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IN TRO DUC T I O N:
Warid telecom launching process was on track before the 6 month of its launch. This
company started his business activities properly in Pakistan in 2005 on 23 rd may. Which
seems to be that they have got good and efficient planners and planning’s that how to hit the
market in a way that is benefitted for them, they took their time to get full information about
the telecom industry and the stage on which Pakistan’s market is and equipped very well to
deal with cellular market of Pakistan.
BUS IN ESS:
A cellular accompany Warid Telecom is a registered private limited company with its own
listed trademark. The ratio 40:60 is the total investment made bay Warid telecom which is
based on debt-equity. That simply means that the 40 percent of which is acquired from loan
and the rest of the 60 percent is acquired from equity. The company Warid telecom is
authorized to deal in GSM Mobile connection and license to facilitate all variety of mobile
connections to flourish their business.
Abo ut Warid:
The company (Warid Telecom) is a joint venture among SingTel Group &Abu Dhabi Group.
Dhabi Group came into a strategic association with Singapore Telecom. consequent
to this contract in July 2007,A huge cellular company SingTel acquired 30% percent shares
in Warid industry, they invested about $758 dollars in Pakistan. This joint is a part of
ensuring and enhancing the market position of Warid telecommunication and to support its
growth in Pakistan’s market.
Abu Dhabi group is among the greatest business group in UAE, and only giant
investor in Pakistan. It has branched out business interest and able to provide a
strong base for level management activities and economic resources that outcome is
commercial success.
Warid Motto:
The company Warid telecom’s motto is
“WE CARE”
WE CARE Page 1
WARID TELECOM
VISION:
“To be the best & flourishing cellular company with a strong national and international
existence in the cellular market”
WARID VALUES:
Warid values are state and it do not compromise with it, Focusing on quality, simplicity,
innovation honesty, loyalty and friendliness.
Quality:
Warid telecom started its business with the aim of providing the best quality of
communication and calls and a wide range of network service hitting each and every corner
and bed of country.
Simplicity:
The one of the important idea of Warid planning master is to provide easy to use and soothe
net work to their customers.
Honesty:
The equality and sincerity to their customers and care of Warid telecom net work as they
provide each and every information to their customer so that the customers are well aware
about the existing offers and upcoming changing.
SWOT ANALYSIS
STRENGTHS
Association:
The major strength of Warid is its partners who are the leading sellers in the cellular world.
Warid is provided by the best solution oriented network for their business. These hawkers
include the leading giants like Ericson, Nortel Siemens, Cisco, and it have also signed the
contract with Hawaii.
Enormous practice of these telecom giants in the industry, united with Warid Telecom's
better financial assistance, has placed it in a well-built tactical position to confine the market
share in the tapped and the untapped market.
WE CARE Page 2
Strong R & D:
Warid has made no negotiation on funds essential for study of research and development.
With a expected capital expenses of more than US $700 million, Warid Telecom has been set
up to offer a best quality GSM service,
Exclusive Customer Care:
Warid’s permission for dealing by keeping users at the front position is brilliant in its 'one
stop' idea for all of the user’s cellular necessities. Warid has the utmost number of Sales and
Customer Service Centers nationwide, outfitted with cutting edge technologies to guarantee
that user’s needs and demands are supply for in the nonstop possible time. Warid’s
exceedingly qualified and very well-groomed team of Customer Service management is on
available 24 hours to make available the customers assistance in all area- all to make sure
that their cellular occurrence with use is make easy and possible.
Warid’s key technologies:
Warid has opened up the key technologies which are
Jamming –free connectivity in all network area.
Healthy and beneficial plans for meeting future needs.
Completely superfluous coverage and network.
