Vvx porfolio-presentation-preso-enus

© Polycom, Inc. All rights reserved.

Polycom VVX PortfolioChristine Kovacs

Senior Product Marketing Manager

© Polycom, Inc. All rights reserved. 2

Agenda

• Market Trends

• Positioning

• Core Messages

• VVX Overview

• Target Customers

• Sales resources and availability


IP Telephony Endpoints: Market Overview

Enterprise Telephony• Includes traditional…

• …and IP based telephony

IP Based Enterprise Telephony• Includes infrastructure…• …and end-point solutions

IPT Endpoints• desktop phones, video, conference, wireless

• Includes Soft-clients

Desktop IP Phones• Includes infrastructure

vendors

Independent IP Telephony

Endpoints

− IPT desktop phone market growing

− from ~18M units in 2011, representing ~$2.5B− at a ~5% CAGR− …to ~33M units in 2017,

representing ~$3.2B

• Frost &Sullivan predicts the market-share of “independent” IPT vendors to grow from ~25% in 2011 to over 30% in 2014

= non-PBX vendors− The market-share of color IPT

desktop phones is expected to grow from 26% (in 2011) to 40% (in 2014)

Source: F&S


IP Telephony Endpoints: Market Overview

• Total Accessible Market SIP – “Independent Vendor” Market share

• Total Accessible Market IP Desktop Phone Market Growth (Unit and Revenue)


Why Are IP Telephony Endpoints Important?

End User expectations: “It is not your grandfather’s phone…”

− Ample line keys for managing high call volume

− “Smart phone like” user experience

− Personalization/customization

− Display

− Browser capabilities

− Intuitive UI

− Integration with business applications

Technical buyer expectations: “Don’t get me fired – make me look good…”

− Durability

− Portability & Flexibility

− Broad interoperability

− Voice quality and reliability

− Integration with key vertical applications,

− Fast, reliable technical support


Desktop IP Evolution 2012 - 2013

$300

$4

00$2

00

SINGLE PORT BASIC SWITCHED BASIC MID-RANGE

EXECUTIVEPERFORMANCE

$150

$600

$110

0…

$150

0

SP IP 321

SP IP 650

SP IP 450

SP IP 560

SP IP 550

SP IP 670

SP IP 335

SP IP 331

VVX500-GiG

VVX 1500

PERFORMANCE EXECUTIVE

VVX400

VVX300

VVX600-GiG

MSRP $179.00

MSRP $379.00

MSRP $259.00

MSRP $479.00

VVX310-GiG

VVX410GiG

MSRP $219.00

MSRP $299.00

MSRP $129.00

http://planetpolycom/sites/marketing/cm/imagelibrary/Polycom%20Images/VOICE/VVX%201500/Product/Medium%20Resolution_PowerPoint/VVX1500_Left_strong%5Bppt%5D.jpg


Polycom Desktop Phones VVX Business Media Phones

VVX Portfolio

Competitive Differentiators/Positioning

Ove

rvie

w

Premium-quality desktop voice + video

Designed for organizations and

businesses of all sizes and budgets

Ready for integration into a wide range

of UC environments (Dual Stack)

Polycom, Open SIP, H.323, and Lync

MS Qualification

Ben

efit

s

HD audio and video support

Touch screen interface for ease of use

Content sharing for faster decision

making and more productive meetings

Simple deployment and management

APIs for third-party applications

VVX 1500 / VVX 1500D

VVX 600 VVX 500 VVX Camera

VVX 300 VVX 400 Expansion Modules


Polycom Desktop Phones Positioning VVX Business Media Phones

Entry-level

Call centre,cubicle

Office, SoHo, cubicle Manager officeExecutive office, attendant desk

$300

$4

00$2

00$1

50$5

00

Video conference ready, Microsoft Exchangecalendar integration,Touch-screen, Video support,Web browserBluetooth headset support, Simple to provision,Dual Stack support H.323 & Open SIP) & Lync qualification16 Line Support

VVX 600

High performance Video enabled phone with touch Screen, simple(one-touch) calls, Open APIs for appsDual Stack support (H.323 & Open SIP) & Lync qualification6 Line Support

VVX 1500$110

0

VVX 500

Video conference readyMicrosoft Exchangecalendar integration,Touch-screen, Video support,Web browserDual Stack support(H.323 & Open SIP) & Lync qualification12 Line Support

VVX 300

High-quality entrylevel phone Optional Gigabit EthernetOpen SIP,Lync Qualification6 Line Support

