Walmart, 3M Command Hooks

Walmart, 3M Command HooksMegan BernardoniKevinRyanRebeccaAgendaIntroductionsCatMan 8 step processWhat it is and how we used itExecutive SummaryWalmart nowSWOT AnalysisCurrent vs. proposed planogramRetailer/competitive overviewShopper overviewCategory AssessmentRecommendationsSupportFinancialsMethodology

Executive SummaryWalmart overview3M Category overviewWalmart nowCompetitionSWOT Analysis

3M Hooks Category Transaction building strategy

Creating Awareness

Taken from Lecture 1 ppt (slide 70)What might resultCommand products in more than one location in store provides more buying opportunities and larger basket size

New buyers may be captured when Command products are offered outside of the general stationary aisle.

Example: end capping the picture frame aisle allows for penetration into previously untapped marketsNeeds to be reworded for sureWalmart SWOT AnalysisStrengthsWeaknessesRetail DominanceEveryday Low PricesSuperior Distribution ChainsInconsistent Store DisplaysCategory AwarenessOpportunitiesThreatsImprove Category PerceptionContinuous Category GrowthCompetitors DisplaysStrengths - Walmart is #1 on Fortune 500 and youre one stop shop.Shopper OverviewPurchase Segmentation

Shopper Behavior

At shelf Influences

Target Market

Purchase segmentation - we feel the categorys role is to be a destination and most Command Strip purchases are planned. With a 50% unit increase in sales in the checkout aisles as in impulse buy I would recommend keeping that there.Shopper Behavior - Consumers are aware of 3Ms category dominance, multiple out of stock or unorganized shelving, difficulty locating Command Strips in other departmentsAt Shelf Influences - no displays or in-aisle concepts. Target Market - 76% of command sales came from Hardware Department. The target market should be temporary households and Recommendations-START STOP CONTINUE Increased amount of signage, addition of illustration or practical uses

Cleaner organization of products

Possible addition of a 3M endcap

More 3M Command Products near college campuses

More 3M Command Products during back to school season

START: Cleaner LayoutCan seek to implement a more attractive assortment

Addition of Endcap

Increased amount of signage, illustration, and practical uses

Examples of Product Use