A strong network:
Warid telecom company have a key strength that is its strong net work in all over the
Pakistan with 84858 retail outlets and about 320 franchises, and it have about 7000 walk on
customers who visits the Warid on daily bas
PUNJAB
Abdul Hakim
Adda Sahuka
Ahmed Pur Sial
Ahmedpur East
Ainu
Alipur
Gujrat
Gunjyal
Hafizabad
Haiderabad
Harapa
Harnoli
Kot Radha Kishan
Kot Samba
Kot Sultan
Kotla Pathan
Kotli Loharan
Kotli Sattian Tehsil
WE CARE Page 3
Alipur Chatta
Alipur Sayyadan
Allahabad
Arif Wala
Atharan Hazari
Attock
Bagar
Bahawalnagar
Bahawalpur
Baiwal
Bambanwala
Basirpur
Begowala
Bhagtanwala
Bhai Pheru
Bhakkar
Bhalwal
Bhawana
Bhera
Bhurban
Bhurewala
Bucheki
Chacharan
Chak Jhumra
Chak Mahdi Khan
Chakri
Chakwal
Chawinda
Chenab Nagar (Rabwah)
Chichawatni
Chiniot
Chistian
Chon Saidan Shah
Choti Zayren
Chowk Azam
Chunian
D G Khan
Dahraan Wala
Darya Khan
Daska
Daulata
Dera Din Panah
Dhanote
Haroonabad
Hasilpur
Hassan Abdal
Hattar
Haveli
Hazro
Head Marala
Head Qadar Abad
Hir
Hujra Shah Muqeem
Islamabad
Ismailabad
Jahanian
Jalalpur Bhattian
Jalalpur Jattan
Jalalpur Pirwala
Jamke Cheema
Jamkey Chatta
Jampur
Jandiali Bangla
Janpur
Jaranwala
Jassar
Jatoi Janubi
Jauharabad
Jhakkarpur
Jhang
Jhangira
Jhawarian
Jhelum
Jhok Bodo
Kabirwala
Kacha Khu
Kahror Paca
Kala Khatai
Kalar Kahar
Kalar Sayadan
Kalar Syedan
Kalur Kot
Kamalia
Kamoki
Kamra
Kanganpur
Kundian
Ladhewala Warraich
Lahore
Lak mor
Lala Musa
Lalgargh
Lallian
Leiah
Liaqatpur
Lodhran
Luddan
Maher Sharif
Mailsi
Makhdoom pur Pahoran
Makhdum Rashid
Malakwal
Mamu Kanjan
Manawala
Mandi Bahauddin
Mandi Faizabad
Mandi Usmanwala
Mangat
Mangla
Mano Chak
Marakewal
Mehmood Kot
Miahbal
Mian Channu
Mian Wali
Minchinabad
Mitha Tiwana
Muhammad pur dewan
Multan
Munda
Muredkey
Murree
Muzaffargarh
Nankana Sb
Narang
Narowal
Nawan Jandanwala
Nawan Lahore
Nihang
WE CARE Page 4
Dijkot
Dina
Dinga
Donga Bonga
Dullewala
Dunyapur
Eminabad
Faisalabad
Faqirwali
Farooqabad
Fateh Jang
Fatehpur
Fazilpur
Fortabbas
Gagu Mandi
Ghakkar
Ghauspur
Ghaziabad
Gojra
Gujar Khan
Gujranwala
Karampur2
Karor Lal Esan
Kasowal
Kasur
Khairpur
Khairpur Nethan Shah
Khairpur Tamewali
Khanewal
Khangarh
Khanki
Khanpur
Khanqah Dogran
Khanqah Sharif
Kharian
Khewra
Khudia
Khurianwala
Khushab
Kolo Tarrar
Kot Addu
Kot Chutta
Nowshera Vikran
Okanwala Bangla
Okara
Pakpattan
Pasrur
Patriata
Pattoki
Peero Chak
Phalia
Pind Dadan Khan
Pindi Bhattian
Pindi Gheb
Piplan Tehsil
Pir Aadil
Pir mahal
Puran
Qadirpur Ran
Qazian
Qila Dedar Singh
Qila Dewan Singh
Qila Kalar Wala
SINDH Badah
Badin
Bagerji
Bakrani
Bandhi
Berani
Bhan
Bhiria City
Bhit Shah
Chak
Choundiko
Dadu
Daharki
Daro
Daulatpur
Daur
Depalpur
Digri
Diplo
Jacobabad
Jakharo
Jam Sahib
Jarwar
Jati
Jatoi
Jhat pat
Johi
Jungshahi
Kambar Ali Khan
Kandhkot
Kandhra
Kandiaro
Kandiyari
Karachi
Karampur
Kario Ghanwar
Kashmore
Kazi Ahmed
Matli
Mehar
Meharbpur
Miro Khan
Mirpur Khas
Mirpur Mathelo
Mirpur Sakro
Mohenjo Daro
Moro
Nasarpur
Nasirabad
Naudero
Naushero Feroze
Nawabshah
Pacca Chang
Padidan
Pano Aqil
Phul
Phuliji
WE CARE Page 5
Dokri
Gambat
Garhi Habibullah
Garhi Khairo
Garhi Yasin
Gharo
Ghotki
Golarchi
Goth Gulab Machi
