W E L C O M E T O T H E W O R L D O F P R O G R E S S I V E M E N

MEDIA DATA 2020FOR ONLINE, PRINT & EVENTS

NE W: 4 PR IN T EDIT IONS IN 2020

VANGARDIST THE MINDSET COMMUNITY

OF PROGRESSIVE MAN. BRAVE, LIBERTERIAN

& INDIVIDUAL.

FAMOUS FOR

Awarded with 9 Cannes Lions

The worlds first magazine

printed with the blood of HIV+ people

5 Golden Drum

Awards 2015

4 LIA Awards

2015

6 Euro Best

Awards 2015

3 Pencils D&AD

Festival 2016

2 Health Share

Awards 2016

OUR AUDIENCE IS OUR ASSET

FASHIONCONSCIOUS | LUXURY- AND BRANDORIENTATED | GLOBETROTTER | HIGHTECH- AND INTERNET-SAVVY

Lomography

Mühlbauer

Tom Ford

Leica

Bang & Olufson

Montblanc

Rolex

Apple iPad

Bot tega Veneta

VISIONARIES

EARLY ADOPTERS

MAINSTREAM MARKET

Early Market

PRAGMATICS

EARLY MAJORITY

CONSERVATIVES

LATE MAJORITY

SKEPTICS

LAGGARDS

Men / Women / Total Monthly Netincome in €

OUR AUDIENCE IS OUR ASSET

SOCIAL MEDIAFacebook: 39.000 Fans

Instagram: 4.800 Follower Twitter: 900 Follower

Youtube: 150.000 Videoclicks

WEBSITE50.000

Unique Users 100.000

Impressions

8.000 Subscribers Magazine- and Eventnewsletter

NEWSLETTER

OUR DIGITAL CHANNELS

Online Magazine 35.000 Unique Reader Print Magazine 20.000 Circulation

NEW: 4 Times a Year

ONLINE & PRINT MAGAZINE

NE W 4 PRINT ISSUES + 4 RESPONSIVE ONLINE ISSUES

NE W: 4 PR IN T EDIT IONS IN 2020

OUR TOP CLIENTS

DISPL AY AD PAGES IN PRINT MAGAZINE

PRINT MAGAZINE 20.000 CIRCULATION / 225x300mm / 3mm BORDER

PUBLICATION DATES: 10TH OF MARCH / 10TH OF JUNE PRIDE SPECIAL / 10TH OF SEPTEMBER / 10TH OF NOVEMBER

2/1 Page 6.900,- EUR/Page 1/1 Page 4.900,- EUR/Page Half-Page Ad 2.490,- EUR/Page Half-Page Ad 2.490,- EUR/Page U2/U3/U4 6.900,- EUR U2 + 1 Page 9.900,- EUR

Supplement 20x 220,- EUR/CPM = 4.400,- EUR

450x300mm 225x300mm 225x115mm

112,5x300mm

225x300mm450x300mm

Supplement of several pages inside the magazine

DISPL AY AD PAGES IN ONLINE MAGAZINE

Fullscreen 2.900,- EUR 82 CPM/Page Fullscreen + Advertorial 3.500,- EUR 100 CPM/Page

ONLINE MAGAZINE 35.000 UNIQUE READERS

SPECIAL: PRINT + ONLINE Ad Pages in Print + Online Magazine 7.800,- EUR 6.900,- EUR 125 CPM/Page Reach: 35.000 Online + 20.000 Print

DISPL AY ONLINE BANNER

BILLBOARD

970x250px

65,- EUR/CPM

HALFPAGE

300x600px

65,- EUR/CPM

SITEBAR

variable

65,- EUR/CPM

SKYSCRAPER

160x600px

35,- EUR/CPM

LEADERBOARD

728x90px

35,- EUR/CPM

CONTENT AD

300x250px

35,- EUR/CPM

DISPL AY SPECI A L ONLINE REACH PACK AGE

SPECIAL: TOTAL REACH

60.000 UNIQUE USERS1 MONTH DURATION

FORMAT: BILLBOARD 920X250PX

NEWLETTER 8.000 UNIQUE USER

WEBSITE 35.000 UNIQUE USER

FACEBOOK 12.000 REICHWEITE

INSTAGRAM 5.000 FOLLOWER

4.200 EUR 2.499,- EUR

PRINT MAGAZINE 1/1 Page 2 .900,- EUR + 990,- EUR Production* 2/1 Page 4.900,- EUR + 990,- EUR Production*

