walk your talk‘get active’ for Survival

WELCOME TO WALK YOUR TALKSurvival’s ‘get active’ guide

‘Walk your talk’ is a proverb

used by some North American

Indians, meaning put your

beliefs into actions. To ‘walk

your talk’ is to get involved,

be it through raising awareness,

raising money or doing both

at the same time. There are

so many different ways to ‘get

active’ and all of them make

a real difference to the lives of

tribal peoples around the world.

Survival needs campaigners!

Public opinion is the most effective

force for change; by raising awareness and

challenging prejudice against tribal peoples, you

have the power to make a real difference. Here are just

some of the ways in which you can put your beliefs into action...BECOME A CAMPAIGNER

LEAFLET

Distributing Survival literatureis a fantastic place to startspreading the word andencouraging people tofind out more.

about survivalWe can send you Survivalbrochures, bulletins andposters to distribute ordisplay in your local area.We’ve had a great responsein the past from libraries,universities, schools, galleries,museums, craft and healthfood shops, and even tattooand body-piercing studios!

campaignsIf you would like to supporta specific Survival campaign,such as the Dongria Kondh,Kalahari Bushmen or theEnawene Nawe Indians,let us know and we will sendyou our urgent action bulletinsand leaflets to distribute.

stamp out racismNewspapers, television andthe Internet have a massiveinfluence on public opinion.The aim of our Stamp It Outcampaign is to persuade themedia to stop using derogatoryterms such as primitive andstone-age when referring totribal peoples. Survival cansupply you with Stamp It Outpostcards to send to editorswherever you find racism againsttribal peoples in the media.

WRITE

Survival was the first in itsfield to use mass letter writingto demand recognition of tribalpeoples’ rights. Letters are apowerful expression of publicopinion, holding governmentsand companies to account.Template letters are availableon our website, so it reallydoes take a couple of minutes.We can also email a letter to you.All you then need to do is print,sign and post!

DEMONSTRATE

Demonstrations and vigils area time-honored way of callingfor change. Grabbing a placardand joining Survival at one ofour demonstrations or vigilsis a practical way to show yourcommitment to the movementfor tribal peoples, and to meetlike-minded people. To join ourdemo mailing list, please emailinfo@survival-international.org.

SCREEN

Screening films about thecultures and struggles of tribalpeoples really helps to bringthe message home. Why notshow a film to friends or havea lunchtime screening at yourplace of work or study?We can send you a copyof our recent films Mine:Story of a Sacred Mountain,narrated by Joanna Lumleyand Uncontacted Tribes,narrated by Julie Christie.To find out more about ourfilms, please visit:www.survival-international.org.

‘It is betterto have lessthunder in themouth andmore lightningin the hand.’Apache proverb

To maintain our integrity

and independence,

Survival does not accept

funds from any national

government. Our supporters

finance everything we do.

You don’t have to be a

millionaire to make a

difference; just be

enterprising and get

others involved. Here

are some ideas

of how to get started...BE ENTERPRISING

Over the years, a numberof supporters have organisedbenefits for Survival – fromweekend-long festivals withmusic and dance workshops,to theatre productions; fromblack-tie balls to readingsin cafés.

If you are interested inorganising an event andwould like help, adviceor support, please contactour events team who willbe more than happy toget you started.

RECYCLE

Turn your rubbish into cash! Weare collecting old mobile phones,printer cartridges and obsoletecurrency. Contact Survival toarrange a free collection.

PARTY

You’re no doubt a popular,fun-loving type, so why not useyour effortless charm to hostan event for Survival? Each yearsupporters around the worldhost a ‘Tea for Tribes’ partyto raise vital funds for tribalpeoples. To find out how youcan get involved, please visitwww.survival-international.org/teafortribes.

‘The journeyis the reward.’Taoist proverb

high-profile eventsSurvival often has reservedplaces for supporters to takepart in major events such asthe London Marathon, detailsof which can be found onour website.

DIYHalf the fun of a sponsoredevent can be in thinking upsomething original to catchpeople’s interest and makethem want to dig deep. We’resure you’ll come up with lotsof ideas, but if you need anyinspiration, email us or giveus a call.

JustGivingSetting up a website throughwww.justgiving.com can helpyou organise your event throughthe Internet. You can set up yourpage so that all donations godirectly to Survival, and GiftAidcan be claimed where applicable.

