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An Introduction to the Professional Travel Bloggers Association (PTBA)

by

Michael Hodson GoSeeWrite.com

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•  The power of new (social) media

•  Opportunity to build relationships

•  Marketing advantages

•  Cost efficiency

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1) PTBA

1) PTBA

•  Formed to develop travel blogging into a profession with a set of professional standards

•  50 bloggers and 10 industry members worked for 12 months to develop structure

•  Approaching 200 travel blogger members after only three months

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•  Search by location, language and nearly 40 niches

•  Industry standard statistics for site evaluation

•  Metrics for most social media platforms •  RSS subscribers and newsletter

subscribers •  Outside evaluation included (Klout,

PeerIndex, Kred)

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•  Your explanation page: •  travelbloggersassociation.com/itb-

exhibitor-account/ •  Full access to the site and search engine

for the month of March •  Blogger membership is $75 annually.

Industry membership is $500 (384€) annually

•  Please email any questions you have to contact@travelbloggerassociation.com

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•  Conducting elections now

•  Adding a blog and a industry bulletin board to the website

•  Adding more analytics soon (Instagram)

•  Likely will be hosting a travel blogging conference in 2014

•  Please email any questions you have to contact@travelbloggerassociation.com

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Michael Hodson

michaelshodson@yahoo.com GoSeeWrite.com @GoSeeWrite

For any PTBA questions contact@travelbloggerassociation.com