Ancillary Tasks – Website Analysis

This is the Kent Life website, this displays information from the magazines, in a blog type view. This gives the reader another element to the information in the magazines – making the reading experience more interesting as the website is updated more often than the magazine released.

The website makes use of the logo found on the magazines, “Kent Life” written in a traditional font – this creates a brand image across mediums of viewing information. The local weather is displayed in the right hand side, creating a regional feel. Below this, a menu bar using different colours for each co-ordinating area of the website.

Below this, the main topics of the website are shown. This gives the viewer a glimpse of the top stores in the region, giving them an easy access link to them. It then allows the user to search for things locally, again reiterating the regional feel of the website and making it appeal to people who live within Kent.

The website allows the user to subscribe to the magazine. This can be through a online e-edition or a subscription being sent to your door. This allows another portal for the customer to purchase the magazine – this will increase the sales of the magazine making it easier to be subscribed to.

Showing the latest articles, by recent, most read and commented this gives more coverage of specific titles. This website encourages people to subscribe to the magazine and is a form of advertising each issue to the reader.

This website, Time Out London – is a website representing the Time Out London regional magazine.