Date post: | 24-May-2015 |
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Design |
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Featured Speaker
Jennifer WalkerFrom
Walker Creative Design
Presented By:
Creating Strong Business Images
Presented By:
What does it take to have a strong business image?
It takes a combination of many elements to develop a strong
business image.
The starting point for a strong business image is the
LOGO.
What is a logo?
It’s the basic unit of communication.
It’s the basic unit of communication.
It can alter human behavior
A good logo motivates people to buy
what you are selling.
A strong logo makes people take
action.
It is simplicity itself…
…easily understandable in a matter of seconds.
There are 2 “fatal assumptions”
that get in the way of most business owners.
2 “fatal assumptions”
1. Creating a business image they “like” without understanding what their customer’s “like”.
2 “fatal assumptions”
1. Creating a business image they “like” without understanding what their customer’s “like”.
2. Too product-oriented.
Example of a business marketing to themselves.
Example of a business marketing to themselves.
The business owner liked this logo
because it only cost $100.
Before Walker Design
After Walker Design
People have two minds The conscious and the unconscious
People have two minds
Purchasing decisions are made by the unconscious mind.
The conscious mind provides the rational justification for the purchase.
Example: Client’s
Mission We put the customer in the center of the process so
they can learn and develop their skills on a daily
basis. Our systems get immediate results and help
people achieve their sales objectives.
Example: Before Walker Creative We put the customer in the center of the process so
they can learn and develop their skills on a daily
basis. Our systems get immediate results and help
people achieve their sales objectives.
We put the customer in the center of the process so they can learn and develop …
Perception is RealityTo create an effective company image you need to understand your customer’s demographics and,
especially, their psychographics.
Perception is RealityTo create an effective company image you need to understand your customer’s demographics and,
especially, their psychographics.
Perception is RealityTo create an effective company image you need to understand your customer’s demographics and,
especially, their psychographics.
Perception is Reality
What to Look For
Walker Creative Design visually communicates a company’s
message
Walker Creative Design visually communicates a company’s
message
What to Look For
Walker Creative Design helps businesses best their competition
What to Look For
Walker Creative Design helps build credibility.
Consistency pays from print…
… all the way to a company’s online presence.
90% of potential customers look at a company’s website before they call.
Creating Strong Business Images
Presented By: