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Division “G” Club Officer Training VP Public Relations
July 16th, 2012
Facilitators
Roman Smolak, ACS, OCLSpeaking form Experience Advanced TM ClubPhoenix-Toronto TM Club
Gary Mahony, CCPhoenix-Toronto TM Club
‘The problem with communication is the illusion that it occurred’
George Bernard Shaw
Agenda
What is PRWhat is BrandExerciseWhat is role of Social MediaYour Vision for 2012-2013
www.toastmasters.org
WHAT IS Public Relations?
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WHAT IS Public Relations?
… the practice of creating, promoting and maintaining a favorable image of…
PR CIRCLE OF SUCCESS
Club Message
CLUB LEADERSHIP MESSAGE
Objectives
Club events, recognize achievements
Club/Area/Division Contests
D60 ConferencesD60 Club Officer Training (spring & winter)
PR CIRCLE OF SUCCESS
CLUB MESSAGE
COMMUNICATE WITH MEMBERSCOMMUNICATE WITH PUBLIC
MEMBER’S MESSAGE
Objectives
Agenda
Club events
Recognize achievements, milestones
Supporting materials
“Create own flavour”
PR CIRCLE OF SUCCESS
CLUB MESSAGE
COMMUNICATE WITH MEMBERSCOMMUNICATE WITH PUBLIC
PUBLIC MESSAGE
Objectives
Create Awareness with Youth
Create Awareness with Elderly
Create Awareness with ‘Target’
PR CIRCLE OF SUCCESS
CLUB MESSAGE
COMMUNICATE WITH MEMBERSCOMMUNICATE WITH PUBLIC
COMMUNICATE WITH PUBLIC
Possibilities Create Awareness with ‘Target’ How do we get message out to those 25-59?
- Contact Unemployment agencies, ESL Agencies, First Nation Groups, Asian Community (Yan Li’s triumphs)- contact and send press release, stats, or set up meeting to promote TM
Calendar
JULY 2012 YLP SPEECHCRAFT
Find membersTo run YLPEncourage clubs toPromote speechcraftAnd Open HousesEducate YouthAged 18-24
DEC MeetingsWebsiteConference CallEmails
Get Contact InfoRegarging members closeTo ACG
PRO CommitteePRO Commitee
Target YouthPublic
Contact viaPhone and email
High SchoolsSports TeamsDance Studios
AUGUST Media EventC and LLuncheon
Have TM Experts share their knowledge of key social media including Facebook, Linkedin, and TwitterHype nominations so we get world class recipient
D60 WebsiteEmailsDEC MeetingsEmails, Phone Calls
Recruit Social MediaStars of D60!All Members
PRO CommitteePRO Committee
SEPTEMBER Press Coverage ForConferenceContest PR
Approach, Print, Broadcast, and social mediaPromote Contests D60
Phone, Email, meetings etc.Phone, Email etc.
All Appropriate MediaAll Appropriate Media
PRO CommitteePRO Committee
OCTOBER National Job FairYou Tube
10,000 people attend this eventI Love My Club…
Secure exhibit at MTCDEC, emails
Sign up sheet for volunteers in D60 and D86All
PRO 60 AND PRO 86PRO Committee
NOVEMBER Target Elderly Public
Educate Elderly 55 Plus
Phone CallsMeetings
Contact Senior Homes, Bridge Clubs, Lawn Bowl Clubs
PRO Committee
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WHAT IS A BRAND?
A brand is an exclusive
www.toastmasters.org
and desirable ideaidea
places, services, people and experiences.
embodied in products,
change perception, influence preferenceinfluence preference and command loyalty.