ONLINE MAGAZINE Fullscreen Advertorial 1.900,- EUR + 990,- EUR Production*

(Video, Text, Image Gallery + Facebook Posting)

SPECIAL: PRINT + ONLINE ADVERTORIAL 35.000 Unique User + 20.000 Print Circulation

3.900,- EUR (Video, Text, Image Gallery + Facebook Posting)

A DV ERTOR I A L PRINT & ONLINE MAGAZINE

* Production: Text, Layout, 2 Feedback Rounds, Proofread

A DV ERTOR I A L WEBSITE & COMMUNIT Y

SPECIAL OFFER: Blog Article + Facebook Posting + Instagram Posting + Newsletter Beitrag 1.290,- EUR - 27%

FACEBOOK 37.000 Follower

Bild min. 1.000 x 600 Pixels, 280 Characters, Weblink

490,- EUR

SOCIAL MEDIA

INSTAGRAM 5.400 Follower

Bild min. 1.000 x 1.000 Pixels, 280 Characters,Hashtags

390,- EUR

SPECIAL: KOMBI POSTING FACEBOOK + INSTAGRAM 35.000 Unique User + 20.000 Print Circulation

790,- EUR (Text, Image Gallery, Video)

EVENTKCALENDAR

EVENTCALENDAR FEATURED EVENT

EVENT NEWSLETTER

NEWS ARTICLE + FACEBOOK POSTING

BANNER HPA/BILLBOARD

0,-

FREEMIUM

10.000

90,- 190,- 490,-

SMALL MEDIUM LARGE

EVENT EVENTCALENDAR ENTRY

PRODUCT PL ACEMEN T BEAUT Y EDITORIAL

Example AESOP

Photoeditorial for Beauty Products + Posting on Facebook & Instagram

PRODUCT PL ACEMEN T BEAUT Y EDITORIAL

1 Page 450,- EUR/Page 2 Pages 850,- EUR/Page 3 Pages 1.200,- EUR/Page 4 Pages 1.500,- EUR/Page

BEAUTY PRINT1 Page 350,- EUR/Page 2 Pages 590,- EUR/Page 3 Pages 850,- EUR/Page 4 Pages 1.090,- EUR/Page

BEAUTY ONLINE

1 Page 750,- EUR/Page2 Pages 1.300,- EUR/Page 3 Pages 1.750,- EUR/Page 4 Pages 2.190,- EUR/Page

BEAUTY PRINT & ONLINE

Example

PRODUCT PL ACEMEN T PHOTOEDITORIAL

PHOTOEDITORIAL IN PRINT & ONLINE+ Concept and Moodboard+ min. 7 Pages + 1 page with Credits and Client-Logo+ Facebook and Instagram Postings+ Footage to be used as clipping and reference+ Making-of Video Production

PRODUCT PL ACEMEN T PHOTOEDITORIAL

100% Exclusive 9.900,- EUR 50% Mainpartner 6.900,- EUR 25% Partner 3.900,- EUR Single Placement 490,- EUR

Ask for more details.

E V EN T M A R K ETING OUR EVENTS

May-Sept400 Guests

35.000 Online Reach

Oct-April600 Guests

35.000 Online Reach

Autumn800 Guests

1 Mio Reach

CONZEPT + PRODUCTION + ROLE-OUT ON VANGARDIST CHANNELS

A raf f le in our social medias for a tr ip. The tr ip will be recorded on video and shared in all our channels.

SPECI A LS INFLUENCER JOURNEY

PRODUCT PLACEMENT

LOGO & NENNUNG

TRIP HASHTAG

FULLSCREEN PAGE

1 Time

BRONZE SILVER GOLD PLATIN EXCLUSIVE

2 Times 5 Times 10 Times

1 of 6 1 of 3 1 of 2

Exclusive

Exclusive

Exclusive

Exclusive

1.500,- 2.900,- 4.900,- 9.900,-490,-

CEO + SALES JULIAN WIEHL WIEHL@VANGARDIST.COM

CREATIVE DIRECTION JULIAN BEHRENBECK JULIAN.BEHRENBECK@VANGARDIST.COM

DAILY NEWS MICHAEL HALLER DAILYNEWS@VANGARDIST.COM

EVENTKALENDER MICHAEL HALLER EVENTKALENDER@VANGARDIST.COM

HEAD OF FASHION JULIAN BEHRENBECK JULIAN.BEHRENBECK@VANGARDIST.COM

OFFICE MANAGEMENT ERIC GLATZEL OFFICE@VANGARDIST.COM

VA NG A R DIST.COM

CONTACT US