Haji Karam Khan
Hala
Halani
Harunthari
Hingorja
Hub
Hyderabad
Khadan
Khipro
Khuhra
Kietie Bandar
Kot Diji
Kot Ghulam Muhammad (Jamesabad)
Kot Lalu
Kotri
Kumb
Kunri
Lakhi
Larkana
Madeji
Makli
Marho Bula Khan
Matiari
Pipri
Pirjo Goth
Pithoro
Qadirpur
Qaim Pur
Radhan
Ranipur
Rati
Ratodero
Rawat
Rohri
Rustam
Saeedabad
Sakrand
Samaro
Sanghar
KHYBER PAKHTUNKHWA Abbotabad
Akora
Amangarh
Astore
Baffa
Balakot
Bannu
Batkhela
Battal
Battgram
Besham Tehsil
Charsadda
Cherat
Chilas
Daggar Tehsil
Dera Ismail Khan
Dewana Baba
Dir
Ghazi Tehsil
Ghizar
Ghora Gali
Gilgit
Gudoon
Harichand
Haripur
Havelian
Jahangira
Jand
Kahuta
Karimabad
Khalabat
Khaplu
Kohat
Lahor Tehsil
Lakki Marwat
Lower Topa
Malakand
Mansehra
Mardan
Mingora
Nagar
Nagar Parkar Taluka
Naran
Nathia Gali
Nawan Shehr
Neelum Valley
Nowshera
Pabbi
Paroa
Peshawar
Pir Baba
Risalpur
Rustum Village
Saidu Sharif
Sakhakot
Sarai Salha
Sawari
BALOCHISTAN
WE CARE Page 6
Bela
Chaman
Ghulistan Sub Division
Gumazi
Gwadar
Jhal Magsi Sub-Division
Jiwani
Kalat
Kharan
Khuzdar
Loralai
Mand
Mastung
Musakhel
Nok Kundi
Nushki
Pasni
Pishin
Pishukan
Pui
Qilla Abdullah
Qilla Saifullah
Quetta
Sibbi
A.J.K
Bagh
Banjosa
Bhimber
Chakoti
Garhi Dupatta
Hajeera
Hattian Bala
Kotli
Mirpur
Muzaffarabad
Palandri
Rawalakot
Innovation:
Warid is devoted to make available the superior and the best level of specialized services to
its users and provide them an accommodating network with its leading professional solution
before during and after its use.
Best Practices:
Warid business standards set out by ETOM (enhanced telecom operations map) which is a
complete guideline and guidebook containing the largely accepted business standards
processes in the telecom industry.
Clear Vision:
The cellular market of Pakistan in which Warid is dealing with five operators, Warid
differentiates itself from its competitors due to its simplicity of offerings. according to the
directors of Warid telecom industry the Pakistani market have a lot d complex packages and
for the customer its is different to even differentiate between them.
WE CARE Page 7
Warid have targeted the business and corporate users, as they are decision makers and
opinion leaders so Warid have also due attention for them and it have got many corporate
clients and retain them due to their creditability.
Services:
Introduce mobile number portability in Pakistan in 2007 which helped Warid to
increase their customers’ mostly postpaid customers. According to the CEO of Warid
Farooqui that won “a good share” due to mobile number portability.
The Warid operators introduce a vast range of VAS. With about 60 different values
added services. Now about 9% of its earnings is generated by value added services.
Warid gives a vast choice of value added services that guarantee you well direct your
life through your mobile & communicate yourself efficiently. Warid Value Added
Services has limitless alternative of communication, ease, personalization &
amusement. These services encompass a countless of options from amusement to
value based services. Whenever you think about it we always have it! Keep
discovering & stay smiling!
