Mission

W42ST is a hyperlocal media brand celebrating the residents, workers, visitors, and businesses of Hell’s Kitchen. We use high-quality print content and digital engagement to build genuine trust, making us intimately connected and invested in the fastest growing, most authentic area of New York City.

Community

The personalities, the tastemakers, and the movers and shakers who make up the fabric of our neighborhood.

Eating and drinking

The latest dining experiences, cocktails, craft beer, wine and more.

What's going on

Bringing the best of Off Broadway theater, cabaret, EQOGF[��ƒNO��CPF�OWUKE�to our culture-hungry readers.

Our Editorial

Lifestyle

Street style, designer fashion, ƒVPGUU��FCVKPI��CPF�YJCVŨU�JQV�KP�*GNNŨU�-KVEJGP�

Features

Interviews and insight.

Real estate

News, views, and inspirational interiors.

Distribution & Readership

89,629 Total population

$137,161 Average household income

$1,037,043 Average household net worth

162.1 Cost of living index (US average is 100)

37 Median age

75% JCXG�C�$CEJGNQTŨU�FGITGG�or greater (New York Metro area average is 45%)

18 New skyscrapers under construction or proposed in the next 10 years (creating 15,000 new apartments)

22 New towers going up at Hudson Yards, immediately VQ�VJG�UQWVJ�QH�*GNNŨU�-KVEJGP�(Skyscraper Source Media)

MAP KEY

RESIDENCIES RESTAURANTS, BARS & CAFES RETAIL PROFESSIONAL

HOTEL AUTOMOBILE HEALTH & BEAUTY ARTS & THEATERS STREET TEAM TE

RMS

AND

CON

DITI

ONS

AVAI

LABL

E ON

REQ

UEST

SOURCES: ONBOARD INFORMATICS 2014 & CITY-DATA.COM.

Consumer spending in Hell's Kitchen 200175150125100755025

TOTA

L H

OUSE

HOL

D EX

PEN

DITU

RES

CLOT

HIN

G

ENTE

RTAI

NM

ENT

FOOD

HOU

SEH

OLD

FURN

ISH

INGS

TRAN

SPOR

TATI

ON

GIFT

S

NATIONALAVERAGE

157 161 158 152163

145

179

MAGAZINE % 34% RESIDENCIES 11% RESTAURANTS,

BARS & CAFES 11% RETAIL 5% PROFESSIONAL

13% HOTEL 1% AUTOMOBILE 2% HEALTH & BEAUTY 2% ARTS & THEATERS 21% STREET TEAM

20,000 magazines distributed monthly

Rate card

Terms* All rates are net* Premium positions +20%* Calendar, availability, and rates subject to change based on strategic opportunities, reader and market needs

Please contact: sales@w42st.com or (646) 535 4407

calendar & rate card

OPEN x 3 x 6 x 12Full Page $3,020 $2,700 $2,350 $2,150

Half Page $1,625 $1,450 $1,250 $1,150

Quarter Page $1,000 $850 $725 $600

"If you think you know #hellskitchen, you are wrong! I’ve lived there long enough and still

thanks to @w42st I discover new stuff."

Alisa, W42ST reader

JAN 2016 Fitness & New Year & healthy living ARTWORK DEADLINE Thu, Dec 17, 15 ON THE STREETS Tue, Jan 5, 16

FEB 2016 Valentine’s Day - Romance & date ideas ARTWORK DEADLINE Fri, Jan 15, 16ON THE STREETS Thu, Jan 28, 16

MAR 2016 Spring & St Patrick’s Day ARTWORK DEADLINE Fri, Feb 12, 16ON THE STREETS Thu, Feb 25, 16

APR 2016 Earth Day - the “Green Issue” ARTWORK DEADLINE Fri, Mar 18, 16ON THE STREETS Thu, Mar 31, 16

MAY 2016 The “Food Issue” ARTWORK DEADLINE Fri, Apr 15, 16ON THE STREETS Thu, Apr 28, 16

JUN 2016 Travel - local and global ARTWORK DEADLINE Fri, May 13, 16ON THE STREETS Thu, May 26, 16

JUL 2016 The “Outdoors Issue” - 4th July ARTWORK DEADLINE Fri, Jun 17, 16ON THE STREETS Thu, Jun 30, 16

AUG 2016 The “Families Issue” - back to school ARTWORK DEADLINE Fri, Jul 15, 16ON THE STREETS Thu, Jul 28, 16

SEP 2016 The “Style Issue” - NY Fashion Week ARTWORK DEADLINE Fri, Aug 12, 16ON THE STREETS Thu, Aug 25, 16 OCT 2016 Halloween/Comic Con ARTWORK DEADLINE Fri, Sep 16, 16ON THE STREETS Thu, Sep 29, 16

NOV 2016 Thanksgiving special ARTWORK DEADLINE Fri, Oct 14, 16ON THE STREETS Thu, Oct 27, 16

DEC 2016 Holidays and gift guide ARTWORK DEADLINE Fri, Nov 18, 16ON THE STREETS Thu, Dec 1, 16

JAN 2017 Fitness & New Year & healthy living ARTWORK DEADLINE Thu, Dec 15, 16ON THE STREETS Tue, Jan 3, 17

Editorial Calendar