VSVFlemish Foundation for Traffic Knowledge

‘Mobiwijzer’

a true aid for a sustainable festival, event(location) and tourist attraction

Kirsten De Mulder ECOMM 2014 Florence

Friday, May 10

Content

o Flemish Foundation for Traffic Knowledgeo Belgium and Flanderso Festivals, events and tourism in Flanderso Recreational traffic in Flanderso Mobiwijzer

The startWhat?Why?The ideaThe processThe procedurewww.mobiwijzer.be Contacts 2

Flemish Foundation for Traffic Knowledge

• Founded by Flemish parliament, Belgium (1990)

• Umbrella / network structure

• Mission: knowledge transfer on road safety and sustainable mobility

• Main target groups: transport and road safety professionals, mobility managers,

teachers ... non-professionals --> all road users in Flanders 3

0 10 20 30 40 50 60 70 80 90 jaar

Kindergarten and primary school

Secondary school

Professionals

18+

Onze projecten

Hogescholen

Flemish Foundation for Traffic Knowledge

Belgium and Flanders

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Festivals, events and tourism in Flanders

Festivals: very popular in Flanders

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Festivals, events and tourism in Flanders

• Others:- Rock Werchter- Pukkelpop- …

But also:- Tulpenpluk- Ezelsfeesten- … Cavalcade 2013, Mechelen

• And other events such as- Company parties, New Years’ receptions...- Congresses- …

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Recreational traffic in Flanders

• OVG 4.2. (Sept 2009-Sept 2010) = 31% of all traffic is recreational

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Recreational traffic in Flanders

• 62% of all recreational traffic is by private car

• 71% of the distance covered is by private car

• Also working days and evening congestion

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Mobiwijzer

• The start

o 2009 until present: mobility management consultancy for event organizers on an individual basis

o Since 2012: also tourist attractions and meeting venues

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Mobiwijzer

• What?

o ‘Mobility scan’o Set of measureso Advice and support during

implementationo Evaluation and possible

improvements

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Mobiwijzer

• Why?

o Increase share of sustainable transport to recreative destinations

o Win-win: economical, accessibility, road safety

o Short and medium term solutions

o Profitable for…

the organizer or manager the visitor the immediate environment society as a whole

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Mobiwijzer

• Findings...

o Restricted range: about 15 consultancies per yearo High costo (Also) through our support and awareness-raising:

Creation of a market for consultants with the necessary expertise

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Mobiwijzer

• Idea

o Free first offer

o Focus on awareness-raising and self-reliance

o For event organizers and managers of tourist attractions and meeting venues

o Simple, practical and tailored

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Mobiwijzer

• Process

1. Preliminary consultation of various partners in sustainable recreational traffic

Key success factors:

o Customizable tool

o Website for initial analysis, mid-term and final evaluation

o Best practices, advice

o Filter function

o Questions about available information and actions taken... 15

Mobiwijzer

• Process (2)

2. MobiWijzer website development3. User testing by participants from municipalities and leisure industry4. Online: inspiration and meeting day October 22, 2013

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Mobiwijzer

• Approach

1. Beslissingsondersteunend systeemo Basis: mobiliteits- en bereikbaarheidsprofiel. o Analyse beginsituatie.o Selectie maatregelen en acties. o Interessante partners.o Best practices & quick wins.o Praktische tips en adviezen.

2. Een persoonlijke eventplannero Mijn Mobiwijzero Adviezen op tijdslijn

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Mobiwijzer

• The website

www.mobiwijzer.be

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Mobiwijzer

• Results

o 22 oktober 2013 – 31 maart 2014o Aantal organisatoren/uitbaters dat het

beslissingsondersteunend systeem doorliep & een tijdslijn creëerde: 78

o Veel voorkomende adviezen:

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Mobiwijzer

• A new visual

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More information

Kirsten De Mulder

VSV (Flemish Foundation for Traffic Knowledge)

Stationsstraat 1102800 Mechelen, Belgium

Tel. +32 15 44 61 39

kirsten.demulder@verkeerskunde.bewww.verkeerskunde.be

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