SELL

running a stallLocal fairs and events are greatplaces to raise funds, and to talkto people about Survival’s work.We can supply many of thethings you will need to setup your stall. Do let us knowwhat’s going on in your area.

netting a profitSelling things via Internetauction sites is both quickand easy. EBay also allowsyou to donate a percentageof profits from the things yousell directly to Survival.

holding a car boot saleClear out your home ofunwanted things and helpraise vital funds.

SPONSOR

Sponsored events know nolimits! They can be anythingfrom sitting in a bath full ofbeans to dizzying sky dives.

SPEED WALKING

Planning an event or

getting sponsored are

great fun and incredibly

rewarding, but there are

also lots of other ways

you can help if you’re

short of time...

TELL A FRIEND

Stuck for a topic of conversationin the lunch queue or at thephotocopier? Tell a friend aboutSurvival’s work for tribal peoples,and help spread the word!

HAVE YOUR SAY

Get involved and postyour comments on theissues currently facing tribalpeoples around the worldin Survival’s online blog:www.survival-international.org/blog

SEND OUR CARDS

Each year, Survival offers astunning range of Christmascards, with beautiful imagesfrom some of the wintriestplaces on the planet. Buyingand sending our cards to allyour family and friends is oneof the easiest ways you cansupport us. All profits helpfund our urgent work withthreatened tribal peoples.

PUT UP A POSTER

Help promote the movementfor tribal peoples – pin aSurvival poster to your workbulletin board, in your studentunion, your school or at yourlocal supermarket.

SEND US YOUR IDEAS

We are always looking for newways to raise awareness andfund our work, and would loveto hear from you if you have anynew ideas.

Email us at:info@survival-international.org

‘A 1000 milejourney startswith a singlestep.’ Aboriginal proverb

After all the hard work you’ve put into your event, make

sure it makes a splash! Use local media to let everyone

know when it is happening and where. This will not only

help ensure your event is a success, but will also increase

awareness of tribal peoples and Survival’s work.BROADCAST YOUR TALK

SPREAD THE WORD

find out namesof the news and environmentaleditors of your local newspapers,BBC, independent local radioand TV stations.

send introductory letterswith information about Survival,enclosing a brochure and bulletins.Follow up letters with phone calls.

address letters directlyand to the specific person ifpossible. Write to the editors,and clearly mark correspondence‘For Publication’, where relevant.

use ‘Survival International’when first mentioning theorganisation in your publicity.

the Survival logoAny materials that include ourlogo need to be approved bySurvival. This is to ensure thatall relevant copyright regulationshave been met. Please contactSurvival for assistance.

send us press clippingswe want to know aboutyour successes!

PROMOTION

Survival’s work is unique andinteresting, and your event willbe too! Try to ensure this comesacross when promoting Survivaland your event. Remember,journalists are bombarded withinformation, so make sure yourmaterial stands out.

Offer concrete storiesand inform journalists ofSurvival’s recent successes.

Look for ‘special interest’sections and angle yourmessage accordingly.

Local media loves anythingvisual – send photos ofyour event or ask Survivalto send you some imagesfrom our gallery.

Use social networking sitessuch as Facebook, Twitterand MySpace to broadcastyour event to your friends.

‘We will beknown foreverby the trackswe leave behind.’Dakota proverb

There can be lots to consider when starting out on a

fundraising venture, and it might be hard to know where

to start. The following pointers should help you focus your

planning and ensure your event is a phenomenal success!THINGS TO CONSIDER

‘If you failto plan, youwill plan tofail.’ Akan proverb

THEME & AUDIENCE

Decide on your target audience(children, teachers, adults etc.).This will help you to focusyour ideas and plan yourevent effectively.

FUNDING &

ORGANISING

Be realistic about your budgetand keep in mind all hiddencosts and extra expenses.

GET SPONSORED

You’d be surprised how manylocal businesses will want todonate drinks, food, prizes,or even a venue, particularlyif you say that the event willattract media attention andthat you’ll mention theircompany in all publicity.

PLANNING

Write a ‘to do’ list, preparea realistic timetable and setyourself targets.

GET HELP

Events can be a lot of fun, sowhy not ask friends and familyto give you a hand.

