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Mission ImpossibleConnect and make the impossible,
possible!Narada Clare Marijke Ernest Linde van Erp Aude Laznowski Quentin Leroy Bart Soeters Ludo Stanziani
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
War Child-Project Managers-Knowledge
Consultancy-Brand Expression-Social Responsibility-New Talent
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
Communicati
on Platfor
m
• Facebook Page
Brand Awarn
ess
• Buzz Marketing
• Viral Campaign• Consultancy Challenge
Social Responsibility
• First Aid Box• Participation into War Child Project
New Talent
• Student Internship
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
Facebook platform
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
Buzz marketing (public call)
• Pop-up events @ train stations• Viral campaign• Main warchild event
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
The ´´First Aid Box´´
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
University participations
Project contests @ universities
Student internships @ consultancy agencies
Internship excursions @ warchild conflict zones
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
Implementation
Financial overview
*Note that it is just an estimation
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
Implementation Action plan timeline
First contact with
partners & media (july)
Second contact with partners &
media (september)
Start of pop up event (october)
Sponsor contract with T-mobile for the supply of
tablet PC’s (July)
Development of web-
platform and tablet
applications
Continuous update
stream of warchild
projects on the platform.
Buzz campaign
First aid box
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
Implementation Action plan timeline
Creation of the fb
groups and pages (july)
Online launch and promotion
(september)
Constant update stream
(october)
Development of campagin design (July)
Personal contact with universities
Selecting the best talents
(october)
Facebook platform (group)
Student internships
Problem Definition
ResearchWhat are the
needs?
ConceptHow to connect?
Implementation
Action Plan
Viral movie
Mission ImpossibleConnect and make the impossible,
possible!
Mission ImpossibleConnect and make the impossible,
possible!
Thank you for listning.