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Slide 2 Wabash Valley Mobile Market Community Health Initiative: Covering 6 counties in the Wabash Valley Community Desiree Huebner Indiana State University Bachelor of Science in Nursing Student Slide 3 Outline Purpose of a Mobile Market (MM) Objectives Why the Need for a MM How to Initiate a MM Location of the MM Who initiated the first MM Nashville Mobile Market IU Health Garden on the Go Wabash Valley Mobile Market Resources Slide 4 Purpose of the Wabash Valley Mobile Market Educate and incorporate other lifestyle changes like diet and exercise, eating meals with family, and how to cook a healthy meal in 30 minutes. There is a need and desire for a mobile market in low income neighborhoods and communities surrounding the Terre Haute community, specifically targeted toward; Clay County, Parke County Sullivan County, Vermilion County, Vigo County, and Clarke County of Illinois. Slide 5 Objectives of the Wabash Valley Mobile Market 1.The mobile market will develop into a mobile grocery store that sells produce and other healthy food items in places where those options are limited. 2.Make an impact on obesity and other diet related conditions in the community by approaching it through a healthy eating and exercise plan. 3.Provide people in low income neighborhoods or people with limited access to fresh and healthy foods. Slide 6 Why the Need of a Local Mobile Market According to the 2012 report from the Trust for American Health and the Robert Wood Johnson Foundation, Adult Hoosiers obesity level climbed to 30.8% from 29.1% last year, joining 11 other states with percentages of more than 30. Last year Indiana ranked 15 th. A March 2013 study by The Robert Wood Johnson Foundation found statistics for Vigo County: 33% are Obese 28% are Physically Inactive 10.2% are Unemployed 25% of children are living in poverty 37% of children come from single parent households Vigo County has 12 recreation facilities Slide 7 How do we Start the Wabash Valley Mobile Market Target the communities with low income neighborhoods or with limited access to fresh and affordable foods Incorporate the Mobile Markets in communities then tie in exercise and eating dinner together Utilize key agencies and volunteers for community health Baeslsers Market and other local grocery stores Catholic Charities of Terre Haute CHANCES for Indiana Youth City Government and School Corporation Clay County YMCA Indiana State University Purdue Extension in Parke County Union Hospital of Terre Haute Vigo County Health Department Slide 8 Determining where to initiate the Wabash Valley Mobile Market The Mobile Market will be initiated at area food deserts, which means there is little or no access to a grocery store that offers fresh and affordable foods needed to maintain a healthy diet. In the Wabash Valley there are six counties that the market will be initiated at: Clay, Parke, Sullivan, Vermillion, Vigo counties of Indiana and Clarke County of Illinois. Specific food desert examples: Seelyville, West Terre Haute Low income neighborhoods or neighborhoods that do not have access to fresh and affordable food Community residents will enter the trailer and purchase goods with credit card, cash, EBT, WIC, SNAP Slide 9 Who has Initiated a Mobile Market The Nashville Mobile Market is maintained by Vanderbilt University students and volunteers. The Nashville Mobile Market provides food desert communities with fresh produce, lean meats, dairy, and select non-perishable items. Community residents enter onto the trailer and purchase goods with credit card, cash or SNAP benefits. In addition, recipes cards are available to highlight simple, nutritious options and community kitchens are also held. Slide 10 The National Mobile Market Mission of Vanderbilt University We encourage the development of preventative strategies for tackling the epidemics of obesity and diet-related diseases. We actively seek partnerships with existing mobile markets to facilitate knowledge sharing by developing lists of accepted best practices and refined methods for operations, community outreach, and evaluation protocols. The National Mobile Market is committed to supporting the development of innovative solutions to food insecurity by providing fiscal, logistical, and structural support to community organizations interested in creating urban mobile markets to address the growth of urban food insecurity. Slide 11 Vanderbilt University on Nashville Mobile Market According to the NashvilleMobileMarket.org: Nashville Mobile Market (NMM) strives to encourage healthier eating habits and decrease incidences of diet- related chronic conditions such as obesity, diabetes, and hypertension. It does this by increasing access to and decreasing cost of healthy foods in food deserts, while also education the community about healthier options Slide 12 Garden on the Go Mobile Market Indiana University Health implemented - Garden on the Go in May 2011 IU Health System Outreach Priorities Obesity Prevention Injury Fall Prevention Access to Healthcare K-12 Education Community Revitalization USDA reports 68% of individuals in low-income neighborhoods live in areas where affordable, fresh fruits and vegetables are not readily available. Slide 13 Wabash Valley Mobile Market The Department of Applied Health Science at Indiana State University conducted surveys at community centers and food pantries in Terre Haute and in West Terre Haute. Background of the study Ethnicity of the participants African Americans- 24 (22%) Caucasian- 78 (72%) Other (American Indian, Hispanic, Bi-racial)- 7 (7%) ] 101 participants surveyed 27% of the participants were between the ages of 31-40 years old Slide 14 Peterson, Y., Borrero, L., Kruger, T., & Bermudez, E. 2013. Indiana State University: Department of Applied Health Sciences. United Way Mobile Market Survey. Slide 15 Slide 16 Slide 17 Slide 18 Slide 19 Survey Findings The Department of Applied Health Sciences concluded from their study that: 93% of participants who completed the survey are interested in a local mobile market Almost half (48%) are on food assistance programs Expense was cited as the #1 reason for not buying more fresh produce Expense and lack of transportation are the most identified barriers to shop at grocery stores more often 91 (83%) were primary grocery buyers for their household 52 (48%) received assistance to buy food (SNAP, WIC) 67 (61%) female Slide 20 Resources Peterson, Y., Borrero, L., Kruger, T., & Bermudez, E. 2013. Indiana State University: Department of Applied Health Sciences. United Way Mobile Market Survey. Robert Wood Johnson Foundation. Web. 5 April 2013. County Health Ranking and Roadmaps: A Healthier Nation- County by County. http://www.countyhealthrankings.org/ The Nashville Mobile Market. Web. 5 April 2013. http://www.nashvillemobilemarket.org/ United Way of the Wabash Valley U.S. Department of Agriculture. Web. 5 April 2013. Access to Affordable and Nutritious Food. http://www.ers.usda.gov/media/242654/ap036_reportsummary_ 1_.pdf Vigo County Health Department