TIME & PLACE

Find a suitable venue. Ideallyyou should try to arrange avenue that is free of cost and willbe appropriate for your audience.Check whether the date of yourevent coincides with any otherlocal or national event to ensuremaximum attendance.

PUBLICITY

Write to your local paper, tryto get a celebrity involved ifyou can, make posters, flyers,send emails, tell colleagues,friends, family, anybody!

HAVE FUN

Planning an event takes timeand commitment, but once youhave the basics covered, it willbe a blast!

LEGAL ISSUES

FINANCE

The percentage of proceedsthat are to be donated to Survivalfrom your fundraising event mustbe clearly indicated on your eventpublicity and/or tickets. Survival’sregistered charity number is267444.

PERMITS & LICENCES

Permits or licences are requiredfor the following activities: raisingmoney by selling goods in publicplaces and house-to-housecollections. If you are partof a larger event, the eventorganisers should have alreadygranted licences. Contact yourlocal authority for further details.

Also, if you are consideringrunning a raffle or small lottery,please contact your local authoritybefore you begin to check for anylicensing requirements.

PUBLICITY

Get permission. Whenadvertising your fundraisingevent you must ask permissionand consult the appropriateauthorities/interested partiesbefore putting up signs orposters. Remember, anyprinted materials that includeSurvival’s logo need to beapproved by Survival.

DISCLAIMER

Any liability that results from themisadministration of a fundraisingevent rests with the organiser(s)of the event. Survival is notresponsible for any injury orloss to any participants ortheir property during the event.

You are responsiblefor documenting any riskassessment for all your proposedactivities and contacting thenecessary authorities.

SAFETY

Before you confirm the venuefor your fundraising event,consult the Health and SafetyExecutive at:

www.hse.gov.ukor call 0845 345 0055.

This will ensure that allregulations have been met.These include: fire precautions,accessibility (traffic disruptions),and first aid requirements.

The authorities should adviseyou to take out insuranceif necessary.

We also suggest you sendthe authorities a schedule ofyour event to make sure all theactivities have been approved.

‘A dangerforeseen ishalf-avoided.’Cheyenne proverb

WALKED THEIR TALKHere’s what some of our supporters

who ‘walked their talk’ have achieved...

THANK YOU

By ‘walking your talk’ you will be making a vital contributionto the movement for tribal peoples. Without your support wecan do nothing. With it, we can help tribal peoples take on thegovernments and corporations that threaten their existence –and win!

We hope this pack will help you put your ideas into action.If you need any more advice on how to make your event asuccess, please feel free to contact us; we are always happyto help.

Good luck!

Survival International

6 Charterhouse Buildings

London EC1M 7ET, UK

E: info@survival-international.org

T: +44 (0)20 7687 8700

F: +44 (0)20 7687 8701

www.survival-international.org

Survival International Charity Trust

Registered charity 267444

Kate & Corwenembarked on a sponsoredpilgrimage from Dorset (UK)to Santiago de Compostelain Spain, travelling with a hand-cart emblazoned with Survivalposters. They raised £1,195along the way – well walked!

Malcolmclimbed Mount Kilmanjaro inKenya and raised a fantastic£1,386. On reaching UhuruPeak – the highest point inAfrica – he was rewardedwith a breathtaking sunrise.

A school in Trurodonated all proceeds from theirproduction of Yanomamo, amusical about the YanomamiIndians of Brazil and theirforest home.

Pierrefrom Montreal sent out Survivalbrochures with his birthday partyinvitations, asking his friends fordonations instead of gifts.

Chrisfrom Leeds organised a weekendfestival called ‘Tribal Survival’with workshops, music, dancingand more. He and his teamraised a massive £4,000 fortribal peoples.

Polinafrom St. Petersburg organises let-ter-writing lunches with work col-leagues. In total they have writtenover 1,000 letters.

Glendasells plants and apples fromher garden and collects usedcartridges, coins and old mobilephones for recycling – all to raisefunds for Survival.

Amycoordinated Fiji’s first ever IronMaiden Challenge, during hertime with Tribe Wanted. Shecompleted her jungle run in just33 minutes, and swam throughshark-infested waters for 1hour37minutes. Well done, Amy!

We’d love to hear about your ideas and events, so do let us know

how you get on – email info@survival-international.org