VVX 400

Mid-range, colourwith Optional Gigabit Ethernet, Open SIP,Lync Qualification12 Line Support


VVX 500-600 and the VVX Camera


Polycom VVX 500 Business Media PhoneVideo Capable Business Media phone for the Knowledge Worker

• Product Overview

− Enterprise Grade Video Enabled Business Media Phone

− Designed for a broad range of environments from small and medium businesses to large enterprises, the VVX500 improves productivity, by complimenting the office applications of the end-user’s computer

− VVX Camera and expandability options

− Supports Polycom Open SIP, H.323, and MS Lync Qualification

• Target Markets and Use Cases

− SMBs, SOHO: Very small business, Large Organizations and Existing (SoundPoint 450, 550 and 560) (<50 seats)

− Ideal for today’s busy managers and knowledge workers, who need a powerful, yet intuitive, office phone that keeps up with their multitasking and schedule-juggling

• Key Differentiators/Benefits

− Increase productivity with the all-in-one, one-touch desktop UC solution for video, voice and applications

− Reduce deployment, administration and maintenance costs

− Leverage previous investments in SIP/Microsoft call control platforms

− Expandability options for long-term investment protection

• Price: $379US


Product: VVX 500 Key Features · 3.5” TFT (320 x 240)

· 12 lines

· Immersive capacitive touch UI

· Streaming media video playback

· Video conferencing via VVX Camera

· HD Voice

· 2 x Ethernet 10/100/1000

· 2 x USB 2.0 host

· Hard Keys: 12-key keypad, home, speaker, mute, volume, headset

· Supports up to 3 VVX Expansion modules

· Full Browser and Business applications integration

· Supported USB Headsets

· Jabra Pro 9465-Duo

· Jabra Pro 9470

· Plantronics Voyager Pro UC


Polycom VVX 600 Business Media PhoneVideo Capable Business Media phone for the Knowledge Worker• Product Overview

− The VVX 600 is an executive UC Business Media phone− Makes executive users more productive, enriches their collaborations with others

ultimately increasing the speed of business− provides a best in class personal communications experience

− VVX Camera and expandability options− Supports Polycom Open SIP, H.323, and MS Lync Qualification

• Target Markets and Use Cases− SMBs to large enterprises, Customers deploying open SIP hosted or premises

based solutions− Existing Executive SoundPoint customers and new customers (those who want to

upgrade and/or replace their device)− Customers deploy Microsoft Lync

• Key Differentiators/Benefits− Optional video and voice accessories− Simple touch-screen interface− Integrated Bluetooth and On-board applications− Reduce deployment, administration and maintenance costs − Leverage previous investments in SIP/Microsoft call control platforms− Expandability options for long-term investment protection

• Price: $479US


VVX 600 Key Features• Large (4.3”) TFT (480 x 272) touch-screen

• Touch UI

• 16 lines

• Streaming media Video playback

• Video conferencing via VVX Camera

• HD Voice

• 2 x Ethernet 10/100/1000

• 2 x USB 2.0 host

• Hard Keys: 12-key keypad, home, speaker, mute, volume, headset

• Integrated Bluetooth

• Support VVX Expansion Modules

• Full Browser and Business applications integration

• Supported USB Headsets− Jabra Pro 9465-Duo

− Jabra Pro 9470

− Plantronics Voyager Pro UC


Polycom VVX Camera

• Product Overview− The VVX Camera delivers a best-in-class personal video communications

experience− Instantly turning the VVX 500 and 600 desktop devices into a video

conferencing phone− Easy to use, easy to deploy − Ultra simple UI – Simple plug and play capability− Leverage previous IT infrastructure investments and broad interoperability.

• Target Markets and Use Cases− Existing VVX 500 and VVX 600 customers / users− Applicable across organizations of all sizes from SMBs to large enterprises− Customers deploying open SIP hosted or premises based solutions and need

video− Customers deploy Microsoft Lync

• Key Differentiators/Benefits− The VVX UC Camera is a plug-and-play video camera accessory− Leverage previous investments− Expandability options for long-term investment protection

• Price: $129US


VVX Camera Key Features

• Turns VVX 500 & VVX 600 into true video end points offering both SIP and H.323

• Transmits HD video

• USB plug and play

• H.264 compression - Support H.264 High Profile and H.264 SVC

• Lens mechanically adjustable to change camera angles for ‘eye-to-eye’ visual contact & Physical privacy shutter