Warid Reverse Auction
Just sends in your ‘Lowest
Unique Bid’ and buy
amazing items at incredibly
low prices!
Warid Fantasy Cricket
Create and Manage your own
cricket team!
Ask Warid
Answers to all your
questions!
Caller Tunes - Song Search
Search for your favourite
song, and set it as your
VOW (Videos on Warid)
Enjoy FREE entertaining
videos on the go.
Warid MicroSIM
For iPhone4, iPad and other
Micro SIM compatible
WE CARE Page 8
CallerTune!
devices...
786 Islamic Services
Dial 786 from your Warid
number and listen to Quranic
Ayat, Hadith, Namaz...
Warid Call Block 9211
Warid is proud to launch
Warid Call Block 9211
service that instantly makes
you get rid of those annoying
calls
Warid SMS Blocker
Warid brings an easy to use
solution to block all those
annoying & unwanted SMS
Warid Group SMS
10 friends, 1 SMS!
Baba G Kee Predictions
Got a burning question you
need the answer to? Get baba
"G"s fun expert opinion.
Surf @ Twilight
Enjoy the unlimited freedom
of mobile internet.
Warid SMS Email
Now get your e-mails on
your mobile via SMS.
Warid Comedy Corner
Ab hasso dil khol ke!
IM Over SMS!
Let your fingers do the
talking!
WE CARE Page 9
International Top-up
Send balance to Warid
prepaid users in Pakistan...
DUA Service
Allah(SWT) says “Call on
Me; I will answer your
DUA”
Missed Call Alerts
Enjoy Miss Call Alerts now
on your prepaid numbers..
Prepaid GPRS Bucket
If you love surfing, Warid
offers you a package that will
keep you connected..
Facebook Mobile Texts
Convenience you never
imagined!
Youth Blog Zone
Write Share & Inspire!
Warid Music Club
Now carry your favorite
music with you..anywhere,
anytime!
Upload Photos @ Facebook
Snap, Send, Share!
Love Meter
When yOu are in Love, you
can’t fall asleep because
reality is better than your
dreams.
Recharge Me
Stay in touch, even at low
Warid FunStore
Now gift to friends & spread
Zem Gup Lagao
Gup Lagao-Dost Banao Sir
WE CARE Page 10
balance
the joy!
Zem Kay saath
Balance Share
Out of cash? But never out of
balance!
Warid Sports Station
Never miss out your favorite
game
Friend Finder
Find your friends location
instantly on your mobile...
Pocket PCO
Now your business is truly in
your pocket
Mobile Games
Turn your phone into a
gaming zone with Zem
mobile games
Place Finder
Find places instantly on your
mobile….
Bye the researchers of telecommunication industry about 35% populace of country
are under 15 years old. So it’s obvious that youth have great impact on countries
mobile operators. For the youth segment Warid have already launched a customer
centered package which is named as “Glow” which aimed as to hit the youth of the
country.
Warid telecom offered blackberry service in 2008 which was not a huge segment but
helped Warid telecom to maintain their share in the market of Pakistan.
WEAKNESS
WE CARE Page 11
Taxation level is too high and the fees of operator are accurate, if not checked, could
delay Market enlargement.
Warid has beginner benefit in the countryside areas.
Warid telecom has to recover its brand responsiveness and it has to advance its
Market place as Telenor its abrupt competitor is dealing very well regarding this field.
Warid telecom`s enlargement rate is low as evaluate to its nearby competitor telenor
and u-fone. Both opponents have revealed more net addition of user then Warid
telecom.
Warid telecom is deficient well deliberate, effectual and destructive marketing
strategies as match up to its competitor.(one of the main cause of low customer
calculation)
Pakistan telecom influence has critiqued Warid network exposure and its superiority
of service at the time of having more traffic of customers.
Some other weaknesses where Warid telecom industry is lefty behind are given below:
Coverage troubles
High Rates offerings
jamming Networks
Marking troubles
Coverage Troubles:
The coverage trouble is the major obstruction for the Warid telecom industry
because Warid have not yet penetrated the every corner of Pakistan which results in low
growth rate. Warid is not focusing on arid fields and country side which caused customer to
face troubles in coverage especially when user travels to some other place.
