Date post: | 10-May-2015 |
Category: |
Technology |
Upload: | agnese-bluma |
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WALKERS CRISPS FLAVOUR COMPETITION
THE AIM/CONCEPT
To raise funds Test/create flavour's Expand the brand Let the public have an opinion Encourage debate about what made a great
crisp flavor
THE TARGET AUDIENCE
Demographic/Psychographic groups Age-16 + Race- all race Gender- Mostly males Social Class- Mainstreamers Religion- some religions would eat certain crisps.
(1.2m flavour ideas) £50,000 prize & 1% of all future sales of the winning
flavour.
THE WINNER
Emma Rushin – Derby Two children and husband.
•Builders Breakfast Flavour •232, 336 votes / 22%
•Votes• Walkers website• SMS• Facebook• Mobile• Email
•Build dream house
THE OTHER FLAVOURS
http://www.youtube.com/watch?v=KMzn318vOs0
EXAMPLES WITH SIMILAR PRODUCTS
J20 £20,000
Smith’s 1% of the sales
+$30,000
THE FORM OF MEDIA BEING USED
OTHER FORMS OF MEDIA
Public relationsCampaign.”flavour team”
BIBLIOGRAPHY
http://www.j2o.co.uk/how-it-works.aspx http://richclark.files.wordpress.com/2010/02/
walkers.jpg http://www.thisisderbyshire.co.uk/Belper-wom
an-wins-Walkers-search-new-flavour-crisp/story-11587496-detail/story.html
http://simonfoodfavourites.blogspot.com/2009/12/do-us-flavour-smiths-new-flavour.html
http://www.thehiveblog.com/uncategorized/profero-thumbsup-walkers-do-us-a-flavour
THANK YOU