Date post: | 02-Dec-2014 |
Category: |
Documents |
Upload: | jwinebrenner |
View: | 311 times |
Download: | 5 times |
04/09/2023 Footer 1
EMBRACING TECHNOLOGY AS A NONPROFIT : Dial in Number: 866.410.7442
Conference code: 497 865 6669
04/09/2023 Footer 2
• Internet marketing and online fundraising trends • An integrated SaaS fundraising solution • Website Solutions by eTapestry • Website Trends• Take Action!
AGENDA:
04/09/2023 Footer 3
• Online is Thriving
• First Impressions Count
• Email Is Alive and Well
• Social - Everybody’s Doing It
• Multichannel Giving Is Hot
• Mobile - Get on the Move
WHAT MATTERS IN THE ONLINE SPACE?
http://www.flickr.com/photos/bfsminid/
04/09/2023 Footer 4
79% of American adults use the Internet.
THE WORLD IS MOVING ONLINE
http://www.flickr.com/photos/jakojellema/
04/09/2023 Footer 5
The Blackbaud Index of Online Giving reports-
online revenue increased by 16.2 percent for the 3 months ending 2010
as compared to the same period in 2009.
http://www.flickr.com/photos/jakojellema/
04/09/2023 Footer 6
http://www.flickr.com/photos/7817522@N05/
60% of donors visit a non-profits website
before giving.
04/09/2023 Footer 7
SOCIAL MEDIA ISN’T A FAD, IT ’S A REVOLUTION
Facebook has over 600 Million users and half of them log in each day. Over 30 Billion pieces of content are shared
monthly.
04/09/2023 Footer 8
Boomers Gen “I”
Those 45-65 showed the strongest growth
in 2010
These little guy’s are growing up with it.
IT ’S ALL ABOUT CONNECTING …
04/09/2023 Footer 9
DONOR DATABASE
ECOMMERCE ADVANCED EMAIL
WEBSITE
04/09/2023 Footer 10
L E T ’S TAKE A L OOK - T HE DONORS V IE W
04/09/2023 Footer 11
YOUR WEBSITE – THE FIRST PLACE A POTENTIAL DONOR WILL GO
04/09/2023 Footer 12
04/09/2023 Footer 13
04/09/2023 Footer 14
T HE V IE W F ROM T HE NON P ROF IT( DE M O)
04/09/2023 Footer 15
ECOMMERCE FOR ONLINE DONATIONS
04/09/2023 Footer 16
CART FOR ONLINE REGISTRATION, ITEM SALES, VOLUNTEER SIGN-UP ETC
04/09/2023 Footer 17
PERSONAL FUNDRAISING
04/09/2023 Footer 18
EMAIL AND HARD COPY COMMUNICATION – ALL IN ONE
04/09/2023 Footer 19
WHAT’S HOT?
04/09/2023 Footer 20
Compared to $88 for offline
Compared to $170 for online
Median revenue/donor: $339
First year retention: 51%
30% for offline donors
22% for online donors
Multi-year donors retained: 75%
59% for offline donors
52% for online donors
MULTICHANNEL IS HOT … !
http://www.flickr.com/photos/insouciance/
04/09/2023 Footer 21
First Year Retention is 29.3% for single channel donors
SINGLE CHANNEL IS NOT …
http://www.flickr.com/photos/jakojellema/
04/09/2023 Footer 22
280,000,000+ websites on the internet
1,500,000+ non-profit organizations in the US
200,000+ non-profit websites in the US
04/09/2023 Footer 23
• eTapestry has built over 300 websites and currently is hosting more than 400
• Our website portfolio provides a flexible, easy to use and maintain platform that does not require a backend data base purchase, and we offer immediate implementation times
CMS WEBSITE TEMPLATES:
04/09/2023 Footer 24
CMS TEMPLATE WEBSITES
04/09/2023 Footer 25
CUSTOM DESIGNED CONTENT MANAGEMENT SYSTEM (CMS)
04/09/2023 Footer 26
FIRST IMPRESSIONS MATTER
It takes less than 3 seconds to evaluate another person based on their appearance, body language, demeanor,
mannerisms and dress.
http://www.flickr.com/photos/batcave13/
04/09/2023 Footer 27
Visitors will decide to stay or leave your website in 4 seconds
or less.
It continues to shrink.http://www.flickr.com/photos/jlz/
04/09/2023 Footer 28
FIRST IMPRESSIONS MATTER
Websites MUST Be Appealing & Engaging
• Capture a visitor’s interest immediately
• When a visitor scans the page they know what the Non-profit is about.
• Easy-to-understand navigation and overall design.
• Pages load quickly
• Most eye-catching elements to load first and near the top of the page.
04/09/2023 Footer 29
W HO W E HAV E HE L P E D
04/09/2023 Footer 30
1.You need an integrated online and offline solution
2.You need to move beyond business as usual
3.You need to drive results
4.You need greater efficiencies
5.You need increased productivity
6.You need greater reporting
6 REASONS YOU NEED AN INTEGRATED SOFTWARE SOLUTION
EVERYONE’S DOING IT …
04/09/2023 Footer 31
WHAT’S NEXT?
• eTapestry can partner with your nonprofit organization to provide you with an integrated solution including: - Database- eCommerce - Website - Personal Fundraising - Shopping Cart - And much more!
Contact us for a free personal needs analysis
http://etapestry.com/mobile_access/