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Vringo (NYSE Amex: VRNG) Facetones, November 2011

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Vringo (NYSE Amex: VRNG) is a provider of software platforms for mobile social and mobile video services. With its award-winning video ringtone application and other mobile software platforms - including Facetones™, Video Remix and Fan Loyalty - Vringo transforms the basic act of making and receiving mobile phone calls into a highly visual, social experience. Vringo’s video ringtone service enables users to create or take video, images and slideshows from virtually anywhere and turn it into their visual call signature. In a first for the mobile industry, Vringo has introduced its patented VringForward technology, which allows users to share video clips with friends with a simple call. Vringo’s Facetones™ product creates an automated video slideshow using friends’ photos from social media web sites, which is played each time a user makes or receives a mobile call. Vringo’s Video ReMix application, in partnership with music artists and brands, allows users to create their own music video by tapping on a Smartphone or tablet. Lastly, Fan Loyalty is a platform that lets users interact, vote and communicate with contestants in reality TV series that it partners with, as well as downloading and setting clips from such shows as video ringtones. Vringo’s video ringtone application has been heralded by The New York Times as "the next big thing in ringtones" and USA Today said it has "to be seen to be believed." For more information, visit: www.vringo.com
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1 Introducing Facetones November 2011 Privileged and Confidential
Transcript
Page 1: Vringo (NYSE Amex: VRNG) Facetones, November 2011

1 Introducing Facetones ™ November 2011

Privileged and Confidential

Page 2: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Founded in 2006, investors include Benchmark and DAG Ventures

Mobile application pioneer and Video Ringtone leader with over 22 filed patents and 3 issued

Worldwide Commercial Deployments including OEM software solutions for handsets, global Tier 1 operators, major media and brand partners

Over 1 million beta users and 325,000+ paying customers

Compatible with 400+ handsets, including Android, iPhone, Symbian, BlackBerry, J2ME

Vringo At-a-Glance

Page 3: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Vringo’s  Four  Video  Service  Platforms

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•Launched in 10 territories •More on the way •$1 - $5 monthly subscription

Video Ringtones Platform

•Designed  for  “Idol”  format:  video  and  voting •Ad opportunities and co-sponsorships •Over 200,000 users in first 3 months •Launched with Nokia and Star Academy

Fan Loyalty Platform

•Supports Android and iOS—looks great on iPad •T-Pain launch hits #14 in iTunes music apps •New artists expected to launch + brand sponsorship

Video ReMix Platform

•Animates social network photos •Live on app stores and select carriers •Subscription, ad-supported or a-la-carte purchase

Facetones™  Platform

Page 4: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Best mobile service for social community and user generated content - October 2007

Best use of phone functionality - December 2007

Always On Top 100 Media winner - January 2008

Best mobile social networking service, 2nd place - January 2008

Finalist - March 2008

Best mobile community/fan content - November 2008

Winner Red Herring 100 - April 2009

Best ringtone innovation - June 2008

Industry Recognition

Page 5: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Press Coverage

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“offers  an  eyeful…has  to  be  seen  to  be  believed”

“Vringo  has  something  that  others  lack…the  caller  has  the  power”

“the  next  level  ringtone…this  company’s  fun  and  unusual  product  is  just  getting  better  and  better”

“every  call  thus  becomes  an  opportunity to share content and to  establish  identity…Vringo  has  a  head  start  over  competitors”

“the  service  aims  to  tap  consumer’s  obsession  with  creating  their  own  content”

“the  next  big  thing  in  ringtones…  soon everyone could have a Vringo, a  personalized  video  ringtone”

“Next  big  thing  in  the  ringtone  wave”

Page 6: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Core  Technology  Proven  with  World’s  Largest  Carriers

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Page 7: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Rapidly Expanding Markets and Trends

• Mobile Video has Arrived

– Mobile video data usage to grow at 131% CAGR from 2009–2014 (1)

– 534 million global mobile video subscribers by 2014 (2)

• Mobile Social is Growing Exponentially

– Facebook® and Twitter at the forefront of the phenomenon

– Mobile social growing from $1.8 billion to $11.8 billion from 2008-2013 (3)

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(1) Cisco Visual Networking Index (2) Pyramid Research (3) Juniper Research

Page 8: Vringo (NYSE Amex: VRNG) Facetones, November 2011

All Communication Is Going Social

Next Generation Communications: Rich, Social Media

(Video)

Facebook® Skype

• Recently announced partnership

of Skype and Facebook® represents future of communications - Socially connected, content rich, immediate, free + more than 50% of Skype calls are video

• Skype and Facebook understand the importance of integrating the call within the social networks.

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Page 9: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Growing Strategic Relationships with Handset Manufacturers

• First bundle deals announced with Asus and INQ

(CarPhone Warehouse)

• Multiple  deals  with  Nokia,  the  world’s  largest  Handset  manufacturer, with huge global reach

• Vringo’s  social  personalization  offers  unique  handset  features

– Growing realization by handset makers that Vringo should be included out of the box

– Becoming a strategic direction for future distribution of applications

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Page 10: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Hot off the Press

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November 10th, 2011

• Vringo announces global agreement with ZTE, world's 4th largest handset maker, to preload Facetones™  on  Android  mobile devices sold around the world

• The handsets will be sold via mobile phone operators and

through various OEM contracts to brand name handset makers.

