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VSC FY19 CO-OP Advertisitng Plan - Sarasota · 208,333/month : Selected months throughout the...

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Saretsbtet beaches and beyond VISIT SARASOTA COUNTY FY19 CO-OP ADVERTISING PLAN LONGBOAT KEY | ST. ARMANDS | LIDO KEY | SIESTA KEY | CASEY KEY | VENICE | MANASOTA KEY | ENGLEWOOD | NORTH PORT
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Page 1: VSC FY19 CO-OP Advertisitng Plan - Sarasota · 208,333/month : Selected months throughout the fiscal. *2 month minimum required : Display/Mobile Banners: 160x600, 300x250, 300x600,

Saretsbtet beaches and beyond

VISIT SARASOTA COUNTY FY19 CO-OP ADVERTISING PLAN

LO N G B O AT K E Y | S T. A R M A N D S | L I D O K E Y | S I E S TA K E Y | C A S E Y K E Y | V E N I C E | M A N A S OTA K E Y | E N G L E W O O D | N O R T H P O R T

Page 2: VSC FY19 CO-OP Advertisitng Plan - Sarasota · 208,333/month : Selected months throughout the fiscal. *2 month minimum required : Display/Mobile Banners: 160x600, 300x250, 300x600,

*

Advertising Leisure Co-op: Opportunity Date Spots Ad Size Circulation Markets Partner Rate Added Value VF Co-Op Material Close Partner

Initials

AAA Living South May/June 4 Half Page 1.388.410 GA, N FL, S FL $2,220 Matching Advertorial Space and Reader Service Lising Y 2.22.18

Brand USA Global Inspiriation Guide

Annual starting January19

4 Full Page 465.000 Canada, Brazil, China, UK, Germany, Latin America, Mexio

$488 Website Listing Y 12.14.18

Atlanta Magazine April 4 Full Page

72.000 Atlanta

$875 Discounted Rate N 2.4.19

Atlanta Magazine June 4 Full Page $875 Discounted Rate N 4.8.19

Outdoor Photographer "Nature Lover's Guide to FL

Feb-April 4 Full Page 150.000 national $488 Website Listing Y 12.14.18

Chicago Magazine February 4 Full Page 150.000 Chicago $854 Advertorial + Enewsletter Y 11.30.18

Undiscovered Florida (Smithsonian)

April19-March20 3 Half Page 350.000 AL, FL, LA, NY, NC, SC,

TN, TX $1,700 listing in Smithsonian, reader response listing, dedicated email, banner within enews

Y 2.1.18

2019 Visit Florida Official Transportation Map

Annual starting January19

4 Full Page 800.000 Florida $750 Discounted Rate Y 11.5.18

AAA Living North March/ April 5 Full Page 1.371.113 Chicago, Indiana,

Michigan $2,536 Advertorial space, reader service listing, digital sponsored content and leaderboard

Y 12.12.18

Garden and Gun April/May 3 Half Page 400.000 National $3,431 Advertorial, Homepage Takeover, Listing Y 3.19.19

Southern Living April 3 Half Page 1.218.000 FL, GA, NC,VA, D.C., DE, MD, PA, NJ, NY $3,667 Advertorial space and listing in book

and on web Y 1.16.19

contingent on sign ups

2

Page 3: VSC FY19 CO-OP Advertisitng Plan - Sarasota · 208,333/month : Selected months throughout the fiscal. *2 month minimum required : Display/Mobile Banners: 160x600, 300x250, 300x600,

Advertising Meetings Co-op: Opportunity Date Spots Ad Size Circulation Markets Partner Rate Added Value VF Co-Op Material Close Partner

Initials

Meetings Today Annual starting in April19

4 Full Page 55.085 National $625 listing and enewsletter presence Y 2.18.19

Small Market Meetings

March 4 Full Page 10.000 National $250 Discounted Rate N 2.5.19

May 4 Full Page 10.000 National $250 Discounted Rate N 4.5.19

Smart Meetings April 4 Full Page 44.000 National $725 Discounted Rate N 3.1.2019

Florida Trend February 4 Full Page 58.000 Florida $850 Discounted Rate N 12.18.18

Group Travel Leader Buyers Guide

Annual starting Sept19

4 Full Page 15.000 National $375 Discounted Rate N 7.12.19

Convene Meetings March 4 Full Page 36.000 National $813 matching advertorial Y 1.3.19

Military Reunion Network

Annual Directory 4 Full Page 10.000 National $600 matching advertorial N 2.1.19

3

Page 4: VSC FY19 CO-OP Advertisitng Plan - Sarasota · 208,333/month : Selected months throughout the fiscal. *2 month minimum required : Display/Mobile Banners: 160x600, 300x250, 300x600,

