Kg

9 Sing Small Pouch

40 gm

100 gm

10 Thikha-Mitha

Mix

40 gm

90 gm

1 Kg

205 gm


Sr. No. Name of the

Product

Product Weight Product M.R.P.

1 Potato Wafer 40 gm 40 gm,

80 gm 80 gm

200 gm 200 gm

2 Banana Wafer 40 gm 40 gm90 gm 90 gm

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We have visited the Balaji Wafers Pvt. & Cadila Pharmaceuticals Ltd.. The response

of each and every department of both companies was very appreciable thedepartmental heads have provided the best possible information and have helped us by

their best efforts, practical experience is very essential for any of the management

student, and by this industrial visit, I have learnt much about the industrial process,

which may not be gained by the books only.

Due to this industrial visit only I can get the benefit of visiting and adopting

the knowledge by the famous and no:1 companies is very effective and good, their

products are of best quality, and price charging is also done very considerably.


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Books:

Marketing Management – Philip Kottler.

Search Engines:

www.google.co.in

Websites:

www.balajiwafers.com

28.

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http://www.balajiwafers.com/

http://www.google.co.in/

http://www.balajiwafers.com/

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