with Joe VangieriCEO DigiTrax Entertainment
Why I Quit Karaoke
Why I Quit Karaoke
Glory DaysI built my karaoke business to a $350/night level.
• One night at a time• One venue at a time• One singer at a time
…by scouting out potentially great locations, and boldly going where no one had gone before.
Why I Quit Karaoke
Start by going where no one else is
• Scout new locations• Look for dead nights
If the place is empty when you visit, then you’ve struck gold.
Why I Quit Karaoke
Your pitch to the venue ownerIt’s all about building the night.
• Start on a graduated scale for yourself
• Ramp up pay as you build patrons
• Hit milestones every week until you reach your pay goal
Up-front agreement for 120-day contract.
Why I Quit Karaoke
What should your pay goal be?You are skilled labor.
Make sure you are being paid at least as much as an electrician, plumber or other skilled labor would be making in your area.
Why I Quit Karaoke
How to reach those milestonesYou must be willing to work it
• Keep it loose, fun & light• Become friends with
everyone• Be better than “the other
guy”• Walk and work the room:
Encourage & Uplift
You are building relationships with the venue owner and your patrons
Why I Quit Karaoke
Go the extra mileFind cross-marketing opportunities – they are everywhere.
• With your local beer distributor
• With your local nightspot guide publication
• Set up your karaoke anywhere people are and promote your shows
Why I Quit Karaoke
Go the extra mileFind cross-marketing opportunities – they are everywhere.
• With your local beer distributor
• With your local nightspot guide publication
• Set up your karaoke anywhere people are and promote your shows
Know your patrons… and always be communicating with them.
• “Like” your Facebook page when they sign up to sing
• Send everyone to your webpage
• Get emails from as many singers as possible
Why I Quit Karaoke
Compete Directly
• Show the venue owner how much more valuable you are
• Find and exploit novelty
• Market and re-market
Why I Quit Karaoke
Go head-to-head with the $50/night guys.
Learn more at our other seminars, or visit us at Booth 205