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VSSML16 L3. Clusters and Anomaly Detection

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September 8-9, 2016
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Page 1: VSSML16 L3. Clusters and Anomaly Detection

September 8-9, 2016

Page 2: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 2

Cluster Analysis

Poul Petersen CIO, BigML, Inc

Finding Similarities

Page 3: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 3Unsupervised Learning

Trees vs Clusters

Trees (Supervised Learning)

Provide: labeled data Learning Task: be able to predict label

Clusters (Unsupervised Learning)

Provide: unlabeled data Learning Task: group data by similarity

Page 4: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 4Unsupervised Learning

Trees vs Clusters

sepallength

sepalwidth

petallength

petalwidth species

5.1 3.5 1.4 0.2 setosa5.7 2.6 3.5 1.0 versicolor6.7 2.5 5.8 1.8 virginica… … … … …

sepallength

sepalwidth

petallength

petalwidth

5.1 3.5 1.4 0.25.7 2.6 3.5 1.06.7 2.5 5.8 1.8… … … …

Inputs “X” Label “Y”

Learning Task: Find function “f” such that: f(X)≈Y

Learning Task: Find “k” clusters such that the data in each cluster is self similar

Page 5: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 5Unsupervised Learning

Use Cases

• Customer segmentation • Item discovery • Similarity • Recommender • Active learning

Page 6: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 6Unsupervised Learning

Customer Segmentation

GOAL: Cluster the users by usage statistics. Identify clusters with a

higher percentage of high LTV users. Since they have similar usage

patterns, the remaining users in these clusters may be good

candidates for up-sell.

• Dataset of mobile game users.

• Data for each user consists of usage statistics and a LTV based on in-game purchases

• Assumption: Usage correlates to LTV

0%

3% 1%

Page 7: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 7Unsupervised Learning

Item Discovery

GOAL: Cluster the whiskies by flavor profile to discover whiskies that have

similar taste.

• Dataset of 86 whiskies

• Each whiskey scored on a scale from 0 to 4 for each of 12 possible flavor characteristics.

Smoky

Fruity

Page 8: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 8Unsupervised Learning

Clustering Demo #1

Page 9: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 9Unsupervised Learning

Similarity

GOAL: Cluster the loans by application profile to rank loan

quality by percentage of trouble loans in population

• Dataset of Lending Club Loans

• Mark any loan that is currently or has even been late as “trouble”

0%

3%

7%

1%

Page 10: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 10Unsupervised Learning

Active Learning

GOAL: Rather than sample randomly, use clustering to group

patients by similarity and then test a sample from each cluster to label the data.

• Dataset of diagnostic measurements of 768 patients.

• Want to test each patient for diabetes and label the dataset to build a model but the test is expensive*.

Page 11: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 11Unsupervised Learning

*For a more realistic example of high cost, imagine a dataset with a billion transactions, each one needing to be labelled as fraud/not-fraud. Or a million images which need to be labeled as cat/not-cat.

2323

Active Learning

Page 12: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 12Unsupervised Learning

Human ExampleCluster into 3 groups…

Page 13: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 13Unsupervised Learning

Human Example

Page 14: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 14Unsupervised Learning

Learning from Humans• Jesa used prior knowledge to select possible

features that separated the objects. • “round”, “skinny”, “edges”, “hard”, etc • Items were then clustered based on the chosen

features • Separation quality was then tested to ensure: • met criteria of K=3 • groups were sufficiently “distant” • no crossover

Page 15: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 15Unsupervised Learning

Learning from Humans

• Length/Width

• greater than 1 => “skinny”

• equal to 1 => “round”

• less than 1 => invert

• Number of Surfaces

• distinct surfaces require “edges” which have corners

• easier to count

Create features that capture these object differences

Page 16: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 16Unsupervised Learning

Cluster FeaturesObject Length / Width Num Surfaces

penny 1 3

dime 1 3

knob 1 4

eraser 2.75 6

box 1 6

block 1.6 6

screw 8 3

battery 5 3

key 4.25 3

bead 1 2

Page 17: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 17Unsupervised Learning

Plot by Features

K=3

NumSurfaces

Length / Width

box block eraser

knob

pennydime

bead

key battery screw

K-Means Key Insight:We can find clusters using distances

in n-dimensional feature space

Page 18: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 18Unsupervised Learning

Plot by Features

NumSurfaces

Length / Width

box block eraser

knob

pennydime

bead

key battery screw

K-MeansFind “best” (minimum distance)circles that include all points

Page 19: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 19Unsupervised Learning