High Rates offerings:
In their begging they offered packages with high call rates and in the comparison with its
competitors it still having the same consequence of high rates offering. Due to this lack some
customers are not willing to buy the Warid telecom network because they have other options
which are reason able in some cases. But with the passage of time Warid telecom is meeting
the slandered and needs which market is demanding.
WE CARE Page 12
Jamming Network:
The Warid net work is overcrowded and sometime it happens that its call does
not connected or cut during voice conversation which creates a negative point in their users
mind. So the blockage or overcrowding is a weak point of this industry.
Marketing Troubles:
Marketing of their offerings and packages is also a weak point of Warid because in
comparison to its rivals Warid lack advertisement and marketing strategy as well.
OPPORTUNITIES- irfan
With secure cover casework blunt in rural areas, adaptable workers, including Warid,
acquire opportunities to grab sub base there.
Like its rival Warid telecom should be eying vast rural market of Pakistan.
strategic business with SingTel will enable machinist to think above scopes.
Mobile TV service harmony with ROK amusement provides the Warid
Telecom with an entry to WVAS market.
The few opportunities available to Warid Telecom are
Warid is going to launch the GSM Cellular Services.
International Roaming.
Connection with more than 109 countries.
Local dialing at International visiting.
Package strength.
GSM Cellular Services.
Warid Telecom determined to opt for GSM (Global System for Mobile
Communication) technology as it is the worldwide standard for the digital cellular
telephone service. Warid telecom would be debut its cellular services based on 900
&1800 GSM technology, in order to optimize the operation of regularity.
WE CARE Page 13
International Roaming:
You can go any anywhere in the world and you will find the Warid there for
give you the ease of communication. Warid is now working in the more than 109
countries and you can feel like home in another country. Make and accept call is just
like you do in the country.
Package Durability:
Warid Can give the more ease and can less the call rates to have the
more consumers and it can do better for given that the more packages and the stability
of them. Act upon the needs of the consumer and to provide and obtain such type of
strategy which their user desires.
THREATS
Powerful hostility could get the aftereffect of cause operator to entrance into mass
wars, cause a abasement in yearly over and ARPU.
Political fluctuation could modify about to basic doubt, which could temperate
adjoining incoming asset plans.
Inflationary pressure obtain an appulse on costs on warning needs.
completion of norm meeting on handsets and entrance in tax has a abrogating appulse
on partner revenues and adaptable diffusion.
The Network Growth:
Warid is now face the net work increase pressure because in the
market the competitor are frustrating the best to multiply their individual network in the every
crook of the country may be there will be in high mountain, sterile lands , or the country side.
Now the main threat is complete them in this exact rising race.
Cheap Call Rates:
WE CARE Page 14
Now the competitors in the marketplace are more than five so and they are
the give the lowest call rates and they are annoying to be more cheap for the calls rates to be a
focus for consumers for their network.
Coverage Threats:
Another threat which Warid is now facing is the exposure troubles and
as they in growth late in the race so they r a small piece far and the other competitors are
giving the treatment in almost all possible areas and to be winning they are also going for the
defeat this string.
Technological Threats:
To be in the competitions Warid telecom is going for the best and
most modern technology to absolute in the work of communication. Other companies are also
going for the newest and inform technological system and apparatus.
More facilities:
The competitors are give the more services in the form of different
packages and a lot of more thing. They are trying to draw and to give the more ease to the
consumers and this is cause a thread to the Warid and they over awaiting this thread and also
getting the rate of the market.
Conclusion:
Warid Telecom is devoted to individual excellence and supreme consumer service in all
aspect of their business. The achievement of Warid Telecom is resolute by the victory of
united team in service in their association. They have to earn faith and esteem of their
customer’s everyday in order that the customer makes the conclusion to choose their services.
Their success is assured by inspired, creative employees who are empowering to make
suggestion. Their jobs are calculated to complete their task. The main goal of Warid Telecom
is to live their dream and carry on to be an industry head. They attain this during committed
hard work and promise from every employee. It is the wish of Warid Telecom association,
from top to bottom, to have every employee do well in their job and help in achieves their
goals.
WE CARE Page 15