WalletWise

TheAgentTrainer.com | @MattRathbun

Matthew Rathbun ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SRES, SFR, SRS

Marketing

Hi, I’m Matthew

TheAgentTrainer.com | @MattRathbun

I Love Being a…➡ Husband and Father ➡ Dog Dad ➡ Seasoned Bohemian ➡ Disrupter ➡ Apple Fanatic

TheAgentTrainer .com/WalletWiseResources | SlideDeck | Videos | Tools

Anatomy of A RockStarFans Performances

Promotions

CriticsWebsites

FansitesRoadiesBackstory

Marketing is A

Conversation

“People don’t buy what you do, they buy why you do it.”

“ The goal is to do business with

people who get what you do”

Simon Sinek Author: Start With Why

ORGANIZEDCHAOS

KNOW YOUR CLIENTS

NAR Profile of Buyer and

Sellers

The Seller

Where Did They Come From?

42%Known or Referred

24%Previously Used Agent

4%Agent Website

4%Agent Initiated Contact4%

Agent Referral

3%Open House

33%Sellers Will Refer Their Agent to more than 3 people

Who Are These People?

Reasons For Selling

16% Too Small 14% Job Relo 13% Near Friends 10% Neighborhood 10% family Change 8%

FSBO

9Years Average Tenure

54Average Age

3%Open House

The Buyer

96%of homebuyers use the internet as part of the search process

49%of homebuyers found the home they bought online

64%searched on mobile device

76%drove by home they found online as the first step

46%online inquires actually buy

12weeks of active searching online before buying

3weeks of active searching before contacting agent

51weeks from first online inquiry until becoming serious about looking for a home

The Basics of Marketing

3,104

Embrace the Client’s

Experience

The Experience You offer has to be better than

the one they’ve had...

End the Clone Era

Digital Story Telling

Profile Photos | Avatars

Old Vs. New

Year Book vs. LifeStyle

The Basics of Promotion

Your BioLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets conta in ing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

•You're not an professional athlete, don’t write in the third person.

•Tell a client your story, as well as theirs.

• Long and Short Version

•Awards and Experience?

•Save as a document

•Refresh once per year.

MatthewRathbun.com/matthew_Rathbun

DIY Network Groups

•Lunch Meetings •Pick Lifestyle “Connectors” •Common Landing Page Like Google Groups

RETHINKParties

139 Years Old... ...and It Still Works

Build Your Sphere

SOI

NARRPR

FSBO Packets, Sites

and Conversion

Where Buyers

Look

Report

narrpr.com

Website Invite

Summary of Documents

Resume &

References Plan

Basic

PacketFSBO

• Search MLS

• Automated Search

• Must Be Done Early

• Why Expired?

• Can You Help?

• How Can You Help?

Expired Listings

CVMkr.com

Tradeshows, Festivals and

Fairs

HUDMail

Aggregators

Zillow.com/Agents•Create/Update Profile

•Free Webinar’s

•Wordpress Plugins •Local Market Data •Mortgage Information

•Facebook Apps

•Website Badges

•Market Data for your Site

Claim and Enhance Your

Listings!

TRULIA Voices

HouseLogic

MailChimp

Placester.com/NAR

Screenr

Google.com/NikCollection

Write Articles

• HOAs

• Newspapers

• Other Businesses

Sincerely.com/Postagram

Videolicious

Vistaprint

Listing Specific Business Cards

google.com/PlacesForBusiness

Ask Lender to write a letter

1

Pull 11-18 month old rented

properties

2

Draft standard letter

3

Pull 1 page of listings matching

price range of monthly rent

4

Pull it all together and

mail it out

5

Using The MLS

Video Ideas

Neighborhood Tours Client Interviews

Home Tours Home Inspections

Vlogging

Consumer Testimonial

HootSuite

Social Media

What to share?

Evernote .com

Evernote Buyer Intro

HouseLogic .com

Amitree. com

CloseIt

Updater. com

Ribbet. com

Canva. com

GetPocket .com

Trello .com

Hemingwayapp. com

Scannable App

Nextdoor.com

WordSwag

Canva

CrimeMapping

Amitree.com

CloseIt.com

PhotoMath

Handwritten Notes

Have Fun!…no, seriously

Facebook.com/mattrathbun

@mattrathbun

matthew@cbeva.com

YouTube.com/MattRathbun1

ThankYou