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VP Music and Culture

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This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
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Page 1: VP Music and Culture

This document is offered compliments of BSP Media Group. www.bspmediagroup.com

All rights reserved.

Page 2: VP Music and Culture

AFRICACOM Laurence Le Ny – VP Music & culture ORANGE FT Group

Tuesday 12th November 2013

Page 3: VP Music and Culture

2 Orange restricted AFRICACOM presentation

32 countries worldwide

231million customers

172 million mobile customers

Page 4: VP Music and Culture

3 Orange restricted AFRICACOM presentation

95 million Orange customers

+ 4.9% revenue growth

800 million € investments

4.1 billion revenue

21,000 employees

Morocco

Tunisia

Egypt

Lebanon Iraq

Bahrain

Jordan

Senegal

Guinea-Bissau

Guinea

Ivory Coast

Mali

Niger

Central African

Republic Cameroon

Equatorial

Guinea Democratic

Republic of

Congo

Uganda

Kenya

Madagascar

Mauritius

Botswana

Page 5: VP Music and Culture

4 Orange restricted

rights owners collecting societies

AFRICACOM presentation

Orange is a major actor in music

streaming providers

multiscreen

products

downloads

ringtones

ring back tones

video on demand

live events

countries

Mauritius

Senegal Jordan

Egypt Slovakia

Romania

Poland

UK

France

StarAfrica.com

Page 6: VP Music and Culture

5 Orange restricted AFRICACOM presentation

Ring back tones drive the value today in AMEA

RBT

10 countries IVR

mobile

Senegal Egypt Cameroon

1st 2nd

3rd

Page 7: VP Music and Culture

6 Orange restricted AFRICACOM presentation

Is streaming the new usage in AMEA?

Jordan

mobile

mobile ADSL

+

Mauritius

Senegal

Ivory Coast

ADSL

Page 8: VP Music and Culture

7 Orange restricted AFRICACOM presentation

partnerships operators

low pricing

bundles

soft / hard & standalone

offers

weekly /daily

prepaid market

brand recognition

local marketing & editorial

simple customer journey

full catalogue

local & international

product

smartradios light & full streaming

Page 9: VP Music and Culture

to succeed we must be

flexible. creative. fast.

thinking & acting locally.

Page 10: VP Music and Culture

thanks


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