• Said Jeffrey Fan, Vice President of ZTE terminal equipment unit, ZTE Handsets Europe CEO: “….We  believe the Facetones app offers a unique experience utilizing some of the most innovative social media features available  on  an  Android  interface.”

Facetones

Page 11: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Privileged and Confidential

Facetones

Page 12: Vringo (NYSE Amex: VRNG) Facetones, November 2011

• Facetones is the Social Mobile VideoTone that redefines the calling experience

• The global leader in video ringtones now  brings  you  the  world’s  first  integrated Social VideoTone.

• Vringo’s  next-generation ringtone turns heads every time your phone rings by transforming  your  friends’  FB  pics into a unique video mashup.

What is Facetones?

Page 13: Vringo (NYSE Amex: VRNG) Facetones, November 2011

• The Definitive Mobile Social Experience for Phone Calls

– Video Ringtone technology on every call maximizes the “wow”  factor  on-screen, transforming what was a static Caller-ID into a media-rich experience.

– Facebook integration and auto-login enable automatic matching of contacts to their corresponding profile pics.

– Dynamic slideshow creation and transcoding of FB Friends Photos makes for a unique Animoto-esque experience on the fly.

– See your  friends’  latest  pics on both incoming AND outgoing calls.

– Light application footprint makes installation and getting started a snap!

Facetones™  Platform  at  a  glance

Page 14: Vringo (NYSE Amex: VRNG) Facetones, November 2011

• Innovative. Unique. Cool.

– Facetones delights users with updated slideshows of their friends latest Facebook pics without any user intervention, so the experience is always new, always engaging, and a natural extension of the Facebook behavior in a totally unique format.

– The application adds a much needed social context to phone calls by showing users what their friends are up to before they even answer.

– Facetones provides the only integrated social networking experience in a video ringtone, anywhere.

Facetones™  Platform  at  a  glance

Page 15: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Facetones™  Platform  – User Experience 1. User installs Facetones and logs into Facebook. Facetones automatically matches Facebook friends and phone contacts.

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2. If a contacts name doesn’t  match  their  name  on Facebook the user can manually match them in 2 clicks.

3.  That’s  it!  You’ll  now  enjoy a video slideshow of your friends latest Facebook pictures whenever they call your or you call them!

Page 16: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Facetones™  Platform

• Facetones Goes Viral – With the addition of the Facebook Post feature, which

posts  on  the  users’  wall  when  they  download  the  app,  Facetones installation has increased dramatically

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Page 17: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Initial User Acquisition Data and Goals for Facetones™

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Current: Sept. 2011 Goal: Nov. 2011 Goal: Jan. 2012

Daily Downloads 5,000 10,000 20,000

Total Downloads 100,000 350,000 1,000,000

Page 18: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Facetones Growth:

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Android Market Download Statistics – November 2011

We have exceeded 350,000 Downloads of Facetones in under 3 months on Android alone

Page 19: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Privileged and Confidential

Portfolio Products

Page 20: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Video Ringtones Platform

• High Quality Video and Social Functionality Meets Ringtones

– Video Ringtones app on Android, BlackBerry & Symbian

– App covers more than 400+ popular handset models

– Any data connected device can get Vringo via WAP

– Instantly share videos via Facebook®, email and SMS

– VringForward™  goes  viral  by  letting  users  send  favorite  videos just by calling!

– Vringo can build custom apps for ANY mobile platform

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Page 21: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Proprietary Distributed Application Architecture

– Patent-pending infrastructure syncs all video ringtone content with social  networks  and  friends’  phones…

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Web/WAP

Social Nets

Vringo Buddies

Page 22: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Exclusive VringForward Technology

– When a Vringo user calls a friend, their video ringtone gets sent  to  the  friend’s  phone!

– It’s  the opposite of a ringback – and can only be done with Vringo

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Page 23: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Video ReMix Platform

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• Vringo’s  Video  ReMix  platform  lets  consumers  create  their  own  audio-visual remix

• Tapping different elements activates beats to remix a song on iPhone, iPad or Android

• The video can be uploaded to YouTube and shared on Facebook®, Twitter and Email

• First Sponsorship announced with Heineken

• Huge viral potential may lead to significant sponsorship opportunities

Page 24: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Successful ReMix Applications

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• Booty Symphony

– Developed for T-Pain and Nappy Boy Entertainment

– Peaked at #14 on the Apple App Store

– 10,000 downloads in 24 hours

• Star Mix

– Developed for Heineken

– Used as a Brand engagement tool

– Deployable as turnkey solution

Page 25: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Fan Loyalty Platform

• Creating a Unique Mobile Experience for Reality TV and Talent Shows

– Vringo creates a high value proposition by exposing consumers to rich branded content during live shows

– Fan Loyalty platform allows users to:

• Review past performances

• Set clips as their video ringtones

• Receive pushed content exclusive to the app

• Vote for their favorite contestants

• Get info on the contestants

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Page 26: Vringo (NYSE Amex: VRNG) Facetones, November 2011

Star Academy Success

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• Vringo partnered with Nokia and Rotana to launch a custom app for the reality TV show  "Star  Academy”

• 150,000 users downloaded the application, 2X the target set at start of the campaign

• Vringo launched 2 subsequent promotions with Nokia around its applications

• Planning next reality TV show/Event to replicate success of Star Academy

Page 27: Vringo (NYSE Amex: VRNG) Facetones, November 2011

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Contact: Josh Wolff, SVP Solutions 646.525.4319 x 2530 [email protected]


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