WINNING STRATEGIES FOR SOCIAL AND VENUE MARKETING

The Story of Smart Brain, Strong Brain, Fit Brain

Critical Path Success™ Method of Business Growth—Not-for-Profit Edition

Adriane BergGeneration Boldwww.GenerationBold.com www.CriticalPathSuccess.comwww.AdrianeBerg.comwww.NotforProfitExchange.com

The Bigger the “Why”,

? ? ? ? ? ?

The Easier the “How”

TWO PURPOSES OF SOCIAL MESSAGE MARKETING

Change Awareness

And/Or

Change Behavior

COGNITIVE FITNESS

GERI-PRENEURSHIP

Geri-Prenuership has the mission of monetizing the message, by offering goods and services that promote the social message and attract dollars to support programs.

CHANGE…From a Service and Advocacy Professional to…

A Marketing and Selling Professional

Commonality Communications

BE MINDFUL OF RESTRICTIONS

By-laws

Boards

Compliance

Tax Status

Critical Path Success™Method to Business Growth

KNOW THE MARKET CHECKLIST

IDENTIFY THE OVERLAP & FIND THE MONEY

WHEN MESSAGE,RECIPIENT, CUSTOMER AND PRODUCT MELD

CREATE THE ELEVATOR PITCH

THE TEMPLATE: FILL IN THE BLANKS. DO THIS AS MANY TIMES AS YOU NEED TO, UNTIL YOU ARE MOVED, TOUCHED & INSPIRED

My mission: I embody a great possibility. That is the possibility of ------------. My plan to realize that possibility is---------------------. That plan is realistic because------------------------. 

For example, in the case of a geriatric care manager:

I embody a great possibility. That is the possibility of helping hundreds of families reduce stress and enabling seniors to thrive. My plan to realize that possibility is to educate people about the benefits of geriatric care management. That plan is realistic because I hold community seminars and report on the latest age-in-place technologies in my blog. And because I have helped my own parents to thrive.

THE FREQUENCY PROGRAM

A frequency program is a recurring system for consistently following up with your database. The purpose is to keep the door open to people who have contacted you in any way regarding your product or service. You can use voice mail distribution, snail mail, e-mail, an e-zine, or have a newsletter, so long as they opt into the program and receive contact from you regularly. Make the content compelling, so they miss it if it does not come on a regular basis. The contact should be at least twice a month, weekly is better. Many email programs are daily.

THE STEP BY STEP PRESS PROGRAM

“If you say I said this, I’ll have to kill you!”

BUILDING WEBSITES THAT ATTRACT

$15 templates$50 templatesBasic SEO-blogs, articles, e-zines

and e-mailsBasic landing pageBasic squeeze pages

THE GENERATION BOLD RESOURCE LIST

SOMETIMES THE MEDIA IS THE MESSAGE

BUILDING MY STRATEGIC PLAN

Critical Path Success™ Method of Business Growth—Not-for-Profit Edition

Adriane Berg

www.GenerationBold.com www.CriticalPathSuccess.comwww.AdrianeBerg.comwww.NotforProfitExchange.com

adrianeberg@msn.comgenerationbold@earthlink.net