K-Means Algorithm

K=3

Page 20: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 20Unsupervised Learning

K-Means Algorithm

K=3

Page 21: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 21Unsupervised Learning

Features Matter

Metal Other

Wood

Page 22: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 22Unsupervised Learning

Convergence

Convergence guaranteedbut not necessarily unique

Starting points important (K++)

Page 23: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 23Unsupervised Learning

Starting Points• Random points or instances in n-dimensional space

• Chose points “farthest” away from each other

• but this is sensitive to outliers

• k++

• the first center is chosen randomly from instances

• each subsequent center is chosen from the remaining instances with probability proportional to its squared distance from the point's closest existing cluster center

Page 24: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 24Unsupervised Learning

Scaling

price

number of bedrooms

d = 160,000

d = 1

Page 25: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 25Unsupervised Learning

Other Tricks

• What is the distance to a “missing value”?

• What is the distance between categorical values?

• What is the distance between text features?

• Does it have to be Euclidean distance?

• Unknown “K”?

Page 26: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 26Unsupervised Learning

Distance to Missing Value?• Nonsense! Try replacing missing values with:

• Maximum

• Mean

• Median

• Minimum

• Zero

• Ignore instances with missing values

Page 27: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 27Unsupervised Learning

Distance to Categorical?

• Special distance function

• if valA == valB then distance = 0 (or scaling value) else distance = 1

• Assign centroid the most common category of the member instances

Approach: similar to “k-prototypes”

Page 28: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 28Unsupervised Learning

Distance to Categorical?

feature_1 feature_2 feature_3

instance_1 red cat ball

instance_2 red cat ball

instance_3 red cat box

instance_4 blue dog fridge

D = 0

D = 1

D = sqrt(3)

Compute Euclidean distance between discrete vectors

Page 29: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 29Unsupervised Learning

Text Vectors

1Cosine Similarity

0

"hippo" "safari" "zebra" ….

1 0 0 …

1 1 0 …

0 0 0 …

Text Field #1

Text Field #2

Cosine Distance = 1 - Cosine Similarity

Features(thousands)

Page 30: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 30Unsupervised Learning

Finding K: G-Means

Page 31: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 31Unsupervised Learning

Finding K: G-Means

Page 32: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 32Unsupervised Learning

Finding K: G-MeansLet K=2

Keep 1, Split 1 New K=3

Page 33: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 33Unsupervised Learning

Finding K: G-MeansLet K=3Keep 1, Split 2New K=5

Page 34: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 34Unsupervised Learning

Finding K: G-MeansLet K=5K=5

Page 35: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 35Unsupervised Learning

Clustering Demo #2

Page 36: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 2

Anomaly Detection

Poul Petersen CIO, BigML, Inc

Finding the Unusual

Page 37: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 3Unsupervised Learning

Clusters vs Anomalies

Clusters (Unsupervised Learning)

Provide: unlabeled dataLearning Task: group data by similarity

Anomalies (Unsupervised Learning)

Provide: unlabeled data Learning Task: Rank data by dissimilarity

Page 38: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 4Unsupervised Learning

Clusters vs Anomalies

sepal length

sepal width

petal length

petal width

5.1 3.5 1.4 0.25.7 2.6 3.5 1.06.7 2.5 5.8 1.8… … … …

Learning Task: Find “k” clusters such that the data in each cluster is self similar

sepal length

sepal width

petal length

petal width

5.1 3.5 1.4 0.25.7 2.6 3.5 1.06.7 2.5 5.8 1.8… … … …

Learning Task: Assign value from 0 (similar) to 1 (dissimilar) to each instance.

Page 39: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 5Unsupervised Learning

• Unusual instance discovery

• Intrusion Detection

• Fraud

• Identify Incorrect Data

• Remove Outliers

• Model Competence / Input Data Drift

Use Cases

Page 40: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 6Unsupervised Learning

Removing Outliers

• Models need to generalize • Outliers negatively impact generalization

GOAL: Use anomaly detector to identify most anomalous points and then remove them before modeling.

DATASET FILTERED DATASET

ANOMALY DETECTOR

CLEAN MODEL

Page 41: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 7Unsupervised Learning

Anomaly Demo #1

Page 42: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 8Unsupervised Learning

Intrusion Detection

GOAL: Identify unusual command line behavior per user and across all users that might indicate an intrusion.

