Want to reach to your potential customers at the touch of a button?

It’s Simple !

Email Marketing makes It

You can maintain and build long-lasting, loyal relationships with prospective

customers at minimum cost

POSSIBLE

There are many common pitfalls of email marketing

However, FAILURE in email marketing is no more

Probable Reasons of Failure You aimed at quantity and not quality

You didn’t conduct sufficient testing

You have set your standard of “success” too high

You didn’t choose the best ESP (email service provider) who works with integrity

Unfortunately Many Don’t know • How to approach and manage the process of email

marketing

• How to leverage the channel to communicate competently and ensure a high ROI

• How to do it in the right way with the right tools

Steps to Successful email marketing

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Contd…

• Consolidate your names and build a relevant list of contacts

• Build a comprehensive list of email addresses

• Identify group of subscribers that share similar interests and send appealing content targeted to their specific wants.

• Run A/B split tests on a small group of recipients to see which variants produce better result

• Proofread your email to check spam looking words, phrases or sentence construction

• Make sure links on your email are pointing to the right landing pages

Contd…

at Your Finger Tips

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• Run A/B split tests on a small group of recipients to see which variants produce better result

• Proofread your email to check spam looking words, phrases or sentence construction

• Make sure links on your email are pointing to the right landing pages

Contd…

• Schedule email blast at the right time

• Don’t forget to add a prominent “Unsubscribe” link

• Maintain a standard time gap between two consecutive email blasts

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Most Important Point

Consult an email service provider who hosts email marketing software online and provides

you all tools and tutorials to manage a campaign successfully

The Final Note

Keep Emailing & Stay Tuned with Your Audience

: )