Polycom VVX 300 Business Media PhonePremium Performance For the Mass Market

• Product Overview

− High-quality entry-level desk phone

− Built-in speaker phone for casual conferencing

− Six lines or speed dials for quick access

− Top of its class audio, interfaces and expandability options

− Supports Polycom Open SIP, and MS Lync Qualification

• Target Markets and Use Cases

− SMBs (<50 seats), SOHO, Large organizations, Very small business

− Ideal for a cubicle worker handling a low to moderate volume of calls

• Key Differentiators/Benefits

− Improves productivity through simple operation




• Price: $179US


VVX 300 Key Features

• Backlit grayscale graphical LCD (208 x 104)

• 6 line or speed dial keys

• HD Voice up to 7KHz on all audio paths (Speaker, Handset, Headset)

• 2 x Ethernet 10/100 or GigE (VVX 310)

• Asian character support

• Hard Keys: 12-key dial pad, home, speaker, mute, headset, volume, messages, hold, transfer

• 4-way navigation cluster with center “select” key

• Supports VVX Expansion Module and VVX Color Expansion Module (Expandability up to 3 modules)


Polycom VVX 400 Business Media PhoneNext Generation Ease-of-Use for Key Systems

• Product Overview− Mid-range, color business media phone with Gigabit Ethernet

option

− Twelve speed dials for quick access

− Combines key system ease-of-use with advanced user interface

• Target Markets and Use cases− Small businesses to large enterprise including call centers

− Deploy in hosted or premises-based open SIP or MS Lync platforms

− Ideal for front-line staff, call center employees

• Key Differentiators/Benefits− Improves cubicle worker’s productivity through simple

operation



− Easy integration with third-party UC productivity applications


• Price: $259US


VVX 400 Key Features

• 3.5” TFT (320 x 240)

• 12 lines or speed dial keys

• HD Voice up to 7KHz on all audio paths (Speaker, Handset, Headset)

• 2 x Ethernet 10/100 or GigE (VVX410 )

• SKU with GigE Built-in (FCS+1Q)

• Asian character support

• Hard Keys: 12-key dial pad, home, speaker, mute, headset, volume, messages, hold, transfer

• 4-way navigation cluster with center “select” key

• Supports VVX Expansion Module and VVX Color Expansion Module (Expandability up to 3 modules)


Polycom VVX Expansion Modules

• The VVX Expansion Module provides advanced call handling capabilities a visual experience that simplifies monitoring of large number of contacts and/or management of a high volume of concurrent calls

• Ease of use – Programmable line keys, and user-friendly call visualization provide an intuitive user interface

• Ease of Installation and Setup – Virtually no installation or setup is required, as signaling and powering are provided by the host phone.

• Leverage previous IT infrastructure investment, Get the most out of your Polycom VVX Business Media phones by turning them into fully functional and cost effective attendant console

• Key Differentiators/Benefits:− Provides quick access to lines/features for those processing high volume of

calls

• Pricing:− $105US – Paper Label Expansion Module− $225US – LCD Expansion Module


Polycom VVX Expansion Modules Features

• Color:− 4.3” TFT (480 x 272) LCD screen− 28 illuminated bi-color programmable line keys; GUI configurable− 3 Page View soft keys to access additional screens of contacts

• Paper-based:− 40 illuminated bi-color LED keys programmable line keys; GUI

configurable− 2 x AUX ports (SPI) for connectivity and power propagation from the

host− Expandability up to 3 modules− Legacy PoE support: Up to 3 modules powered by host phone (VVX

300 and VVX 400); Up to 1 module powered by host phone (VVX 500 and VVX 600) when VVX Camera is used


Turbo-charge Desktop Productivity

Simple UserInterface

Productivity Applications

Video Camera AccessoryInstantly turn your desktop device into a video conferencing phone

Desktop Connector

http://www.polycom.com/products-services/voice/desktop-solutions/realpresence-desktop-vvx-business-media-phones/realpresence-desktop-vvx-600-business-media-phone.html

http://www.polycom.com/products-services/voice/desktop-solutions/realpresence-desktop-vvx-business-media-phones/realpresence-desktop-vvx-500-business-media-phone.html


VVX 300/310 an Entry-Level phone with Rich Desktop Solutions for SMBs

Polycom Desktop

Connector



Microsoft Exchange Integration

Visual conference management

MSRP $179 Polycom device becomes an extension of desktop PC


VVX 400/410 a Key-System Phone with Powerful Desktop Capabilities

MSRP $259



Visual conference management

Polycom Desktop

Connector

Polycom device becomes an extension of desktop PC

Microsoft Exchange Integration


Polycom Web Configuration Utility

• Simple Setup− Ease of provisioning for first time use

• Simplified Software Upgrade− Online software upgrade

without boot server

• Enhanced Serviceability− Local access to diagnostic

information with backup & restore

• User Preferences− Easy customization of the phone

• Improved Usability− Refreshed UI ‘look and feel’ − Context sensitive help− Save changes without reboot