Advertising Savor Co-op: Opportunity Date Spots Ad Size Circulation Markets Partner Rate Added Value VF Co-Op Material Close Partner

Initials

Sarasota Magazine May 4 Full Page 21.000 $375 Discounted Rate N

Sarasota Herald Tribune w/o May 19 2 Half Page

63.000

$216

Discounted Rate in the Food and

N

Sarasota Herald Tribune w/o May 26 2 Half Page Sarasota $216

Wine Section

N

Sarasota Observer w/o May 19 2 Half Page

33.000

$675

Discounted Rate

N

Sarasota Observer w/o May 26 2 Half Page $675 N

4

Page 5: VSC FY19 CO-OP Advertisitng Plan - Sarasota · 208,333/month : Selected months throughout the fiscal. *2 month minimum required : Display/Mobile Banners: 160x600, 300x250, 300x600,

Advertising Arts Co-op: Opportunity Date Spots Ad Size Circulation Markets Partner Rate Added Value VF Co-Op Material Close Partner

Initials

Hour Detroit Magazine April 3 Half Page 51.381 Detroit $700 Tap into new market at discounted rate $4,197

Indianapolis Monthly April 3 Half Page 37.621 Indianapolis $617 $3,699

Lavender Magazine April 3 Half Page 17.500 Minneapolis $244 Centered around the LGBTQ community in Minneapolis

$1,465

Minnesota Monthly Magazine April 3 Half Page 41.621 Minnesota $515 Tap into new market at

discounted rate $3,089

Mpls St Paul Magazine April 3 Half Page 70.086 Minneapolis $900 $5,401

Twin Cities Pride Magazine June 4 Full Page 40.000 Twin Cities $288 Centered around the LGBTQ

community in Minneapolis $2,304

5

Page 6: VSC FY19 CO-OP Advertisitng Plan - Sarasota · 208,333/month : Selected months throughout the fiscal. *2 month minimum required : Display/Mobile Banners: 160x600, 300x250, 300x600,

Advertising Weddings Co-op: Opportunity Date Spots Ad Size Circulation Markets Partner Rate Rate per Partner Added Value VF Co-Op Total Rate Partner

Initials

The Knot Summer 2019 4 Full Page 450.000 National $1,985 Discounted Rate N 2.18.19

Modern Luxury

Spring/Summer 4 Full Page 50.000 Atlanta $438 Discounted Rate N 11.1.18

Weddings Atlanta

Fall/Winter 4 Full Page 50.000 Atlanta $438 Discounted Rate N 5.1.19

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Page 7: VSC FY19 CO-OP Advertisitng Plan - Sarasota · 208,333/month : Selected months throughout the fiscal. *2 month minimum required : Display/Mobile Banners: 160x600, 300x250, 300x600,

Advertising Digital Co-op: Opportunity Market Impressions Run Time Placement Size Benefits Included

Number of Partners

Rate Per Partner

Partner Initials

Trip Adivsor Sarasota Destination Content

69,445/month

Selected months throughout the fiscal. *2 month minimum required

Display/Mobile Banners: 160x600, 300x250, 300x600, 728x90, 320x50

Highly qualified audience with low minimum entry Unlimited $1,250/month

Sojern Sarasota Travel Intenders

208,333/month

Selected months throughout the fiscal. *2 month minimum required

Display/Mobile Banners: 160x600, 300x250, 300x600, 728x90, 320x50

Highly qualified audience with low minimum entry Unlimited $1,250/month

May

Custom placement built with partner image, text, url

Custom Travel Enewsletter directly to opt-in subscribers for more qualified engagement

4 $500Atlanta Magazine Enewsletter Atlanta 15,900

subscribers June

July

MEETINGS

Opportunity Market Impressions Run Time Placement Size Benefits Included Number of Partners

Rate Per Partner

Partner Initials

Meetings.net Custom Enewsletter

FL, GA, NC, SC, WV, AL, KY, MS, TN, AR, LA, OK, TX

9,400 subscribers

March Custom placement built with partner image, text, and url

Custom Niche Enewsletter regionally targeted to opt-in subscribers

4 $950 May

E PRO Enewsletter

Groups/ Meetings segment in the SE US

10,472 planners April

Custom placement built with partner image, text, and url

Custom list to Group/Meeting Planners in the SE 4 $950

WEDDINGS

Opportunity Market Impressions Run Time Placement Size Benefits Included Number of Partners

Rate Per Partner

Partner Initials

Modern Luxury 30,000 January Custom placement built

with partner image, text, and url

Custom Niche Enewsletter regionally targeted to opt-in subscribers

4 $500Weddings Atlanta Atlanta subscribers June

7


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