• Dataset of command line history for users • Data for each user consists of commands,

flags, working directories, etc. • Assumption: Users typically issue the same

flag patterns and work in certain directories

Per User Per Dir All User All Dir

Page 43: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 9Unsupervised Learning

Fraud

• Dataset of credit card transactions • Additional user profile information

GOAL: Cluster users by profile and use multiple anomaly scores to detect transactions that are anomalous on multiple levels.

Card Level User Level Similar User Level

Page 44: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 10Unsupervised Learning

Model Competence• After putting a model it into production,

data that is being predicted can become statistically different than the training data.

• Train an anomaly detector at the same time as the model.

G O A L : F o r e v e r y prediction, compute an anomaly score. If the anomaly score is high, then the model may not be competent and should not be

Training Data

PREDICTION

ANOMALY SCORE

MODEL

ANOMALY DETECTOR

Page 45: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 11Unsupervised Learning

Univariate Approach• Single variable: heights, test scores, etc

• Assume the value is distributed “normally”

• Compute standard deviation

• a measure of how “spread out” the numbers are

• the square root of the variance (The average of the squared differences from the Mean.)

• Depending on the number of instances, choose a “multiple” of standard deviations to indicate an anomaly. A multiple of 3 for 1000 instances removes ~ 3 outliers.

Page 46: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 12Unsupervised Learning

Univariate Approach

measurement

frequency

outliersoutliers

• Available in BigML API

Page 47: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 13Unsupervised Learning

Benford’s Law• In real-life numeric sets the small digits occur disproportionately often as

leading significant digits.

• Applications include:

• accounting records

• electricity bills

• street addresses

• stock prices

• population numbers

• death rates

• lengths of rivers

• Available in BigML API

Page 48: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 14Unsupervised Learning

Human ExampleMost Unusual?

Page 49: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 15Unsupervised Learning

Human Example“Round”“Skinny” “Corners”

“Skinny” but not “smooth”

No “Corners”

Not “Round”

Key InsightThe “most unusual” object

is different in some way fromevery partition of the features.Most unusual

Page 50: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 16Unsupervised Learning

Human Example• Human used prior knowledge to select possible

features that separated the objects.

• “round”, “skinny”, “smooth”, “corners”

• Items were then separated based on the chosen features

• Each cluster was then examined to see which object fit the least well in its cluster and did not fit any other cluster

Page 51: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 17Unsupervised Learning

Learning from Humans

• Length/Width

• greater than 1 => “skinny”

• equal to 1 => “round”

• less than 1 => invert

• Number of Surfaces

• distinct surfaces require “edges” which have corners

• easier to count

• Smooth - true or false

Create features that capture these object differences

Page 52: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 18Unsupervised Learning

Anomaly FeaturesObject Length / Width Num Surfaces Smooth

penny 1 3 TRUE

dime 1 3 TRUE

knob 1 4 TRUE

eraser 2.75 6 TRUE

box 1 6 TRUE

block 1.6 6 TRUE

screw 8 3 FALSE

battery 5 3 TRUE

key 4.25 3 FALSE

bead 1 2 TRUE

Page 53: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 19Unsupervised Learning

smooth = True

length/width > 5

box

blockeraser

knob

pennydime

bead

key

battery

screw

num surfaces = 6

length/width =1

length/width < 2

Random SplitsKnow that “splits” matter - don’t know the order

Page 54: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 20Unsupervised Learning

Isolation Forest

Grow a random decision tree until

each instance is in its own leaf

“easy” to isolate

“hard” to isolate

Depth

Now repeat the process several times and

use average Depth to compute anomaly

score: 0 (similar) -> 1 (dissimilar)

Page 55: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 21Unsupervised Learning

Isolation Forest Scoring

f_1 f_2 f_3i_1 red cat balli_2 red cat balli_3 red cat boxi_4 blue dog pen

D = 3

D = 6

D = 2

Score

Page 56: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 22Unsupervised Learning

• A low anomaly score means the loan is similar to the modeled loans.

• A high anomaly score means you can not trust the model.

Model Competence

Prediction T T

Confidence 86% 84%

AnomalyScore 0.5367 0.7124

Competent? Y N

OPEN LOANS

PREDICTION

ANOMALY SCORE

CLOSED LOAN MODEL

CLOSED LOAN ANOMALY DETECTOR

Page 57: VSSML16 L3. Clusters and Anomaly Detection

BigML, Inc 23Unsupervised Learning

Anomaly Demo #2


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