A great brand has the power to
www.toastmasters.org
TOASTMASTERS INTERNATIONAL
TOASTMASTERSDISTRICT A
TOASTMASTERSDISTRICT B
TOASTMASTERSDISTRICT C
TOASTMASTERSDISTRICT D
TOASTMASTERSCLUB 1
TOASTMASTERSCLUB 2
TOASTMASTERSCLUB 3
TOASTMASTERSCLUB 4
TOASTMASTERSCLUB 5
TOASTMASTERSCLUB 16
TOASTMASTERSCLUB 7
TOASTMASTERSCLUB 8
WHY A NEW BRAND? WHAT THE RESEARCH SHOWED
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TOASTMASTERS INTERNATIONAL
WHY A NEW BRAND? WHAT THE RESEARCH SHOWED
www.toastmasters.org
WEBSITES
www.toastmasters.org
Online Banners and E-mail
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POWERPOINT TEMPLATE
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LOGO
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COLOR PALETTE
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TYPOGRAPHY
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IMAGERY
Newly branded photography showcases Toastmasters audiences participating in meetings and activities as well as utilizing the skills gained through their experience within the organization. When selected and applied correctly, photography can add a valuable dimension to any Toastmasters International communication.
www.toastmasters.org
BROCHURES AND FLIERS
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PATH TO MEMBERSHIP
NEW MEMBER
AUDIENCEORGANIZATION
WO
RD
OF M
OU
TH
BR
OC
HU
RE
FLY
ER
EXPOSURE
TM
IN
TER
NA
TIO
NA
L W
EB
SIT
E
FIN
D A
CLU
B
CLU
B M
EETIN
G T
IME /
LO
CA
TIO
N
INTRODUCTION
CO
NTA
CT A
CLU
B
RES
PO
NS
E F
RO
M C
LU
B
1st C
LU
B M
EETIN
G
CLU
B G
UES
T
ENGAGEMENT
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HOW DOES THE NEW TOASTMASTERS BRAND IMPACT YOUR ROLE AS A MEMBER?
• Increased awareness that your club is a part of a much bigger, globally recognized and respected organization – Toastmasters International.
• Club objectives will be easier to achieve because the brand promise is clear.
• The benefits of Toastmasters will be communicated consistently and broadly. The likelihood of attracting members you did not expect to reach will increase through positive, consistent word of mouth.
Exercise
What are the best qualities of Toastmasters?
Servus servorum
‘...the servant of servants...’
Lead by helping or enabling others
Learning about service leadership
Core Values
HOW WHAT WHO WHY
Organize Knowledge Teamwork LeadershipQuality Overview Roles
(individual)Service Examples
Prepared Discussions TM Club (team) Higher Qualities
Smooth Democratic TM Int’l (corporation)
Understand motivation
Trainers Creative Effort - Dynamics Enable others
Workshops Experience Problem solving Recognize growth
Information Understand resources
Consensus building Create opportunities
Take-aways Convergence Build contacts Show appreciation
Exercise
Creating the Message Core values The 5 W’s Target Audience
Process
Outcome
PresentationPurposePositionPerspective
Example
Identify what service is provided.Is the message effective?How can it be improved?
Call for Workshop Presenters
Looking for an opportunity to deliver a workshop?
Need to complete your ACG?
Do you have skills to share?
Period:8 dates are scheduled thru 2012-2013
Facilitated by:Marina Papic, Div G Education Ambassador
To Register:Obtain information and register by email.
Contact:[email protected]
Seeking Presenters to Conduct and Deliver Toastmasters Workshops
Gain valuable experience from leading a TM success/leadership program.
Available educational modules include:•How to Conduct Productive Meetings•Characteristics of Effective Leaders•Improving Your Management Skills•The Art of Effective Evaluation•Building Your Thinking Power•From Speaker to Trainer
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What is Role of Social Media?
Role of Social Media
Tumblr Blog
Organize Resources
Your Vision for Public Relations
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THE CLUB’S ROLE
• Apply the new brand through materials across the club – refer to the brand portal, use the new agenda, update the club website, etc.
• Reinforce the new brand through consistent application of your club’s messaging and visual communications.
• Share your leadership story with your fellow members!
WHERELEADERSARE MADE