Mark van Rijmenam Melbourne, Australia

March 26, 2014

Walmart Makes Big Data Part of Its DNA

Mark van Rijmenam Founder Datafloq

Big Data Strategist International Keynote speaker

Author Think Bigger

There was 5 Exabytes of information created between

the dawn of civilization through 2003, but that much

information is now created every 2 days and the

Pace is Increasing

100 times back and forth

Accelerated Change is the only Constant

WalmartwasdoingBigDatabeforeitwascalledBigData1987:thelargestprivatesatellite

communica7onsystem

1990:Firstdatawarehouseprototypetostorehistoricalsalesdata

1990s:Walmartalreadyhas180Terabyteofdata

1980s:Op7mizingsupplychainwithdataandsta7s7cs

1996:LaunchofWalmart.com

2002:WalmartusestheInternetfordata

exchangewithsuppliers

WhatdoStrawberryPoptartsandhurricanes

haveincommon?

“Ourabilitytopulldatatogetherisunmatched.”

—WalmartU.S.CEOBillSimon,September2013

Walmart – the largest retailer in the world

Walmart averages a profit of AU$ 2 million - every hour

Walmart's net sales were AU$ 516 billion in 2012 – ¼ of Australia’s GDP

35 million people shop at Walmart - every day

The average Walmart Supercenter sells 140.000 individual items

Walmart opened between four and five new stores every week in 2012

90% of Americans live within 15 minutes of a Walmart

Walmart has 2.2 million employees – that’s more than the population of Brisbane

>1 million customer transactions every hour, creating 2.5 petabytes of data

Walmart reportedly has data over 145 million Americans – Petabytes of data

Walmart shares consumers’ online data with more than 50 third parties

In 2011 it bought Kosmix for reportedly AU$ 332 million & turned it into @WalmartLabs

Walmartwentonashoppingspree

Whataretheydoing?

1)  TheSocialGenome2)  ShopyCat3)  SearchEnginePolaris4)  Walmart.com&recommenda7ons5)  Mobilesolu7ons

Walmart’sSocialMediaPresence

>34.500.000likesonFacebook

>800.000followersonTwiZerwithadozenchannels

>330.000followersonLinkedIn

~40.000followersonPinterest

>21.000followersonGoogle+

TheSocialGenome

Source:VintSoge7

TheSocialGenome

Source:VintSoge7

Shopycat:RecommendaGonsmadepersonal

•  Builtinternallyfromscratchinjust10months

•  Increaseconversionratesby10-15percent

•  Usersdon’tonlygetresults,butareshowntopicpages

•  Basedonseman7ctechnology

•  Capableofqueryunderstandingandsynonymmining

TheSemanGcs

Reasoning

NaturalLanguageProcessing

Ontologysearch

Contextualanaly7cs

Walmart.come-commerceplaIorm

45millionmonthlyvisitors!

TrendingNow

ArichervisualbrowsingexperienceDiscoverandbuynewproductsReachingnewcustomersegments

200 million customers Global mobile sales to reach $ 700 billion

Source:@WalmartLabs

Opensourcetools

Hapi–Framework Mupd8–Server Lout–U7li7esJoi–U7li7es Flod–U7li7es Lumbar&Thorax-Web

“Wewanttoknowwhateveryproductintheworldis.Wewanttoknowwhoeverypersonintheworldis.Andwewanttohavetheabilitytoconnectthemtogetherin

transacGon.”

CEOGlobalE-commerce–NeilAshe

Thank you

@vanRijmenam

https://datafloq.com

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