Premier Mobile Web Publishing PlatformPresented by

Rich Holdsworth, CTO

Wapple

• We are a mobile web technology business–Platform–Build–Technology–Bespoke

Mobile Web vs. OS Apps

• Apps are temporary, the web is forever• We swap our phones every 12-18 months• How many PC operating systems have you

truly used?• Will iPhone users migrate to the next ‘big

thing’? What if it isn’t an iPhone?– New phones lose application dependant customers

Some applications prohibit use

• The friend with the pizza app pays• A reliant user won’t connect without the

app• Application updates are cumbersome

compared to dynamic Mobile Web sites* The exception is a custom application deployed to a

workforce!

Connection trends

• I am finding myself connecting via wi-fi more and more, Vodafone less and less

• Choosing mobile device over laptop and desktop more and more

• Only sites and services designed for Mobile web

• ‘Real’ websites are painful on even the smartest smartphones.

My Gut Feeling

• I made such a transition before• My landline used to be my preferred number• Now it is only there because I have Broadband• As more services work reliably on mobile we

will see a significant rise on browsing through mobile devices– But not so great through mobile carriers

Transcoding - Transchmoding

• Lets not mix up video and web transcoding– Video transcoding – good– Web transcoding - bad

• Show me a transcoded site that is any good• Transcoding does not honour the fundamental

difference between mobile and desk-based access• Creating specifically for mobile allows tailored

experiences

Continued...

• Computers are very bad at recognizing diverse visual patterns.– CAPCHA signup protection

• Would you trust an automated process to turn a book into a film?

Mobile Web

• The possibilities are limitless– Mobile internet presents an unrivalled opportunity

to connect with users wherever they are– You know this

• The Mobile Internet is NOT the Internet– Users browse the mobile internet with a different

purpose– Have you considered this?

Developing from scratch is difficult

• Tremendous variation between devices– Screen size– Markup– Quirks / bugs– Scrollbar– File formats– Downloads & delivery

Multiply that...

• Connection– Wireless– 3G– 2.5G– 2G

• Network– Streaming– DRM

Our values

•Wapple technology is–Easy–Fast–Affordable–Reliable

• Wapple Canvas–Complete mobile website design and

publishing platform–Web-based interface for creating advanced

sites–Easy to use point-and-click controls–Full mobile marketing tools

• Wapple Architect–WAPL: XML based mark-up language–WAPL makes ANY web application mobile

ready–Already acclaimed - .NET magazine

Web to Mobile

• Wapple Exhibit–Optimizes mobile site pages for EVERY

device (Canvas & Architect)–Dynamic device profiler and delivery

engine– Intelligent and organic–Preserves customer brand integrity!

Device Optimisation

Brands on Wapple

Summary

• Lets see how long the apps fad lasts• Expect increased browsing to mobile web

sites• Wapple is the solution for publishing

anything and everything to the worldwide mobile web audience

Thank you

http://wapple.net

http://wapl.info

rich@wapple.net - @richholdsworth