Improved manageability of Polycom devices


VVX Summary - Multi-platforms Business Media Phones

VVX500320 x 240 pixel resolution12 lines,3.5’’ color touch

4:3 screen, Gigabitup to 14 KHz audio

VVX600480 x 272 pixel resolution

16 lines 4.3’’ color touch 16:9 screen Gigabit, up to 14 KHz audio,

Bluetooth

Simple & Intuitive GUI

Microsoft Exchange calendaring

VVX Camera720p30 video resolution,for VVX500 or VVX600,SIP & H.323 dual stack

VVX400

320 x 240 pixel resolution

12 lines, 3.5” color TFT 16:9 screen, 7 KHz audio,

VVX410Gigabit Ethernet switch

VVX300

208 x 104 pixel resolution6 lines, backlit graphical

LCD screen, 7 KHz audio,VVX310

Gigabit Ethernet switch

Common features:- PoE support (802.3at), power supplies are optional- HD voice (up to 14 KHz)- WebKit-based browser (HTML5, CSS, SSL and JavaScript)- Headset with EHS (RJ9, and USB on VVX500/VVX600)- Centralized directory (LDAP) and local directory - Centralized provisioning (FTP, HTTP, HTTPS)- Resist interferences from mobile phones

VVX Expansion Module40 LED keys, paper,

VVX Color Expansion Module480 x 272 pixel resolution

4.3" TFT LCD screen, 28 keys, 3 page softkeys


• FCS: end of Q1 early Q2− VVX 300, 310, 400,410, 500, 600, VVX Camera are all

shipping− VVX EMs will ship in June 2013

• Language support: − English, Simplified Chinese, Traditional Chinese,

Danish, Dutch, French, German, Italian, Japanese, Korean, Norwegian, Polish, Brazilian Portuguese, Russian, Slovenian, Spanish, and Swedish.

Regional Availability


Launch Assets and sales tools

• Launch video

• Sales Training Summary

Video Datasheet

FAQ


Polycom Desktop Phones UC Software for Polycom desktop phones

The industry's leading unified communications software Competitive

Differentiators/Positioning

Ove

rvie

w

Common UC Software across multiple

products (SPIP, VVX, SoundStation)

Extensive features supporting a wide

variety of UC Platforms

Open-standard software architecture

Consistent, simple user interface

Cost effective desktop video for users

Robust security reduces downtime

HD Audio for a life-like audio experience

3rd party UC and productivity applications

UC/PBX investment protection

Simplified deployment, with reduced cost

Ben

efit

s


Thank you!Christine KovacsSenior Product Marketing Manager

Polycom Inc.

[email protected]


Back up slides and content


UC Software 4.x Releases

• Product Overview− Support for newly released platforms and

maintenance− UC 4.0.4 – Maintenance Release− UC 4.1.3 – FCS for VVX Camera Module− UC 4.1.4 – FCS for VVX 300 and VVX400 Devices− UC 4.1.5 – Support for Microsoft Lync and Expansion

Modules

• Target customers: − Existing SMB to Enterprise customers using Polycom

Soundpoint/VVX products

• Key Differentiators/Benefits:− Broadest and deepest Open SIP stack in the industry− Simple deployment and provisioning options− Qualified for Microsoft Lync

• Pricing: No charge

http://www.polycom.com/products-services/voice/uc-software.html


Now, full VVX Portfolio

• Expandable, next generation business media phones

• Provide the best technology performance and highest quality audio/ video communications experience for busy professionals

• Simple user interface with "smart phone" behavior: New generation of IP Desktop phones provide a superior user experience delivering “smart phone like” behavior to the desktop.

• Open SIP - works with a variety of call control platforms: Lync optimized to work with Lync 2010

• High end models are multi-purpose, color touch screen devices provide video conferencing at the desktop: Low cost - video for the price of a desktop phone

• The mid-range and entry level phones deliver simple, reliable and high quality service with every call the end user makes.

• Easy installation & maintenance: ZTP and Web configuration tool

• Easily integrate with third- party UC and productivity applications for Broad, standards- based, open APIs

The perfect mid-market desktop solution

VVX 1500

VVX 400 VVX 300

Paper and LCD Expansion Modules

VVX 600 VVX 500

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