4
MEDIA Social HARNESS THE POWER OF INCREASE BUZZ CAPTIVATE ENGAGE COMMUNITY EDUCATE SHARE PATIENT STORIES RECRUIT PHYSICIANS ENHANCE REPUTATION INFORM WITH
MEDIASocial
HARNESS THE POWER OF
INCREASE BUZZ
CAPT
IVAT
E
ENGAGE COMMUNITY
EDUCATE
SHAREPATIENT STORIES
RECRUITPHYSICIANS
ENHANCEREPUTATION
INFO
RM
WITH
MEDIA REVOLUTION
Social
6 in 10 SAY THE
RESEARCH RESULTS AFFECTED
A DECISION ON TREATMENT
1 in 2 SAY THE RESEARCH
RESULTS LED THEM TO
ASK NEW QUESTIONS
1 in 3 SAY THE RESEARCH
RESULTS AFFECTED A DECISION
TO SEE A DOCTOR
SOURCE: PEW REPORT 2009
36% OF HOSPITAL MARKETERS say social media is effective or very effective
in their marketing efforts according to HealthLeaders Media 2011 Industry Survey.
Hospitals are successfully using social media for everything from generating seminar
attendance to fundraising to health education.
4 in5 INTERNET USERS SEARCH ONLINE FOR HEALTH INFORMATION
2 in5 HAVE READ SOMEONE’S COMMENTARY OR BLOG
1 in4 HAVE CONSULTED RANKINGS OF HOSPITALS OR PHYSICIANS
1 in5 HAVE SIGNED UP FOR UPDATES ABOUT HEALTH
SOURCE: PEW REPORT 2009
PATIENTS BY THE MILLIONS ARE JOINING THE
OF THOSE WHO DID HEALTH RELATEDSEARCHES:
Social NETWORKING HAS SURPASSED EMAIL AS THE #1 WAY
TO COMMUNICATE ELECTRONICALLY
Let WAINSCOT HEALTH COMMUNICATIONS help you capitalize on these trends with our social media marketing service for hospitals: LOCAL/SOCIAL CONNEXION, or LO/SO for short. We can be your one-stop shop for Facebook, Twitter, YouTube and blogs—plus monitoring the digital buzz and reporting on what people are saying about your hospital.
Our professional bloggers and social media mavens will work with you to update all platforms with new content as often as daily, track analytics and constantly monitor comments from readers. We’ll also make sure nothing is posted before you review it.
Wainscot Media has deep expertise in translating complex medical information for lay audiences. The company operates as an extension of your marketing department, offering complete research, writing, editing and design.
We have a HIPAA compliance program and are well sensitized to issues that arise for hospitals when they embrace social media. But embrace social media they must, sooner or later. Our mission is to provide a turnkey service for hospital marketers that let’s them sleep well, secure in the knowledge that they’re in the forefront of a movement without risk of tripping.
Whether you’re just getting started in social media or need content to engage consumers, LO/SO takes your program to a whole new level.
Working with Wainscot Media not only provides my organization with professionals who understand the creative process, but allows me to expand my marketing efforts to generate additional ROI for service line advertising.” –STEVEN WEISS, CORPORATE DIRECTOR, PR & MARKETING, SOLARIS HEALTH SYSTEM
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• SOCIAL MEDIA MARKETING
• E-NEWSLETTERS
• HEALTH & LIFE MAGAZINES
• CUSTOM NEWSLETTERS
• SERVICE-LINE PIECES
• WEBSITE DESIGN AND DEVELOPMENT
• CONTENT MANAGEMENT
• COMMUNICATIONS RESEARCH
• CONSULTING ON COMMUNICATIONS PROGRAMS
At Wainscot Health Communications, we’re all about CUSTOM MEDIA SOLUTIONS to fit your hospital or healthcare system’s precise needs.
CONTACT US TO LEARN MORE ABOUT:
110 Summit Avenue, Montvale, NJ 07645
PHONE 201.746.7800 | FAX 201.782.5319
E-MAIL [email protected]
WEB WainscotMedia.com/Health.php
CUSTOM PUBLISHING | SOCIAL MEDIA | RESEARCH | WEBSITES | DIGITAL SERVICES
